ITHACA
- Company typePrivate
- Founded1991
- HeadquartersBouskoura, Morocco
- Headcount11–50
- GTM typeB2B
- OfferingServices
ITHACA firmographics
Firmographics- Name
- ITHACA
- Legal name
- ITHACA
- Website
- https://ithacamaroc.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ITHACA industry classification
Industry- Product category
- Security & Building Technology Distribution
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where ITHACA is headquartered
LocationHeadquarters
- HQ city
- Bouskoura
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
ITHACA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: ITHACA distributes security and building technology products from multiple manufacturer partners including BFT, FAAC, Automatic Systems, Castel, STID, Fermax, UTC Carrier, Optex, and others. Revenue generated through product sales to residential, tertiary, and industrial customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ITHACA product offering
Product offeringCore offering
ITHACA is a Moroccan value-added distributor of security and building-technology solutions, selling physical security hardware (access control, intrusion, fire detection, video intercom, physical access automation, metal/perimeter detection), telecom infrastructure (GPON, cabling, IT pre-wiring, SMATV/multiswitches), parking/time-distribution systems, and healthcare nurse-call equipment sourced from 26+ manufacturer brands. The company serves residential, tertiary/commercial, and industrial markets and complements product distribution with technical services covering pre-sales training, phone support, on-site interventions, and commissioning assistance.
Product overview
ITHACA is a distributor of comprehensive security and telecommunications solutions in Morocco, founded in 1991 as a subsidiary of TKH Group (Dutch). The company's product portfolio consists of multiple product families organized as a multi-brand distribution model rather than a single unified platform. The core offerings span physical access control (BFT automation, Automatic Systems barriers/bollards/turnstiles), electronic access control (CASTEL IP intercoms, STID long-range readers, FERMAX video intercoms, DENY security controllers), intrusion detection (UTC Carrier ZeroWire/ATS systems, OPTEX sensors, ALTEC sirens), fire detection (KIDDE Commercial, UTC Carrier panels, gas extinction systems), metal detection (GARRETT walk-through detectors), nurse call systems (TELEVIC AQURA, EKSELANS EK Health), parking management (JUPITER automated ticketing), time distribution (GORGY TIME servers/clocks), and telecom infrastructure (EKSELANS GPON/OLT/ONT, SMATV amplifiers, multiswitches, coaxial/fiber cabling, MMC IT racks). The company serves residential, tertiary, and industrial markets and provides technical support including pre-sales training, phone support, on-site interventions, and commissioning assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Access Control Systems Electronic access control systems for residential, commercial and industrial customers, combining badge/RFID readers (STID long-range UHF, MIFARE), IP intercoms (CASTEL), video entry systems (FERMAX), and access controllers (DENY UGCIS/Optima/Micrel) for centralized access management.
- Fire Detection & Extinction Systems Fire detection and suppression systems including addressable and conventional fire alarm control panels, detectors, manual call points, notification appliances and gas extinction systems for commercial, industrial and residential fire-safety compliance.
- Intrusion Detection Systems Intrusion detection and alarm systems, including control panels, motion detectors, magnetic contacts, indoor/outdoor sirens, flashers and peripheral detection equipment, designed for residential, commercial and industrial premises.
- Physical Access Automation Systems Automatic gate, door and barrier systems including sliding-gate operators, swing-gate operators, garage-door operators, vehicle barriers, retractable bollards, pedestrian turnstiles and double-leaf secure lanes for vehicle and pedestrian access control.
- Metal Detection Equipment Walk-through metal detector arches and handheld metal detectors used for security screening of people in industrial sites, public venues and high-security facilities.
- Perimeter Detection Systems Outdoor perimeter protection systems including infrared barriers, photo-electric beams and dual-technology motion sensors used to secure industrial sites, warehouses and sensitive outdoor perimeters.
- GPON & TV Distribution Infrastructure Telecommunications and TV-distribution infrastructure comprising SMATV head-end amplifiers, GPON OLT and ONT equipment, EDFA optical amplifiers, multiswitches, satellite antennas and IPTV servers for hospitality and residential buildings.
- IT Pre-wiring & Structured Cabling Structured IT cabling products including fiber-optic cables, Category 5e/6/6A copper data cables, 19-inch rack cabinets, patch cords and network enclosures for data centers and IT rooms.
- Security & Telecom Cables and Connectors Cables and connectivity hardware such as coaxial cables, alarm cables, fiber optic cables and connectors used in security, telecom and AV system installations.
