Phoenix Insurance Group

What Phoenix Insurance Group does

Phoenix Insurance Group, Inc. is a privately held independent insurance agency headquartered at 205 Main Street, Chester, New Jersey, serving business, individual, and group benefit customers primarily across New Jersey and the broader United States. The firm distributes insurance products across three core lines — Business Insurance (commercial auto, cyber risk, D&O, EPLI, environmental/pollution, E&O, general liability, property owners, rental property, workers compensation, bonds, and umbrella), Personal Insurance (auto, boat/yacht, antique auto, fine arts, flood, homeowners, mobile home, motorcycle, RV, rental property, umbrella, vacation homes), and Group Life & Health (401k, AD&D, annuities, dental, disability, group health, life, pension, vision) — by shopping the market across multiple top-rated carriers and placing coverage with the carrier best fitting each customer's risk profile and budget.

The company's operating model is sales-led and relationship-driven rather than technology-led: customers engage via the website contact form, toll-free and local phone numbers (1-800-248-0397, 908-879-6500), and in-person consultations. There are no proprietary technology platforms, APIs, or in-house AI/ML capabilities; the only embedded digital tooling is a third-party Glovebox client portal (agencyId=1633) for policy access. Phoenix has supplemented its core agency offering with select hardware add-ons such as Leak Defense Systems and water leak sensors that can qualify customers for carrier discounts (up to 37% referenced with Chubb), and Underground Service Lines Coverage.

Phoenix Insurance Group was formed through the consolidation of six established NJ agencies (Burke, Readington, Stephen's, Mazey Reed & Brey, Cantrell, Vreeland), all dated to 2013, and now operates with 101-250 employees. Revenue is generated entirely through carrier commissions on placed policies, and the company has no disclosed external funding, parent company, or public listing. Marketing is executed through content (blog), email newsletter, and a Facebook page — a conventional top-and-mid-funnel mix for a regional independent agency.

Name

Phoenix Insurance Group

Legal name

Phoenix Insurance Group, Inc.

Website

https://phoenixinsgrp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Phoenix Insurance Group is a privately held, independent New Jersey-based insurance agency distributing business, personal, and group life/health coverage from multiple top-rated carriers to SMBs, individuals, and employer groups primarily across NJ.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group Term Life Insurance (FSAIAAAJ)

akta.pro secondary industries

Fully Insured Small Group Plans (HLAEAAAB), Group AD&D Insurance (Employer-Sponsored) (FSAIALAA), Standalone Umbrella Liability (FSAJANAE)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal insurance coverage
• Group life health benefits
• Business risk management

Headquarters

HQ city

Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Phoenix Insurance Group generates revenue through commissions paid by insurance carriers for policies placed on behalf of customers. As an independent agency, they represent multiple insurance companies and earn commissions based on the premiums of policies sold to business and personal lines customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Phoenix Insurance Group is an independent insurance agency that brokers and places insurance policies with multiple top-rated carriers on behalf of its customers. The agency distributes business insurance (commercial auto, cyber risk, EPLI, general liability, workers compensation, property, bonds), personal insurance (auto, homeowners, umbrella, flood, recreational vehicles, fine arts), and group life & health / employee benefits (group health, dental, vision, 401k, life, disability, annuities, pensions) across New Jersey and surrounding markets, earning commissions from carrier partners.

