Licensed To Glow
Licensed To Glow is a two-sided beauty and wellness marketplace offering subscription memberships ($99–$499/month) that connect approximately 500 service providers with 50,000 members across five major US cities via an iOS app and an integrated booking platform.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Licensed To Glow does
Licensed To Glow operates a two-sided marketplace that connects independent beauty and wellness service providers with consumers through a subscription membership model. Members book services including blowouts, manicures, waxing, massages, and facials at partner salons across New York, Los Angeles, Miami, Chicago, and Houston, with monthly subscription tiers priced from $99 to $499. The company is incorporated in Delaware as BeautyRightBack Inc., and distributes its service through a native iOS application available on the Apple App Store and a consumer-facing web platform at licensedtoglow.com.
The technical foundation is a booking and payment infrastructure with multi-platform integration. The platform connects to eight third-party scheduling systems (Square, Fresha, Google Calendar, Mindbody, Vagaro, Wix, Zenoti, and Gloss Genius) to synchronize partner salon availability in real time and avoid double bookings. Proprietary components include a prepaid credit plan system in which credits roll over without expiration while membership remains active, a 7-day partner onboarding workflow with weekly payouts, and themed digital gift cards. The platform also offers a corporate wellness B2B product with a dedicated enterprise sales motion, annual contracts sized to team headcount, and ROI tracking.
The business model spans three recurring revenue streams: consumer subscription memberships, prepaid credit plans, and corporate wellness subscriptions. Approximately 500 service providers have been onboarded and roughly 50,000 members have been acquired within the first year of operation, alongside 30,000+ corporate wellness appointments completed. The company is venture-backed, having closed a $1.7 million pre-seed round in 2025 from Behind Genius Ventures and Colle Capital, with stated intent to develop B2B tooling that positions the platform as a full-service operating system for beauty providers.
Licensed To Glow firmographics
Firmographics- Name
- Licensed To Glow
- Legal name
- BeautyRightBack Inc
- Website
- https://licensedtoglow.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Licensed To Glow is a two-sided beauty and wellness marketplace offering subscription memberships ($99–$499/month) that connect approximately 500 service providers with 50,000 members across five major US cities via an iOS app and an integrated booking platform.
- Ownership category
- akta.pro rank
Licensed To Glow industry classification
Industry- Product category
- Beauty & Wellness Subscription Marketplace
- NAICS
- Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Tanning Memberships & Subscription Programs (HSALAJAD)
- akta.pro secondary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
Keywords
Where Licensed To Glow is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Licensed To Glow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consumer Subscription Memberships: Monthly subscription tiers ranging from $99 to $499 per month providing access to beauty and wellness services from network of ~500 providers. Subscriptions auto-renew and provide discounted access to services compared to standard pricing.
- Credit Plan Subscriptions: Alternative to standard plans using prepaid credits. Credits do not expire and roll over while membership is active. Provides discount off standard Licensed To Glow pricing.
- Gift Cards: Digital gift cards sold for beauty and wellness services, delivered via email or text. Available in multiple themed designs for occasions like Valentine's, birthdays, holidays.
- Corporate Wellness Plans: B2B corporate wellness benefit where companies subsidize employee access to beauty and spa services. Companies pay monthly with annual rates based on team size; employees also contribute monthly for personalized plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription for beauty services |
| Subscription | Monthly | Premium subscription with maximum benefits |
| Usage-based | Monthly | Prepaid credit plan alternative |
| Subscription | Annual | Corporate wellness employee benefit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Licensed To Glow product offering
Product offeringCore offering
Licensed To Glow operates a two-sided beauty and wellness marketplace offering monthly subscription memberships ranging from $99 to $499 that give consumers access to services such as blowouts, manicures, waxing, and massages at a curated network of approximately 500 partner salons and spas across five US cities. The company also provides a B2B Corporate Wellness program for employee benefits and sells digital gift cards, with an alternative Credit Plan billing model that uses prepaid credits that roll over while membership is active.
Product overview
Licensed To Glow operates as a two-sided beauty and wellness marketplace combining a core membership platform with enterprise and consumer add-on offerings. The core Licensed To Glow Membership Platform enables consumers to subscribe and book services from partner salons through monthly plans ($99-$499/month) or Credit Plans. Supporting products include the Corporate Wellness B2B program for enterprise employee benefits, Gift Cards for gifting occasions, and a native iOS mobile application. The platform connects approximately 500 service providers with 50,000+ members across major US cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Licensed To Glow Membership Platform Two-sided beauty and wellness marketplace with monthly subscription tiers priced from $99 to $499, giving consumers access to blowouts, manicures, waxing, massages, and other services at approximately 500 partner salons and spas across five US cities.
- Corporate Wellness B2B corporate wellness benefit program in which companies subsidize employee access to beauty, salon, and spa services; companies pay annual rates based on team size while employees also contribute monthly for personalized plans. The program has completed 30,000+ appointments with a reported 98% employee satisfaction rate and 43% improvement in client employee retention.
- Gift Cards Digital gift cards available in multiple themed designs (Valentine's Day, Anniversary, Birthday, Mother's Day, etc.) for beauty and wellness experiences; gift credit never expires and can be used for memberships or single service bookings.
- Credit Plans Alternative prepaid credits subscription model in which members purchase credits to book beauty services; credits do not expire and roll over while membership is active, providing a discount off standard pricing.
