GPM

What GPM does

GPM Development Limited is a UK-based software company founded in 1988 that builds insurance broking software exclusively for the London Market. It serves Lloyd's brokers, wholesale and direct brokers, and reinsurance intermediaries — primarily UK-based, with limited international footprint. The company's product portfolio consists of two platforms: the established ibs system, a 30+ year-old end-to-end broking system handling quote-to-claims with document production, and the next-generation modular cloud platform inFOCUS, which comprises interoperable apps covering contract building (CONTRACT), premium calculation (RATE), risk administration (RISK), claims (CLAIM), trading partner profiling (PROFILE), sanctions checking (COMPLY), broker accounting (LEDGER), payments (PAY), business intelligence via Microsoft Power BI (INSIGHT), systems integration (HUB), document management (SHARE and DOCUMENT), and trading partner onboarding (NETWORK).

The inFOCUS platform is built on Microsoft Azure infrastructure with an API-first architecture, single sign-on via Azure Active Directory, and Figma-based UX prototyping. GPM is a founding member of the ACORD Solutions Group Licensed Integrator Partner (LIP) program and integrates with Velonetic for Blueprint Two readiness, all major London Market placing platforms (Whitespace, PPL, Ebix), and IMR systems. The company monetizes through annual SaaS subscriptions on a quote-based, customized pricing model that varies by module scope and client size.

GPM operates a direct enterprise field-sales motion targeting Lloyd's brokers and insurance intermediaries, with its principal place of business at Lloyd's of London and a registered office in Croydon. It claims 48+ Lloyd's broker clients, 76 insurance intermediary clients, and over 900 registered users. The UK core team numbers 11 people, supplemented by a delivery team in Poland and fractional CTO and CFO leadership. Under new management led by Managing Director Sharon Stanley since approximately 2019-2021, the company has reported year-on-year increases in revenue and profit. Distribution is primarily direct with engagement at industry events such as ACORD conferences and through customer user group sessions.

Name

GPM

Legal name

GPM Development Limited

Website

https://gpmdev.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

GPM Development Limited is a UK-based software company founded in 1988 that builds cloud-based insurance broking software for Lloyd's brokers and the London Market, serving 76 insurance intermediaries and 900+ users with its inFOCUS modular platform and ibs system.

Ownership category

akta.pro rank

Product category

Insurance Broking Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Insurance broking software
• London Market platforms
• Cloud insurance solutions
• Lloyd's broker software
• Modular SaaS applications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Software-as-a-Service (SaaS) Subscriptions: GPM operates on a SaaS model providing cloud-based insurance broking software solutions. The modular inFOCUS platform and ibs system are offered as subscription-based services, enabling clients to avoid costly IT infrastructure investments while accessing software that scales with their business needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GPM develops and delivers cloud-based insurance broking software for the London Market, anchored on the modular inFOCUS platform and the established ibs system. The platform supports Lloyd's brokers, wholesale, direct, and reinsurance intermediaries with contract building, risk administration, claims management, broker accounting, sanctions checking, payments, business intelligence, and systems integration across the full policy lifecycle. It is delivered on a SaaS subscription basis with annual billing and tailored to each broker's processes.

Product overview

GPM offers a portfolio of cloud-based insurance broking software solutions for the London Market. The primary platform is ibs, an established 30-year-old broking system trusted by 48+ Lloyd's brokerages and 900+ users. The next-generation platform is inFOCUS, a modular cloud-based system where individual apps (CONTRACT, RATE, RISK, CLAIM, PROFILE, COMPLY, LEDGER, PAY, INSIGHT, HUB, SHARE, DOCUMENT, NETWORK) can be adopted incrementally and work together seamlessly. CONTRACT serves as the risk lifecycle starting point for data capture; RATE handles premium calculation; RISK manages risk administration; CLAIM handles claims; PROFILE manages trading partner profiling; COMPLY provides sanctions checking; LEDGER handles broker accounting; PAY manages payments; INSIGHT delivers business intelligence via Power BI; HUB enables systems integration with Velonetic and placing platforms; SHARE and DOCUMENT handle document management. Both platforms support the London Market's transition to Blueprint Two and structured data standards.

Differentiator

Problem solved

Functional benefit

Brands

• inFOCUS: Next-generation modular cloud-based platform for London Market brokers covering contract building, risk administration, claims management, trading partner profiling, sanctions checking, broker accounting, payments, business intelligence, systems integration, and document management.

Products and services

• inFOCUS Next-generation modular cloud-based insurance broking platform for London Market brokers. Enables data capture once and reuse everywhere across contract, risk, claims, accounting, sanctions, payments, business intelligence, systems integration, and document management, with real-time pipeline and performance insights.
• ibs Established insurance broking system providing end-to-end process from quote through to firm order, renewal, and claims with full document production capability. Used by Lloyd's brokers, wholesale, direct, and reinsurance businesses, with 900+ registered users and trusted by 48+ Lloyd's brokerages.
• inFOCUS | PROFILE Trading partner profiling module for onboarding, managing, and maintaining trading partners. Creates a centralised data store with questionnaires and workflow for compliance adherence; trading partners can complete questionnaires online.
• inFOCUS | COMPLY Sanctions checking module integrated with other inFOCUS apps to check trading partners at key stages of processing by linking into UK and US government sanctions lists, with search, reports, and audit trail functionality.
• inFOCUS | INSIGHT Business intelligence and reporting module that unites data across inFOCUS apps and external sources. Provides management and operational information via dashboards, visualizations, and tables including trial balances, client money, debtors, creditors, turnover, profit, year-on-year performance, and loss ratios, powered by Microsoft Power BI.
• inFOCUS | HUB Systems integration module providing access-from-anywhere flexibility, seamless integration, and secure data sharing with external apps and services. Features Azure Active Directory sign-on, API-driven design, no re-keying of data, and document upload to IMR; integrates with ibs and Velonetic.

