Trojan Baths
Trojan Baths is a family-run UK manufacturer of acrylic baths, shower trays, and specialist accessible bathing products, founded in 1975 in Huddersfield and selling wholesale to bathroom retailers, plumbers' merchants, and trade distributors across the UK and the Middle East.
- Company typePrivate
- Founded1975
- HeadquartersHuddersfield, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Trojan Baths does
Trojan Baths (legal entity Trojan Plastics Limited) is a UK-based, family-run manufacturer of acrylic bathroom products, headquartered in Huddersfield, West Yorkshire with manufacturing consolidated across four West Yorkshire sites. Founded by Maurice Mosley in 1975 and led today by Managing Director David Mosley (in role since 2012), Trojan operates as a B2B wholesale supplier rather than a direct-to-consumer retailer, distributing exclusively through appointed UK bathroom retailers, plumbers' merchants, and channel partners (including Claygate Distribution for 35 years and Formula Bathrooms for 15 years), with international reach into the Middle East via Dubai-based partner IPS Agencies Ltd since 1994. Its core manufacturing capability is cross-linked cell cast sanitaryware-grade acrylic bath production, supplemented by gel coat stone resin shower tray fabrication (via the 2024-acquired Traymate Products Ltd), with stated single-shift capacity of 8,000 baths per week on a 206-strong workforce.
The product portfolio centres on a comprehensive range of acrylic baths (twin skin freestanding, clawfoot, single ended, double ended, corner, shower, shaped, inset and skirted configurations) under the core Trojan brand, with specialist accessible bathing sold under the Bathe Easy sub-brand (walk-in baths, deep soak baths, Living Showers with the patented BOSI Bath In Shower Out system co-developed with RBT Bathrooms, and Aquair whirlpool baths). Supporting categories include bath and shower screens, bath panels (Supastyle, Flat, Tudor, Titan), the Traymate by Trojan shower tray line in multiple TM25 finishes, and the Simply No Slip anti-slip coating launched in partnership with SWISSGriP. Proprietary technology includes the TrojanCast reinforcement process, marine-grade gel coat construction for accessible baths, patented door and water seal systems, and CE EN 14516:2015 CL.1 PH plus DIN/ISO slip-resistance certifications.
Trojan's revenue model is wholesale hardware sales: it manufactures and sells bathroom products at quote-based B2B trade pricing to UK and Middle East distributors and merchants, with no disclosed direct-to-consumer channel, no software/services revenue, no subscription layer and no public financials (Trojan Plastics Limited is a private limited company with no funding rounds or external capital disclosed). Multiple revenue streams operate within this model, including volume standard acrylic baths (primary) and premium/accessible specialist solutions (Bathe Easy, Living Showers, Aquair whirlpool, Simply No Slip), all channelled through the same merchant network.
Trojan Baths firmographics
Firmographics- Name
- Trojan Baths
- Legal name
- Trojan Plastics Limited
- Website
- https://trojan-baths.co.uk
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trojan Baths is a family-run UK manufacturer of acrylic baths, shower trays, and specialist accessible bathing products, founded in 1975 in Huddersfield and selling wholesale to bathroom retailers, plumbers' merchants, and trade distributors across the UK and the Middle East.
- Ownership category
- akta.pro rank
Where Trojan Baths is headquartered
LocationHeadquarters
- HQ city
- Huddersfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Trojan Baths business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bath Manufacturing and Sales: Trojan manufactures and sells a comprehensive range of acrylic baths, shower trays, bath panels, and bathroom products through wholesale distribution to the bathroom market via appointed distributors and plumbers' merchants. Primary revenue stream from volume manufacturing of bathroom products.
- Specialist/Accessible Bathing Solutions: Sale of premium Bathe Easy walk-in baths, deep soak baths, Living Showers, and Aquair whirlpool systems targeting accessible bathing market segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Wholesale - Trade pricing through distributors and merchants |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Trojan Baths product offering
Product offeringCore offering
Trojan Baths manufactures and sells a comprehensive range of high-quality acrylic bathroom products, including standard baths (single ended, double ended, corner, shower, twin skin, claw feet), specialist accessible bathing solutions (Bathe Easy walk-in baths, deep soak baths, Living Showers with BOSI system), Aquair whirlpool systems, gel coat stone resin shower trays under the Traymate brand, bath panels, and bath/shower screens. Products are manufactured in the UK from cross-linked cell cast sanitaryware grade acrylic and distributed B2B through appointed merchants, retailers, and trade distributors.
Product overview
Trojan Baths is a leading UK manufacturer of high-quality acrylic bathroom products. The company operates as a single unified product portfolio centered on acrylic baths (manufactured from sanitary grade cell cast acrylic), supplemented by specialist accessible bathing solutions under the Bathe Easy sub-brand (including walk-in baths, deep soak baths, and Living Showers), gel coat stone resin shower trays under the acquired Traymate brand, whirlpool systems under Aquair, bath and shower screens, bath panels, and the Simply No Slip anti-slip coating technology powered by SWISSGriP. The core offering spans fitted baths, modern twin skin freestanding baths, traditional clawfoot baths, corner baths, shower baths, and specialist accessibility products, with supporting accessories including panels and fittings. The company has manufacturing capacity of 8,000 baths per week and serves both domestic and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Bathe Easy: Specialist range of accessible bathing solutions including walk-in baths and deep soak baths for those with limited mobility.
