Medianet

What Medianet does

Medianet is an Australian media intelligence and communications platform providing integrated media monitoring, press release distribution, and journalist database services to PR agencies, in-house communications teams, universities, and enterprises. The company operates three core product pillars — Outreach (a database of 36,000+ media profiles updated daily by an in-house research team and a press release builder connected to 200+ curated media lists), Monitoring (real-time tracking of mentions across print, broadcast, online, and social channels with curated dashboards and smart sentiment analysis), and Insights (bespoke analysis reports following the AMEC measurement framework). Additional offerings include the proprietary REAL Impact Score for measuring true media impact, Ad-Driven Distribution via an iCrowdNewswire partnership for paid extended reach, and sub-brands Mediaverse (monitoring), Medianet Labs (innovation initiative), and standalone reports (Journalist Pulse, Media Reputation, Competitor Landscape).

The business is anchored by distribution partnerships with News Corp (automatic publication on News Corp sites and Editorial Lead pitching) and iCrowdNewswire (paid reach across Australia, New Zealand, and 19+ countries), plus a Media Stable partnership for media education through the #MeetTheMedia initiative. Medianet monetizes through modular annual subscription plans (Outreach, Monitoring, Insights, Enterprise, and Insights+) that can be combined, with enterprise tiers bundling ad-driven distribution and bespoke analyst reports. Go-to-market combines product-led growth via self-serve platform sign-up with direct sales and personalized onboarding for enterprise accounts, supplemented by content marketing, events/training, and an annual Media Landscape Report.

The company is headquartered in Surry Hills, Sydney, with a Melbourne office, serving primarily Australian customers with growing presence in New Zealand and international distribution reach. Trusted by thousands of businesses and agencies, Medianet's customer base spans large enterprise logos (Woolworths, Coles, Westpac, Bupa, Edelman, Tourism Australia) through universities (RMIT, Monash, Charles Darwin) to mid-market and SMB agencies. The company has won multiple consecutive AMEC awards (Gold 2024 and 2025 for Mid-Sized Communications, Research and Measurement Team of the Year) and operates with 501-1,000 employees as a privately held, independent Australian firm founded in 1983.

Name

Medianet

Legal name

Medianet

Website

https://medianet.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Medianet is an Australian media intelligence platform providing a 36,000+ journalist contacts database, press release distribution, real-time media monitoring, and bespoke AMEC-aligned analysis to PR agencies, in-house communications teams, universities, and enterprises primarily across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Media intelligence platform
• Press release distribution
• Media monitoring software
• Journalist database
• PR communications analytics

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Outreach, Monitoring, Insights): Modular subscription-based pricing where customers can purchase plans for Media Outreach (press releases and media contacts), Media Monitoring, and Media Insights. Plans are designed to be combined based on customer needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Medianet is a media intelligence platform that combines a database of 36,000+ journalist and media contacts, a press release builder with distribution to 200+ curated media lists, real-time media monitoring across print, broadcast, online and social channels, and bespoke analytical insights. The platform serves PR professionals, corporate communications teams, agencies, and government bodies with subscription-based plans covering Outreach, Monitoring, and Insights.

Product overview

Medianet is a media intelligence platform providing an integrated suite of three core product pillars: Outreach (Media Contacts database of 36,000+ journalists and Media Releases press release builder with 200+ curated media lists), Monitoring (real-time media monitoring across print, broadcast, online and social channels with curated dashboards), and Insights (bespoke analysis reports including Media Activity Snapshot, Journalist Pulse Report, Media Reputation Report, and Competitor Landscape Report). Additional offerings include the REAL Impact Score for measuring media impact and Ad-Driven Distribution via iCrowdNewswire partnership for expanded paid reach. The platform operates on a modular, integrated architecture where plans combine Outreach and Monitoring capabilities powered by Bespoke Media Analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Mediaverse: Media monitoring and measurement platform offering dashboards, mention reports, and analytics.
• REAL Impact Score
• Medianet Labs

