Grismer Tire
- Company typePrivate
- Founded1932
- HeadquartersColumbus, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Grismer Tire firmographics
Firmographics- Name
- Grismer Tire
- Legal name
- Grismer Tire Company
- Website
- https://grismertire.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Grismer Tire industry classification
Industry- Product category
- Automotive Tire and Repair Services
- NAICS
- Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Grismer Tire is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices27 records
Markets served
Grismer Tire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Tire Sales: One-time product sales of new tires across multiple brands (MICHELIN, BFGoodrich, Bridgestone, Continental, Firestone, Yokohama, and 13+ others). Revenue generated per transaction with no recurring component.
- Auto Repair Services: Labor and parts revenue from brake repair, alignment, exhaust repair, oil changes, and other automotive maintenance services. One-time service transactions with potential for repeat customer visits.
- Commercial Fleet Services: Semi-truck and commercial fleet tire sales and service for business customers including heavy-duty wheel alignments, pothole damage repairs, and fleet maintenance contracts.
- Financing Programs: Revenue generated through CFNA (Consumer Financial National Bank) financing program and no-credit-needed financing options, likely through referral fees or interest-sharing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tire purchases with promotional bundle |
| Subscription | Monthly | Store credit card (CFNA) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Grismer Tire product offering
Product offeringCore offering
Grismer Tire Company sells new tires across 18+ name-brand manufacturers (including MICHELIN, BFGoodrich, Bridgestone, Continental, Firestone, Pirelli, Yokohama, Hankook, Toyo, and Nitto) and provides automotive repair services such as brake repair, exhaust repair, Hunter wheel alignment, and oil changes. The company also offers commercial/semi-truck tire services and fleet maintenance for business customers, alongside financing programs (CFNA credit card and no-credit-needed financing) to support customer purchases.
Product overview
Grismer Tire Company operates as a regional tire and automotive service retailer offering a unified retail platform combining tire sales with vehicle maintenance services. The core product portfolio centers on tire sales (featuring 18+ name-brand tire manufacturers including MICHELIN, Bridgestone, Continental, Pirelli, and Yokohama) complemented by auto repair services (brake repair, exhaust repair, wheel alignment, oil changes) and specialty offerings (commercial/semi-truck tires, seasonal tires, lawn & garden tires). Additional services include financing programs (CFNA credit card and no-credit-needed financing), a drop-off service for convenient vehicle submission, and promotional bundles such as the 'buy 4 tires, get 4 free oil changes' offer. The company operates 26-28 locations across Dayton, Columbus, and Cincinnati metropolitan areas in Ohio, serving retail consumers, fleet operators, and commercial vehicle owners through a multi-location service network.
Differentiator
Problem solved
Functional benefit
Products and services
- Tires Retail tire sales offering a wide selection of name-brand tires including MICHELIN, BFGoodrich, Bridgestone, Continental, Firestone, Pirelli, Yokohama, Hankook, Toyo, Nitto, and 12+ other brands for passenger vehicles, trucks, and commercial applications.
- Auto Repairs Automotive repair and maintenance services including brake repair, exhaust repair, tire services, Hunter wheel alignment, and oil changes delivered by certified technicians at service centers.
- Commercial/Semi Tires Commercial truck and fleet tire services including repair, replacement, pothole damage assessment, heavy-duty wheel alignments, and commercial tire sales for semi-trucks and box trucks.
- Grismer CFNA Financing Credit card program offering 5% discount, double service warranty, 6 months deferred interest, and no annual fees for preferred customers.
- No Credit Needed Financing Financing option allowing customers to purchase tires and auto services without requiring traditional credit approval.
Quantifiable outcome
- 4 free oil changes with purchase of 4 new tires (up to $300 value)
- +1 more outcomes
Companies that use Grismer Tire
Customer profileSegments2 records
Ideal customer profiles2 records
Grismer Tire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grismer Tire partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Grismer Tire competitors and assessment
Company assessmentDirect peers
- Tire Discounters: Tire Discounters is a family-owned regional tire and auto service retailer operating 200+ locations across Ohio, Kentucky, Indiana, and Tennessee. Overlapping Ohio footprint and similar multi-brand tire + service model make it one of Grismer's closest direct competitors.
