Les Jardins de la Vallée

What Les Jardins de la Vallée does

Les Jardins de la Vallée is a French landscaping and exterior design company founded in 1997 by Etienne DESIR, operating as a privately held SARL from Magny les Hameaux in the Yvelines department. The company delivers a full-service outdoor living proposition built around three core pillars: garden landscaping (Aménagement de Jardin), terrace construction (wood, stone, ceramic), and swimming pool installation through an exclusive partnership with Carré Bleu. These are supported by an in-house Bureau d'Études Paysager producing 2D plans, 3D studies and augmented reality visualizations, plus a 3,500 m² showroom and garden exposition in the Parc Naturel de la Vallée de Chevreuse that functions as both a retail and visualization asset. The product surface extends into adjacent outdoor categories — pergolas, shade sails, misting/irrigation, outdoor fireplaces, water features, lighting, garden sheds, and railings — and into premium garden furniture resale through exclusive Yvelines distribution of Fermob and Unopiù plus partnerships with Vincent Sheppard, Royal Botania, Roger Pradier and Grad.

The company serves private homeowners in the Yvelines and broader Île-de-France region (Versailles, Saint-Germain-en-Laye, Vallée de Chevreuse) through a consultative sales motion: prospects are met at the showroom, at their home, or on-site, then guided by a single point of contact from conception to realization. Revenue is generated via project-based professional services contracts (garden/terrace/pool design and build) plus premium furniture and accessory resales, with all pricing handled as bespoke quotes after consultation. The team is approximately 30 professionals across design, study bureau and technical roles, and the company has been a member of the Alliance Paysage national independent landscaper network since 2003 and a holder of the 'Jardins d'Excellence' label since 2007 — credentials held by only 38 firms in France.

Strategically, the business is anchored by founder ownership (Etienne DESIR remains gérant), zero disclosed external funding or institutional shareholders, and a tightly regional focus on Île-de-France. Brand equity is built through label-holding status, curated exclusive brand partnerships, and a physical showroom footprint that competitors of similar size cannot easily replicate. The growth posture is best characterized as steady premium-segment operation with incremental product and channel extension rather than rapid scale-up.

Name

Les Jardins de la Vallée

Legal name

Les Jardins de la Vallée

Website

https://jardinsdelavallee.fr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

French landscaping and exterior design company founded in 1997, serving private homeowners in the Yvelines/Île-de-France region with garden design, terrace construction, swimming pool installation, and premium outdoor furniture sales from a 3,500 m² showroom.

Ownership category

akta.pro rank

Product category

Landscape Design & Construction

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

akta.pro industry

PRIMARYHSAIABAA

Residential Landscape Design

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

SECONDARYBPABADAF

Landscape Design, Build & Installation (Hardscapes/Softscapes)

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

SECONDARYHSAPALAB

Patio Construction (Pavers, Concrete & Stone)

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

SECONDARYHSAPALAD

Pergolas, Gazebos & Shade Structures

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

Keywords

• Garden landscaping services
• Terrace construction
• Swimming pool installation
• Outdoor furniture retail
• Landscape design

Headquarters

HQ city

Magny-les-hameaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Garden and Exterior Landscaping Services: Full-service landscaping including garden design, terrace construction, pool installation, exterior lighting, and garden maintenance. Revenue generated through project-based contracts from conception to realization.
2. Swimming Pool Installation: Design and installation of custom swimming pools in partnership with Carré Bleu, including above-ground, semi-inground, infinity, and mirror pool options.
3. High-End Garden Furniture Sales: Sales of premium garden furniture and accessories through their showroom, representing brands such as Fermob, Unopiù, and Vincent Sheppard.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Les Jardins de la Vallée is a full-service landscape design and exterior installation company that conceives, designs, and builds gardens, terraces, swimming pools, spas, lighting, water features, and outdoor structures for private homeowners in Yvelines, France. The company complements its installation services with the retail sale of premium outdoor furniture (Fermob, Unopiù, Vincent Sheppard, Royal Botania) through its 3,500 m² showroom in the Chevreuse Valley Nature Park. An in-house design studio produces 2D and 3D plans for client project visualization, and the entire offering is delivered by a 30-person in-house team.

Product overview

Les Jardins de la Vallée is a landscape architecture and garden design company offering a comprehensive suite of outdoor living services. The core offering is built around three pillars: garden landscaping (Aménagement de Jardin), terrace installation (Aménagement de Terrasse), and swimming pool construction via exclusive Carré Bleu partnership. These are supported by an in-house landscape design studio (Bureau d'Études Paysager) producing 2D and 3D project plans, and a 3,000–3,500 m² showroom/garden expo in Chevreuse Valley. The product portfolio spans hard landscaping elements (terraces in wood/stone, garden paths, retaining walls, fences, garden sheds), soft landscaping (plant selection, depolluting and drought-resistant plants), outdoor structures (pergolas, shade sails, misting systems), water features (fountains, cascades, pools, spas), outdoor lighting, and premium garden furniture sold through three exclusive brand partnerships (Fermob, Unopiù as exclusive Yvelines reseller, Vincent Sheppard). The company also offers pool maintenance, an annual open-days event (Dialogues au Jardin), and a client loyalty program (Club Privilège). The full-service approach is reinforced by membership in the Alliance Paysage independent landscaper network and the Jardins d'Excellence label.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Design & Landscaping (Aménagement de Jardin) Full-service garden design and landscaping from concept to completion, including site analysis, 2D/3D plan creation, plant selection, and construction management for private homeowners in Yvelines.
• Terrace Design & Installation (Aménagement de Terrasse) Design and installation of outdoor terraces in various materials (wood, stone, ceramic tile) with accompanying railings (garde-corps) for private residential clients.
• Carré Bleu Pool Construction (Piscines Carré Bleu) Custom swimming pool design and installation through exclusive Carré Bleu partnership, offering in-ground, semi-in-ground, overflow, and mirror pool designs for private homeowners in Yvelines.
• Outdoor Spa Installation Outdoor spa installation in 2, 4, 6, or 8-person models, integrated into garden or terrace landscaping for private homeowners.
• Premium Garden Furniture Retail Retail sale of premium outdoor furniture including Fermob (French colored metal), Unopiù (Italian design, exclusive reseller in Yvelines), Vincent Sheppard (Belgian Lloyd Loom craftsmanship), and Royal Botania (high-end teak, aluminum, fiber), primarily through the company showroom.
• Landscape Design Studio (Bureau d'Études Paysager) In-house design studio producing 2D manual plans and complete 3D studies for project visualization and client presentation, using augmented reality projection during landscape design phases.
• Pool Maintenance Service Spring pool reopening and seasonal maintenance including cleaning, filter servicing, and partial water renewal for existing pool clients.
• Garden Exterior Installations (lighting, pergolas, shade sails, water features, walls, sheds) Design and installation of complementary exterior features including garden lighting, pergolas in wood/wrought iron/aluminium, shade sails, misting systems, fountains and cascades, garden walls and fencing, garden sheds, and outdoor fireplaces.

