HR Legal

What HR Legal does

HR Legal is an Australian boutique law firm founded in 2009 by Managing Partner Dan Feldman, headquartered in South Yarra, Melbourne, with national coverage across all Australian states and territories. The firm exclusively practices in employment and workplace relations law and workplace safety law, serving employers rather than employees. Its service portfolio spans legal advisory on equal opportunity, enterprise agreements, workplace investigations, independent contracting, injury management, workplace safety, unfair dismissal and general protections representation, employment contracts, and workplace policies. Underlying service architecture is a partner-led, single integrated practice rather than a modular platform, with roughly 26 legal staff organised across one Managing Partner, five Partners, four Special Counsels, six Senior Associates, five Associates, two Lawyers, and one Graduate Lawyer, supported by a seven-person business services team.

The core product surface consists of the firm's core Employment and Safety Legal Services, the HR Ace managed service solution, and a Workplace Training course catalogue. HR Ace is the firm's differentiated subscription offering, bundling unlimited phone and email advice, tailored documentation, onsite support, access to HR Legal lawyers, critical incident advice, workplace training, and Fair Work Commission representation into an annual packaged solution; the Workplace Training catalogue covers topics including Appropriate Workplace Behaviour, Critical Incident Management, Hiring and Firing, Bullying and Harassment, Psychosocial Hazards, Workplace Investigations, and Respect@Work. Revenue mechanics combine professional services fees (fixed fee arrangements, SLAs, secondees, traditional fees) with subscription recurring revenue from HR Ace, distributed through direct partner-led enterprise sales rather than intermediaries.

The go-to-market targets primary verticals including government (local government and authorities), manufacturing, retail, hospitality, and healthcare, with secondary coverage of professional services, education, and family business and franchising. Distribution is reinforced by corporate partnerships with industry associations including LG Pro, SA Parks, Caravan Industry Australia, and Chemistry Australia, plus a strategic partnership with Empower Mental Health for psychosocial safety training. Marketing relies on thought leadership content (insights articles, webinars, seminars) and a LinkedIn and YouTube presence.

Name

HR Legal

Legal name

HR Legal (67 790 933 018)

Website

https://hrlegal.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

HR Legal is a Melbourne-based boutique law firm founded in 2009 that exclusively practices employment, workplace relations, and safety law for Australian employers, delivering partner-led advisory services plus a subscription managed service called HR Ace across multiple industry verticals nationally.

Ownership category

akta.pro rank

Product category

Employment and Workplace Safety Law Services

NAICS

Offices of Lawyers (54111), Human Resources Consulting Services (541612)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

akta.pro secondary industries

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF), HR Compliance, Employment Law & Employee Relations Training (EDABAIAE)

Keywords

• Employment law advisory
• Workplace relations services
• Workplace safety law
• HR compliance consulting
• Workplace investigations

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Legal Services: Legal advisory services for employment and workplace safety law matters, delivered through fixed fee arrangements, service level agreements, secondees, and traditional fee arrangements. Moving away from traditional hourly rates.
2. HR Ace Managed Service: Subscription-type ongoing service providing unlimited advice and support, workplace training, onsite support, and Fair Work Commission representation as part of a comprehensive packaged solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HR Legal is a boutique employment and workplace safety law firm that commercially manages legal risk for employers nationally across Australia. Its core offering bundles legal advisory (enterprise agreements, workplace investigations, unfair dismissal and general protections, injury management, equal opportunity), Fair Work Commission and court representation, and workplace training, delivered via fixed-fee arrangements, service-level agreements, secondees and the recurring HR Ace managed-service solution rather than traditional hourly billing.

