12 Oaks Senior Living
12 Oaks Senior Living is a Dallas-based, privately held operator and third-party manager of 21+ senior living communities across at least eight U.S. states, offering Independent Living, Assisted Living, and Memory Care built around its trademarked Symphony of Life® program.
- Company typePrivate
- Founded2020
- HeadquartersDallas, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What 12 Oaks Senior Living does
12 Oaks Senior Living is a Dallas-headquartered, privately held operator and third-party manager of senior living communities in the United States. According to firmographic data the company traces its roots to 1984, though the current operating entity and brand identity were established around 2020 based on the company logo and corporate history timeline. The company runs 21 or more communities spanning at least eight states — Texas, Oklahoma, Kansas, Utah, Arizona, Massachusetts, Nebraska, and Wisconsin — providing Independent Living, Assisted Living, and Memory Care under a unified service platform. Its principal product differentiator is the trademarked Symphony of Life® memory care program, a multi-sensory daily lifestyle framework that integrates proprietary protocols with third-party technologies such as WellAir indoor air-quality systems and Eversound audio headsets. The company also offers downloadable decision-support resources (Family Decision Guide, Senior Funding Guide) aimed at adult children and family caregivers.
The business model is built on recurring monthly residency fees that vary by care level, apartment size, and community location, with add-on fees for higher-acuity personal care services. Disclosed monthly rates range from roughly $1,395 (Emerson South Collins studio, limited-time offer) to about $5,575 (Broadmoor Court one-bedroom), placing the company across mid-market price tiers. Distribution is direct-to-consumer: families engage through the website, a centralized phone line, community-level sales offices, and on-site tours. 12 Oaks also operates a B2B third-party management services line (12oaks.com) for property owners seeking an external operator, giving it an asset-light revenue stream layered on top of directly operated communities. Billing is handled through an online payment portal (RentCafe). The company has no publicly disclosed revenue, no disclosed parent company, and no institutional or PE investors mentioned in the source materials.
12 Oaks Senior Living firmographics
Firmographics- Name
- 12 Oaks Senior Living
- Legal name
- 12 Oaks Senior Living
- Website
- https://12oaks.net
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 12 Oaks Senior Living is a Dallas-based, privately held operator and third-party manager of 21+ senior living communities across at least eight U.S. states, offering Independent Living, Assisted Living, and Memory Care built around its trademarked Symphony of Life® program.
- Ownership category
- akta.pro rank
12 Oaks Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industries
- Active Adult (55+) Independent Living Communities (HLADAAAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Memory Care Units within Assisted Living Communities (HLADACAB)
Keywords
Where 12 Oaks Senior Living is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
12 Oaks Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Residency Fees: Residents pay recurring monthly fees for housing, care services, and amenities. Pricing varies by community location, apartment size, and level of care required (independent living, assisted living, or memory care).
- Care Level Add-on Fees: Additional charges for enhanced care services including medication management, bathing assistance, dressing, and other personalized care needs beyond base residency fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Chisholm Court - Studio |
| Subscription | Monthly | Chisholm Court - One Bedroom |
| Subscription | Monthly | Lucas Court - Studio |
| Subscription | Monthly | Lucas Court - One Bedroom |
| Subscription | Monthly | Broadmoor Court - Studio |
| Subscription | Monthly | Broadmoor Court - One Bedroom |
| Subscription | Monthly | Emerson South Collins - Studio |
| Subscription | Monthly | Emerson South Collins - One Bedroom |
| Subscription | Monthly | Emerson South Collins - Two Bedroom |
| Subscription | Monthly | Retreat at Carrollton - Standard |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
12 Oaks Senior Living product offering
Product offeringCore offering
12 Oaks Senior Living operates and third-party manages senior living communities delivering Independent Living, Assisted Living, and Memory Care services. Residents receive housing, chef-prepared meals, housekeeping, scheduled transportation, 24/7 personal care, medication management, and engagement programming. Memory care is anchored by the proprietary trademarked Symphony of Life® program that harmonizes body, mind, and spirit through sensory engagement. The company also provides full-service third-party management and operational services to senior living community owners.
Product overview
12 Oaks Senior Living is a Dallas-based senior living company operating 21 communities across Texas, Oklahoma, Kansas, and Utah. The company offers three distinct living options—Independent Living, Assisted Living, and Memory Care—all centered around its proprietary trademarked Symphony of Life® daily lifestyle program that serves body, mind, and spirit. Beyond direct senior living operations, 12 Oaks provides third-party management services for community owners and operators. The portfolio includes diverse community types ranging from resort-style independent living (The Atriums in Overland Park) to specialized memory care (Legacy Ranch, The Springs, Desert Willows), with amenities including dining services, transportation, wellness programs, and emergency response systems.
Differentiator
Problem solved
Functional benefit
Brands
- Symphony of Life®: Nationally trademarked daily lifestyle experience program for memory care that harmonizes body, mind, and spirit for residents.
Products and services
- Independent Living
- Assisted Living 24/7 personalized care including medication management, bathing, grooming, and incontinence care, with daily activities and support for seniors needing assistance with daily tasks.
- Memory Care Specialized dementia and Alzheimer's care using the Symphony of Life® program with personalized care plans supporting body, mind, spirit, and community engagement.
- Symphony of Life® A trademarked daily lifestyle experience program that harmonizes body, mind, and spirit, designed to enhance memory care residents' lives through an orchestrated approach using sensory engagement.
- Third-Party Management Services Full-service third-party management and operation of senior living communities for owners, providing comprehensive management services distinct from traditional managers and leveraging the Symphony of Life® program.
Companies that use 12 Oaks Senior Living
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
12 Oaks Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
12 Oaks Senior Living partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
12 Oaks Senior Living competitors and assessment
Company assessmentDirect peers
- Five Star Senior Living: Operator and manager of Independent Living, Assisted Living, and Memory Care communities across the US. Overlaps with 12 Oaks in multi-tier care delivery and third-party management service lines.
- Sonida Senior Living: Smaller public senior living operator (formerly Capital Senior Living) with IL, AL, and MC communities across multiple states. Comparable in portfolio size and mixed-tier strategy, though primarily owns rather than manages.
- Atria Senior Living: Major US senior living operator offering Independent Living, Assisted Living, and Memory Care across 25+ states. Highly comparable to 12 Oaks in product mix and multi-tier care model, though significantly larger in scale.
- Enlivant: Senior living operator specializing in assisted living and memory care across 300+ communities. Comparable to 12 Oaks's memory-care-heavy portfolio and care-level add-on revenue model.
- Pegasus Senior Living: Mid-sized senior living operator and third-party management company with Independent Living, Assisted Living, and Memory Care offerings. Closely comparable to 12 Oaks in size, management-services model, and resident-focused branding.
- Life Care Services: One of the largest third-party senior living management companies in the US. An industry bellwether for the management-services model that 12 Oaks is building toward, serving CCRCs and independent living communities.
- Discovery Senior Living: Senior living management company operating 70+ communities across the US. Directly comparable to 12 Oaks in offering full-service third-party management to owners and operating IL, AL, and MC communities.
- Sunrise Senior Living: Established senior living operator with strong memory care programming and mixed IL/AL/MC communities. Comparable to 12 Oaks in the prominence of branded memory care programs and high-end resident experience.
- Priority Life Care: Senior living operator and management company providing IL, AL, and MC across multiple US states. Similar to 12 Oaks in its dual role as operator and third-party manager for property owners.
Broad incumbents
- Brookdale Senior Living: Largest US senior living operator with 600+ communities. Overlaps directly with 12 Oaks across all three care levels but operates at vastly greater scale and with significant owned real estate exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
12 Oaks Senior Living social profiles
Digital presence12 Oaks Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
12 Oaks Senior Living leadership team
Management profileNumber of profiles
12 Oaks Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
12 Oaks Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 12 Oaks Senior Living
What does 12 Oaks Senior Living do?
12 Oaks Senior Living operates and third-party manages senior living communities delivering Independent Living, Assisted Living, and Memory Care services. Residents receive housing, chef-prepared meals, housekeeping, scheduled transportation, 24/7 personal care, medication management, and engagement programming. Memory care is anchored by the proprietary trademarked Symphony of Life® program that harmonizes body, mind, and spirit through sensory engagement. The company also provides full-service third-party management and operational services to senior living community owners.
Is 12 Oaks Senior Living a public or private company?
12 Oaks Senior Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 12 Oaks Senior Living founded?
12 Oaks Senior Living was founded in 2020. It employs 501 to 1,000 people.
Where is 12 Oaks Senior Living based?
12 Oaks Senior Living is headquartered in Dallas, United States, in the North America region.
How does 12 Oaks Senior Living make money?
Two revenue lines are on record. Monthly Residency Fees are the primary driver. The others are care Level Add-on Fees.
Who are 12 Oaks Senior Living's main competitors?
Direct peers on record are Five Star Senior Living, Sonida Senior Living, Atria Senior Living, Enlivant, Pegasus Senior Living, Life Care Services, Discovery Senior Living, Sunrise Senior Living and Priority Life Care. Brookdale Senior Living is listed as a broad incumbent.
Does 12 Oaks Senior Living have an API?
No public API is recorded for 12 Oaks Senior Living.
What industry is 12 Oaks Senior Living in?
12 Oaks Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 623312 and its SIC code is 8050.