The Edwards Companies
The Edwards Companies is a Raleigh-based, full-service real estate investment, property management, construction, and private lending firm founded in 2002, serving real estate investors and residential renters in the Raleigh-Durham Triangle via integrated subsidiaries for acquisitions, renovation, management, and lending.
- Company typePrivate
- Founded2002
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Edwards Companies does
The Edwards Companies, LLC is a privately held, founder-controlled full-service real estate investment, management, and maintenance firm headquartered at 6330 Falls of Neuse Rd in Raleigh, North Carolina. Founded in 2002 by twin brothers Kelly G. Edwards and Chris D. Edwards (both UNC Chapel Hill and East Carolina University MBA graduates with prior commercial banking experience at BB&T and Fidelity), the firm specializes in the acquisition, redevelopment, and management of single-family and multifamily residential properties concentrated in the Raleigh-Durham Triangle area — particularly downtown Raleigh's historic neighborhoods such as Cameron Village and Mordecai. As of 2015, the company owned more than 30 units with a goal of reaching 50 units under management, with per-unit fair market values averaging approximately $225,000 and renovated rents of $1,200-$1,300 per month.
The company's operating model is organized as an integrated family of wholly-owned subsidiaries: Edwards Property Management (tenant screening, rent collection, accounting for an 8% management fee or $75/month minimum, with a $100 setup fee and 50%-of-rent tenant placement fees), Edwards Property Maintenance / Orange Elephant Painting & Restoration (24/7 emergency response, inspections, repairs), Edwards Bros Building Company and Edwards Wright Custom Builders (carpentry, roofing, painting, renovation, and custom home construction), Edwards Capital Partners (private lending via trust deeds secured by real estate), Edwards Insurance Partners, and The Edwards-Foster Holding Co. (entered 2015, focused on affordable housing). A real estate coaching and mentoring program ($100-$1,195 across tiered packages) and short-term vacation rentals extend the offering. GTM is relationship-led: the firm markets via Think Realty, WRAL, Triangle Business Journal, ECU Alumni Magazine, Zillow/Trulia/Craigslist syndication, direct phone (844-432-RENT), and speaking engagements at Wake County Apartment Owners Association and ECU. Customers are split between real estate investors and property owners (B2B, mid-market and SMB) and residential renters (B2C) — with no disclosed revenue, 1-10 employees, and 14+ years operating history.
The Edwards Companies firmographics
Firmographics- Name
- The Edwards Companies
- Legal name
- The Edwards Companies, LLC
- Website
- https://theedwardscompanies.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Edwards Companies is a Raleigh-based, full-service real estate investment, property management, construction, and private lending firm founded in 2002, serving real estate investors and residential renters in the Raleigh-Durham Triangle via integrated subsidiaries for acquisitions, renovation, management, and lending.
- Ownership category
- akta.pro rank
The Edwards Companies industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Multifamily Brokerage (BPAJABAD)
Keywords
Where The Edwards Companies is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Edwards Companies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Property Management Fees: Monthly management fees charged to property owners for managing their rental properties. The fee is 8% of one month's rent or a minimum of $75.00 per month.
- Tenant Placement Fees: One-time fees for placing qualified tenants in rental properties. Fee is 50% of one month's rent or a minimum of $500.00 (Lease Fee).
- Setup/Onboarding Fees: One-time setup fee of $100 charged to new property owners for onboarding and initial property evaluation.
- Construction and Renovation Services: Through Edwards Bros Building Company, the company provides home renovation and construction services including carpentry, painting, roofing, siding, drywall, deck building, fencing, and gutter services in the Raleigh area.
- Real Estate Coaching and Mentoring: Coaching programs ranging from one-time 30-minute calls ($100) to 180-day Platinum programs ($1,195). Includes business plans, email access, and coaching calls with the Edwards brothers.
- Private Lending/Trust Deed Investments: Through Edwards Capital Partners subsidiary, investors provide capital secured by deeds of trust against real estate assets, generating monthly cash flow and returns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Property Management: 8% of monthly rent or $75 minimum |
| Transaction based/ take rate | Pay-as-you-go | Tenant Placement: 50% of monthly rent or $500 minimum |
| One time/ perpetual license | Pay-as-you-go | Property Setup Fee |
| Other | Pay-as-you-go | 30-Minute Coaching Call |
| Other | Pay-as-you-go | 60-Minute Coaching Call |
| Other | Multi-year contract | Bronze Program - 30 Days |
| Other | Multi-year contract | Silver Program - 60 Days |
| Other | Multi-year contract | Gold Program - 90 Days |
| Other | Multi-year contract | Platinum Program - 180 Days |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Edwards Companies product offering
Product offeringCore offering
The Edwards Companies is a full-service real estate investment, management, maintenance, and brokerage firm that acquires, redevelops, and manages single-family and multifamily residential properties in the Raleigh-Durham Triangle area of North Carolina. Through wholly-owned subsidiaries, it delivers property management, 24/7 maintenance and repair, construction and renovation, custom home building, painting and restoration, private lending (trust deed investing), and vacation rentals. The firm also offers real estate coaching and mentoring programs for aspiring investors.