Quantifiable outcome
- 98% employee satisfaction rate in corporate wellness program
- +3 more outcomes
Companies that use Licensed To Glow
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Licensed To Glow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Licensed To Glow partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SquarecoreIntegration partner for salon booking schedule synchronization. Seamlessly integrates with Square booking to avoid double bookings and sync availability in real-time.
- FreshacoreIntegration partner for salon booking schedule synchronization. Connects Fresha scheduling with Licensed To Glow platform for availability management.
- Google CalendarcoreIntegration for calendar sync between salon availability and Licensed To Glow bookings. Allows real-time availability display and event management for bookings.
- MindbodycoreIntegration partner for salon booking synchronization. Connects Mindbody scheduling platform with Licensed To Glow for seamless booking management.
- VagarocoreIntegration partner for salon booking synchronization. Enables Vagaro users to receive bookings from Licensed To Glow platform.
- WixcoreIntegration partner for booking platform connectivity. Wix salon/beauty website users can integrate with Licensed To Glow for additional booking volume.
- ZenoticoreEnterprise spa/salon software integration partner. Connects Zenoti's salon management platform with Licensed To Glow for expanded customer reach.
- Gloss GeniuscoreIntegration partner for booking schedule sync. Gloss Genius users can connect their salon scheduling with Licensed To Glow platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Licensed To Glow competitors and assessment
Company assessmentDirect peers
- ClassPass: Subscription marketplace giving consumers access to fitness and beauty/wellness studios for a flat monthly fee. Most direct functional analog to Licensed To Glow's all-access beauty membership model, with significantly larger scale and capital.
- Fresha: Global beauty and wellness booking marketplace and salon software provider with a consumer-facing booking experience. Comparable as a two-sided beauty marketplace, and an integration partner of Licensed To Glow, creating both partnership and competitive overlap.
- Booksy: Beauty and wellness appointment booking marketplace serving consumers and providers (salons, barbers, spas). Directly comparable two-sided marketplace model with consumer-facing booking flow and provider SaaS.
- GlossGenius: Salon and spa business management platform with booking, payments, and client experience tools aimed at independent beauty businesses. Comparable provider-side SaaS/marketplace adjacency and a direct integration partner of Licensed To Glow.
- Vagaro: Salon, spa and fitness business management platform with consumer-facing booking marketplace. Comparable provider-side software plus consumer marketplace, and an integration partner of Licensed To Glow.
Broad incumbents
- Mindbody: Long-established enterprise SaaS and consumer marketplace for salons, spas, fitness studios and wellness practitioners. Larger incumbent operating across the same provider base as Licensed To Glow and a direct integration partner.
- Block (Square Appointments): Square's Appointments product provides booking and payments for salons and beauty service providers and is one of Licensed To Glow's integration partners. Comparable as a foundational booking/payments platform serving the same provider base and a potential competitive surface for consumer marketplace features.
- Zenoti: Enterprise cloud platform for salons, med-spas and wellness businesses with booking, payments, and marketplace features. Comparable at the provider-software layer to Licensed To Glow's salon integrations and partner of record in its integration suite.
Emerging players
- Boulevard: Salon and spa management software with client experience, booking, and payments focused on premium beauty and self-care operators. Comparable provider-side SaaS in the same niche as Licensed To Glow's partner base, though without a consumer subscription layer.
Regional players
- Treatwell: European beauty and wellness online booking marketplace connecting consumers with salons, spas and barbers. Highly comparable marketplace business model, but primarily operating in the UK/Europe rather than directly competing in the US with Licensed To Glow.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Licensed To Glow social profiles
Digital presenceLicensed To Glow compliance and trust
Trust signalCompliance2 records
Licensed To Glow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Licensed To Glow leadership team
Management profileNumber of profiles
Licensed To Glow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Licensed To Glow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Licensed To Glow
What does Licensed To Glow do?
Licensed To Glow operates a two-sided beauty and wellness marketplace offering monthly subscription memberships ranging from $99 to $499 that give consumers access to services such as blowouts, manicures, waxing, and massages at a curated network of approximately 500 partner salons and spas across five US cities. The company also provides a B2B Corporate Wellness program for employee benefits and sells digital gift cards, with an alternative Credit Plan billing model that uses prepaid credits that roll over while membership is active.
Is Licensed To Glow a public or private company?
Licensed To Glow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Licensed To Glow founded?
Licensed To Glow was founded in 2025. It employs 1 to 10 people.
Where is Licensed To Glow based?
Licensed To Glow is headquartered in New York, United States, in the North America region.
How does Licensed To Glow make money?
Four revenue lines are on record. Consumer Subscription Memberships are the primary driver. The others are credit Plan Subscriptions, gift Cards and corporate Wellness Plans.
Who are Licensed To Glow's main competitors?
Direct peers on record are ClassPass, Fresha, Booksy, GlossGenius and Vagaro. Broad incumbents are Mindbody, Block (Square Appointments) and Zenoti. Boulevard is listed as an emerging player. Treatwell is listed as a regional player.
Does Licensed To Glow have an API?
No public API is recorded for Licensed To Glow.
What industry is Licensed To Glow in?
Licensed To Glow's product category is Beauty & Wellness Subscription Marketplace. Its primary akta.pro industry code is HSALAJAD, Tanning Memberships & Subscription Programs, with a secondary code of THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages). Its NAICS code is 81211 and its SIC code is 7997.