Transitioning Well

What Transitioning Well does

Transitioning Well is an Australian organisational psychology consultancy, founded in 2011 and headquartered in Malvern East, Victoria, that delivers workplace mental health, psychosocial risk management, and transition coaching services to large enterprises, government agencies, and SMEs across Australia. Its service portfolio spans bespoke consulting (psychosocial risk management, trauma-informed practice reviews, capability building), coaching programs (parental leave transition coaching, fertility and pregnancy loss support, manager coaching), and an extensive workshop and webinar catalogue covering mental health, communication, change management, leadership, and specialised topics such as menopause, neurodivergence, and occupational violence and aggression. Service delivery is carried out by a national team of registered workplace psychologists, supported by proprietary frameworks such as the Psychosocial Risk Management Framework and digital adjuncts including The Parent Well platform (a digital tool for working parents with an embedded Transition Assessment survey) and the 10DaysPaidFDVLeave advocacy site.

The company's go-to-market operates through three channels: (i) direct enterprise and government consulting sales, evidenced by logos including Qantas, SEEK, Westpac, Coles, AGL Energy, Viva Energy, Multiplex, Mecca, the Victorian Department of Treasury and Finance, IBAC, Loy Yang B, and VMIA; (ii) a government-funded channel partnership with the NSW Government providing free Workplace Mental Health Coaching to NSW businesses with up to 200 employees, which has reached 3,000+ businesses and 53,000+ employees since 2021; and (iii) digital self-serve platforms (The Parent Well, 10DaysPaidFDVLeave). Co-founded and led by Dr Sarah Cotton and Justine Alter, the firm is privately held with no disclosed external equity investment, operates with 11-50 employees, and earns revenue through quote-based professional services engagements; pricing is not publicly disclosed.

The company has been actively expanding its product surface (The Parent Well digital platform, 10DaysPaidFDVLeave, Career Transition Series co-developed with the National Mental Health Commission) and securing anchor enterprise engagements (Qantas trauma-informed training launched July 2024, Essential Services Commission psychosocial project in 2025, SEEK partnership ongoing since 2017), with strategic alignment to Australia's emerging WHS Psychological Health Regulations which are driving enterprise demand for psychosocial risk consulting.

Name

Transitioning Well

Legal name

Transitioning Well

Website

https://transitioningwell.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Transitioning Well is an Australian organisational psychology consultancy founded in 2011 that delivers psychosocial risk management, workplace mental health coaching, and transition coaching to large enterprises, government agencies, and SMEs across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Malvern

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Direct organisational psychology consulting engagements for psychosocial risk management, trauma-informed practices, and organisational capability building. These are bespoke, project-based engagements tailored to client needs.
2. Coaching Programs: Individual and group coaching sessions for working parents, delivered by registered workplace psychologists. Includes parental leave coaching, manager coaching, and specialised fertility/pregnancy loss support.
3. Workshops and Webinars: Training programs delivered virtually, in-person, or hybrid covering mental health, communication, change management, leadership, and specialised topics like trauma-informed practice and menopause.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Transitioning Well is an Australian organisational psychology consultancy that delivers psychology-led, evidence-based workplace wellbeing services to enterprises and government agencies. Its core offerings include psychosocial risk management consulting, parental leave transition coaching, the NSW Government-funded Workplace Mental Health Coaching program, trauma-informed practice training, fertility and pregnancy loss support, occupational violence and aggression training, and a broad catalogue of workshops and webinars on mental health, communication, change management, and leadership. Services are delivered by a national team of registered workplace psychologists via virtual, in-person, and hybrid formats, and are supported by The Parent Well digital platform.

