What Media Stable does

Media Stable is an Australian earned media and public relations agency headquartered in Subiaco, Western Australia, founded in 2012 by Nic Hayes. The firm specializes in connecting subject-matter experts, solopreneurs, and organizations with mainstream media outlets through a portfolio that includes the Media Board — an email-based story delivery service reaching 600+ journalists, editors, and producers nightly from Sunday through Thursday — an Expert Talent Directory covering diverse fields (clinical psychology, finance, nutrition, terrorism, and more), a national #MeetTheMedia event series held in Perth, Sydney, Melbourne, Brisbane, and Adelaide, bespoke media training sessions, and short-term campaign and crisis communications services. The underlying technology is essentially a curated human-network and email-distribution platform rather than a software product: services are delivered by an in-house team of former journalists and producers who serve as dedicated Media Engagement Managers paired with members, supported by an account portal (accounts.mediastable.com.au). The company launched The Experts Podcast in 2024 to extend owned-media reach.

Media Stable generates revenue through tiered subscription membership packages (Essential, Lite, and Pro) sold on an annual basis to individuals, microbusinesses, ASX-200 corporations, not-for-profit organizations, multinationals with Australian operations, and marketing professionals inside large enterprises. Additional revenue streams include project-based short-term PR campaigns (event launches, medical reports, scientific studies), pay-as-you-go media training sessions conducted in-studio or on client sites for groups of up to four participants, and transactional event tickets priced $330–$550 per attendee across five cities. Membership pricing is quote-based and not publicly disclosed; prospects begin with free strategy/discovery calls. Channels include direct and inside sales through Media Engagement Managers, event-driven community activation, content marketing via a blog and weekly podcast, and referrals from partners such as Medianet, Expert Registry, AIM WA, and Business News (WA).

The company has expanded its client base organically over 13 years from a founding focus on solopreneurs and microbusinesses to include larger enterprise and for-purpose clients, with a secondary Perth office in addition to its Subiaco headquarters. It won the 2020 Australian Marketing Industry Awards WA Social Change Marketing state award. Operationally, Media Stable remains a privately held, founder-led firm with no disclosed institutional funding, no parent company, and no M&A history, focused exclusively on the Australian market.

Name

Media Stable

Legal name

Media Stable

Website

https://mediastable.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Stable is an Australian earned media agency founded in 2012 in Perth, WA, connecting vetted experts and organizations with mainstream journalists via the Media Board newsletter (600+ journalists), an Expert Talent Directory, the #MeetTheMedia national event series, and tiered subscription membership packages.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Earned media services
• Media relations
• Media training
• Crisis communications
• Public relations agency

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Expert Membership Subscriptions: Tiered subscription packages (Essential, Lite, Pro) providing profile building, media engagement management, content creation support, and ongoing mentoring sessions. Members are paired with dedicated Media Engagement Managers who facilitate media introductions and pitch coordination.
2. Short-Term PR Campaigns: Project-based PR engagements for specific events or time-sensitive outcomes including business launches, product launches, medical reports, scientific studies, and research paper communications. Services include pitch workshop, ghostwriting, media contact lists, and direct pitching.
3. Media Board Subscription: Free subscription service for media/journalists providing daily story pitches and expert contacts. Serves as a lead generation mechanism connecting expert members with media opportunities.
4. #MeetTheMedia Event Tickets: Paid event tickets for the national media introduction series. Ticket prices range from $330 (Adelaide) to $550 (Brisbane) per attendee. Events include panel discussions, roundtable pitches, and networking opportunities with media decision-makers.
5. Media Training: Bespoke media training sessions conducted in-studio or at client workplaces. Recommended 3-hour small group sessions (up to 4 participants) covering theory, practical radio/TV recording, and review with three experienced media professionals on staff.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Media Stable is an Australian PR and media relations agency that connects experts, brands, and businesses with mainstream media through subscription memberships, the Media Board daily pitch service to 600+ journalists, an Expert Talent Directory, #MeetTheMedia events, media training, short-term campaigns, communications support, and issues and crisis communications.

Product overview

Media Stable is a PR and media relations agency operating as a unified platform with multiple interconnected services. The core offering centers on the Media Board (delivering expert story ideas to 600+ journalists), the Expert Talent Directory (connecting vetted experts with media), and #MeetTheMedia Events (national face-to-face networking). Supporting services include Media Training, Crisis Communications, Short-Term Campaigns, and Communications Support. The company also produces The Experts Podcast and offers tiered membership packages (Essential, Lite, Pro) for ongoing expert profile development. Founded in 2012 and led by former journalists, Media Stable specializes in earned media rather than paid placements or AI-generated content.

