Advisto

What Advisto does

Advisto SAS is a French web exploitation (web agency) company founded in 2004 and headquartered in Paris, with additional offices in Nantes and Toulouse. The firm designs, builds, hosts, and maintains websites for a client base that spans enterprise and mid-market customers — named references include Clarins, Danone, GIGN, GL events, Malongo, MSN France, and Velds Paris. The company is led by President Gilles Boussin, an engineer from Mines de Paris, and is privately held with a registered capital of €37,000.

The company's core technology asset is PEEL Shopping, a proprietary PHP/MySQL-based eCommerce and CRM content management system that is distributed under an open-source license and reported to power 30,000+ online stores. Advisto has built an ecosystem around PEEL: it operates two B2B marketplaces (Algomtl.com and Destockplus.com) and runs subsidiaries including Class-Web (a PrestaShop-specialist agency) and Tempolia (accounting software). The firm reports delivering more than 250 IT projects per year.

Revenue is generated through multiple streams: professional services for bespoke web development projects, recurring managed hosting and maintenance contracts, open-source software licensing, and commissions from its B2B marketplaces. The business is therefore a hybrid of a project-based agency, a SaaS-style hosting/maintenance operator, and a marketplace operator, with the agency services line appearing to be the largest contributor based on project volume.

Name

Advisto

Legal name

ADVISTO SAS

Website

https://advisto.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Advisto SAS is a French web agency founded in 2004, headquartered in Paris with offices in Nantes and Toulouse. It designs, hosts, and maintains websites for enterprise and mid-market clients, operates the proprietary PEEL Shopping eCommerce CMS, and runs B2B marketplaces Algomtl.com and Destockplus.com.

Ownership category

akta.pro rank

Product category

Web agency services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Web agency services
• Ecommerce development
• Managed web hosting
• Search engine optimization
• Webmastering maintenance

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Agency Services: Creation of graphic charters, graphic integration, software and specific developments, software installation, SEO/referencing, and other services subject to quote or commercial proposal. Services include hosting, maintenance, webdesign, content management, SEO, and webmarketing.
2. Open Source Software Licensing: Publisher of open source software (PEEL Shopping, PEEL). Software provided under GPL/open-source license or commercial license depending on context. Access to source code after delivery process.
3. Managed Hosting Services: Managed hosting on shared architecture or dedicated servers with infogérance. Domain name registration and management. Contracts subject to tacit renewal, hosting and domain renewals for one-year periods.
4. Webmastering and Maintenance Contracts: Monthly webmastering packages based on technical complexity of site, as well as technical maintenance (TMA). Subject to tacit renewal by default.
5. B2B Marketplace Operations: Operates Algomtl.com (import-export marketplace) and Destockplus.com (stock clearance marketplace) generating revenue through marketplace commissions and advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Advisto is a French web exploitation agency (agence d'exploitation web) that delivers end-to-end website services — graphic design, integration, custom PHP/MySQL development, managed hosting, technical maintenance and webmastering, SEO/webmarketing, and training — built around its proprietary open-source PEEL Shopping CMS with integrated eCommerce and CRM. The agency also operates two wholly owned B2B marketplaces (Algomtl.com for import-export, Destockplus.com for destockage) that act as both customer-acquisition assets and live reference platforms.

Product overview

Advisto is a web exploitation agency offering an integrated platform-plus-services model built around its proprietary PEEL Shopping CMS and technology. The core offering combines PEEL Shopping (their open-source eCommerce and content management software with integrated CRM) with complementary services including managed hosting, technical maintenance, SEO/webmarketing, and custom development. They also operate Class-Web as a Prestashop-focused sub-brand for clients preferring that platform. Their owned marketplace platforms Algomtl.com and Destockplus.com demonstrate vertical integration. The technology stack is built on PHP, SQL, jQuery, HTML5, Smarty, Twig, and Bootstrap, with all sites delivered in responsive design since 2013.

