Carepoint
Carepoint is a family-owned, non-medical in-home care agency serving seniors, veterans, and individuals with dementia across nine counties in North and South Carolina, delivering CNA-provided personal, companion, dementia, and hospice care under RN supervision.
- Company typePrivate
- Founded2009
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Carepoint does
Carepoint, Inc. is a privately held, family-owned non-medical in-home care agency headquartered in Charlotte, North Carolina, with a secondary office in Rock Hill, South Carolina. Founded in 2009 by Heather, Brian, Jeff, and Jenni Rahrig, the company delivers personal care, companion care, dementia and Alzheimer's care, veterans care, respite care, post-surgical rehabilitation support, and hospice-adjacent home care to seniors and disabled adults across nine counties spanning the Charlotte metropolitan region. Care is delivered directly by employed Certified Nurse Aides (CNAs) operating under Registered Nurse supervision, with caregivers matched to clients through comprehensive in-home assessments, personalized care plans, and quarterly reviews. All staff are dementia-trained and subject to background checks, drug screens, driving record reviews, and annual skills verification that exceed state minimums.
The underlying technology stack is intentionally low-tech: there is no proprietary software platform, no mobile application, and no public API. The only digital touchpoint is the MyCarepoint client portal (carepoint.ersp.biz), which allows existing clients to access account and service information. Service quality and competitive differentiation rest on human factors — caregiver screening and training, personalized matching, and continuity of relationships — rather than on software or automation.
Carepoint's business model is a private-pay, services-based revenue model. Clients pay out of pocket via credit card, check, or cash; alternatively, payments flow through long-term care insurance reimbursements or directly billed Veterans Affairs benefits under the Home and Community Based Care Program. Pricing is quote-based and not publicly disclosed, with flexible service ranging from a few hours per week up to 24-hour live-in care, and no minimum service requirements or long-term contracts. Customer acquisition relies on a sales-led, consultation-based motion: free in-home assessments, healthcare professional referrals (notably RN referrals documented over 10+ years), content marketing through the company's website, organic Facebook presence, and community involvement with organizations such as the Alzheimer's Association and Parkinson's Association of the Carolinas.
Carepoint firmographics
Firmographics- Name
- Carepoint
- Legal name
- Carepoint, Inc
- Website
- https://carepointinc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carepoint is a family-owned, non-medical in-home care agency serving seniors, veterans, and individuals with dementia across nine counties in North and South Carolina, delivering CNA-provided personal, companion, dementia, and hospice care under RN supervision.
- Ownership category
- akta.pro rank
Carepoint industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Caregiver Support, Coaching & Training (HLADALAG)
Keywords
Where Carepoint is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Carepoint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Private Pay Services: Direct payment from clients using credit card, check, or cash for non-medical in-home care services including personal care, companion care, and specialized dementia support.
- Long Term Care Insurance: Payment processing for clients with long-term care insurance policies that cover in-home care services.
- Veteran Benefits: Carepoint directly bills the VA on behalf of eligible veterans, providing care under the Home and Community Based Care Program and other VA benefit programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Flexible hourly care from a few hours per day/week up to 24-hour care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Carepoint product offering
Product offeringCore offering
Carepoint provides non-medical in-home care services to seniors and adults needing assistance with daily living, delivered by Certified Nurse Aides under Registered Nurse supervision. The core offering comprises six service lines — Lifestyle Care, Veterans Care, Dementia Care, Respite Care, Rehabilitation Support, and Home Care for Hospice — covering personal care (bathing, dressing, grooming, mobility), companion care (housekeeping, meal prep, medication reminders), transportation, errand running, and 24-hour live-in options. Services are billed through private pay, Long Term Care Insurance, or direct VA billing across nine counties in North Carolina and South Carolina.
Product overview
Carepoint is a family-owned and operated non-medical in-home care agency founded in 2009, offering a comprehensive suite of care services in Charlotte, NC and surrounding areas. The company's offerings are organized around its core service lines: Lifestyle Care (including 24-hour care and independent living support), Veterans Care, Dementia Care (including Alzheimer's care), Respite Care, Rehabilitation Support, and Home Care for Hospice. These services are delivered through Personal Care and Companion Care features provided by Certified Nurse Aides (CNAs) under registered nurse supervision. Carepoint also provides a client portal (MyCarepoint) for account management. All services are tailored to individual client needs through comprehensive assessments and customized care plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifestyle Care Personalized in-home care plans designed to help individuals maintain independence, including 24-hour care options, independent living support, and personal care assistance with bathing, dressing, grooming, and mobility. Intended for seniors and adults seeking to remain independent in their own homes.