- Video Intercom & Door Entry Systems Intercom and door communication systems including analog and IP-based audio/video intercoms, videophone kits, SIP intercoms and reception desk stations for apartment blocks, offices and commercial premises.
- Healthcare Nurse Call Systems Healthcare communication and nurse call systems including touch-screen staff terminals, patient call units, room concentrators, corridor LED displays, wireless call medallions and Android-based nurse station telephones for hospitals and care facilities.
- Parking Management Systems Automated parking management systems comprising entry terminals, exit terminals and automatic pay stations that issue and read barcode or magnetic-card tickets for paid and controlled-access parking facilities.
- Time Distribution Systems Time synchronization and display systems including NTP/SNTP time servers, analog clocks (HANDI), digital clocks (LEDI/LEDICA) and programmable timers used for synchronized time distribution across buildings and campuses.
- Background Sound (PA) Systems Background music and public-address sound systems comprising amplifiers, ceiling and wall speakers, paging microphones and zone volume attenuators for retail, hospitality, healthcare and public-space audio.
Companies that use ITHACA
Customer profileSegments3 records
Ideal customer profiles3 records
ITHACA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ITHACA partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, minor and flagship.
- BFTcoreBFT is an Italian manufacturer of automation systems for gates, garage doors, and industrial doors. ITHACA distributes BFT products including operators, barriers, and control systems for the Moroccan market.
- FAACcoreFAAC is a manufacturer of automation systems. ITHACA distributes FAAC automatic barriers and access control products in Morocco.
- Automatic SystemscoreAutomatic Systems is a Belgian manufacturer of pedestrian access control and vehicle barrier systems. ITHACA distributes their products including turnstiles, bollards, barriers, and secure passage lanes.
- TEC&TECcoreTEC&TEC manufactures cable and connectivity solutions. ITHACA distributes their cable products for data and communication infrastructure.
- Kidde CommercialcoreKidde Commercial is a manufacturer of fire detection and suppression systems. ITHACA distributes their fire alarm control panels, detectors, and emergency notification products.
- TeleviccoreTelevic is a Belgian manufacturer of professional communication systems. ITHACA distributes their nurse call systems and healthcare communication solutions in Morocco.
- DENY SECURITYcoreDENY SECURITY manufactures electrical and mechanical lock systems. ITHACA distributes their products for access control applications.
- Gorgy TimeminorGorgy Time manufactures time synchronization servers and clock systems. ITHACA distributes their time distribution products in Morocco.
- CastelcoreCastel is a manufacturer of IP intercom and access control systems. ITHACA distributes their IP video intercoms, access control centers, and IP-based communication systems.
- STIDcoreSTID manufactures RFID and biometric access control readers. ITHACA distributes their long-range UHF readers, MIFARE readers, and access credentials in Morocco.
- OptexcoreOptex is a Japanese manufacturer of sensors and detectors including infrared beams, motion detectors, and perimeter protection systems. ITHACA distributes their products in Morocco.
- GarrettcoreGarrett is a manufacturer of metal detection equipment including walk-through and handheld metal detectors. ITHACA distributes their security screening products.
- TrakaminorTraka manufactures key management and asset management systems. ITHACA distributes their products for key and equipment management applications.
- AltoscoreAltos (ALTEC) manufactures intrusion alarm systems including sirens, flashers, and peripheral detection equipment. ITHACA distributes their products in Morocco.
- FermaxcoreFermax is a Spanish manufacturer of video door entry systems and intercoms. ITHACA distributes their video phones, intercom systems, and access control readers.
- AlceaminorAlcea manufactures hardware for access control and security systems. ITHACA distributes their products in the Moroccan market.
- AritechcoreAritech (part of UTC Carrier) manufactures intrusion detection systems including control panels and detectors. ITHACA distributes their products.
- EKSELANS / OpenetcsminorEKSELANS manufactures signal distribution and TV head-end equipment. ITHACA distributes their amplifiers, multiswitches, and SMATV/GPON solutions.
- MMC (Multimedia Connect)coreMMC manufactures structured cabling and fiber optic products. ITHACA distributes their fiber optic cables, patch cords, and network cabinets.
- AdaltracoreAdaltra manufactures cables and connectivity solutions for industrial, building, and audio-visual applications. ITHACA distributes their products in Morocco.
- UTC CarriercoreUTC Carrier (now part of Carrier Global) manufactures fire detection, intrusion detection, and access control systems. ITHACA distributes their ZeroWire wireless systems, ATS control panels, and detection equipment.