Product overview
The Edwards Companies is a comprehensive real estate investment and management platform operating as a family of related companies. The core offering centers on The Edwards Companies as the flagship firm providing real estate investment services. Supporting services include Edwards Property Management for tenant and property administration, Edwards Property Maintenance for 24/7 repair services, and Edwards Bros Building Company for construction and renovation work. Edwards Capital Partners provides private investment vehicles including trust deed lending and affordable housing through Edwards-Foster Holding Co. Additional services include Orange Elephant Painting & Restoration, Edwards Wright Custom Builders, and vacation rentals. The company also offers real estate mentoring programs and operates the Edwards Bros Youth Builders Foundation for community outreach.
Differentiator
Problem solved
Functional benefit
Products and services
- Edwards Property Management Property management services including property evaluation, marketing, tenant screening and selection, rent collection, record keeping, and accounting for single-family and multi-family residential properties. Monthly management fee is 8% of monthly rent or a $75 minimum; tenant placement fee is 50% of one month's rent or a $500 minimum; a $100 one-time setup fee applies to new property owners.
- Edwards Bros Building Company Home renovation and construction contractor offering carpentry (framing, trim, deck construction), painting, roofing, siding, drywall, fence installation, gutter services, and power washing in the Raleigh-Durham area.
- Edwards Capital Partners Private real estate investment firm offering buy-and-hold strategies, short-term property flips, and private lending through trust deeds secured by real estate assets. Works directly with private investors to provide risk-adjusted returns.
- Edwards Property Maintenance In-house property maintenance company providing 24/7 emergency response, comprehensive inspections, preventative maintenance, reactive repairs, and unit turnover services for managed properties.
- Orange Elephant Painting & Restoration Painting and restoration services affiliated with The Edwards Companies, handling all types of maintenance and emergency needs for properties.
- Edwards Wright Custom Builders Custom home building and high-end renovation services led by Nathan G. Wright, serving premier North Carolina residential communities including St. James (Southport), Magnolia Green (Wilmington), and Silo Glenn (Wake Forest).
- Real Estate Coaching and Mentoring Investment real estate coaching and mentoring programs for aspiring investors, including one-time calls ($100 for 30 minutes; $175 for 60 minutes) and tiered packages — Bronze ($275/30 days), Silver ($495/60 days), Gold ($695/90 days), and Platinum ($1,195/180 days) — featuring coaching calls, email access, and a New Real Estate Investor Business Plan.
- Vacation Rentals Short-term vacation rental properties including the Latitude Adjustment Beach House on Pleasure Island, featuring two units (3 bed/1 bath upstairs and 2 bed/1 bath downstairs).
- Trust Deed Investing Private lending investment strategy using trust deeds, providing investors with diversification, consistent monthly cash flow, high-yield returns, and security backed by real property through Edwards Capital Partners.
Quantifiable outcome
- Vacancy rates under 2 weeks on average
- +2 more outcomes
Companies that use The Edwards Companies
Customer profileSegments3 records
Ideal customer profiles3 records
The Edwards Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Edwards Companies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Edwards-Foster Holding Co. (EFHC)coreSubsidiary interest launched in 2015 focusing on affordable housing sector in the Triangle area and downtown Raleigh. Represents company's entry into alternative real estate investment market.
- Orange Elephant Painting & RestorationcoreStrategic partnership with Orange Elephant Painting & Restoration for handling all types of maintenance and emergency needs. Provides consistent, cost-effective, higher quality service through an affiliated team familiar with company properties and standards.
- Edwards Capital PartnerscorePrivate real estate investment firm subsidiary of The Edwards Companies that works directly with private investors to provide risk-adjusted returns secured by deeds of trust against specific real estate assets. Fundamental to the company's investment services.