Product overview

Transitioning Well is a leading Australian organisational psychology consultancy that offers a comprehensive ecosystem of workplace wellbeing products and services. The core offerings include The Parent Well digital platform (supporting the transition from working person to working parent), Workplace Mental Health Coaching (NSW Government-funded free coaching for SMEs), and the Parental Leave Transition Coaching Program. These are complemented by an extensive workshop and webinar series covering mental health and wellbeing, communication, change management, building mentally healthy workplaces, and specialised topics (neurodivergence, menopause, trauma-informed practice, occupational violence and aggression). The company also provides specialised support services for fertility and pregnancy loss, along with psychosocial risk management consulting. Services are delivered by registered workplace psychologists and are designed for organisations across Australia to build better workplaces through evidence-based, psychologically-informed interventions.

Differentiator

Problem solved

Functional benefit

Brands

• The Parent Well: Digital platform designed to help managers and employees manage the transition from 'working person' to 'working parent'
• 10DaysPaidFDVLeave

Products and services

• Psychosocial Risk Management Consulting Bespoke organisational psychology consulting engagement that reviews existing psychosocial procedures, policies, and processes; applies leading practice for psychosocial risk management; prepares organisations to identify, monitor, and manage psychosocial risk; and co-designs evidence-based strategies to protect and promote employee wellbeing. Intended for Australian enterprises and government agencies needing compliance with WHS psychological health regulations.
• Parental Leave Transition Coaching Program Individual coaching sessions guided by workplace psychologists for new and expectant working parents, providing tools and resources to maximise transition success. Includes manager coaching sessions and digital adjunct support via The Parent Well platform. Intended for organisations seeking to support employees through parental leave transitions.
• The Parent Well Digital Platform Digital platform designed to help managers and employees manage the transition from 'working person' to 'working parent'. Provides digital adjunct support to the Parental Leave Transition Coaching Program, including resources, transition assessment tools, and a parental leave survey.
• Workplace Mental Health Coaching Program Free, structured one-on-one coaching program funded by the NSW Government for NSW businesses with up to 200 employees and not-for-profits of any size. Helps businesses make sense of psychosocial risk responsibilities and build mentally healthy workplaces. Reached 3,000+ businesses and 53,000+ employees since 2021.
• Trauma-Informed Practice Training Training on trauma response recognition, prevention of re-traumatisation, and implementation of six core trauma-informed principles (safety, trustworthiness, choice, collaboration, empowerment, and respect for diversity). Delivered as Foundation and Masterclass workshops. Delivered for enterprise clients including Qantas Group, achieving 98% improved understanding of trauma-informed practice among participants.
• Fertility and Pregnancy Loss Support Program Specialised support service providing one-on-one sessions with registered psychologists for employees navigating fertility challenges or pregnancy loss. The pregnancy loss component uses a three-tiered support model (early, medium, critical support) for birth parents or partners, and includes team leader support and debrief sessions. Delivered for enterprise clients including Westpac.
• Occupational Violence and Aggression Training Specialised training focused on managing occupational violence and aggression, including de-escalation techniques, personal wellbeing strategies, and enhanced communication skills for customer-facing roles. Aimed at employees and managers in high-risk customer-facing environments.
• Psychosocial Risk and Hazards Workshops and Webinars Range of workshops and webinars addressing psychosocial hazards and risk, including foundations, identification, management, and action planning. Topics include trauma-informed practice, managing challenging customers, navigating change, and cultivating psychologically safe workplaces. Delivered virtually, in-person, or hybrid.
• Workplace Mental Health and Wellbeing Workshops Workshops covering mental health and wellbeing at work, including recognising and managing burnout, fatigue, disconnection, and high workloads. Topics include boundary management, tech resets, finding flow, and managing workload.
• Communication and Change Management Workshops Workshops focused on healthy, respectful, and meaningful workplace conversations (conflict management, dealing with complex customers, active listening, giving and receiving feedback) and on thriving through change and disruption. Also includes leadership-focused programs on self-care for leaders, adaptability, emotional intelligence, imposter syndrome, and neurodivergent thinking.
• Transition Workshops and Programs Workshops and programs catered to specific transition needs of graduates, leaders, parents, carers, people experiencing health crises, and late-career/retirement transitions. Includes the Career Transition Series developed in partnership with the National Mental Health Commission covering eight key life and career transitions.
• 10DaysPaidFDVLeave Resource and Advocacy Initiative Resource and advocacy initiative supporting paid family and domestic violence leave for workers, including 10 days of paid FDV leave. Operates as a standalone website and community-facing program under the Transitioning Well umbrella.