- Traymate by Trojan
- TrojanCast
- Aquair Whirlpool Baths
- Living Showers
- Simply No Slip
Products and services
- Acrylic Baths High-quality acrylic baths manufactured from sanitary grade cell cast acrylic. Trojan is one of the largest acrylic bath manufacturers in Europe with capacity of 8,000 baths per week on one shift. Sold wholesale to bathroom retailers, merchants, and trade professionals.
- Bathe Easy Walk In Baths
Quantifiable outcome
- 50 years of successful trading demonstrating sustained business viability and customer trust
- +2 more outcomes
Companies that use Trojan Baths
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Trojan Baths technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Trojan Baths partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- SWISSGriPcorePartnership with world-leading anti-slip technology provider SWISSGriP powering Trojan Simply No Slip products. Provides advanced slip resistance with DIN51130, DIN 51097, ISO 846, and ISO22196 certifications for safer bathing.
- Traymate Products LtdcoreAcquired Traymate Products Ltd enabling supply of design-led minimalist shower trays. Fully absorbed into Trojan in January 2024 with £750k investment programme. Relocated from Essex to new Longwood site, creating 26 new jobs.
- RBT BathroomscoreLiving Showers range developed in conjunction with RBT Bathrooms, which has over 50 years' experience in designing and manufacturing bathroom products. Joint development of the BOSI (Bath In Shower Out) system for accessible showering solutions.
- Dell FactormajorLong-standing distribution partner for accessible bathing solutions, bringing Trojan's accessible bathing products to the UK market.
- Formula Bathroomsmajor15-year partnership with Formula Bathrooms bringing premium quality Trojan products to the UK bathroom market.
- Claygate Distributionmajor35-year trusted partnership supporting quality, innovation, and growth across the UK bathroom market.
- IPS Agencies LtdmajorExclusive distribution partner for Middle East market, established 1994, located in Dubai UAE supporting regional customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Trojan Baths competitors and assessment
Company assessmentDirect peers
- Premier Bathrooms: UK-based bath and shower product manufacturer distributing through merchants and retailers. Closely comparable in product scope (baths, panels, screens) and B2B distribution to Trojan.
- Ideal Standard: One of the UK's leading bathroom brands offering a full bath, shower, and sanitaryware portfolio through merchants and retailers. Directly comparable to Trojan on B2B wholesale distribution and bath manufacturing.
- Lakes Bathrooms: UK shower enclosure and bath screen brand selling through bathroom retailers and merchants. Comparable in channel (B2B trade), customer base, and complementary product offering (screens, enclosures) to Trojan.
- MX Group: UK bathroom manufacturer (MX Elements, MX Showers) producing shower enclosures, trays, and bath screens. Directly comparable on B2B merchant distribution and complementary product categories (shower trays, screens) to Trojan's range.
- Heritage Bathrooms: UK bathroom brand offering baths, sanitaryware, and brassware through trade and retail channels. Directly comparable on product mix and B2B/retail distribution to Trojan.
- Carron Bathrooms: UK-based bath manufacturer producing acrylic and steel baths sold through UK merchants and retailers. Closely comparable in product focus, B2B distribution model, and target customer base to Trojan.
Emerging players
- RAK Ceramics: UAE-headquartered global ceramic and bathroom manufacturer expanding into European and UK markets. A peer with similar export-oriented strategy and growing UK merchant presence, partially overlapping with Trojan's bath and sanitaryware categories.
Broad incumbents
- Roca: Spanish-headquartered global bathroom manufacturer with extensive bath and sanitaryware range sold through UK merchants. A larger incumbent operating broadly in the same space as Trojan, with overlapping product categories but wider geographic and product footprint.
- Bristan: UK bathroom products manufacturer (taps, showers, accessories) selling through merchants and retail. A broader incumbent with overlapping trade distribution channels, though focused on brassware rather than baths.
- Villeroy & Boch: German premium bathroom manufacturer with acrylic and steel bath ranges distributed via UK retail and trade channels. Overlaps with Trojan on baths but skews upmarket with a broader international portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trojan Baths social profiles
Digital presenceTrojan Baths compliance and trust
Trust signalCompliance7 records
Trojan Baths financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trojan Baths leadership team
Management profileNumber of profiles
Profiles2 records
Trojan Baths subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trojan Baths funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trojan Baths M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trojan Baths
What does Trojan Baths do?
Trojan Baths manufactures and sells a comprehensive range of high-quality acrylic bathroom products, including standard baths (single ended, double ended, corner, shower, twin skin, claw feet), specialist accessible bathing solutions (Bathe Easy walk-in baths, deep soak baths, Living Showers with BOSI system), Aquair whirlpool systems, gel coat stone resin shower trays under the Traymate brand, bath panels, and bath/shower screens. Products are manufactured in the UK from cross-linked cell cast sanitaryware grade acrylic and distributed B2B through appointed merchants, retailers, and trade distributors.
Is Trojan Baths a public or private company?
Trojan Baths is a private company. It is classified as family owned and is currently operating.
When was Trojan Baths founded?
Trojan Baths was founded in 1975. It employs 101 to 250 people.
Where is Trojan Baths based?
Trojan Baths is headquartered in Huddersfield, United Kingdom, in the Europe region.
How does Trojan Baths make money?
Two revenue lines are on record. Bath Manufacturing and Sales are the primary driver. The others are specialist/Accessible Bathing Solutions.
Who are Trojan Baths's main competitors?
Direct peers on record are Premier Bathrooms, Ideal Standard, Lakes Bathrooms, MX Group, Heritage Bathrooms and Carron Bathrooms. RAK Ceramics is listed as an emerging player. Broad incumbents are Roca, Bristan and Villeroy & Boch.
Does Trojan Baths have an API?
No public API is recorded for Trojan Baths.