- Edwards Wright Custom BuilderscoreRelated entity focused on custom home building and high-end renovation projects. Nathan Wright serves as Director of Construction and Managing Partner. Operates in premier NC residential communities.
- Edwards Bros Youth Builders FoundationminorCharitable foundation launched to guide company's philanthropic initiatives with focus on mentoring youth in downtown Raleigh neighborhoods where the company renovates properties.
- Wake County Apartment Owners Association (WCAOA)minorOrganization of private landlords, rental property owners, and investors founded in early 1980s. The Edwards brothers attend meetings and credit their mentor relationships within WCAOA as key to their business growth.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
The Edwards Companies competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Largest US multifamily and SFR property manager and developer, operating hundreds of thousands of units nationwide. Comparable to Edwards Companies as a full-service residential property management and investment platform, but at vastly greater scale and geographic breadth.
- Lincoln Property Company: Major national residential and commercial property management firm. Comparable to Edwards Companies in offering third-party management, leasing and tenant placement services, but with institutional scale, proprietary technology, and a national footprint Edwards lacks.
- Asset Living: One of the largest third-party multifamily property managers in the US, including SFR portfolios. Comparable to Edwards Companies' third-party property management and tenant placement offering, but with significantly larger unit counts and technology-driven owner portals.
- FirstKey Homes: Institutional single-family rental operator and property manager active across the Southeast US, including the Carolinas. Comparable to Edwards Companies' SFR investment and management focus but with institutional capital backing and significantly larger unit counts.
- Invitation Homes: Public SFR REIT owning and operating more than 80,000 single-family rental homes. Comparable to Edwards Companies as a vertically integrated SFR owner-operator with in-house renovation and property management, but with public-company scale and capital markets access.
- American Homes 4 Rent: Public SFR REIT focused on acquiring, renovating and leasing single-family homes across the Sun Belt. Comparable to Edwards Companies' buy-and-hold vintage home acquisition and renovation strategy, but operating at institutional scale.
Emerging players
- ResiHome (B2R Finance): SFR-focused property management and build-to-rent operator with Southeast US presence. Comparable to Edwards Companies as a regional SFR manager but with newer institutional backing and technology platform.
- Belong Home: Technology-enabled SFR property management company serving individual investors and small landlords. Comparable to Edwards Companies' owner-facing property management offering, with a stronger technology/portal approach to the same customer segment.
- BiggerPockets: Real estate investing education, community and tools platform serving individual investors. Comparable to Edwards Companies' real estate coaching and mentoring offering ($100-$1,195 tiered programs) targeting the same aspiring-investor segment.
Regional players
- RCB Properties (Raleigh): Raleigh-area residential property management firm serving single-family investors in the Triangle market. Directly comparable to Edwards Property Management as a regional SFR third-party manager competing in the same local market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Edwards Companies social profiles
Digital presenceThe Edwards Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Edwards Companies leadership team
Management profileNumber of profiles
Profiles4 records
The Edwards Companies subsidiaries and ownership
Company hierarchySubsidiaries9 records
The Edwards Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Edwards Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Edwards Companies
What does The Edwards Companies do?
The Edwards Companies is a full-service real estate investment, management, maintenance, and brokerage firm that acquires, redevelops, and manages single-family and multifamily residential properties in the Raleigh-Durham Triangle area of North Carolina. Through wholly-owned subsidiaries, it delivers property management, 24/7 maintenance and repair, construction and renovation, custom home building, painting and restoration, private lending (trust deed investing), and vacation rentals. The firm also offers real estate coaching and mentoring programs for aspiring investors.
Is The Edwards Companies a public or private company?
The Edwards Companies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Edwards Companies founded?
The Edwards Companies was founded in 2002. It employs 1 to 10 people.
Where is The Edwards Companies based?
The Edwards Companies is headquartered in Raleigh, United States, in the North America region.
How does The Edwards Companies make money?
Six revenue lines are on record. Property Management Fees are the primary driver. The others are tenant Placement Fees, setup/Onboarding Fees, construction and Renovation Services, real Estate Coaching and Mentoring and private Lending/Trust Deed Investments.
Who are The Edwards Companies's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, Lincoln Property Company, Asset Living, FirstKey Homes, Invitation Homes and American Homes 4 Rent. Emerging players are ResiHome (B2R Finance), Belong Home and BiggerPockets. RCB Properties (Raleigh) is listed as a regional player.
Does The Edwards Companies have an API?
No public API is recorded for The Edwards Companies.
What industry is The Edwards Companies in?
The Edwards Companies's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 531311 and its SIC code is 6531.