Elite Hoops Basketball

What Elite Hoops Basketball does

Elite Hoops Basketball (EHB) is a privately held basketball skills development company headquartered in Chamblee, Georgia. Founded in 2003, the company has served as the official NIKE Basketball Camp operator for the southeastern United States since 2005 and now operates NIKE-affiliated camps and programming across 19 cities in Georgia, Alabama, Arkansas, Tennessee, North Carolina, and South Carolina. EHB delivers a standardized four-tier curriculum spanning Academy (beginner), Premier, Select, and Elite levels for players from age 6 through adult recreational athletes, with proprietary performance tracking through its Living by Numbers scoring system.

The company operates four owned training facilities in Georgia: Chamblee (15,000 sq ft, opened 2018), Alpharetta (15,000 sq ft, opened 2020), Buford (12,000 sq ft, opened fall 2022), and Peachtree City (12,000 sq ft, opening March 2025). Each facility is equipped with full-length courts, NBA adjustable goals, and multiple Shoot-A-Way Gun 12k automated shooting machines capable of delivering 450 shots in a 30-minute session; the Chamblee location additionally includes Homecourt/NIKE AI Ballhandling Workout Stations and a Vertimax explosive training device. The technology stack combines third-party training hardware with the EHB Player Portal for shot tracking and leaderboards, and the in-house Living by Numbers system for camp scoring, leaderboards, and longitudinal player assessment.

EHB generates revenue through a mix of recurring monthly memberships (Skills Training tiers at $128-$268/month, Shooting Center tiers at $44-$114/month), one-time NIKE camp fees ranging $109-$429, private 1-on-1 lessons at $60 per 45-minute session, facility rentals at $75-$90 per court per hour, birthday party packages at $200-$300, and 3-on-3 league fees at $150 per season plus a $99 annual registration. The company is privately held with no disclosed external funding, and its owner and founder, Lee Miller, is publicly identified as the primary brand figurehead across the website, B2T Podcast, and marketing channels. The customer base is entirely consumer-facing, targeting youth basketball players and their families rather than enterprise or institutional accounts.

Name

Elite Hoops Basketball

Legal name

Elite Hoops Basketball

Website

https://elitehoopsbasketball.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Hoops Basketball is a privately held, Georgia-based basketball skills development company and official NIKE Basketball Camp operator for the southeast US, serving youth and adult players through four owned training facilities and a 19-city camp network via recurring memberships, camps, leagues, and rentals.

Ownership category

akta.pro rank

Product category

Youth Basketball Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Basketball skills training
• Youth basketball camps
• Sports skill development
• Basketball training facilities
• Youth sports coaching

Headquarters

HQ city

Chamblee

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Skills Training Memberships: Monthly recurring memberships offering weekly skills training classes at EHB facilities. Three tiers: Starter (1 class/wk), All-Star (2 classes/wk), MVP (3 classes/wk). Billed monthly with 30-day cancellation notice.
2. Shooting Center Memberships: Monthly memberships for access to Shoot-A-Way Gun 12k shooting machines. Four tiers from Layup (4 sessions/mo) to Half Court (32 sessions/mo). Players can also purchase single sessions.
3. NIKE Basketball Camps: Week-long summer camps operated in partnership with NIKE/US Sports Camps. Pricing varies by camp type (boys, girls, shooting, advanced skills) ranging from $109-$429. Registration through US Sports Camps platform.
4. Private 1-on-1 Training: Individual training sessions with EHB coaches. 45-minute sessions at $60 per session. Includes initial evaluation of strengths and weaknesses.
5. Facility Rentals: Hourly court rentals for teams, groups, and organizations. Priced at $75-$90 per court per hour with 2-hour minimum.
6. Birthday Parties: 2-hour party packages including 75 minutes of court time with coach and 45 minutes for party. $200 for up to 10 players, $300 for up to 20 players.
7. 3-on-3 Leagues: Developmental basketball leagues with 147% more player involvement vs 5-on-5. Includes skills training and game play. $150 for league season plus $10 annual registration fee.
8. Annual Registration Fee: $99 one-time annual registration fee covering insurance and providing NIKE EHB shirt and shorts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Elite Hoops Basketball (EHB) is the official NIKE Basketball Camp operator for the southeast US, offering year-round basketball skill development programming for youth players ages 6-18. The company runs summer camps, weekly skills training memberships, 3-on-3 developmental leagues, shooting center memberships, private lessons, facility rentals, and birthday parties across four owned training facilities in Georgia plus partner-hosted camp locations across 19 cities.

Product overview

Elite Hoops Basketball (EHB) operates a multi-location basketball training platform in the southeastern United States. The company serves as the exclusive NIKE Basketball Camp Operator in the southeast since 2005, offering a structured progression of training levels: Academy Level (beginners, grades 1st-5th), Premier Level (grades 3rd-7th with recreational experience), Select Level (grades 5th-9th with competitive experience), and Elite Level (grades 7th-12th with high school experience). Core offerings include NIKE Basketball Camps (summer programs), year-round Skills Training Sessions, 3-On-3 Developmental Leagues, and Shooting Center Memberships. EHB operates four owned facilities (Chamblee opened 2018, Alpharetta opened 2020, Buford opened 2022, and Peachtree City opening March 2025), each equipped with Shoot-a-Way Gun 12k shooting machines and NBA adjustable goals. Additional services include Private 1on1 Lessons, Facility Rentals, Birthday Parties, the Living by Numbers performance tracking system, and THE COURT newsletter. The company primarily generates revenue through Skills and Shooting Memberships (monthly subscriptions from $49-$268), camp fees (ranging $109-$429), and facility rentals ($75-$90/hour).