- Les Schwab Tire Centers: Les Schwab is a privately held regional tire and service retailer operating 500+ locations across the Western US. Strong regional brand identity and integrated tire + service model mirror Grismer's regional positioning, though in a different geography.
- Belle Tire: Belle Tire is a Midwest-based tire and auto service chain with 170+ locations across Michigan, Ohio, Indiana, and Illinois. Family-owned, similar product/service mix, and overlapping Ohio market make it a highly comparable regional peer.
- Sun Auto Tire & Service: Sun Auto Tire & Service is a PE-backed regional tire and auto service platform with 100+ locations across Texas and the Southwest. Similar PE ownership profile, product mix, and growth-by-acquisition strategy make it a strong analog for Grismer's post-recapitalization trajectory.
- Discount Tire: Discount Tire is the largest independent tire retailer in the US, operating over 1,100 stores across 40+ states with a pure-play tire retail model. It directly competes with Grismer in Ohio markets with superior scale and buying power.
- Big O Tires: Big O Tires is a TBC Corporation-owned franchise network of 450+ tire and auto service stores across 25+ states. Franchise model with multi-brand tire offering and full auto services makes it a comparable direct peer in retail format and service scope.
- Mavis Tire Express Service Centers: Mavis Tire is a PE-backed (Sun Capital) multi-brand tire and auto service platform operating 800+ locations across the Eastern US. Its PE-backed rollup strategy and tire + service model closely mirror the trajectory CenterOak intends for Grismer.
Broad incumbents
- Monro, Inc. Monro is a publicly traded undercar repair and tire service retailer operating 1,300+ stores across 32 states under Monro, Mr. Tire, Tire Choice, and Mountainview brands. Broader portfolio and public-company scale position it as a large incumbent comparable for service mix and store economics.
- Goodyear Auto Service: Goodyear Auto Service is the manufacturer-owned retail and service network with hundreds of franchised and company-owned locations across the US. Brand-backed buying power and national footprint make it a broad incumbent competitor in the same product/service category.
- Firestone Complete Auto Care: Firestone Complete Auto Care is Bridgestone's manufacturer-affiliated retail service network with 2,000+ US locations offering tires, alignment, brakes, and oil changes. National scale and brand strength represent the broad-incumbent benchmark in Grismer's category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grismer Tire social profiles
Digital presenceGrismer Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grismer Tire leadership team
Management profileNumber of profiles
Grismer Tire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grismer Tire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grismer Tire
What does Grismer Tire do?
Grismer Tire Company sells new tires across 18+ name-brand manufacturers (including MICHELIN, BFGoodrich, Bridgestone, Continental, Firestone, Pirelli, Yokohama, Hankook, Toyo, and Nitto) and provides automotive repair services such as brake repair, exhaust repair, Hunter wheel alignment, and oil changes. The company also offers commercial/semi-truck tire services and fleet maintenance for business customers, alongside financing programs (CFNA credit card and no-credit-needed financing) to support customer purchases.
Is Grismer Tire a public or private company?
Grismer Tire is a private company. It is classified as private equity controlled and is currently operating.
When was Grismer Tire founded?
Grismer Tire was founded in 1932. It employs 51 to 100 people.
Where is Grismer Tire based?
Grismer Tire is headquartered in Columbus, United States, in the North America region.
How does Grismer Tire make money?
Four revenue lines are on record. Tire Sales are the primary driver. The others are auto Repair Services, commercial Fleet Services and financing Programs.
Who are Grismer Tire's main competitors?
Direct peers on record are Tire Discounters, Les Schwab Tire Centers, Belle Tire, Sun Auto Tire & Service, Discount Tire, Big O Tires and Mavis Tire Express Service Centers. Broad incumbents are Monro, Inc., Goodyear Auto Service and Firestone Complete Auto Care.
Does Grismer Tire have an API?
No public API is recorded for Grismer Tire.
What industry is Grismer Tire in?
Grismer Tire's product category is Automotive Tire and Repair Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 44134 and its SIC code is 7500.