- Veterans Care
- Dementia Care
- Respite Care
- Rehabilitation Support
- Home Care for Hospice
- MyCarepoint Client Portal
Quantifiable outcome
- Referrals from healthcare professionals over extended periods (e.g., RN referring for 10+ years)
Companies that use Carepoint
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Carepoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carepoint partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Veterans Affairs (VA)coreCarepoint is a preferred partner and approved provider through the VA's community care network. The company directly bills the VA on behalf of eligible veterans and provides care under the Home and Community Based Care Program. This partnership enables veterans to access non-medical in-home care services funded by their VA benefits.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Carepoint competitors and assessment
Company assessmentDirect peers
- Senior Helpers: National franchised home care agency specializing in Alzheimer's and dementia care, Parkinson's care, and personal assistance. Operates with a similar dementia-focused, in-home caregiver delivery model to Carepoint.
- Synergy HomeCare: Franchised in-home care agency providing personal care, companion care, and memory care services. Closely comparable service portfolio and target demographic to Carepoint.
- Home Instead: Largest franchised provider of personal care, companionship, and dementia support services for seniors. Directly comparable to Carepoint in offering non-medical in-home personal care, Alzheimer's support, and respite, but at national scale.
- Right at Home: Franchised provider of in-home companionship, personal care, and specialty services for seniors and adults with disabilities. Comparable in offering flexible personal care, respite, and dementia support.
- Visiting Angels: National franchised network providing companion care, personal care, and dementia/Alzheimer's support in clients' homes. Closely mirrors Carepoint's service mix including respite, fall prevention, and personal hygiene assistance.
- BrightStar Care: Franchised home care agency offering personal care, skilled nursing, and dementia care delivered by RNs and CNAs. Comparable to Carepoint's RN-supervised, dementia-trained caregiver model with a similar mix of personal and companion care services.
- Comfort Keepers: Franchised in-home care provider offering personal care, companionship, and specialized Alzheimer's/dementia care. Directly comparable service offerings and target senior demographic to Carepoint.
- Help at Home: Large provider of personal care services for seniors and individuals with disabilities, primarily serving Medicaid waiver populations. Comparable to Carepoint in delivering non-medical in-home personal care at scale across multiple states.
Broad incumbents
- Amedisys: Public home health, hospice, and personal care company with significant in-home operations. Comparable in providing in-home personal care and hospice support; broader clinical capability and significantly larger footprint than Carepoint.
- Bayada Home Health Care: Large national home health provider offering both skilled nursing and personal care services. Comparable to Carepoint in in-home care delivery but operates at much broader scale and includes clinical services Carepoint does not.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carepoint social profiles
Digital presenceCarepoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carepoint leadership team
Management profileNumber of profiles
Profiles4 records
Carepoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carepoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carepoint
What does Carepoint do?
Carepoint provides non-medical in-home care services to seniors and adults needing assistance with daily living, delivered by Certified Nurse Aides under Registered Nurse supervision. The core offering comprises six service lines — Lifestyle Care, Veterans Care, Dementia Care, Respite Care, Rehabilitation Support, and Home Care for Hospice — covering personal care (bathing, dressing, grooming, mobility), companion care (housekeeping, meal prep, medication reminders), transportation, errand running, and 24-hour live-in options. Services are billed through private pay, Long Term Care Insurance, or direct VA billing across nine counties in North Carolina and South Carolina.
Is Carepoint a public or private company?
Carepoint is a private company. It is classified as family owned and is currently operating.
When was Carepoint founded?
Carepoint was founded in 2009. It employs 11 to 50 people.
Where is Carepoint based?
Carepoint is headquartered in Charlotte, United States, in the North America region.
How does Carepoint make money?
Three revenue lines are on record. Private Pay Services are the primary driver. The others are long Term Care Insurance and veteran Benefits.
Who are Carepoint's main competitors?
Direct peers on record are Senior Helpers, Synergy HomeCare, Home Instead, Right at Home, Visiting Angels, BrightStar Care, Comfort Keepers and Help at Home. Broad incumbents are Amedisys and Bayada Home Health Care.
Does Carepoint have an API?
No public API is recorded for Carepoint.
What industry is Carepoint in?
Carepoint's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8050.