Keeler Thomas Management

What Keeler Thomas Management does

Keeler Thomas Management, LLC is a privately-held, SEC-registered investment advisory firm (RIA) headquartered in Orem, Utah with a secondary office in Vernal, Utah. Founded in 1984, the firm operates as Keeler Thomas Management (DBA 'KTM') and has functioned as an RIA under direct SEC regulation for over 30 years. It provides integrated financial planning, investment management, multi-generational legacy planning, and 401(k) advisory services to high-net-worth individuals and families, business owners, pre-retirees and retirees (Baby Boomers), employer plan sponsors, and charitable organizations across all 50 US states, delivered through a high-touch, advisor-led model supported by virtual consultations.

The firm's service offering is structured around several proprietary frameworks with common-law trademarks: KTM LifeCycle Investment Planning Program™ (and its underlying LifeCycle Portfolio Blueprint System™) for stage-based portfolio management; KTM Family Legacy Pathways™, a five-step process (Discovery, Unity, Vision, Governance, Ongoing) addressing multi-generational wealth transfer; KTM What Matters Analysis™ and Guided Discovery Protocol™ for values-based planning discovery; and KTM 401(k) Advisory™ for employer plan sponsors. Supporting self-serve tools include Retirement Gap Analysis, Legacy Pathways Assessment, Exit Planning Assessment, and a 401(k) Employer Report Card. The firm also operates Archimedes Enterprise Solutions, a wholly-owned subsidiary focused on business value optimization, succession planning, and exit strategies, plus Keeler Thomas Business Value Optimization Services as a core operating subsidiary.

Keeler Thomas generates revenue through fee-based, recurring annual advisory engagements disclosed in its SEC Form ADV and Form CRS, with two publicly visible pricing tiers (Foundational Planning and Comprehensive Wealth Planning / Family Office structure). Go-to-market combines direct advisory consultations (complimentary initial meetings at the Orem office or virtually) with an educational content engine — The Weekender newsletter, UVU Webinar Series, video library, and interactive assessments — designed to drive inbound interest. The ownership is concentrated among senior partners (John Unice, Cary Wasden, and Casey Monsen, the most recent partner hire in 2026); the firm has no external private equity or venture capital backing.

Name

Keeler Thomas Management

Legal name

Keeler Thomas Management LLC

Website

https://keelerthomas.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Keeler Thomas Management is a privately-held, SEC-registered RIA in Orem, Utah that provides fee-based financial planning, investment management, 401(k) advisory, and multi-generational legacy planning services to high-net-worth individuals, families, business owners, retirees, and 401(k) plan sponsors across the United States.

Ownership category

akta.pro rank

Product category

Wealth Management and Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

akta.pro secondary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Investment advisory services
• Financial planning
• Wealth management
• Retirement planning
• Legacy planning

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services provided as an SEC-registered investment advisor (RIA). Services include financial planning, investment management, and portfolio management for individuals and families.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Keeler Thomas Management is a fee-based SEC-registered investment advisory firm that delivers financial planning, investment management, family legacy planning, and 401(k) advisory services to high-net-worth individuals, families, business owners, retirees, and employer plan sponsors. Its offering is built on proprietary trademarked methodologies including the KTM LifeCycle Investment Planning Program, KTM Family Legacy Pathways, and KTM What Matters Analysis, delivered through dedicated advisors in a high-touch direct advisory model.

