Parkway Dental Group

What Parkway Dental Group does

Parkway Dental Group is a multi-specialty private dental practice located at 781 Sterling Pkwy in Lincoln, California, founded in 2006 and operating under the Smile Generation patient-facing brand of Pacific Dental Services (PDS). The practice delivers a comprehensive suite of dental services spanning preventive care (cleanings, fluoride, sealants, oral cancer screening), restorative treatment (fillings, CEREC same-day crowns, bridges, inlays/onlays, dentures, implants), cosmetic procedures (veneers, whitening, bonding, clear aligners), and surgical/endodontic care (extractions, root canals, wisdom teeth removal, periodontics). It is staffed by two general dentists, one endodontist, one board-certified periodontist, one oral surgeon, and two dental hygienists, enabling most dental needs to be addressed in-house without external referrals.

The practice is differentiated by clinical technology rather than by ownership of underlying intellectual property: it licenses CEREC CAD/CAM for ~2-hour same-day crown fabrication, CBCT 3D imaging for precise diagnostics, digital X-rays with image analysis, laser bacterial reduction, and branded screening products such as OralFitnessCheck (aMMP-8 salivary screening) and Curodont (non-invasive enamel regeneration). Patient engagement is operated through the SmileGeneration MyChart portal, while marketing spans a Google-optimized website, Google Ads retargeting, Facebook, and promotional offers.

Commercially, Parkway Dental Group earns revenue primarily through fee-for-service dental procedures reimbursed by nine major dental insurers (Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, UCCI), supplemented by the subscription-based Smile Generation Dental Plan ($119–$169/year, powered by Wellfit) and Smile Generation Financing (installment plans up to $75,000 over 144 months through Comenity Capital Bank). The patient base is exclusively consumer — individuals and families in the Lincoln, CA metropolitan area — served through in-office visits, online scheduling, phone scheduling, and same-day emergency walk-ins. The practice functions as a single-location, direct-to-consumer dental service embedded within PDS's broader support infrastructure rather than as an independent multi-site operator.

Name

Parkway Dental Group

Legal name

Parkway Dental Group

Website

https://parkwaydentalgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Parkway Dental Group is a multi-specialty private dental practice in Lincoln, California, offering preventive, restorative, cosmetic, and surgical dental services to individuals and families under the Pacific Dental Services / Smile Generation support ecosystem.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental treatments
• Preventive dental care
• Dental implant services

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dental Service Fees: Fee-for-service revenue from comprehensive dental procedures including preventive care, restorative treatments, cosmetic procedures, and surgical services. Revenue generated per patient visit and procedure.
2. Dental Insurance Reimbursement: Revenue from processing and collecting insurance payments. Accepts and files claims for most major dental insurance plans including Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, and UCCI.
3. Smile Generation Dental Plan: In-house discount plan offering 20%-50% discounts on treatments with no deductibles, copays, or annual maximums. Annual membership-based revenue ($119 individual, $149 dual, $169 family).
4. Smile Generation Financing: Third-party financing through Comenity Capital Bank, providing installment payment plans. Practice likely receives payment upfront from lender while patient pays installments. Financing up to $75,000 for 144 months with 0% and low-interest options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Parkway Dental Group is a multi-specialty dental practice in Lincoln, CA that provides comprehensive dental care to individuals and families. Core services span preventive dentistry (cleanings, exams), restorative dentistry (fillings, crowns, bridges, dentures), cosmetic dentistry (veneers, whitening), endodontic therapy (root canals), periodontics, oral surgery (extractions, dental implants), and emergency dental care. The practice also offers a dental savings/membership discount plan for patients without dental insurance.

Product overview

Parkway Dental Group is a dental practice offering a comprehensive suite of dental services delivered through a unified care platform. The core offering centers on preventive, restorative, and cosmetic dentistry services including teeth cleaning, fillings, crowns, bridges, implants, extractions, root canals, periodontal treatments, and orthodontics. The practice distinguishes itself through advanced technology integration, featuring CEREC CAD/CAM for same-day crowns, CBCT 3D imaging, digital X-rays, intraoral cameras, and laser bacterial reduction. Patient engagement is managed through the SmileGeneration MyChart portal for scheduling, billing, and communication. The practice also offers complementary health-focused services including OralFitnessCheck (salivary screening for gum disease markers) and Curodont (early cavity treatment without drilling). Payment options include the Smile Generation Dental Plan (discount plan powered by Wellfit offering 20-50% discounts) and Smile Generation Financing Marketplace (financing up to $75,000 via Comenity Capital Bank).