- TKH GroupflagshipTKH Group is a Dutch multinational with manufacturing and distribution subsidiaries worldwide. ITHACA is a subsidiary of TKH Group and benefits from their 80+ years of manufacturing expertise in building, industrial, and telecom applications.
- AxitronicminorAxitronic manufactures electronic components and connectivity solutions. ITHACA distributes their products in Morocco.
- Synergic CablesminorSynergic Cables manufactures specialty cable products. ITHACA distributes their solutions in the Moroccan market.
- AxindusminorAxindus manufactures cable and connectivity products. ITHACA distributes their solutions in Morocco.
- AxcebminorAxceb manufactures cable and connectivity solutions. ITHACA distributes their products in Morocco.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ITHACA competitors and assessment
Company assessmentBroad incumbents
- Honeywell Building Technologies: Large global manufacturer and solutions provider in commercial security, access control, video surveillance, and intrusion. Direct competitive presence in several of ITHACA's product categories and may bypass distribution in select markets.
- Siemens Smart Infrastructure: Global player in building automation, fire safety, and security — competes in tertiary and industrial segments that ITHACA serves through its manufacturer partners, and represents both a competitor and potential partnership angle.
- Bosch Security and Safety Systems: Global manufacturer of video surveillance, intrusion, access control, and fire detection systems. Competes with several brands ITHACA distributes (UTC Carrier, Optex, etc.) and could in principle disintermediate local distributors.
- Legrand: Global specialist in electrical and digital building infrastructure, including access control and building systems. While primarily a manufacturer rather than distributor, it overlaps with ITHACA's cabling, intercom, and access-control categories and shapes competitive pricing.
- Axis Communications: Leading manufacturer of network video surveillance and access control solutions. Operates primarily through distributors like ITHACA, making it a partner more than a competitor — but its growing direct enterprise sales could threaten distributor share.
Emerging players
- Genetec: Unified physical security software platform (video, access control, ALPR) increasingly used by Moroccan and African integrators. Adjacent rather than directly competing, but represents a strategic shift toward software-led security that may reshape distributor economics.
Direct peers
- Wesco / Anixter: Large global distributor of security, network, and communications infrastructure products following the Anixter acquisition. Operates a similar multi-brand distribution model with value-add services and serves the same category of low-voltage and security integrators as ITHACA.
- ScanSource: US-listed value-added distributor of physical security, AV, and communications solutions. Comparable multi-vendor distribution model with services (configuration, training, integration support) targeting the same integrator/reseller channel as ITHACA.
- ADI Global Distribution: Global security and low-voltage products distributor serving integrators across intrusion, access, video, fire, and networking. Highly comparable business model to ITHACA — multi-brand distribution with technical support services — operating at much larger scale across multiple geographies.
Others
- Commend International: Sister subsidiary of ITHACA under TKH Group, specializing in intercom and communication systems. Operates in overlapping vertical (interphony/security) but in different geographies, making it a portfolio peer rather than direct competitor.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ITHACA social profiles
Digital presenceITHACA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITHACA leadership team
Management profileNumber of profiles
ITHACA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITHACA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITHACA
What does ITHACA do?
ITHACA is a Moroccan value-added distributor of security and building-technology solutions, selling physical security hardware (access control, intrusion, fire detection, video intercom, physical access automation, metal/perimeter detection), telecom infrastructure (GPON, cabling, IT pre-wiring, SMATV/multiswitches), parking/time-distribution systems, and healthcare nurse-call equipment sourced from 26+ manufacturer brands. The company serves residential, tertiary/commercial, and industrial markets and complements product distribution with technical services covering pre-sales training, phone support, on-site interventions, and commissioning assistance.
Is ITHACA a public or private company?
ITHACA is a private company. It is classified as corporate owned and is currently operating.
When was ITHACA founded?
ITHACA was founded in 1991. It employs 11 to 50 people.
Where is ITHACA based?
ITHACA is headquartered in Bouskoura, Morocco, in the Africa region.
How does ITHACA make money?
One revenue line is on record: product Distribution.
Who are ITHACA's main competitors?
Broad incumbents on record are Honeywell Building Technologies, Siemens Smart Infrastructure, Bosch Security and Safety Systems, Legrand and Axis Communications. Genetec is listed as an emerging player. Direct peers are Wesco / Anixter, ScanSource and ADI Global Distribution. Commend International is listed as an others.
Does ITHACA have an API?
No public API is recorded for ITHACA.
What industry is ITHACA in?
ITHACA's product category is Security & Building Technology Distribution. Its primary akta.pro industry code is BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting. Its NAICS code is 8112 and its SIC code is 8744.