Claygate Distribution
- Company typePrivate
- Founded1990
- HeadquartersMarden, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Claygate Distribution firmographics
Firmographics- Name
- Claygate Distribution
- Legal name
- Claygate Distribution Limited
- Website
- https://claygate.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Claygate Distribution industry classification
Industry- Product category
- Bathroom and Plumbing Wholesale Distribution
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Home Furnishing Merchant Wholesalers (42322)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)
Keywords
Where Claygate Distribution is headquartered
LocationHeadquarters
- HQ city
- Marden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Claygate Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Distribution: Claygate Distribution generates revenue by distributing bathroom and plumbing products to the merchant trade. They purchase products from over 40 branded manufacturers and sell to approved trade customers including bathroom showrooms, trade counters, and plumbing merchants across the UK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade account pricing - quote-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Claygate Distribution product offering
Product offeringCore offering
Claygate Distribution is a UK B2B trade-only wholesale distributor that purchases bathroom and plumbing products from over 40 branded manufacturers and resells them to approved trade customers including bathroom showrooms, trade counters, and plumbing merchants. Its offering covers the full bathroom suite — WCs and basins, furniture, accessories, baths, enclosures and trays, walls and floors, showers and taps, heating, and commercial products — complemented by an exclusive own-brand Designer Collection and an affordable Essentials Range.
Product overview
Claygate Distribution is a UK-based bathroom and plumbing products distributor serving the merchant trade. Their product portfolio comprises multiple interconnected categories: WC's & Basins (toilets, basins, and WC packs), Furniture (vanity units, mirrors, cabinets), Accessories (bathroom accessories, fans, lighting, TVs), Baths (freestanding, shower baths, enclosures), Enclosures & Trays, Walls & Floors (wall panels, flooring), Showers & Taps, Heating, and Commercial products. The company distributes over 40 leading industry brands including Aqualisa, Burlington, Geberit, Kaldewei, Kudos, Roca, Vitra, Wedi, and Tavistock. Additionally, they offer their own brand collections: a Designer Collection of premium items and an Essentials Range of affordable bathroom products. The business operates as a trade-only distributor, requiring customers to have showrooms or trade counters.
Differentiator
Problem solved
Functional benefit
Products and services
- WC's & Toilets Complete toilet units including close coupled, back to wall, wall hung, and smart toilet options along with bidets and concealed cisterns, distributed to UK trade customers.
- Basins Range of bathroom basins including universal basins, furniture basins, bowl/countertop basins, cloakroom/corner basins, semi-recessed basins, vanity/under counter basins, and pedestals.
- Bathroom Furniture Bathroom furniture including floor standing and wall hung vanity units, worktops, mirrors, cabinets, and handles for trade customers.
- Bathroom Accessories Bathroom accessories including fans, lighting, mirrored cabinets, mirrors, TVs, and wastes distributed to UK trade.
- Baths Full range of baths including corner, double ended, freestanding, single ended, shower baths, bath panels, bath screens, and bath feet for trade customers.
- Enclosures & Trays Shower enclosures (bi-fold, pivot/hinge, quadrant, sliding, centre-fold, in-line, side panel, walk-in/wetroom) and shower trays distributed to trade.
- Walls & Floors Wall panels from BB Nuance, Burlington, Wedi, and Dzignstone plus flooring options including Palio by Karndean and Wedi floor panels.
- Showers & Taps Complete shower solutions including bar valve, concealed/exposed valves, digital/smart showers, electric showers, power showers, pumps, and accessories, plus full tap ranges for basins, baths, and bidets.
- Heating Heating solutions for bathrooms including radiators and heated towel rails distributed to trade customers.
- Commercial Products Commercial bathroom products including commercial toilets and commercial-grade fixtures for trade and commercial buyers.
- Designer Collection (Own Brand) Claygate's exclusive own-brand collection of premium designer bathroom items targeted at premium offerings for trade customers.
- Essentials Range (Own Brand) Claygate's own-brand affordable essentials range of bathroom products for budget-conscious trade customers and their end consumers.
- Price Book Trade Catalog (Issue 40 / Issue 41) Trade pricing reference catalog (Price Book 40 / Issue 41) containing current pricing and product information for approved UK trade customers.
Companies that use Claygate Distribution
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Claygate Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Claygate Distribution partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AqualisacoreLeading shower brand distributed by Claygate to trade customers. Aqualisa offers digital and smart showers, bar valves, and concealed or exposed valves.
- BurlingtoncorePremium bathroom brand offering traditional and classic bathroom products. Widely distributed by Claygate across their UK trade network.
- RocacoreGlobal bathroom and plumbing manufacturer. Claygate distributes Roca products including toilets, basins, furniture, and baths.
