SmartMedia

What SmartMedia does

Smart Media Limited is a UK-based, privately held enterprise software vendor founded in 1995 by Ian C. Williams (former Nokia Vice President) and headquartered in Basingstoke, Hampshire. The company develops and sells off-the-shelf intranet, workflow/business process management (BPM), and website content management software to enterprise and SME customers across the UK, USA, and mainland Europe. Its core product suite comprises Intelligent Intranet (enterprise portal/content management with document management and collaboration), Intelligent WorkFlow (browser-based BPM with no-code process creation), and Intelligent WebCentre (website CMS with SEO optimisation and social media integration), supplemented by Intelligent Extranet, the patented SMPSS secure data transmission framework, E-trader card-payment software, and native iOS/Android mobile workflow apps with offline capture and background synchronisation. Notable named customers include Pubmaster (around 3,000 pubs), Greene King, Fuller's, Laura Ashley, Monsoon, NHS, Warwickshire Police, West Mercia Police, A2Dominion, Smith & Williamson, and OSL.

The underlying technology is browser-based and database-driven, supporting MS-SQL or Oracle backends with open architecture and extensive integration capabilities — Active Directory, LDAP, Business Objects, Cognos, Outlook, CRM systems, Google Maps, OpenStreetMap, IBM mainframe/db2, IBM AS/400, Equifax, PAF, and social platforms. SMPSS provides patented network isolation so content authors can work behind the firewall with no unpublished content stored on internet-accessible servers. The company holds registered trademarks on its core product brands and a granted patent on its security framework; PCI-DSS compliant private cloud hosting is offered for regulated deployments.

Smart Media's revenue model blends one-time per-server licensing, SME licensing (up to 200 employees), annual subscription/rental, private cloud managed services, and a substantial professional services layer (training, consultancy, development and systems integration, support up to 24/7/365). It also acts as a Nominet Registrar for domain services. The company is bootstrapped, founder-owned, with no external institutional investors or parent company disclosed, and operates with an 11–50 employee headcount — implying a mature, stable, niche enterprise software business rather than a high-growth venture.

Name

SmartMedia

Legal name

Smart Media Limited

Website

https://smartmedia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Media Limited is an independent UK-based enterprise software vendor providing intranet, workflow/BPM, website CMS, and extranet software to enterprise and SME customers across the UK, USA, and mainland Europe. Founded 1995, bootstrapped, founder-led, with patented security technology.

Ownership category

akta.pro rank

Product category

Enterprise Intranet and Workflow Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Social & Intranet Platforms (BPAMAMAJ)

akta.pro secondary industry

Workflow Automation & No-Code Collaboration (BPAMAMAK)

Keywords

• Enterprise intranet software
• Business process management
• Workflow automation
• Website content management
• Document management software

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licensing: On-premises server licenses granted per server (not per user) for large organisations. SME Licence Solution designed for companies up to 200 employees. Bundle pricing available for multiple products purchased together for a project.
2. Subscription/Rental: Annual software subscription/rental solution for maximum budget flexibility, avoiding upfront investment. Private cloud managed service solution available for teams needing mobile access, rapid setup, and global project teams.
3. Professional Services: Training (onsite CMS training, train-the-trainer, usability training, workflow training, technical training), consultancy (requirements gathering, business analysis, project management), development & systems integration, and support services.
4. Support and Managed Services: Support packages including Basic Support Pack (unlimited phone/email, 0900-1730 Mon-Fri), Enhanced support (with ISDN access), Retail support (9am-6pm Mon-Sat), Hospitality (8am-midnight Mon-Sun), Mission critical 24/7/365, and managed services for server management.
5. Domain Services: Domain name registrations and DNS services as Nominet Registrar. DNS included in annual website managed service. Additional DNS entries charged at £50+VAT per annum per domain.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SmartMedia develops and sells off-the-shelf enterprise software for intranet, workflow/business process management, and website content management, supported by professional services. The Intelligent Intranet, Intelligent WorkFlow, and Intelligent WebCentre products are deployed on-premises, via private cloud, or as annual subscriptions, and are sold primarily to UK, US, and European enterprise and public-sector customers through direct sales.

Product overview

SmartMedia provides a suite of turnkey enterprise software solutions built around three core integrated products: Intelligent Intranet (enterprise intranet and portal software), Intelligent WorkFlow (business process management and workflow automation), and Intelligent WebCentre (website content management system). These core products work seamlessly together, with Intelligent Extranet extending secure access to partners and remote employees. Supporting the core platform are specialised add-on modules including mobile workflow apps with offline capability, field audit software, help desk software, product catalog software, document management, invoice management, and HR process modules. The company also offers professional services including training, technical support (up to 24/7), systems integration, development, and consultancy. Proprietary security technology includes SMPSS (patented security framework) and E-trader (card payment processing software).