Product overview

Keeler Thomas Management offers an integrated suite of financial planning and wealth management services structured as interconnected service modules. The core offering combines Financial Planning (anchored by the proprietary KTM What Matters Analysis and Comprehensive Wealth Planning), Investment Management (through the KTM LifeCycle Investment Planning Program with its proprietary Blueprint System), KTM Family Legacy Pathways for multi-generational planning, and 401(k) Advisory services. Supporting assessment tools include Retirement Gap Analysis, Legacy Pathways Assessment, Exit Planning Assessment, and 401(k) Employer Report Card. Implementation and Ongoing Maintenance services support the planning process. The Weekender newsletter provides market commentary. The Archimedes Enterprise Solutions practice addresses business value optimization for business owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Foundational and comprehensive financial planning service that guides individual and family clients through the proprietary KTM What Matters Analysis process to discover values, define desired outcomes, and identify gaps between current and target financial states, producing a roadmap toward financial independence.
• Investment Management (KTM LifeCycle Investment Planning Program) Portfolio management program that matches client desired outcomes to investment portfolio plans on customized timelines with targeted objectives and financial milestones, delivered through the proprietary LifeCycle Portfolio Blueprint System with strategies spanning Dollar Cost Averaging, Lump Sum Passive/Active, Transition, Distribution, and Legacy Pathway stages.
• KTM Family Legacy Pathways Multi-generational wealth and family continuity planning program based on a five-step Family Legacy Encounters process (Discovery, Unity, Vision, Governance, Ongoing) designed to help families successfully pass wealth and values beyond the third generation.
• KTM 401(k) Advisory Plan sponsor advisory service for employer-sponsored retirement plans that includes fiduciary management, plan design, low-cost provider selection, participant education, and compliance support.
• Comprehensive Wealth Planning Advanced planning service incorporating a Family Office structure for creating unique financial structures, with education, data analysis, and collaborative team identification under the proprietary KTM Guided Discovery Program.
• Implementation Services Post-planning implementation phase that reorganizes legal, business, and estate structures, cash flow, and investment strategy in coordination with tax and legal professionals to execute the agreed wealth plan.
• Ongoing Maintenance Services Continuous planning support including comprehensive financial tracking, central document archive, team coordination, and communication translation services to maintain plan alignment with client objectives.
• Archimedes Enterprise Solutions Business value optimization practice within Keeler Thomas focused on accelerating family enterprise value and constructing stable foundations for business transfer or exit as part of broader financial and legacy planning for business owners.

Quantifiable outcome

• 91% of families fail to pass wealth beyond third generation - KTM Family Legacy Pathways addresses this with structured five-step process

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wealth Enhancement Group: Independent wealth management firm offering financial planning, investment management, tax, and retirement services to HNW clients, built through advisor acquisitions. Comparable HNW advisory and 401(k) service mix with an aggressive M&A growth strategy.
• Carson Group: Partnership-based RIA platform serving financial advisors and their HNW clients with wealth management, business coaching, and back-office support. Closely comparable to KTM's advisory-delivery model and family-wealth focus, with a more developed advisor-partnership growth model.
• Mercer Advisors: National RIA serving HNW individuals and families with comprehensive wealth management, estate planning, and family office services. Direct competitor in the HNW comprehensive-planning niche KTM targets, but at significantly greater scale (multi-billion AUM, hundreds of advisors).
• Buckingham Strategic Wealth: Mid-size national RIA providing fee-only investment management and financial planning to HNW individuals and families. Comparable service mix (planning, investment, retirement, estate) and similar target segment to Keeler Thomas, though larger in AUM.
• HighTower Advisors: Partnership-based RIA serving HNW individuals and families through breakaway advisors, with focus on comprehensive wealth management and family-office-style services. Directly comparable HNW partnership model to KTM, at materially larger scale.
• Sanctuary Wealth: Partnership model RIA platform offering wealth management, investment, and planning services to HNW clients through partner firms. Similar partnership-driven HNW advisory positioning to KTM with a national footprint and advisor acquisition strategy.

Broad incumbents

• Advisor Group / Osaic: Large wealth-management platform supporting thousands of financial advisors with products, technology, and compliance. Represents a different go-to-market (advisor-as-customer) but competes for the same HNW end-client relationships through its affiliated advisors.
• Edelman Financial Engines: Largest independent RIA in the US combining financial planning, investment management, and workplace 401(k) plan services. Overlaps with both KTM's HNW advisory and 401(k) Advisory offerings but at vastly greater scale.
• Creative Planning: One of the largest independent RIAs in the US, offering investment management, retirement, tax, and estate planning to HNW clients. Overlaps with KTM's full-service wealth management model but at vastly greater scale and broader geographic reach.

Emerging players

• Facet Wealth: Digital-first RIA providing flat-fee financial planning and investment management to mass-affluent and HNW clients virtually. Competes with KTM on virtual delivery and HNW planning but at lower price points and with a tech-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_KeelerThomas
• YouTubeyoutube.com/channel/UCmn2WhD0ce0UZZdjaX9wxyw
• Facebookfacebook.com/keelerthomas/?rf=146633752047471
• LinkedInlinkedin.com/company/keeler-thomas-management
• Instagraminstagram.com/keelerthomasmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keeler Thomas Management