Quantifiable outcome

• Cutting up to 20 minutes per submission to Accounting and Settlement with inFOCUS | HUB
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• ACORD (Association for Cooperative Operations Research and Development)coreTechnology or Integration · 1 February 2021GPM is one of the founding members of the ACORD Solutions Group Licensed Integrator Partner (LIP) program, powering over 95% of the London Market. The partnership involves deploying ACORD Conductor for digital messaging, enabling connectivity to placing platforms and Future at Lloyd's initiatives.
• VeloneticcoreTechnology or IntegrationIntegration partnership for Blueprint Two readiness. GPM connected to Velonetic's new infrastructure via ACORD's ASG gateway, successfully completing DRI submissions and supporting the market's digital transformation.
• Eclipse GroupcoreTechnology or IntegrationUX partnership focused on creating beautifully simple digital experiences. Eclipse Group's user experience expertise helps GPM build intuitive, clean interfaces that elevate software beyond industry standards.
• Future ProcessingcoreStrategic or Co-development PartnerProduct development partnership providing UX design (Senior UX Designer Krzysztof Bartkowiak) and technical expertise. Future Processing contributes to the inFOCUS platform development with deep insurance industry focus.
• Evoke ManagementstrategicImplementation/ SI/ Consulting PartnerStrategic advisory partnership providing experienced directors on a temporary basis for growth planning. Brought in fractional CTO Jerry Boersma and fractional CFO Bobby Foley to support gpm's growth strategy and product development.
• Microsoft (Azure, Power BI)coreTechnology or IntegrationTechnology partnership leveraging Microsoft Azure for cloud infrastructure and single sign-on (Azure Active Directory), and Microsoft Power BI for business intelligence and reporting in the INSIGHT module.
• OnHandminorGTM or Marketing PartnerGPM partnered with OnHand for social impact and corporate responsibility initiatives.
• upReachminorGTM or Marketing PartnerGPM joined the upReach Mentoring Programme to invest in future talent development.
• Placing Platforms (Whitespace, PPL, Ebix)coreTechnology or IntegrationIntegration partnerships with all major London Market placing platforms: Whitespace (used by 21 of 31 GPM Lloyd's broker customers), PPL (Placing Platform Limited), and Ebix. Supports Blueprint Two Phase 2 requirements.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Charles Taylor InsureTech: Charles Taylor provides technology, claims, and policy administration services to London Market and specialty insurers/brokers. Its InsureTech platform overlaps with GPM's broking workflow, contract building, and market connectivity capabilities.
• SSP (Specialty Systems Ltd): SSP provides specialist insurance broking software (Pure Broking) to Lloyd's and London Market brokers with comparable workflows around placing, contract building, and market messaging. Directly competes with GPM for the same Lloyd's broker customer base with overlapping modules and London Market positioning.
• Sequel Business Solutions (Verisk): Sequel (now part of Verisk) sells Eclipse and Delta broking platforms widely used across the London Market and global specialty insurance. Directly competes with GPM's ibs and inFOCUS for Lloyd's broker accounts, with broader portfolio but less specialization.
• Open GI: Open GI provides insurance software platforms for UK brokers, including London Market and specialty lines. Competes with GPM for UK insurance brokers and offers comparable core administration, document, and accounting functionality.
• Acturis: Acturis is a UK insurance software platform serving commercial and specialty brokers with quote, policy administration, and accounting functionality. Competes with GPM for UK broker accounts, particularly in the mid-market and specialty segments.
• Transactor Global Solutions: Transactor provides an insurance broking platform (Titan) for the London Market and global specialty brokers. Directly competes with GPM's ibs and inFOCUS in Lloyd's broker contracts with comparable end-to-end placement, document, and accounting capabilities.
• PowerBroker Insurance Solutions: PowerBroker offers insurance broker management systems focused on London Market and wholesale broker workflows with policy administration, claims, and accounting modules. Competes with GPM for Lloyd's and wholesale broker customers.

Broad incumbents

• DXC Technology (Xchanging): DXC (via Xchanging) provides London Market bureau services, message orchestration, and broker/insurer technology platforms. It is a much larger incumbent with overlapping London Market integration capabilities but operates as a broad IT services provider rather than a focused broking software vendor.
• Applied Systems: Applied Systems is the largest global insurance broker software vendor (Applied Epic, TAM, etc.). While primarily US/North American focused, it targets the same broker SaaS market and represents the broader incumbent that GPM could eventually compete with as it expands.

Emerging players

• Ebix Exchange Solutions: Ebix provides placing platform and exchange solutions for the London Market (referenced by GPM as a placing platform partner). Overlaps with GPM in contract building and placing workflows for brokers using the Ebix platform, creating both partnership and competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gpm-development
• Xx.com/gpmdev

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPM