What Campagne does

Campagne is a full-service Dutch creative communications agency headquartered in Rotterdam (Weena 250, Tower C, 12th floor), founded in 1994 and operating with a stated headcount of 1-10 employees. The firm delivers work across three integrated pillars — Strategy (brand, marketing, social, and creative strategy), Branding (employer branding, corporate identity, brand positioning, and campaign design), and Activation (customer experience, events, and content production) — supplemented by a productised 4-hour Brand Workshop methodology and an InHouse sub-brand that embeds marketing and communication professionals within client organisations. Its client base spans B2B and B2C organisations across government, corporate, and nonprofit sectors, including MRDH, the Ministry of Economic Affairs and Climate (National Climate Week), Rotterdam Topsport (Tour de France Femmes), C. Steinweg Group, Air So Pure, Liquin, Brugman Kitchens & Bathrooms, and StiGaM.

The business operates as a professional services firm on project-based or retainer fee structures with no publicly disclosed pricing. Go-to-market is sales-led, driven by direct client engagement, referrals, an active case-study portfolio on campagne.nl, social media presence (Instagram, Facebook, LinkedIn), and network-sourced leads. International reach is enabled through membership in AMIN Worldwide (a global alliance of 56 independent marketing agencies across 27 countries), evidenced by a 2024 AMIN Globey Award for cross-border collaboration with CVR (US) on the Indianapolis Symphony Orchestra campaign.

Since 2022, Campagne has been part of The Scheepens Creative Family, a Dutch collective of independent creative agencies sharing multidisciplinary resources. The agency is privately held with no disclosed funding rounds, investors, or revenue figures. Its documented competitive differentiator is the integrated 'Wanna be loved?' positioning that combines strategic insight, creative branding, and campaign activation under one roof, validated by measurable campaign outcomes including 3,100 truck-driver hires for STL, 112 million impressions for National Climate Week 2023, a bronze Best Event Award for the Tour de France Femmes Grand Départ Rotterdam, and a complete Liquin rebranding executed in 1.5 months.

Name

Campagne

Legal name

Campagne

Website

https://campagne.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Campagne is a Rotterdam-based Dutch creative communications agency founded in 1994, offering strategy, branding, and activation services to B2B and B2C clients across government, corporate, and nonprofit sectors. It operates as part of The Scheepens Creative Family and AMIN Worldwide network.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Creative Services: Fees for strategic consulting, branding, campaign design, content production, and event services charged on a project or retainer basis. Revenue generated from B2B and B2C clients across government, corporate, and nonprofit sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Campagne is a full-service creative communications agency delivering strategy, branding, and activation services to brands and organisations in the Netherlands. Core offerings include brand and marketing strategy, employer branding, corporate identity, campaign design, customer experience, event production, and content production, supplemented by a structured 4-hour Brand Workshop and an InHouse interim-professionals service that embeds marketing and communication talent within client organisations.

Product overview

Campagne is a full-service creative communications agency based in Rotterdam, organized around three integrated pillars: Strategy (brand strategy, marketing strategy, social strategy, and creative strategy), Branding (employer branding, corporate identity, brand positioning, and campaign design), and Activation (customer experience, events, and content production). These core services are supplemented by a Brand Workshop (a 4-hour structured positioning session), InHouse (project-based embedding of marketing/communication professionals within client organizations), and access to broader networks — Creative Family (a collective of independent creative labels) and AMIN Worldwide (a global alliance of 56 independent marketing agencies across 27 countries). The agency operates as a unified service offering rather than a modular software product, delivering strategy, branding, and activation capabilities directly to B2B and B2C clients.