Product overview

Phoenix Insurance Group is an independent insurance agency that provides a comprehensive portfolio of insurance products and services across business, personal, and group life/health categories. The agency operates as a broker placing policies with multiple top-rated carriers, offering products including Business Insurance (commercial auto, cyber risk, EPLI, general liability, workers compensation), Personal Insurance (automobile, homeowners, umbrella), and Group Life & Health (health insurance, dental, vision, 401k, annuities). The agency also offers specialized add-on products like Leak Defense Systems and Underground Service Lines Coverage that can help customers qualify for insurance discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance coverage for commercial entities, including bonds, commercial auto, commercial umbrella, cyber risk, directors & officers, employment practices liability (EPLI), environmental & pollution, errors & omissions, general liability, property owners, rental property, and workers compensation insurance.
• Personal Insurance Personal insurance coverage for individuals and households, including automobile, boat/yachts, antique auto, fine arts/jewelry/furs, flood, homeowners, mobile home, motorcycle, recreational vehicles, rental properties, umbrella, and vacation homes insurance.
• Group Life & Health Insurance Group life, health, and employee benefit products for employers and groups, including 401k plans, accidental death & dismemberment, annuities, dental plans, disability insurance, group health insurance, life insurance, pension plans, and vision plans.
• Cyber Risk Insurance Cyber liability insurance for businesses covering privacy liability, network security liability, data breach response, regulatory proceeding coverage, electronic media activities, asset protection and business income, network extortion threat, computer crime and fraud, and socially engineered crime.
• Employment Practices Liability Insurance (EPLI) Coverage protecting businesses against claims involving wrongful termination, discrimination, harassment, and other employment-related allegations.
• Personal Umbrella Insurance Personal umbrella liability insurance that extends coverage limits beyond auto and homeowners policies, protecting personal assets and income from lawsuits, typically starting at $1 million in coverage.

Quantifiable outcome

• 37% potential insurance premium discount for homes equipped with Leak Defense Systems (referencing Chubb Insurance discounts)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Top-Rated Insurance CarrierscoreOthersPhoenix Insurance Group represents multiple insurance carriers, though specific carrier names are not prominently disclosed on their website. They position themselves as offering access to 'all top-rated carriers' enabling them to match customers with the optimal coverage at competitive pricing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Insurance Associates: World Insurance Associates is a rapidly growing independent insurance agency roll-up with multi-line personal, commercial, and benefits offerings across multiple U.S. states. Its acquisition-led growth model and product breadth closely parallel Phoenix's six-agency NJ roll-up strategy.
• The Hilb Group: The Hilb Group is a mid-market insurance and risk management agency built primarily through regional agency acquisitions, offering commercial, personal, and employee benefits. Its M&A-driven expansion and multi-segment positioning make it one of the closest comparable peers to Phoenix.
• BroadStreet Partners: BroadStreet Partners acquires and partners with independent insurance agencies across the U.S., providing shared resources, carrier access, and growth capital. Like Phoenix, its partners remain independently operated but benefit from aggregated scale — a structurally comparable model.
• Insurance Office of America: Insurance Office of America is a large, privately held independent agency offering commercial, personal, and employee benefits coverage across the U.S. Its multi-line, multi-state independent agency model and commission-based revenue structure closely mirror Phoenix's business design.
• Higginbotham: Higginbotham is a Texas-based independent insurance and financial services firm that has grown via regional agency acquisitions, offering commercial, personal, and benefits lines. Its roll-up trajectory from a regional base into a multi-state agency parallels Phoenix's strategic path.
• Cross Insurance: Cross Insurance is a New England-based independent insurance agency offering commercial, personal, and employee benefits products, built through a long series of agency acquisitions. Its regional roll-up identity makes it a comparable model to Phoenix, though operating in a different geography.

Broad incumbents

• Acrisure: Acrisure is one of the largest U.S. insurance brokerages, built through hundreds of agency acquisitions across commercial, personal, and benefits lines. It represents the large-scale roll-up archetype that Phoenix's strategy aspires toward at much smaller scale.
• Hub International: Hub International is a major North American insurance brokerage offering commercial, personal, employee benefits, and specialty coverage through acquired regional agencies. Its multi-line brokerage model and acquisition-led growth make it a relevant large-scale benchmark.
• USI Insurance Services: USI Insurance Services is a large national insurance brokerage and consulting firm with deep expertise in commercial P&C, employee benefits, and personal lines. Its broad product portfolio and middle-market orientation make it a useful large-scale comparable.
• Marsh & McLennan Agency: Marsh & McLennan Agency is the middle-market arm of Marsh McLennan, offering commercial, personal, and benefits brokerage nationally. It represents the upper-bound incumbent in the brokerage space and frames the size disparity Phoenix would need to bridge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/phxinsgrp
• Xx.com/Phoenixinsgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Insurance Group