12 Oaks Senior Living

What 12 Oaks Senior Living does

12 Oaks Senior Living is a Dallas-headquartered, privately held operator and third-party manager of senior living communities in the United States. According to firmographic data the company traces its roots to 1984, though the current operating entity and brand identity were established around 2020 based on the company logo and corporate history timeline. The company runs 21 or more communities spanning at least eight states — Texas, Oklahoma, Kansas, Utah, Arizona, Massachusetts, Nebraska, and Wisconsin — providing Independent Living, Assisted Living, and Memory Care under a unified service platform. Its principal product differentiator is the trademarked Symphony of Life® memory care program, a multi-sensory daily lifestyle framework that integrates proprietary protocols with third-party technologies such as WellAir indoor air-quality systems and Eversound audio headsets. The company also offers downloadable decision-support resources (Family Decision Guide, Senior Funding Guide) aimed at adult children and family caregivers.

The business model is built on recurring monthly residency fees that vary by care level, apartment size, and community location, with add-on fees for higher-acuity personal care services. Disclosed monthly rates range from roughly $1,395 (Emerson South Collins studio, limited-time offer) to about $5,575 (Broadmoor Court one-bedroom), placing the company across mid-market price tiers. Distribution is direct-to-consumer: families engage through the website, a centralized phone line, community-level sales offices, and on-site tours. 12 Oaks also operates a B2B third-party management services line (12oaks.com) for property owners seeking an external operator, giving it an asset-light revenue stream layered on top of directly operated communities. Billing is handled through an online payment portal (RentCafe). The company has no publicly disclosed revenue, no disclosed parent company, and no institutional or PE investors mentioned in the source materials.

Name

12 Oaks Senior Living

Legal name

12 Oaks Senior Living

Website

https://12oaks.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

12 Oaks Senior Living is a Dallas-based, privately held operator and third-party manager of 21+ senior living communities across at least eight U.S. states, offering Independent Living, Assisted Living, and Memory Care built around its trademarked Symphony of Life® program.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living services
• Assisted living care
• Memory care programs
• Independent living communities
• Senior housing management

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Residency Fees: Residents pay recurring monthly fees for housing, care services, and amenities. Pricing varies by community location, apartment size, and level of care required (independent living, assisted living, or memory care).
2. Care Level Add-on Fees: Additional charges for enhanced care services including medication management, bathing assistance, dressing, and other personalized care needs beyond base residency fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

12 Oaks Senior Living operates and third-party manages senior living communities delivering Independent Living, Assisted Living, and Memory Care services. Residents receive housing, chef-prepared meals, housekeeping, scheduled transportation, 24/7 personal care, medication management, and engagement programming. Memory care is anchored by the proprietary trademarked Symphony of Life® program that harmonizes body, mind, and spirit through sensory engagement. The company also provides full-service third-party management and operational services to senior living community owners.

Product overview

12 Oaks Senior Living is a Dallas-based senior living company operating 21 communities across Texas, Oklahoma, Kansas, and Utah. The company offers three distinct living options—Independent Living, Assisted Living, and Memory Care—all centered around its proprietary trademarked Symphony of Life® daily lifestyle program that serves body, mind, and spirit. Beyond direct senior living operations, 12 Oaks provides third-party management services for community owners and operators. The portfolio includes diverse community types ranging from resort-style independent living (The Atriums in Overland Park) to specialized memory care (Legacy Ranch, The Springs, Desert Willows), with amenities including dining services, transportation, wellness programs, and emergency response systems.

Differentiator

Problem solved

Functional benefit

Brands

• Symphony of Life®: Nationally trademarked daily lifestyle experience program for memory care that harmonizes body, mind, and spirit for residents.

Products and services

• Independent Living
• Assisted Living 24/7 personalized care including medication management, bathing, grooming, and incontinence care, with daily activities and support for seniors needing assistance with daily tasks.
• Memory Care Specialized dementia and Alzheimer's care using the Symphony of Life® program with personalized care plans supporting body, mind, spirit, and community engagement.
• Symphony of Life® A trademarked daily lifestyle experience program that harmonizes body, mind, and spirit, designed to enhance memory care residents' lives through an orchestrated approach using sensory engagement.
• Third-Party Management Services Full-service third-party management and operation of senior living communities for owners, providing comprehensive management services distinct from traditional managers and leveraging the Symphony of Life® program.

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Operator and manager of Independent Living, Assisted Living, and Memory Care communities across the US. Overlaps with 12 Oaks in multi-tier care delivery and third-party management service lines.
• Sonida Senior Living: Smaller public senior living operator (formerly Capital Senior Living) with IL, AL, and MC communities across multiple states. Comparable in portfolio size and mixed-tier strategy, though primarily owns rather than manages.
• Atria Senior Living: Major US senior living operator offering Independent Living, Assisted Living, and Memory Care across 25+ states. Highly comparable to 12 Oaks in product mix and multi-tier care model, though significantly larger in scale.
• Enlivant: Senior living operator specializing in assisted living and memory care across 300+ communities. Comparable to 12 Oaks's memory-care-heavy portfolio and care-level add-on revenue model.
• Pegasus Senior Living: Mid-sized senior living operator and third-party management company with Independent Living, Assisted Living, and Memory Care offerings. Closely comparable to 12 Oaks in size, management-services model, and resident-focused branding.
• Life Care Services: One of the largest third-party senior living management companies in the US. An industry bellwether for the management-services model that 12 Oaks is building toward, serving CCRCs and independent living communities.
• Discovery Senior Living: Senior living management company operating 70+ communities across the US. Directly comparable to 12 Oaks in offering full-service third-party management to owners and operating IL, AL, and MC communities.
• Sunrise Senior Living: Established senior living operator with strong memory care programming and mixed IL/AL/MC communities. Comparable to 12 Oaks in the prominence of branded memory care programs and high-end resident experience.
• Priority Life Care: Senior living operator and management company providing IL, AL, and MC across multiple US states. Similar to 12 Oaks in its dual role as operator and third-party manager for property owners.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with 600+ communities. Overlaps directly with 12 Oaks across all three care levels but operates at vastly greater scale and with significant owned real estate exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/12OaksSeniorLiving
• Instagraminstagram.com/12oaks_symphonyoflife
• Xx.com/12oaksliving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12 Oaks Senior Living