Product overview

HR Legal is a boutique employment and safety law firm offering a unified service portfolio anchored by its HR Ace service solution, which provides comprehensive legal advisory services for employers. The product portfolio includes unlimited legal advice, documentation services, onsite support, workplace training, and representation services. The core offering integrates legal expertise with practical employment law compliance tools, all delivered by experienced employment and safety lawyers. The firm operates as a single integrated service rather than a platform-with-modules architecture, combining legal advice with training and support services.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Ace A comprehensive employment and safety law service solution for employers, providing unlimited phone and email advice, tailored documentation, onsite support, access to HR Legal lawyers, critical incident advice, workplace training, and Fair Work Commission representation, delivered through a dedicated advising team with additional inclusions such as briefings on topical HR issues.
• Workplace Training Courses Employment law training courses for teams and organisations covering Appropriate Workplace Behaviour (EEO Compliance), Critical Incident Management, Employment Law Awareness, Hiring and Firing, Managing Bullying and Harassment, Psychosocial Hazards, Workplace Investigations and Respect@Work, offered as public training at HR Legal offices or onsite for organisations.
• Employment and Safety Legal Services Legal advisory services for employers covering equal opportunity and anti-discrimination, enterprise agreements and union dealings, workplace investigations, independent contracting and labour hire, injury management, workplace safety, unfair dismissal and general protections representation, workplace training, and employment contracts and workplace policies, delivered via fixed-fee arrangements, service-level agreements and secondees.

Quantifiable outcome

• Clients achieve measurable results that achieve their human resources strategies

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered corporate partner, partner and strategic partner.

• Transitioning Wellcorporate partnerStrategic or Co-development PartnerCorporate partnership providing integrated services for clients requiring workplace transition and change management support alongside employment law advice.
• SA Parkscorporate partnerStrategic or Co-development PartnerCorporate partnership with South Australian parks industry body, providing employment law services to members.
• LG Procorporate partnerStrategic or Co-development PartnerCorporate partnership with Local Government Professionals Australia, providing specialized employment and safety law services to local government members.
• Fair Work CommissionpartnerOthersPartner organization providing Workplace Advice Service resources and support for workplace relations matters.
• Caravan Industry AustraliapartnerGTM or Marketing PartnerIndustry partnership with caravan and camping industry, providing employment law support to industry members.
• Chemistry AustraliapartnerGTM or Marketing PartnerIndustry partnership with chemistry Australia trade association, providing employment law services to members.
• Empower Mental Healthstrategic partnerStrategic or Co-development PartnerStrategic partnership to deliver comprehensive suite of mental health and psychosocial safety training options for Australian businesses, combining e-Learning modules with HR Legal's in-person manager training.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Peninsula Group: Australia-based employer services group providing HR, employment relations and WHS advisory to SMBs. Comparable employer-side customer base and service overlap, though delivered through a different scaled platform model.
• Employsure: Australian employer advisory and compliance platform serving SMBs with employment, WHS and HR documentation services. Comparable employer-side market segment but delivered via a tech-enabled subscription model rather than partner-led legal advice.

Direct peers

• Holding Redlich: National Australian law firm with a Workplace Relations & Safety group advising employers on IR, employment and safety matters. Comparable as a mid-tier competitor in the same employer-side legal advisory space.
• Lander & Rogers: Australian mid-tier law firm with a dedicated Workplace Relations & Safety practice advising employers. Comparable in serving the same employer-side employment and WHS market with a similar boutique-to-mid-tier positioning.
• Australian Business Lawyers & Advisors: Australian law firm providing employment, IR and WHS advice to employers and employer associations. Directly comparable as a specialist employer-side employment and safety practice operating nationally in Australia.
• Maddocks: Australian law firm with an Employment & Industrial Relations practice serving government and corporate employers. Comparable in target customer base and employment/safety advisory focus.

Broad incumbents

• Clayton Utz: Leading Australian full-service law firm with a dedicated Employment & Industrial Relations practice. Comparable employment advisory capability within a broader full-service platform.
• Allens: Top-tier Australian law firm with an Employment & Industrial Relations practice serving large corporates. Comparable employment law capability but positioned as part of a premium full-service offering.
• MinterEllison: Major Australian full-service law firm with a substantial Workplace Relations practice. Comparable capability set but as part of a much broader corporate/commercial portfolio competing for the same employer clients.
• King & Wood Mallesons: Top-tier Australian/global law firm with an Employment & Industrial Relations practice advising major employers. Comparable at the high end of the employer client market though bundled with broader corporate services.

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQjJjk93t911GFv2KiQ0SNw
• LinkedInlinkedin.com/company/hrlegal

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Legal