Name

Stahl Peterbilt

Legal name

Stahl Peterbilt Inc.

Website

https://stahlpeterbilt.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

Keywords

• Heavy duty truck sales
• Medium duty truck sales
• Commercial truck service
• Truck parts supply
• Truck leasing rental

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New and Used Truck Sales: Sales of new and used Peterbilt heavy and medium duty trucks. The company carries a large and diverse inventory of Peterbilt trucks designed for various applications from Oil and Gas to Construction.
2. Parts Sales: Sales of Paccar genuine parts, OEM quality parts, and TRP aftermarket parts. Stocking over 15,000 line items with access to full inventory via Online Parts Counter.
3. Service and Repair: Full service repair facility offering preventative maintenance, emergency roadside assistance, engine overhauls, DPF cleaning, and certified warranty repairs for Cummins, Cat, and Paccar engines.
4. In-House Financing: Financing for truck purchases and large repairs with low rates, flexible terms, and seasonal payments. Also offers long-term repair financing up to 36 months. Works with third-party lenders.
5. Leasing and Rental: Full service leasing and short-term rentals through PacLease. Large Class 8 rental fleet with a variety of Peterbilt trucks and specialized equipment.
6. Body Shop Services: Full collision repair, frame repair and modification, custom paint and body work. 25,485 sq. ft., 22 bay body shop facility in West Edmonton.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stahl Peterbilt is a full-service Peterbilt truck dealership selling new and used medium and heavy duty Peterbilt trucks, supported by an in-house parts department stocking over 15,000 line items (Paccar genuine, OEM, and TRP aftermarket), a certified service and repair facility, in-house and long-term repair financing, a 25,485 sq. ft. body shop for collision repair and custom paint, mobile repair service, DPF cleaning, PacLease rental and leasing, and the 24/7 Online Parts Counter (OPC). The dealership serves commercial fleet operators in oil and gas, construction, forestry, transportation, and agriculture across northern Alberta from locations in Edmonton (Head Office and West), Grande Prairie, and Fort McMurray.

Product overview

Stahl Peterbilt is a full-service Peterbilt truck dealership offering a comprehensive portfolio of products and services for medium and heavy duty trucks. The core offerings include new and used truck sales (Peterbilt models 537, 548, 567, 589), a parts department with Paccar genuine parts and TRP aftermarket parts, and full-service maintenance and repair facilities. Supporting services include in-house and long-term repair financing, a certified collision/body shop with frame repair and custom paint capabilities, PacLease rental and leasing programs, mobile repair services, DPF cleaning, and 2-hour RapidCheck diagnostics. Digital services include an Online Parts Counter for 24/7 ordering. The company operates locations in Edmonton (Head Office and West), Grande Prairie, and Fort McMurray, serving the oilfield, construction, forestry, and transportation industries throughout northern Alberta.

Differentiator

Problem solved

Functional benefit

Brands

• TRP (Trusted Reliable Proven): Aftermarket parts brand offering quality parts for all makes and models of trucks, trailers, buses, and engines. Established in Europe in 1994.
• PacLease