Differentiator

Problem solved

Functional benefit

Brands

• Intelligent Intranet: Intranet software solution for enterprise content management, collaboration and employee communications
• Intelligent WorkFlow
• Intelligent WebCentre
• Intelligent Extranet
• E-trader
• Intelligent Document Management

Products and services

• Intelligent Intranet Enterprise intranet software providing content management, document management, portal functionality, knowledge management, personalisation, and collaboration features. Includes employee communications tools, action lists, workflows, mandatory read, content versioning, audit trails, distributed content management, and integration with Active Directory and legacy systems. Target users are enterprise and SME IT, communications, and operations teams.
• Intelligent WorkFlow 100% browser-based business process management (BPM) and workflow automation software that enables creation of online processes without scripting or programming. Supports routing rules, parallel routing, role-based routing, bounce-back handling, forms, reporting, and integration capabilities. Designed for business users in operations, HR, finance, retail, and field operations.
• Intelligent WebCentre Website content management system (CMS) with SEO optimisation, mobile support, accessible sites, templates-within-templates architecture, automatic CSS/JavaScript minification on publishing, built-in social media feed integration (Twitter, Instagram, Facebook, YouTube, Flickr), and integration with payment gateways and mapping services. For marketers, web teams, and digital agencies.
• Intelligent Extranet Partner and employee access solution that extends Intelligent Intranet functionality to business partners, customers, and remote employees with secure access controls. Deployed in private cloud for organisations needing to share content with third parties.
• SMPSS (Smart Media Patented Security Solution) Patented network isolation and data transfer framework enabling content authors to work safely behind the firewall and transfer final content to a completely separate external website. No customer details or unpublished content stored on internet-accessible servers. Ideal for e-commerce and mission-critical data deployments.
• E-trader Card authorisation and payment processing software for handling card payments over the internet, intranet, in-store kiosks, and unattended payment terminals with no additional transaction-based fees and the ability to retain the existing merchant bank. Used by retailers, cinemas, and self-service terminal operators.
• Mobile workflow apps Native mobile apps for iOS and Android that extend Intelligent WorkFlow to enable offline data capture and automatic background synchronisation when the device reconnects. Targeted at field staff, sales force, and operational teams conducting audits and workflows without network connectivity.
• Actions! App Field-operatives mobile tool enabling central staff to assign and follow up on actions for timely completion, removing the need for email-based chase-ups. Built on the Intelligent WorkFlow mobile platform.
• Field audit software Part of Intelligent WorkFlow enabling brand, compliance, health and safety audits at retail and remote locations with online/offline capability, scoring, and action tracking for follow-up. Targeted at retail operations, compliance, and safety teams.
• Enterprise Edition (Cluster-ready Intranet) Cluster-ready edition of Intelligent Intranet ideal for multi-divisional enterprise implementations with enhanced scalability and hosting flexibility, including private cloud hosting that complies with PCI-DSS standards.
• Professional Services (Training, Consultancy, Development, Support) Professional services portfolio covering onsite CMS training, train-the-trainer, usability and workflow training, requirements gathering, business analysis, project management, systems integration, web and mobile app development, database development, and tiered support up to 24/7/365 mission-critical managed services. Sold alongside and after software deployments.

Quantifiable outcome

• 10 million+ transactions processed by customers using Intelligent WorkFlow
• +4 more outcomes

Named customers18 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizagi: Bizagi is a business process management suite for modelling, automating, and optimising enterprise workflows. It targets similar enterprise and mid-market buyers as Smart Media's Intelligent WorkFlow, with overlapping form, routing, and integration features.
• ProcessMaker: ProcessMaker is a low-code BPM and workflow automation platform with form-building, routing, and integration capabilities. It competes directly with Intelligent WorkFlow for process automation buyers seeking browser-based, low-code process creation.
• Jive (Aurea): Jive, now part of Aurea, was a dedicated enterprise social intranet and collaboration platform. It is directly comparable to Intelligent Intranet in its core functionality around employee engagement, content management, and intranet portals.
• Nintex: Nintex provides workflow automation and process management software for SharePoint and Microsoft 365 environments. Its focus on no-code/low-code process automation maps closely to Intelligent WorkFlow's value proposition of letting non-technical users build processes without scripting.
• HCL Connections: HCL Connections is an enterprise social intranet and collaboration platform offering employee communications, content management, and document management - directly comparable to Smart Media's Intelligent Intranet for enterprise intranet buyers.

Broad incumbents

• ServiceNow: ServiceNow is a leading enterprise workflow and digital process platform spanning IT, HR, and customer service workflows. As a broader incumbent, it competes with Intelligent WorkFlow for process automation budgets in large enterprises.
• Atlassian Confluence: Atlassian Confluence is a widely deployed team workspace and intranet-style content platform. As part of the broader Atlassian ecosystem (Jira, Trello), it competes for the same knowledge-management and document-collaboration budgets as Intelligent Intranet.
• Sitecore: Sitecore is a digital experience and enterprise CMS platform used by large organisations for marketing websites and content management. As a broad incumbent, it competes with Intelligent WebCentre for enterprise website CMS opportunities.
• Microsoft (SharePoint): Microsoft SharePoint is the dominant enterprise intranet, document management, and workflow platform bundled with Microsoft 365. It competes head-on with Smart Media's Intelligent Intranet and Intelligent WorkFlow for the same enterprise buyers, albeit as part of a much broader productivity suite.
• WordPress / Automattic: WordPress is the dominant open-source website CMS, frequently chosen by SMEs and enterprises as an alternative to dedicated CMS products. It is comparable to Intelligent WebCentre for the website management use cases within Smart Media's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smart_media_ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMedia