Quest Apartment Hotels

What Quest Apartment Hotels does

Quest Apartment Hotels is the largest and longest-established apartment hotel brand in Australasia, operating a franchise network of more than 160 serviced apartment properties across Australia, New Zealand, Fiji, and the United Kingdom. Founded in 1988 in Fitzroy, Melbourne, Quest specialises in apartment-style accommodation with fully equipped kitchens, separate living and sleeping areas, in-room laundry, and configurations ranging from studios to four-bedroom apartments. The company targets extended-stay corporate travellers, government and infrastructure-project workforces, families, sports groups, and accessibility guests, with stated demand concentrated in regional and suburban catchments alongside central business districts.

Quest operates a business-format franchise model in which independent franchisees run individual properties under the Quest brand and operational playbook, while property landlords retain long-term lease agreements with the franchisor. Revenue is generated through franchise/licensing royalties on the franchisee base and managed/lease arrangements with property owners; pricing is quote-based and not publicly tiered, with long-stay rates (14+ days) negotiated on inquiry. Distribution is predominantly direct-to-consumer via the Quest website, supplemented by the Quest Advantage loyalty program and a Qantas Frequent Flyer points partnership.

Quest Serviced Apartments Pty Ltd is a privately held Australian entity and a member of The Ascott Limited, which is in turn a wholly owned subsidiary of Singapore-based CapitaLand Limited, one of Asia's largest diversified real estate groups. Leadership comprises founder and Chairman Paul Constantinou, COO David Mansfield, GM Brand & ESG Anthea Dimitrakopoulos, GM Growth & Capital Strategy James Shields, and Group Director of Marketing & Digital Jeff Baars. Headcount is reported at 1,001–5,000 employees, and the company maintains corporate offices in Melbourne (Level 21, 390 St Kilda Road) and Collingwood, Victoria.

Name

Quest Apartment Hotels

Legal name

Quest Serviced Apartments Pty Ltd

Website

https://questapartments.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Quest Apartment Hotels is the largest apartment hotel franchise brand in Australasia, operating 160+ serviced apartment properties across Australia, New Zealand, Fiji, and the UK, serving extended-stay corporate, government, family, and group travellers under parent The Ascott Limited (CapitaLand).

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

akta.pro secondary industries

Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA), Workforce/Project-Based Extended Stay (Industrial & Construction) (THAGAEAH)

Keywords

• Serviced apartment hotels
• Apartment hotel franchise
• Extended stay accommodation
• Corporate accommodation services
• Business travel lodging

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise Fees: Quest provides intellectual property, brand, operational systems, and support to franchisees who operate individual properties. Franchisees pay fees for the right to use the Quest brand and receive ongoing operational support, training, and access to Quest's booking systems and loyalty programs.
2. Property Leases: Quest works with developers who construct properties. Quest enters into long-term lease arrangements with property owners. Franchisees operate the properties under Quest's business format franchise model within this lease structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Quest Apartment Hotels operates a franchise network of serviced apartment properties offering spacious apartment-style accommodation with fully equipped kitchens, in-room laundry, and separate living/dining/sleeping areas. The portfolio spans 160+ properties across Australia, New Zealand, Fiji, and the United Kingdom in studio through four-bedroom configurations, targeting corporate, leisure, family, and group travellers for short and extended stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Quest Apartment Hotels Serviced apartment accommodation across Australasia and the United Kingdom, featuring fully equipped kitchens, separate living/dining/sleeping areas, laundry facilities, and configurations from studio to four-bedroom apartments. Designed for corporate, leisure, family, and group travellers.
• Long Term Accommodation Extended stay serviced apartment accommodation with competitive duration-based rates, regular housekeeping, valet laundry and dry-cleaning services for guests staying days, weeks, or months.
• Group Accommodation

