What Mimi and Friends does

Mimi and Friends is a privately held residential real estate brokerage operating in the Tampa Bay area under the legal entity Mimi DeSetto PLLC, with a single headquarters at 437 Main Street in Dunedin, Florida. The firm is led by founder Mimi DeSetto, who has served Tampa Bay buyers and sellers for over 20 years, and is staffed by a hand-picked team of seven licensed Realtors and one real estate support specialist. Core services include buyer representation, seller representation, luxury property transactions, rental property management, and ancillary offerings such as the Faraway Friends national referral network and the Friends of the Friends curated vendor network. The firm is affiliated with Coastal Properties Group International and is an exclusive member of Forbes Global Properties, providing international reach for luxury clients, and it operates under the registered "Mimi and Friends" trademark.

The business generates revenue entirely through commission-based transaction fees on residential real estate transactions across Pinellas, Hillsborough, and Pasco counties, with property listings on the site spanning $80K condos to $675K single-family homes plus a small book of rentals at $2,100-$3,250/month. The firm reports over 5,000 lifetime transactions completed across its founder's career, 60+ Google reviews with a 5.0 average, and an active presence across 20+ social media accounts supported by an in-house creative studio for professional photography, custom video, and copywriting.

From a technology standpoint, Mimi and Friends does not operate a proprietary platform or software product. It relies on industry-standard real estate technology tools, professional photography and video production capabilities, a Wix-hosted website, and conventional social media marketing. There are no APIs, SDKs, mobile apps, or AI/ML capabilities disclosed. The firm's strategic differentiation rests on brand reputation built over 20+ years, a curated personal team of licensed agents, partnership-based distribution (Forbes Global Properties, Coastal Properties), and ecosystem layers (Faraway Friends, Friends of the Friends) rather than on technology. Ownership is founder-controlled with no disclosed external investment, no parent company, and no subsidiaries.

Name

Mimi and Friends

Legal name

Mimi DeSetto PLLC

Website

https://mimifriends.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Mimi and Friends is a privately held Tampa Bay residential real estate brokerage operating across Pinellas, Hillsborough, and Pasco counties through a team of seven licensed Realtors, generating commission-based revenue on home buying, selling, luxury, and rental transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Dunedin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Buyer Representation: Commissions earned on successful purchase transactions representing buyers in Tampa Bay residential real estate markets.
2. Real Estate Seller Representation: Commissions earned on successful sale transactions representing sellers, including professional marketing services such as photography, video, and copywriting.
3. Rental Property Management: Property management services for rental properties including tenant placement and ongoing management.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mimi and Friends is a residential real estate brokerage in the Tampa Bay area that represents buyers and sellers of single-family homes, condos, townhomes, manufactured homes, and rental properties. Services span the full transaction lifecycle, including property listing, professional photography and video marketing, negotiations, and closing, delivered by a team of seven licensed Realtors. The firm also offers rental property management and luxury property representation through its Forbes Global Properties affiliation.

Product overview

Mimi and Friends is a Tampa Bay residential real estate company offering buying, selling, and rental services through a team of licensed Realtors. The core offering is service-based real estate brokerage with integrated marketing (professional photography, video, social media distribution), a referral network (Faraway Friends) for out-of-state transactions, and a curated vendor network (Friends of the Friends) for home services. No distinct software products, platforms, or technical product modules exist—the company operates as a traditional real estate brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Selling Services Comprehensive home selling assistance for Tampa Bay homeowners, including initial consultation, prep and staging strategy, professional photography, video tours, copywriting, social media marketing across 20+ platforms, and negotiations, leveraging 5,000+ career transactions of experience.
• Home Buying Representation Buyer-side real estate representation for individuals and families purchasing residential property in the Tampa Bay area, including single-family homes, condos, townhomes, and manufactured homes. Services include property search, showings, offer preparation, negotiations, and closing coordination.
• Homes for Sale Listings Portal Interactive property listing portal displaying active, leased, off-market, and pending listings across the Tampa Bay region, including single-family homes, condos, townhomes, manufactured homes, and vacant land, with price points from $80,000 to $675,000 and rental listings.
• Luxury Real Estate Services Luxury property representation for buyers and sellers across all price points, leveraging 20+ years of experience and 5,000+ transactions, including Tampa Bay's finest homes, with international exposure through the Forbes Global Properties affiliation.
• Faraway Friends Referral Network Referral network that connects Mimi and Friends clients with vetted real estate agents across the United States for clients buying or selling property outside of Florida.
• Friends of the Friends Vendor Network Curated network of 40+ hand-picked local service providers offering home services including air conditioning, plumbing, electrical, roofing, movers, home inspection, insurance, mortgage brokerage, and 30+ other categories for Mimi and Friends clients.
• Rental Property Management Property management services for rental properties in the Tampa Bay area, including tenant placement and ongoing management of residential rental units.