Products and services

• Heavy & Medium Duty Truck Sales Sales of new and used Peterbilt heavy and medium duty trucks (models 537, 548, 567, 589), including custom built and rigged trucks for various applications in oil and gas, construction, forestry, transportation, and agriculture. Sales are field-led through dedicated account managers and truck sales representatives at each dealership location.
• Heavy Truck Repair & Service Full-service maintenance and repair for medium and heavy duty trucks, including preventative maintenance, frame modifications, brake timing tests, CVIP inspections, DPF cleaning, engine overhauls, Cummins/Cat/Paccar certified warranty repairs, fabricating and certified welding, available across Edmonton, Grande Prairie, and Fort McMurray service departments.
• Parts Department Complete parts resource offering Paccar genuine parts, OEM quality parts, and TRP aftermarket parts with over 15,000 line items in stock, supported by an electronic cataloguing system and account support representatives at each location.
• Body Shop & Collision Repair 25,485 sq. ft., 22-bay certified heavy duty collision repair facility offering full collision repair, frame repair, custom paint and body work for all makes and models of heavy duty trucks, buses, trailers, and automotive, located at the Edmonton West body shop and PDI facility.
• PacLease & Rentals Full service leasing and short-term rentals through Peterbilt's PacLease program with custom lease programs designed to maintain working capital and reduce operating costs. Includes a large Class 8 rental fleet of Peterbilt trucks and specialized equipment.
• Stahl Peterbilt Finance In-house and partner-lender financing for new and used truck purchases, plus long-term repair financing with terms up to 36 months for engine repairs, body work, and other costly repairs. Features low rates, flexible terms, seasonal payments, no pre-payment penalty, and in-house approval.
• Mobile Heavy Truck Repair On-site repair services using fully equipped mobile service trucks, providing routine maintenance, emergency roadside assistance, fleet preventative maintenance, and approved warranty repairs at customer locations.
• RapidCheck (2-Hour Diagnostics) Two-hour diagnostic service for coolant leaks, MIL (malfunction indicator) lights, heaters, and engine lights with no appointment necessary, providing rapid turnaround for fleet customers.
• DPF Cleaning Diesel Particulate Filter cleaning service using state-of-the-art FSX Cleaning Equipment for vehicles 2007 and newer, recommended every 4,500 hours for optimal engine performance and fuel efficiency.
• Online Parts Counter (OPC) Online ordering system providing 24/7 access to over 50,000 OEM and aftermarket products with real-time inventory lookup, pricing confirmation, and order history. Features include drop-down menus, part number super-cessions, spreadsheet order upload, order history, favorites, and saved orders.
• TRP (Trusted Reliable Proven) Aftermarket Parts Aftermarket parts brand offering dependable parts for all makes and models of trucks, trailers, buses, and engines, with rigorous product testing for quality and affordability. Available at the TRP Edmonton South retail store and through the OPC system.

Quantifiable outcome

• Top 10 Peterbilt Dealer in North America for 12 consecutive years
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PeterbiltcoreChannel Partner/ Reseller/ DistributorAuthorized Peterbilt dealership selling and supporting the Peterbilt truck brand throughout northern Alberta since 2003. As one of the top Peterbilt dealerships in North America for 12 consecutive years, Stahl Peterbilt offers the complete Peterbilt truck lineup including new and used medium and heavy-duty trucks, parts, service, and warranty support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rush Enterprises: Largest Peterbilt dealer network in North America (also International); directly comparable as a multi-location full-service commercial truck dealer with sales, parts, service, and leasing — represents the natural comp set for Stahl Peterbilt's operating model and top-dealer positioning.
• Premier Truck Group: Multi-brand full-service commercial truck dealer group (Freightliner, Volvo, Western Star) with locations across the U.S. and Canada; closely comparable as a full-line, multi-store dealership operator with similar service and parts infrastructure.
• Velocity Vehicle Group: Daimler Truck North America's flagship Western U.S. dealer (formerly Velocity and Affinity Truck Centers); a direct peer as a large multi-location commercial truck dealer group with sales, service, parts, and leasing offerings aligned to Stahl Peterbilt's model.

Regional players

• B&R Truck Centres: Peterbilt dealership group serving Western Canada with similar full-service offerings (sales, parts, service, body shop); comparable as a regional Canadian Peterbilt peer competing for fleet customers in overlapping Prairie provinces.
• Empire Truck Sales (Empirecse): Heavy-duty truck dealer group in Western Canada selling Volvo, Mack, and Hino with parts and service operations; comparable as a competing Canadian full-line commercial truck dealer serving overlapping resource-industry customers.

Broad incumbents

• SelecTrucks: Daimler Truck's used commercial truck retail network; comparable to Stahl Peterbilt's used truck inventory operations and competes for the same secondary market buyers in the heavy-duty segment.
• Ryder System: Large-scale commercial truck rental, leasing, and fleet management provider; relevant comparable for Stahl Peterbilt's PacLease rental/leasing stream and full-service truck lifecycle approach, though at materially larger scale.
• Penske Transportation Solutions: Commercial truck leasing, rental, and fleet services division; comparable to Stahl Peterbilt's leasing operations and represents the type of institutional competitor Stahl may encounter on large fleet contracts.

Others

• PACCAR Inc. Parent manufacturer of Peterbilt and Kenworth; relevant as the franchisor whose brand, allocation decisions, and product roadmap directly shape Stahl Peterbilt's revenue and strategic options.
• Daimler Truck North America: Manufacturer of Freightliner and Western Star heavy-duty trucks; relevant as a competing OEM whose dealer networks (e.g., Velocity, Premier) compete for the same Western Canadian fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stahl-peterbilt-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stahl Peterbilt