- GeberitcoreSwiss manufacturer of bathroom and plumbing systems. Claygate distributes Geberit concealed cisterns, frames, and bathroom fixtures.
- VitracoreTurkish bathroom brand known for design and quality. Claygate distributes Vitra toilets, basins, furniture, and accessories.
- KaldeweicoreGerman manufacturer of premium steel enamel baths and shower trays. Claygate distributes Kaldewei products across UK trade.
- KudoscoreUK manufacturer of shower enclosures and trays. Claygate distributes Kudos Connect2 and other shower enclosure products.
- TavistockcoreUK bathroom furniture and accessories brand. Claygate distributes Tavistock products including bathroom furniture, mirrors, and accessories.
- BrittoncoreModern bathroom brand offering toilets, basins, and furniture. Distributed by Claygate to trade customers across the UK.
- The Tunbridge Wells Brassware Co.minorOwn-brand collection of designer bathroom brassware and accessories. Exclusive to Claygate Distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Claygate Distribution competitors and assessment
Company assessmentDirect peers
- Plumbase: UK national plumbing and bathroom merchant chain serving trade customers with multi-brand sanitaryware and plumbing supplies; directly comparable distribution model and customer base to Claygate.
- Ideal Bathrooms: UK bathroom products distributor supplying independent bathroom retailers and merchants; closest direct peer to Claygate given shared trade-only model and comparable product categories.
- City Plumbing: Major UK plumbing and bathroom merchant distributing across trade and retail channels; most directly comparable to Claygate as a multi-brand bathroom and plumbing distributor with overlapping product lines and trade-customer base.
- Heating & Plumbing Products (HPP): UK independent distributors' buying group and merchant operation for bathroom, plumbing, and heating products; comparable multi-brand distribution model and trade customer base to Claygate.
- PJH (Part of the Kartell UK Group): UK distributor of bathroom furniture, sanitaryware and accessories to independent retailers and merchants; highly comparable product mix and trade-channel go-to-market to Claygate.
Regional players
- Bathroom City: Independent UK bathroom showroom and merchant group supplying multiple bathroom brands; comparable to Claygate's trade customers and partially overlapping as a competing channel in specific regions.
- Robert Burrowes & Partners: UK independent merchant distributing plumbing and heating products including bathroom ranges; comparable trade distribution model but primarily serves specific UK regions.
Broad incumbents
- Travis Perkins plc: UK's largest builders' merchant group with extensive plumbing and bathroom categories via its specialist brands; comparable to Claygate in product overlap but operates at much greater scale across a broader trade portfolio.
- Wolseley UK (Wolseley GB): Large UK plumbing, heating, and bathroom merchant network serving trade professionals; broader category footprint but materially overlaps with Claygate on bathroom and plumbing distribution.
Emerging players
- Victorian Plumbing: UK-listed online bathroom retailer selling multi-brand sanitaryware direct to consumers and trade; overlaps with Claygate's brand portfolio but competes through digital-first channel rather than trade distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Claygate Distribution social profiles
Digital presenceClaygate Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claygate Distribution leadership team
Management profileNumber of profiles
Claygate Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claygate Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claygate Distribution
What does Claygate Distribution do?
Claygate Distribution is a UK B2B trade-only wholesale distributor that purchases bathroom and plumbing products from over 40 branded manufacturers and resells them to approved trade customers including bathroom showrooms, trade counters, and plumbing merchants. Its offering covers the full bathroom suite — WCs and basins, furniture, accessories, baths, enclosures and trays, walls and floors, showers and taps, heating, and commercial products — complemented by an exclusive own-brand Designer Collection and an affordable Essentials Range.
Is Claygate Distribution a public or private company?
Claygate Distribution is a private company. It is classified as management employee owned and is currently operating.
When was Claygate Distribution founded?
Claygate Distribution was founded in 1990. It employs 51 to 100 people.
Where is Claygate Distribution based?
Claygate Distribution is headquartered in Marden, United Kingdom, in the Europe region.
How does Claygate Distribution make money?
One revenue line is on record: wholesale Distribution.
Who are Claygate Distribution's main competitors?
Direct peers on record are Plumbase, Ideal Bathrooms, City Plumbing, Heating & Plumbing Products (HPP) and PJH (Part of the Kartell UK Group). Regional players are Bathroom City and Robert Burrowes & Partners. Broad incumbents are Travis Perkins plc and Wolseley UK (Wolseley GB). Victorian Plumbing is listed as an emerging player.
Does Claygate Distribution have an API?
No public API is recorded for Claygate Distribution.
What industry is Claygate Distribution in?
Claygate Distribution's product category is Bathroom and Plumbing Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAF, Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution. Its NAICS code is 423720 and its SIC code is 5070.