Products and services

• Media Contacts Database of 36,000+ Australian media profiles including journalists, their contact details, recent articles, and pitching preferences, updated daily by an in-house research team. Designed for PR and communications professionals to find and access the right journalists.
• Media Releases Press release builder enabling users to create professional releases and distribute them to 200+ curated media lists, with pickup tracker and analytics to measure distribution performance. Targets PR and corporate communications professionals.
• Media Monitoring Real-time tracking of media mentions across print, broadcast, online and social channels, with an intuitive search builder, curated dashboards, mention reports, alerts, and smart sentiment analysis. Used by communications teams to track brand and competitor coverage.
• Media Analysis (Insights) Bespoke reporting and analysis services by expert analysts following the AMEC framework, covering brand reputation reports, social media insights, campaign analysis, and competitor reports. Built for organisations needing in-depth measurement beyond raw monitoring data.
• Ad-Driven Distribution Paid press release distribution delivered through the iCrowdNewswire partnership, providing guaranteed impressions across news sites in Australia and New Zealand and social media promotion on Instagram, LinkedIn and Facebook with hyper-targeted filters. Built for organisations seeking boosted reach beyond organic media lists.

Quantifiable outcome

• 50,000 guaranteed impressions with ad-driven distribution
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• iCrowdNewswirecoreGTM or Marketing PartnerPartnership to offer ad-driven press release distribution outside traditional channels. Provides boosted reach with guaranteed impressions across major news sites in Australia and New Zealand, social media promotion on Instagram, LinkedIn and Facebook, and hyper-targeted distribution with geographic, industry, age group, and interest-based filters.
• Media StablecoreStrategic or Co-development PartnerPartnership to deliver Australia’s leading media education and training through the #MeetTheMedia initiative. Combines Medianet's media intelligence platform with Media Stable's education expertise for professional development programs.
• News CorpcoreChannel Partner/ Reseller/ DistributorPress releases distributed through Medianet's 200+ media lists are automatically published on News Corp sites, providing guaranteed pickup and extended reach for clients' press release content.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cision: Global leader in PR software, media monitoring, and communications intelligence. Directly competes with Medianet in the media contacts database, media monitoring, and press release distribution space, with significantly larger international scale.
• Meltwater: Global media intelligence and social listening platform offering media monitoring, analytics, and influencer marketing tools. Directly comparable to Medianet's Outreach, Monitoring, and Insights product pillars with broader international coverage.
• Isentia (now Access Intelligence): Asia-Pacific focused media intelligence platform providing media monitoring, analysis, and distribution services. Highly comparable to Medianet given similar geographic focus on Australia and APAC region with overlapping product offerings.
• CARMA: Global media intelligence and communications measurement firm following the AMEC framework. Directly comparable to Medianet's Insights and bespoke analysis capabilities, with strong measurement methodology overlap.
• PR Newswire (Cision): Global leader in press release distribution and corporate communications. Directly comparable to Medianet's Media Releases and ad-driven distribution products, with broader international reach and established newswire relationships.

Broad incumbents

• Kantar: Global market research and media measurement giant operating across many industry verticals. Comparable to Medianet in media measurement and analytics capabilities but as a broad-based data and insights firm rather than PR-specialized platform.
• Notified (PR Newswire parent operations): Corporate communications and PR platform combining press release distribution, media monitoring, and investor relations. Comparable to Medianet's Outreach and Monitoring pillars, with broader corporate communications scope.

Emerging players

• Prowly: Modern PR software platform offering media contacts, press release distribution, and media monitoring. Comparable to Medianet's integrated platform model with a focus on SMB and mid-market PR teams, though with less Australian-specific media intelligence.
• CoverageBook: PR reporting and analytics platform for measuring and presenting media coverage results. Comparable to Medianet's REAL Impact Score and measurement features but focused on reporting and proof-of-performance rather than full media monitoring.
• Brandwatch (now part of Cision): Digital consumer intelligence and social listening platform with overlap to Medianet's media monitoring and sentiment analysis capabilities. More focused on social/digital channels and consumer insights than traditional PR media monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medianet-anz
• Xx.com/medianettweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medianet