Quantifiable outcome

• Since 2003 member of Alliance Paysage network guaranteeing high quality service standards
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Alliance PaysagecoreStrategic or Co-development PartnerSince 2003, Les Jardins de la Vallée has been part of Alliance Paysage, a national network of 150 independent landscaping companies. This partnership provides quality assurance and a collective reputation for high standards in garden design and exterior installations. The network is the only national network of independent landscapers in France.
• Carré BleumajorStrategic or Co-development PartnerExclusive partnership for swimming pool design and installation. Carré Bleu pools are installed by Les Jardins de la Vallée in Yvelines, offering buried, semi-buried, infinity, and mirror pool options. This partnership allows the company to offer comprehensive pool installation services with recognized quality.
• GradmajorTechnology or IntegrationPartnership with Grad, specialist in wooden terraces, for terrace installations. The company featured Grad products at Foire de Paris events and uses Grad thermopin wood for terrace construction.
• FermobmajorGTM or Marketing PartnerExclusive distributor for Fermob garden furniture in Yvelines. Fermob is a French manufacturer of colorful, iconically designed outdoor metal furniture. Les Jardins de la Vallée features extensive Fermob collections including tables, chairs, loungers, and outdoor showers.
• UnopiùmajorGTM or Marketing PartnerExclusive distributor for Unopiù garden furniture in Yvelines. Italian manufacturer offering wood, metal, and fiber furniture, pergolas, sunshades, and accessories. Les Jardins de la Vallée is the exclusive Unopiù reseller in the department.
• Vincent SheppardminorGTM or Marketing PartnerPartnership with Belgian manufacturer Vincent Sheppard, known for Lloyd Loom technique furniture. Offers outdoor furniture in natural or synthetic fibers that can be left outside year-round.
• Royal BotaniaminorGTM or Marketing PartnerPartnership for premium outdoor furniture including teak, aluminum, and high-end fiber pieces. Royal Botania products feature refined design suitable for poolside and terrace installations.
• Roger PradierminorGTM or Marketing PartnerPartnership for exterior lighting solutions. Roger Pradier offers premium outdoor lighting products.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Truffaut: Truffaut is a major French garden retail chain offering plants, garden furniture, and outdoor living products. Adjacent competitor on the furniture and outdoor-living showroom side, but does not provide custom design-build landscape services.
• Botanic: Botanic is a French garden center chain selling plants, outdoor furniture, and landscaping accessories across dozens of stores. Overlaps with Les Jardins de la Vallée on premium outdoor furniture retail and garden inspiration, but operates as mass-market retail rather than custom design-build.
• Leroy Merlin: Leroy Merlin is France's largest home improvement and garden retail chain, selling terraces, fencing, lighting, plants, and outdoor furniture. Overlaps with Les Jardins de la Vallée on product categories but is a mass-market retailer without a custom landscape design/installation service.

Direct peers

• idverde: idverde is one of Europe's largest landscape services companies, offering design, build, and maintenance for public and private outdoor spaces. Comparable to Les Jardins de la Vallée in core landscape construction and grounds services, but at much greater scale and broader geographic reach.
• Daniel Moquet Signe Vos Allées: Daniel Moquet operates a French franchise network specializing in residential landscaping, particularly garden paths, driveways, and terraces. Comparable as a residential-focused design-and-install landscaper targeting private homeowners, though organized as a network rather than a single integrated firm.

Regional players

• Desjoyaux Piscines: Desjoyaux is a leading French swimming pool manufacturer and installer with its own proprietary pool system and nationwide dealer network. Comparable on the pool-installation side of Les Jardins de la Vallée's offering, but operates a manufactured-kit model rather than custom landscape design-build.
• Waterair Piscines: Waterair is a French above-ground and in-ground pool kit specialist with national distribution. Comparable as a swimming pool installation brand that competes for the same private-homeowner segment in France, though without the broader landscape/terrace offering.

Others

• Carré Bleu Piscines: Carré Bleu is Les Jardins de la Vallée's exclusive pool partner and a French network of independent pool builders. Comparable as a pool installer ecosystem, but in this case functions as a supplier/partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqSlzVGdzVIkd56-8qAlLfg
• Facebookfacebook.com/jardinsdelavallee
• Instagraminstagram.com/lesjardinsdelavallee
• Pinterestpinterest.fr/jardinsdlvallee
• LinkedInlinkedin.com/company/lesjardinsdelavallee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Jardins de la Vallée