Differentiator

Problem solved

Functional benefit

Brands

• PEEL Shopping: Open source eCommerce and CMS software with integrated CRM features, developed and published by Advisto.
• Class-Web
• Algomtl.com
• Destockplus.com

Products and services

• PEEL Shopping (CMS/eCommerce/CRM Software) Proprietary modular open-source CMS with integrated eCommerce and CRM functionality, built on PHP/MySQL with native responsive design, used to build and run e-commerce, classified ads, showcase, and community portal websites for businesses.
• Class-Web Prestashop eCommerce Agency Subsidiary eCommerce agency specialized in creating and customizing online stores on the Prestashop platform for merchants who prefer that ecosystem over PEEL Shopping.
• Website Creation Services End-to-end website creation service covering graphic design, UX/UI, graphic integration, content management, responsive design implementation, and specific developments for e-commerce, classified ads, showcase, and community portal sites.
• Managed Hosting Services (Hébergement infogéré) Infogéré (managed) hosting on shared or dedicated servers with 24/7 monitoring, technical support, domain name management, and email hosting, sold as annual tacit-renewal contracts.
• Technical Maintenance and Webmastering (TMA) Ongoing technical maintenance including bug fixes, browser compatibility updates, security patches, and CMS/module updates, delivered via monthly webmastering packages that renew tacitly.
• SEO and Webmarketing Services Search engine optimization, Google Analytics and XITI traffic analysis, Google AdWords campaign management, seasonal promotional campaigns, and advertising placement on the Destockplus and Algomtl platforms.
• Internet Training Programs Custom business, functional, and technical training covering PEEL Shopping CMS usage, SEO, PHP/MySQL/HTML5/CSS3/jQuery programming fundamentals, and dedicated server administration, delivered in Paris, Nantes, on client premises, or by phone.
• Algomtl.com — B2B Import-Export Marketplace Wholly owned B2B online marketplace for import-export listings, positioned as the #1 French marketplace in the import-export domain, monetized through marketplace commissions and advertising.
• Destockplus.com — B2B Destockage Marketplace Wholly owned B2B/B2C online classified ads platform for destock merchandise (excess inventory clearance), positioned as the #1 French marketplace in the destocking domain, monetized through marketplace commissions and advertising.
• Specific PHP/MySQL Development Custom software development in PHP, SQL, JavaScript, jQuery, HTML5, and CSS3 for feature additions, modifications, and data migration projects on existing client sites.
• Domain Name Management Domain registration, renewal, and management services including administrative, billing, and technical contact administration on behalf of clients, sold as annual tacit-renewal contracts.

Quantifiable outcome

• 250+ IT projects delivered per year
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

One partnership is on record.

• Class-WebcoreStrategic or Co-development PartnerClass-Web is Advisto's expert Prestashop agency, specializing in e-commerce development on Prestashop platform. It is their dedicated subsidiary for Prestashop-specific projects, complementing their proprietary PEEL Shopping solution.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bocasay: Bocasay is a French web agency offering custom web development, eCommerce, SEO, and managed services internationally from France — comparable service mix and French agency positioning to Advisto.
• Smile: Smile is the largest open-source digital agency in France, offering web development, eCommerce (Prestashop/Magento), hosting, and managed services. Directly comparable to Advisto's full-service web exploitation model across enterprise and SME clients.
• Eskimoz: Eskimoz is a French digital agency specializing in SEO, webmarketing, and performance advertising — directly overlapping with Advisto's SEO/AdWords/webmarketing services and its French grands groupes and PME client base.
• 1min30: 1min30 is a Paris-based web agency offering creation, SEO and digital strategy to French SMEs and mid-market clients, with comparable à-la-carte service bundling and direct B2B sales motion.
• Novaway: Novaway is a French web agency specialized in PHP/Symfony-based custom development and digital platforms, headquartered in Toulouse (overlapping with Advisto's Toulouse office) and serving a similar enterprise/SME client mix.

Broad incumbents

• Webedia: Webedia is a large French digital media and content group operating marketplaces, media sites, and digital services — a broad incumbent that overlaps with Advisto's marketplace operations (Algomtl, Destockplus) and digital services, but at materially greater scale.
• Capgemini Engineering (ex-Altran): Capgemini is a global IT services and digital transformation incumbent with a strong French footprint. Overlaps with Advisto's enterprise web/digital exploitation services but as part of a much broader consulting and engineering portfolio.

Emerging players

• PrestaShop: PrestaShop is the open-source eCommerce CMS that Advisto's subsidiary Class-Web builds on. As the underlying platform owner, PrestaShop is an adjacent ecosystem participant whose partner-agency network directly competes with Class-Web for Prestashop implementation work.
• Shopify (France operations):

Others

• OVHcloud: OVHcloud is France's largest cloud and hosting provider and a natural infrastructure counterpart to Advisto's managed hosting business — a supplier/ecosystem relationship rather than a direct competitor, but increasingly competing for end-to-end managed hosting plus CMS bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Advisto
• Facebookfacebook.com/advistosas
• LinkedInlinkedin.com/company/advisto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advisto