Quantifiable outcome

• Regional locations account for 60% of national revenue
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• The Ascott Limited (Ascott)coreStrategic or Co-development PartnerQuest is a member of The Ascott Limited, a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott's portfolio spans more than 200 cities across over 30 countries. Quest operates as part of Ascott's portfolio of serviced apartment, coliving and hotel brands.
• CapitaLand LimitedcoreOthersCapitaLand Limited is one of Asia's largest diversified real estate groups. Ascott is a wholly owned subsidiary of CapitaLand Limited.
• Hotels for TreesminorStrategic or Co-development PartnerQuest partners with Hotels for Trees offering guests the choice to skip a daily room clean. In return, Quest donates $6.50 on their behalf to plant a tree. In early 2024, Quest became the first Australia multi-site hotel chain to partner with Hotels for Trees.
• Galah MagazineminorGTM or Marketing PartnerThree-issue partnership with Galah magazine, an independent media platform dedicated to amplifying voices and stories from regional communities. Partnership includes travel guides, regional spotlights, and Galah's podcast.
• Stella PrizeminorGTM or Marketing PartnerThree-year Platinum partnership with the Stella Prize literary award. Includes sponsorship of the prize and associated programs, $50,000 in cash funding annually, accommodation for authors and industry leaders, and Stella Salons at selected Quest locations.
• Cronulla Sharks NRLWminorGTM or Marketing PartnerQuest is Principal Sponsor and front-of-jersey sponsor of the Cronulla Sharks NRLW women's team for the 2025 season. Partnership built on shared values of community spirit, unwavering support and pursuit of excellence.
• Foodbank AustraliaminorStrategic or Co-development PartnerQuest partnered with Foodbank Australia to deliver food donations through Winter Food Drive. Over 1,000 kilograms of food collected during the campaign. Quest properties served as collection hubs across the country.
• Housing All AustraliansminorStrategic or Co-development PartnerQuest is an Impact Partner working to address Australia's homelessness crisis. Donates furnishings for pop-up shelter fit-outs and participates in documentary screenings and awareness campaigns.
• Project Net ZerominorStrategic or Co-development PartnerPartnership with 100% Indigenous-owned social enterprise Project Net Zero. Ensures that furniture diverted from hotel refurbishments is donated to community organizations rather than going to landfill.
• Under Cover DocumentaryminorGTM or Marketing PartnerQuest was a major impact partner on the documentary 'Under Cover' shining a light on Australia's hidden homelessness crisis, particularly women over 50 experiencing homelessness.
• 15TreesminorStrategic or Co-development PartnerSocial enterprise that facilitates tree planting projects by connecting businesses and community groups to help restore native ecosystems. Worked with Quest on planting days in Melbourne.
• MieiminorGTM or Marketing PartnerPartnership with B-Corp certified corporate gifting and florist service for events such as International Women's Day luncheons.
• Qantas Frequent FlyerminorGTM or Marketing PartnerPartnership allowing Qantas Frequent Flyer members to earn points on Quest stays and claim missing points through Quest's website.
• Soap AidminorStrategic or Co-development PartnerQuest partners with Soap Aid which collects, cleans, and processes waste soap for vulnerable communities worldwide. Quest diverts 20,000 kg of soap annually to Soap Aid.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Regional players

• SACO Serviced Apartments: UK-based serviced-apartment operator with a portfolio across the United Kingdom. Relevant geographic peer given Quest's emerging UK footprint starting with Liverpool.

Emerging players

• Staybridge Suites (IHG): IHG's upscale extended-stay brand with apartment-style suites including kitchens. Conceptually very close to Quest's extended-stay positioning, though with limited ANZ penetration.

Direct peers

• Adina Apartment Hotels: Operates upscale serviced apartments across Australia and Europe with full kitchens and apartment-style configurations. Direct head-to-head competitor to Quest in the corporate and extended-stay segment across the same ANZ markets.
• Veriu: Australian serviced-apartment brand operating apartment-hotels in metropolitan and regional locations. Direct competitor in the apartment-hotel category with overlapping extended-stay and corporate customer base.
• Oaks Hotels & Resorts: Major Australasian serviced-apartment and hotel operator with a similarly distributed footprint across Australia and New Zealand. Competes with Quest on apartment-style stays for corporate, leisure, and group travellers.
• Mantra Group: Large Australasian accommodation operator (now part of Accor) with extensive serviced-apartment and hotel inventory across Australia and New Zealand. Closely comparable on product type, geography, and customer segments.

Broad incumbents

• Residence Inn by Marriott: Global extended-stay hotel brand by Marriott focused on studio and multi-room suites with kitchens. Comparable in product offering and extended-stay value proposition, though primarily operating outside ANZ.
• Airbnb: Dominant alternative-accommodation platform offering apartment-style short-term rentals globally, including extensive ANZ supply. A key indirect competitor for Quest's extended-stay, family, and group segments via lower-priced listings.
• Accor (Australia & NZ): Global hotel group with a significant ANZ presence spanning economy to upscale. Broad incumbent offering overlapping apartment-style brands (e.g., Mantra, Sebel) that compete with Quest on corporate and extended-stay demand.
• Citadines (The Ascott Limited): Ascott's own apart-hotel brand operating across Asia-Pacific and Europe. Sibling brand within the same parent portfolio, with overlapping serviced-apartment product but a wider geographic and segment footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/questapartments
• LinkedInlinkedin.com/company/129488

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest Apartment Hotels