Performis

What Performis does

Performis B.V. is a Dutch full-service media partner for member organizations, including professional associations, patient associations, and cooperatives, operating primarily in the Dutch healthcare, paramedical, and adjacent social sectors. The company delivers three integrated service pillars: magazine publishing (editorial, design, print, digital, advertising sales, and subscription management), website and app development, and Markt & Exploitatie (revenue optimization through advertising, sponsorships, subscriptions, and congress/event management). Its client base spans 20+ organizations such as Senioren Netwerk Nederland (the largest Dutch senior association at 210,000+ members), Nederlands Instituut van Psychologen (11-year De Psycholoog relationship), NVLF, NVD, MS Vereniging Nederland, BGNU, VOB, NCR, EURO-MAT, NVM-mondhygiënisten, VRA, NVPC, NASF, and Stichting CAO-Fonds Uitvaartbranche.

The technical foundation is Hello Members, a proprietary WordPress-based web and app platform with a modular architecture. Pre-built functional modules cover e-learning, member community, automated newsletters, content notifications, congress/event management, author portal, forms, payment integrations, interactive questions and polls; content modules cover news, articles, scientific articles, guidelines, podcasts, dossiers, vacancies, and member directories. Integration capabilities include SSO, CRM API, and an advertiser portal. The platform is sold as "Website/app as a Service" with monthly subscriptions without upfront investment, plus continuous technical maintenance.

The revenue model combines recurring magazine subscriptions (annual with auto-renewal), monthly website/app subscriptions ("as a service"), and professional services revenue from advertising sales, sponsorship recruitment, and congress management. Go-to-market is direct enterprise sales targeting Dutch associations through consultative engagement, free presentations, and case-study-driven testimonials. Performis is privately held, co-owned by Hans Peijnenburg (Director/Owner) and Etienne Victoria (Commercial Manager/Owner), with 11-50 employees headquartered at Emmaplein 4D, 's-Hertogenbosch, Netherlands.

Name

Performis

Legal name

Performis B.V.

Website

https://performis.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Performis B.V. is a Dutch full-service media partner serving member organizations (professional and patient associations) with magazine publishing, its proprietary Hello Members web/app platform, and advertising-revenue optimization services, primarily in healthcare and paramedical sectors.

Ownership category

akta.pro rank

Product category

Association Media & Publishing Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAACAG

Performance Creative & Ad Content Production (for Paid Media)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAAADAH

Channel/Partner Sales Support (Reseller Enablement, Deal Reg)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

• Association media services
• Member organization publishing
• Professional magazine publishing
• Member portal software
• Digital association platforms

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Magazine Publishing Services: Performis publishes magazines for member organizations, offering full-service publishing or support on specific components. Revenue comes from subscription fees, advertising sales, and print/digital production services.
2. Website & App Development (Hello Members): Performis develops websites and apps using their proprietary Hello Members software. Revenue can be generated through project-based fees or as-a-service monthly subscriptions without upfront investment.
3. Market & Exploitation Services: Performis helps member organizations increase revenue from advertising, subscriptions, sponsors, and partners through their unique methods and innovative business models. Services include advertising sales, sponsorship recruitment, and congress/exhibition management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Performis is a Dutch media company that provides member organizations with full-service magazine publishing, website and app development through its proprietary Hello Members software, and revenue optimization services (advertising sales, subscription management, sponsorship and congress/exhibition management). It serves professional associations and patient associations—primarily in healthcare, paramedical and senior segments—with integrated solutions covering print/digital magazines, digital member platforms, and commercial exploitation of their media assets.

Product overview

Performis operates as a modular platform built around its proprietary Hello Members software, combining standardized building blocks with customizable modules to serve member organizations. The platform encompasses three main service pillars: Magazine Publishing Services, Websites & Apps, and Markt & Exploitatie (Market & Exploitation). Hello Members serves as the core enabling technology, providing rapid deployment of association websites, magazine websites, and member apps. Supporting services include advertising management, subscription handling, e-learning, member community features, newsletters, congress management, and various content publishing modules. The company publishes multiple professional journals including Nederlands Tijdschrift voor Voeding & Diëtetiek, Nederlands Tijdschrift voor Revalidatiegeneeskunde, De Psycholoog, Nederlands Tijdschrift voor Logopedie, Nederlands Tijdschrift voor Mondhygiëne, MenSen, ONS Magazine, and Ergotherapie Magazine.

Differentiator

Problem solved

Functional benefit

Brands

• Hello Members: Proprietary web and app software developed by Performis for member organizations to quickly build association websites, magazine websites, or apps.

Products and services

• Hello Members Proprietary web and app software platform enabling rapid development of association websites, magazine websites and member apps using modular building blocks with pre-built technical components, available to member organizations on a monthly subscription (no upfront investment).
• Magazine Publishing Services

Quantifiable outcome

• Advertising revenue doubled within 1.5 years for Senioren Netwerk Nederland
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nimble AMS: Nimble AMS is an association management system built natively on Salesforce for mid-market associations. Addresses the same member-website and engagement needs as Hello Members, with a competing SaaS proposition.
• Higher Logic: Higher Logic provides engagement platforms for associations and member-based organizations, including community, marketing automation, and integrated websites. Competes in the same digital infrastructure layer as Hello Members.
• Naylor Association Solutions: Naylor provides association media, publishing, advertising sales, and digital engagement services to member-based organizations in North America. Operates a similar full-service publishing and ad-monetization model for professional associations, making it the closest international analogue to Performis.
• MultiView: MultiView is a B2B media company specializing in digital advertising, lead generation, and content marketing for associations. Its association-focused media sales model directly parallels Performis's Markt & Exploitatie service line.
• YGS Group: YGS Group delivers custom publishing, digital platforms, and advertising solutions exclusively for associations and nonprofits. Mirrors Performis's vertical-specialization thesis and bundled service offering for member organizations.
• MemberClicks: MemberClicks offers association management software for small-staff associations, including member databases, event management, and website tools. Closely overlaps with Hello Members on technology stack and target customer.
• Wild Apricot: Wild Apricot (part of Personify) provides membership management software and website building tools for associations and nonprofits. Comparable to Performis in serving small-to-mid member organizations with all-in-one digital platforms, though more SaaS-pure.

Broad incumbents

• Community Brands (YourMembership): Community Brands is a portfolio of association technology solutions including YourMembership, building a broad suite for associations. A larger incumbent offering overlapping capability with Performis's Hello Members across the full member lifecycle.
• Informa Connect: Informa is a global B2B media, events, and academic publishing group that serves professional communities through content, conferences, and digital platforms. Overlaps with Performis's combination of publishing, events, and member engagement at massive scale.
• Wiley: Wiley is a major academic and scientific publisher that partners with professional associations on journal publishing — directly analogous to Performis's role with NVD, NVLF, VRA, and NIP journals, but at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/performis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performis