Differentiator

Problem solved

Functional benefit

Products and services

• NIKE Basketball Camps Week-long summer basketball camps offered in partnership with US Sports Camps and NIKE, providing intensive skill development in shooting, passing, dribbling, rebounding, defense, and basketball IQ for youth players. Pricing ranges $109-$429.
• Skills Training Sessions Year-round basketball skill development training sessions covering ball handling, shooting form, passing, and advanced offensive moves, structured across Academy, Premier, Select, and Elite levels for players ages 6-18.
• 3-on-3 Leagues Developmental basketball league with 3-on-3 format designed to improve players' overall game by teaching fundamentals, spacing, and movement off the ball. $150 per season plus $10 annual registration.
• Shooting Center Memberships Monthly memberships for access to Shoot-A-Way Gun 12k shooting machines, available in four tiers (Layup, Free Throw, Three Point, Half Court) from 4 to 32 sessions per month. Players can take up to 450 shots in 30 minutes.
• Private 1-on-1 Training
• Facility Rentals
• Birthday Parties
• Skills Training Memberships

Quantifiable outcome

• 147% more player involvement in 3-on-3 leagues compared to 5-on-5 games
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NIKE / US Sports CampscoreChannel Partner/ Reseller/ Distributor · 1 January 2005Official NIKE Basketball Camp provider in the southeast US since 2005. US Sports Camps manages the NIKE Basketball Camp brand and registration. EHB operates camps under NIKE branding with access to NIKE merchandise, marketing, and camp registration infrastructure.
• Shoot-A-WaycoreTechnology or IntegrationEquipment provider for Shoot-A-Way Gun 12k automated shooting machines used in all EHB Shooting Centers. Each machine allows players to take up to 450 shots in 30 minutes. Integrated with EHB Player Portal for tracking.
• Episcopal Collegiate School (Little Rock)minorStrategic or Co-development PartnerHost venue for NIKE Basketball Camps and EHB Little Rock Sunday Skills Training and 3-on-3 League programs.
• University of MontavellominorStrategic or Co-development PartnerHost venue for Birmingham Sunday Skills Training and 3-on-3 League programs at Central Bank Arena.
• Christ Presbyterian Academy (Nashville)minorStrategic or Co-development PartnerHost venue for NIKE Basketball Camps including boys, girls, and shooting camps.
• Currey Ingram Academy (Nashville)minorStrategic or Co-development PartnerHost venue for NIKE Basketball Camps including boys and girls camps.
• Various School Districts and Community CentersminorStrategic or Co-development PartnerNetwork of schools and community facilities hosting NIKE camps across 19 cities including Kell High School, King's Ridge, South Forsyth Middle School, and others.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The Skill Factory: Atlanta-based basketball training facility and travel-ball organization operating multiple locations in Georgia. Directly comparable to EHB as a regionally concentrated basketball skills development operator with travel-team integration, owned facilities, and youth-focused programming in the same metro.
• US Sports Camps (NIKE Sports Camps): National operator of NIKE-branded sports camps including basketball, soccer, and tennis. Operates the registration infrastructure that EHB uses, and competes with EHB for NIKE Basketball Camp regional rights in other geographies. Directly comparable as the platform and brand partner.
• D1 Training: National franchise of sports performance training centers with multiple Georgia locations. Directly comparable as a subscription-based, multi-location youth and adult athletic training operator with standardized curriculum and franchise unit economics.
• i9 Sports: National youth sports league and clinic franchise focused on basketball, flag football, soccer, and baseball. Comparable to EHB's league and clinic offering as a subscription/season-based youth sports provider with a similar parent-paid recurring model.
• Parisi Speed School: National franchise of athletic performance and speed training centers serving youth athletes. Comparable to EHB as a franchised sports skill-development operator with structured curricula and parent-paid recurring memberships.
• Breakthrough Basketball: National basketball-specific skills camp and clinic operator run by coaches Joe Haefner and Ryan Palazzotto. Comparable to EHB's NIKE Basketball Camp business as a national basketball-only camp provider targeting travel-team and high-school-age players.

Broad incumbents

• IMG Academy: Florida-based multi-sport training and boarding academy with national brand recognition. Comparable to EHB at the high end as a youth sports skill-development provider with owned facilities, standardized curriculum, and camp + membership revenue streams, but at materially larger scale and broader sport mix.
• Life Time (Youth Sports Programming): National health club operator with youth basketball, swim, and sports performance programming. Comparable to EHB as a facility-based youth sports skill provider with membership-style recurring revenue, though Life Time offers a much broader multi-sport portfolio and serves as a broad incumbent rather than basketball specialist.
• Under Armour (UA Next / UA Camps): Global athletic brand operating youth basketball camps, combine-style events, and grassroots programming through UA Next. Comparable to EHB at the brand-partnership layer as a competing sportswear-backed youth basketball development program that could pressure NIKE's regional exclusivity.

Regional players

• Sports Academy: West Coast (California/Utah) multi-sport and basketball training operator with owned facilities. Comparable to EHB as a youth basketball and multi-sport training operator with owned facilities, standardized curriculum, and membership revenue, but operates in a different geography than EHB's southeast footprint.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@elitehoopsbasketball
• Facebookfacebook.com/EliteHoops
• Instagraminstagram.com/elitehoops
• Xx.com/elitehoops

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Hoops Basketball