Differentiator

Problem solved

Functional benefit

Brands

• inHouse: Project-based marketing and communication professionals hired to work within client organizations.
• Brand Workshop

Quantifiable outcome

• 112 million impressions, 236 Climate Supporters, 245 Climate Mayors, 99 municipalities engaged for National Climate Week 2023
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Creative Family (The Scheepens Creative Family)coreStrategic or Co-development PartnerCampagne has been part of The Creative Family since 2022, a Dutch collective of creative agencies offering multidisciplinary capabilities including strategy, concept development, design, videography, online marketing, media strategy, and social content. Member agencies include Scheepens, De Creative Afdeling, InHouse, Bureauwerktuig, Studio Tegenlicht, The Postoffice, Studio Direct, Linc, Chapoo, and Campagne itself. The collective enables long-term client relationships and consistent brand development.
• AMIN WorldwidecoreStrategic or Co-development PartnerCampagne is a member of AMIN Worldwide, a global alliance of 56 independent marketing agencies across 27 countries with 101+ offices and 5,000+ people. Founded in 1932, AMIN provides international reach and collaboration opportunities. The network has 10,000 years of collective global marketing experience and experience with iconic household brands.
• Bijl PRcoreStrategic or Co-development PartnerBijl PR is a recurring strategic partner on multiple Campagne projects, including National Climate Week, Rotterdams Tij area branding, and Liquin rebranding. The partnership combines PR and communication expertise with creative and strategic services.
• Scheepens (Creative Family agency)minorStrategic or Co-development PartnerScheepens, a fellow Creative Family member, collaborated with Campagne on the Steinweg 'Join the Club' recruitment campaign, amplifying the message via sporting events and platforms like Dumpert.nl.
• InHouse (Marcom-inhouse)coreImplementation/ SI/ Consulting PartnerInHouse provides interim marketing and communication professionals embedded within client organisations. Services include brand managers, communication advisors, project managers, content specialists, designers, and DTP professionals. Campagne offers this as part of its service portfolio, enabling clients to access flexible MarCom support.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Havas Lemz: Amsterdam creative agency within the Havas global network. Comparable in offering integrated brand strategy, campaign design, and content production to enterprise clients across the Netherlands.
• TBWA\NEBOKO: Amsterdam-based creative agency within the TBWA global network. Directly comparable as a full-service Dutch creative communications agency offering brand strategy, advertising, and activation services to enterprise clients.
• DDB Amsterdam: Major Dutch creative agency within the Omnicom network. Comparable in offering brand strategy, campaign design, and content production for large B2B and consumer clients in the Netherlands.

Direct peers

• Wieden+Kennedy Amsterdam: Independent global creative agency with a strong Amsterdam office. Directly comparable as a creative-led brand strategy and campaign agency serving international brands, operating independently (similar to Campagne).
• ACE (Amsterdam Creativity & Engagement): Dutch independent creative and activation agency. Comparable to Campagne as a mid-sized independent Dutch agency offering strategy, branding, and activation services to enterprise and government clients.
• Fitzroy: Amsterdam-based independent creative agency. Closely comparable as a Dutch full-service creative communications agency delivering brand strategy, corporate identity, and campaigns for B2B and B2C brands.
• Lemon (Dutch creative agency): Dutch independent creative agency offering brand strategy, campaigns, and activations. Comparable as a mid-sized Netherlands-based full-service creative agency serving B2B and B2C clients.

Emerging players

• KNPZ: Smaller independent Dutch agency in The Hague offering branding, content and campaigns. Comparable as a Netherlands-based independent creative communications competitor with a similar service mix to Campagne.

Others

• Bijl PR: Dutch PR agency that is a recurring strategic partner of Campagne. Comparable as a Dutch communications partner frequently co-delivering campaigns (National Climate Week, Liquin, Rotterdams Tij), illustrating how PR agencies substitute for or complement full-service creative shops like Campagne.
• Scheepens: Fellow member of The Scheepens Creative Family collective. Comparable as a sister creative agency offering strategy, branding, and design — its inclusion provides insight into Campagne's immediate group-level competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/campagne_
• Facebookfacebook.com/campagnerotterdam
• LinkedInlinkedin.com/company/campagnerotterdam
• Instagraminstagram.com/campagne_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campagne