Differentiator

Problem solved

Functional benefit

Brands

• Media Board: A content delivery service that gives media and journalists tomorrow's stories, tonight. An email subscription service received by more than 600 mainstream media journalists, editors and producers around Australia.
• #MeetTheMedia
• The Experts Podcast

Products and services

• Media Board Media Stable's signature email subscription content delivery service that delivers 8-10 story ideas with headlines, 150-word summaries, expert contact details, and links to Media Stable profiles directly to over 600 mainstream media journalists, editors, and producers around Australia from Sunday through Thursday evenings.
• Expert Talent Directory Online database connecting journalists with vetted industry experts for commentary, case studies, and news stories across topics from clinical psychology to finance, terrorism to nutrition. Experts are vetted for credentials, media training, and availability for tight deadlines.
• #MeetTheMedia Events National event series connecting experts and businesses with Australia's leading journalists, producers, and media decision-makers across Brisbane, Perth, Melbourne, Sydney, and Adelaide. Features Q&A panels and round-table pitching sessions with media representation from all major Australian outlets.
• Short-Term Campaigns Time-sensitive PR campaign services for business and product launches, medical reports, scientific studies, national holidays, and events. Includes pitch workshop, ghostwriting, media contact lists, and direct pitching against tight deadlines.
• Media Training Bespoke 3-hour media training program covering the media cycle, interview techniques, message delivery, body language, handling difficult questions, and camera/radio presence. Conducted in-studio for groups up to 4 participants with three experienced media professionals on staff leading sessions.
• Issues and Crisis Communications Crisis management and reputation protection service including drafting crisis communications plans, 24/7 on-call support, media response crafting, and post-crisis reputation rebuilding for organisations facing reputational risk.
• Communications and Media Support Ongoing PR services including generating story ideas, writing content, shaping narratives, pitching to media, and building relationships between experts and journalists. Includes direct pitches to newsrooms with case studies, vision, and expert talent.
• Individual Profile Building Personal PR service for individual experts including profile creation, content generation sessions, regular mentoring, and development of media presence for personal business brand awareness.

Quantifiable outcome

• Individual expert Karina Chapman conducted over 150 radio interviews and 2 television interviews within her membership period
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Expert RegistrycoreGTM or Marketing PartnerOfficial partner providing online media training platform integration. Expert Registry offers complementary media training services to Media Stable members seeking additional profile-building resources.
• MedianetcoreTechnology or IntegrationOfficial partner for media landscape insights and media contact database. Medianet provides research and reporting used by Media Stable for media engagement strategies.
• Australian Institute of Management, WA (AIM WA)coreChannel Partner/ Reseller/ DistributorStrategic partner for #MeetTheMedia Perth events hosted at AIM WA venue. Sponsorship of WA Media Awards demonstrates commitment to industry development.
• Chamber of Commerce and Industry South AustraliaminorGTM or Marketing PartnerMember organization providing networking and referral opportunities for Media Stable services within South Australian business community.
• Australian Marketing InstituteminorGTM or Marketing PartnerMembership organization providing credibility and networking opportunities within the Australian marketing and PR industry.
• Business News (WA)minorGTM or Marketing PartnerMedia partner for #MeetTheMedia Perth event. Offering discounted tickets to readers using BUSINESS promo code. Featured on event panel.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keep Left: Australian PR and communications agency offering earned media, content, and integrated communications services. Comparable in geography, target customer mix (corporate to NFP), and media-relations-heavy service mix.
• Thrive PR: Australia-based PR agency focused on consumer, lifestyle, and corporate communications with strong media relations capability. Comparable size tier and Australian-market focus with similar media-pitch-centric service offering.
• Sling & Stone: Australian earned-media PR agency with offices in Sydney and Melbourne, serving tech and consumer brands. Comparable media-relations focus and Australian geography, with overlap on corporate communications and storytelling services.
• Statement: Mid-tier Australian PR and integrated communications agency serving consumer, corporate, and NFP clients. Comparable service mix and Australian-market focus.

Broad incumbents

• Burson (BCW): Global public relations and communications agency offering media relations, crisis, and corporate affairs. Significant overlap on media relations services but at enterprise scale with global reach.
• WE Communications: Global PR and communications agency with significant Asia-Pacific presence including Australia. Overlaps with Media Stable on corporate media relations and crisis communications, but serves larger multinational clients.
• Edelman: Global public relations firm with Australian operations offering media relations, crisis, and corporate communications. Direct overlap on earned media services but at much larger scale and enterprise tier.
• Ogilvy PR: Global advertising and PR network with strong Australian presence providing media relations and brand communications. Comparable earned media services but as part of a broader integrated marketing offering.

Emerging players

• Qwoted: Digital platform connecting journalists with expert sources for media quotes and commentary. Comparable marketplace concept to Media Stable's Expert Talent Directory but tech-platform-first vs. agency-first model.

Others

• Medianet: Australian media distribution and intelligence platform (and current Media Stable partner) providing press release distribution and journalist databases. Adjacent/partner rather than competitor; both feed the same Australian journalism ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Media_Stable
• Facebookfacebook.com/MediaStable
• LinkedInlinkedin.com/company/media-stable
• Instagraminstagram.com/media_stable

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Stable