Quantifiable outcome

• 3,000+ businesses engaged since 2021
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered major and core.

• Essential Services CommissionmajorImplementation/ SI/ Consulting Partner · 1 January 2025Delivered a comprehensive 10-week psychosocial risk management project to prepare ESC for Victoria's new OHS Psychological Health Regulations.
• Qantas GroupmajorImplementation/ SI/ Consulting Partner · 1 July 2024Partnered with Qantas Group in July 2024 to deliver specialised trauma-informed practice training addressing critical need for workplace mental health support, achieving 98% improved understanding among participants.
• SEEKmajorImplementation/ SI/ Consulting Partner · 1 January 2017Ongoing partnership since 2017 providing parental leave coaching and leadership support to SEEK employees throughout their parental leave journey.
• The Father HoodcoreStrategic or Co-development PartnerPartnership with The Father Hood to deliver educational workshops and tailored content for organisations looking to improve family-friendly work practices and assist workers to maintain good relationships. Delivers workshops including 'It's the Best Time in History to Be a Dad', 'The Fastest Road to 50/50', and 'Fatherhood 2.0'.
• National Mental Health CommissioncoreStrategic or Co-development PartnerDeveloped the Career Transition Series in partnership with National Mental Health Commission. The series provides workplaces with research-led and practical approaches to supporting career transitions including parenting and caring.
• WestpacmajorImplementation/ SI/ Consulting PartnerDelivered Fertility and Pregnancy Loss Support Program for Westpac employees, with positive feedback from client citing Transitioning Well's expertise and care.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PeopleSense (by Assure Programs): Australian workplace mental health, wellbeing, and employee assistance program (EAP) provider offering psychology-led services to employers — directly comparable service mix to Transitioning Well's coaching, consulting, and psychosocial risk offerings.
• Converge International: Australia-headquartered EAP and workplace wellbeing consultancy delivering psychology-based services, coaching, and organisational consulting to enterprise and government clients — a direct Australian competitor in the same service category.
• AccessEAP: Australian EAP and workplace wellbeing provider offering counselling, manager support, critical incident response, and training services to organisations — overlapping strongly with Transitioning Well's coaching and psychosocial risk portfolio.
• Sonder: Australia-founded workplace wellbeing platform combining human-led support, safety, and mental health services for employees — comparable hybrid model of tech platform and professional services, with a similar enterprise/government GTM.

Broad incumbents

• TELUS Health (formerly LifeWorks): Global EAP, mental health, and workforce wellbeing provider offering a broad portfolio spanning counselling, digital tools, and organisational consulting — overlaps with Transitioning Well's enterprise mental health and psychosocial risk work but at much larger global scale.
• Optum (UnitedHealth Group): Large diversified health services and EAP/wellbeing provider with employer-facing mental health, coaching, and population health offerings — competes with Transitioning Well on enterprise RFPs but at a vastly different scale and scope.
• Headspace Health: Australia-originated mental health company (Headspace + Ginger) serving both consumers and employers with digital mental health services — adjacent in workplace mental health and Australian roots, but with a much larger consumer + enterprise footprint.

Emerging players

• Lyra Health: US-headquartered mental health benefits platform for employers, combining a network of providers, coaching, and digital tools — adjacent in mission and target buyer (enterprise HR/benefits teams), though operating in a different geography.
• Modern Health: Global employer mental health platform offering therapy, coaching, and self-guided content with outcomes measurement — comparable in combining licensed clinicians with technology and enterprise sales motion.
• Spring Health: Employer-focused precision mental health platform providing therapy, coaching, and wellness tools with measurement — competes for the same enterprise mental health budget as Transitioning Well, though currently US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transitioning Well