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Routine dental care including professional cleanings, comprehensive oral examinations, fluoride treatments, sealants, and oral hygiene education for patients of all ages to maintain oral health and prevent disease.
• Restorative Dentistry Dental restorations to repair damaged or decayed teeth, including tooth-colored fillings, dental crowns, fixed bridges, inlays and onlays, root canal therapy, and full or partial dentures for adult and senior patients.
• Cosmetic Dentistry Aesthetic dental procedures such as professional teeth whitening, porcelain veneers, dental bonding, and smile makeover treatments designed to improve the appearance of patients' teeth and smiles.
• Dental Implants Surgical placement of titanium or zirconia dental implants to replace missing teeth, including single-tooth implants, implant-supported bridges, and implant-retained dentures for adults with tooth loss.
• Oral Surgery Surgical dental procedures including tooth extractions (including wisdom teeth removal), bone grafting, and other minor oral surgical interventions performed in the practice.
• Emergency Dental Care Same-day or urgent dental care for acute conditions such as severe toothache, broken or knocked-out teeth, lost fillings/crowns, dental abscesses, and other dental emergencies for established and new patients.
• Periodontics Diagnosis and treatment of gum disease, including scaling and root planing (deep cleaning), periodontal maintenance, and management of gingivitis and periodontitis for adult patients.
• Endodontics (Root Canal Therapy) Root canal treatment to save and preserve infected or severely decayed teeth, including diagnosis of pulpal disease, root canal procedure, and follow-up restoration such as a crown.
• Pediatric Dentistry Dental care tailored to children and adolescents, including child-friendly cleanings, exams, fluoride treatments, sealants, and education to support lifelong oral health.
• Dental Savings / Membership Plan An in-house membership or discount dental plan offered by Parkway Dental Group for uninsured patients, providing reduced fees on preventive and other dental services in exchange for a periodic membership fee.

Quantifiable outcome

• CEREC crowns completed in approximately 2 hours vs. traditional multi-week process
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pacific Dental Services (PDS)coreStrategic or Co-development PartnerPacific Dental Services provides business support services to Parkway Dental Group as part of a network of dental practices under the Smile Generation brand. PDS supports operations including technology, marketing, administrative services, and practice management infrastructure.
• Smile GenerationcoreStrategic or Co-development PartnerSmile Generation is the patient-facing brand of Pacific Dental Services encompassing the network of dental offices, MyChart patient portal, dental financing (Smile Generation Financial), and dental discount plans (Smile Generation Dental Plan).
• GoogleminorGTM or Marketing PartnerThird-party digital advertising partner displaying practice ads across Google's advertising network, utilizing cookies and tracking technologies for targeted advertising based on visitor browsing behavior.
• Facebook (Meta)minorGTM or Marketing PartnerSocial media advertising partner utilizing cookies and tracking technologies for measurement services and targeted advertising based on website visitor activity.
• Insurance Partners (Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, UCCI)coreChannel Partner/ Reseller/ DistributorMajor dental insurance providers accepted by the practice. The practice files claims on behalf of patients and processes insurance payments directly.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smile Generation (Pacific Dental Services network practices): Other PDS-supported Smile Generation dental practices. Operate under the same parent, share MyChart, discount plan, financing, and brand — making them the most direct comparable for unit economics and growth dynamics.
• MB2 Dental Solutions: Dental partnership organization supporting doctor-owned practices with business services. Comparable as a DSO-type support structure for independently-branded practices, though Parkway's PDS affiliation is tighter.
• Benevis: Dental support organization primarily serving pediatric and family dental practices. Comparable as a DSO-supported multi-specialty dental platform, though with a different demographic emphasis.

Broad incumbents

• Heartland Dental: Largest US dental support organization supporting thousands of doctor-owned practices. Comparable as a DSO-backed multi-specialty model, though at vastly greater scale and broader geographic reach.
• Aspen Dental Management: Major DSO with branded multi-specialty offices including general dentistry, implants, and clear aligners. Comparable in service mix and DSO-backed positioning, with broader regional presence.
• Western Dental & Orthodontics: Large DSO offering general, specialty, and orthodontic services across California. Direct California competitor with overlapping service catalog and insurance-driven model.
• Sonrava Health (formerly Western Dental parent): Multi-brand dental and orthodontic support organization operating Western Dental, Brident, and other DSO practices. Comparable DSO platform with general and specialty service mix.
• Gentle Dental (InterDent): Multi-location DSO with general, specialty, and orthodontic offerings. Comparable multi-specialty DSO model, primarily West Coast including California overlap.

Emerging players

• ClearChoice Dental Implant Centers: Specialty DSO focused on dental implants and full-arch restoration. Comparable on the surgical/implant service line that Parkway offers via its in-house oral surgeon and periodontist.
• SmileDirectClub (legacy peer / clear aligner): Direct-to-consumer clear aligner brand. Overlaps with Parkway's clear aligner service line and its DTC marketing motion, though operating in a different distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ParkwayDentalGroupLincoln
• Xx.com/parkwaydentalgr
• LinkedInlinkedin.com/company/parkway-dental-group-and-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkway Dental Group