Quantifiable outcome

• Sold houses quickly and above asking price (referenced in multiple customer testimonials)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Coastal Properties Group InternationalcoreChannel Partner/ Reseller/ DistributorMimi and Friends is part of Coastal Properties Group International, a boutique brokerage providing affiliation and support services for luxury real estate transactions. This partnership enables access to premium marketing resources and industry networks.
• Forbes Global PropertiescoreChannel Partner/ Reseller/ DistributorExclusive member of Forbes Global Properties, a network of leading brokerages ensuring clients have access to the world's most discerning buyers and the best luxury residences. This affiliation provides international luxury market exposure.
• ThirdHomeminorGTM or Marketing PartnerThirdHome partnership enables travel with real estate services, allowing clients to explore vacation properties and real estate opportunities in partnership with the company.
• Friends of the Friends VendorscoreOthersExtensive network of over 40 hand-picked local service providers including contractors, mortgage brokers, insurance agents, home inspectors, cleaning services, landscapers, and more. These partners serve clients throughout the home buying and selling process, providing comprehensive support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compass: Tech-forward residential real estate brokerage operating a national agent network with meaningful presence in Florida. Directly comparable business model of agent-led residential representation with heavy investment in marketing, technology, and luxury brand positioning.
• eXp Realty: Cloud-based residential real estate brokerage with a fast-growing agent network across Florida. Directly comparable transaction-fee revenue model and overlapping coverage of Tampa Bay and surrounding counties.
• Premier Sotheby's International Realty: Florida-focused luxury residential brokerage affiliated with Sotheby's International Realty. Comparable luxury segment focus, similar high-touch agent model, and overlapping service areas across the Tampa Bay region.
• HomeSmart: Residential real estate brokerage with significant Florida presence and a commission-friendly agent model. Comparable agent-led service targeting residential buyers and sellers across multiple price tiers.

Broad incumbents

• Keller Williams Realty: World's largest real estate franchise with strong Tampa Bay presence. Serves similar residential buyer/seller customers with comparable transaction-fee compensation, but at far greater scale through franchised market centers.
• Coldwell Banker: Established national residential real estate brand with deep Florida roots. Comparable residential brokerage offerings with luxury, suburban, and first-time buyer segments served through franchise and corporate-operated offices.
• Sotheby's International Realty: Global luxury real estate network offering international reach comparable to Mimi and Friends' Forbes Global Properties affiliation. Focuses on high-end residential transactions across global luxury markets.
• Douglas Elliman: Large national residential brokerage with a strong luxury presence. Comparable luxury residential representation and similar affiliations with high-end international buyer networks.
• RE/MAX: Globally recognized residential real estate franchise with extensive Florida coverage. Comparable residential transaction services and strong brand recognition among home buyers and sellers.

Regional players

• Smith & Associates Real Estate: Long-established Tampa Bay residential real estate brokerage. Directly comparable local market expertise, agent-led service model, and overlapping service area across Pinellas and Hillsborough counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mimifriendsrealestate
• Facebookfacebook.com/MimiFriendsRealEstate
• Instagraminstagram.com/MimiFriendsRealEstate
• LinkedInlinkedin.com/company/mimifriends

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimi and Friends