Open GI
Open GI is a UK-based insurance software provider serving brokers, MGAs, and insurers across the UK and Ireland with a platform-plus-modules architecture including Mobius policy administration, IHP Plus cloud pricing, and the imarket digital distribution channel, processing over £5 billion in gross written premium.
- Company typePrivate
- Founded1980
- HeadquartersWorcester, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Open GI does
Open GI is a UK-based insurance software provider serving brokers, MGAs, and insurers in the general insurance market across the UK and Ireland. Founded around 1980 and headquartered in Worcester, the company has built a platform-plus-modules architecture centred on Mobius (policy administration), IHP Plus (insurer-hosted cloud pricing for insurers and MGAs), and Core/Core Cloud (broking platform), supplemented by imarket (digital distribution channel connecting 2,000 brokers), Powerplace marketplace, an Add-on Marketplace, and self-serve modules including Quote and Buy Websites, Customer Portals, and the Documents Portal. The platform supports both personal and commercial lines, processes over £5 billion in gross written premium, and is connected to 150+ solution providers.
The technology stack is built on Microsoft cloud infrastructure with proprietary components, including the Machine Learning Programs (MLP) subsidiary for risk assessment, fraud detection, and Propensity to Claim models. AI capabilities are delivered through in-house ML (MLP) and a partnership with OpenDialog for conversational AI agents. Open GI was acquired by Ares Management Group and operates with approximately 470 employees across offices in Worcester, Milton Keynes, Winchester, Dublin, Poland, and North Macedonia.
Open GI generates revenue primarily through software licensing and subscription fees, with long-term partnership agreements providing revenue visibility. Reported FY2025 revenue was £60 million (down marginally from £61.7M in FY2024) with £25.6M adjusted EBITDA and £9.3M R&D spend. The company serves 600+ customers and 16,000+ users, with a sales-led GTM combining direct sales teams, a partner ecosystem, and digital distribution through imarket. Recent strategic priorities include a 2025 capital injection from Ares, a leadership overhaul (incoming Group CEO James Barnard from Aviva, new CTO Andy Brockway from Confused.com), and product expansion into integrated travel insurance and digital distribution channels.
Open GI firmographics
Firmographics- Name
- Open GI
- Legal name
- Open GI Limited
- Website
- https://opengi.co.uk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Open GI is a UK-based insurance software provider serving brokers, MGAs, and insurers across the UK and Ireland with a platform-plus-modules architecture including Mobius policy administration, IHP Plus cloud pricing, and the imarket digital distribution channel, processing over £5 billion in gross written premium.
- Ownership category
- akta.pro rank
Open GI industry classification
Industry- Product category
- Insurance Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Software Publishers (5132), Insurance Agencies and Brokerages (524210), Computer Systems Design and Related Services (54151)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industries
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD), Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)
Keywords
Where Open GI is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Open GI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing and Subscriptions: Open GI generates revenue primarily through software licensing and subscription fees for its insurance technology platforms including Mobius, IHP Plus, and Core. The company signs long-term agreements with key customers providing revenue surety.
- Platform Transaction Fees: Revenue generated through transaction volumes on the platform, enabling millions of insurance transactions across the UK market with over £5 billion GWP processed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise software licensing for brokers, MGAs and insurers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Open GI product offering
Product offeringCore offering
Open GI provides configurable insurance software platforms for the UK and Irish general insurance market. Its core offerings include Mobius (policy administration system), IHP Plus (insurer-hosted pricing for insurers and MGAs), imarket (digital distribution channel), and Core/Core Cloud (broking platform), complemented by add-on modules such as Quote and Buy websites, customer portals, and machine learning services via its MLP subsidiary. The platform supports both personal and commercial lines and serves insurance brokers, MGAs, and insurers.
Product overview
Open GI is a specialist technology partner to the UK and Irish insurance industry, offering a platform-plus-modules architecture centered around policy administration systems. The core products include Mobius (policy administration system), IHP Plus (insurer-hosted pricing for insurers and MGAs), imarket (digital distribution for commercial lines), and Core/Core Cloud (broking platform). These are complemented by self-serve modules (Quote and Buy Websites, Customer Portals, Documents Portal), distribution tools (Powerplace extranet, Add-on Marketplace), AI capabilities (via OpenDialog partnership), and machine learning services (via MLP subsidiary including Propensity to Claim). The platform supports both personal and commercial lines insurance, serving brokers, MGAs, and insurers, with over £5 billion GWP generated through the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Mobius: Policy administration system platform enabling brokers to quote, bind, and complete insurance transactions.
- IHP Plus
- Core
- Core Cloud
- imarket
Products and services
- Mobius Policy administration system that enables insurance brokers to quote, bind and complete insurance transactions within a single platform. Supports travel insurance integration with embedded medical screening.
- IHP Plus Cloud-based pricing software solution for insurers and MGAs, providing the ability to build, manage and instantly deploy new schemes with real-time capability.
- imarket Digital distribution channel for commercial lines connecting brokers to MGA products, enabling rapid product deployment.
- Core / Core Cloud Insurance broking platform supporting both personal and commercial lines. Cloud-based variant Core Cloud enables brokers to save time, improve efficiency and increase accuracy.
- Quote and Buy Websites
Quantifiable outcome
- 4% improvement in loss ratio and £1m+ cost savings on claims
- +4 more outcomes
Companies that use Open GI
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Open GI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature5 records
Open GI partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Etc. InsurancecorePartnership to launch a fully integrated travel insurance solution for the UK broker market using Open GI's Mobius policy administration platform. The solution enables brokers to quote, bind, and complete medical screening within a single platform. Travel insurance panel currently available to selected brokers with broader rollout planned for 2026.
- Chapman and Stacey UnderwritingcoreChapman and Stacey launched a liability product onto Open GI's platform through the imarket digital distribution channel. First MGA product deployment on imarket in 2026. Product went from initial conversation to deployment in four months.
- HUG HUBcoreOpen GI acquired HUG HUB's Digital Platform, which provides digital portal capabilities for insurance brokers and MGAs. The platform is being integrated into Open GI's existing platforms to enhance digital capabilities and customer interaction.
- Adrian Flux Insurance ServicesflagshipLong-term technology partnership since 2007. Open GI's platform powers Adrian Flux's business with over 1,250 call centre users on single instance, supporting aggregator links, multiple integrations, and direct web-based solutions.
- Pen UnderwritingcoreThree-year deal implementing IHP Plus insurer-hosted pricing technology solution.
- Plum UnderwritingcorePlum Underwriting's home product eFlex EDI live on IHP Plus. Partnership enables brokers to access competitive home products.
- Commercial ExpressminorSpecialist MGA Commercial Express joined Open GI's commercial panel, giving brokers access to specialist property insurance.
- Arkel UnderwritingminorMGA's landlords let property insurance product available via Open GI trading platform.
- CetaminorSpecialist personal lines broker partnered with Open GI to expand product set on its Mobius platform.
- Ark Insurance GroupminorPartnership adding tradesperson offering to brokers, extending commercial lines panel.
- Direct CommercialminorLaunched flexible commercial motor Haul In One solution backed by A-rated capacity on Open GI's IHP Plus cloud platform.
- Prestige UnderwritingminorPartnership to launch refreshed version of Coverall non-standard Home proposition.
- Machine Learning Programs (MLP)coreSubsidiary providing machine learning capabilities for risk assessment, fraud detection, and propensity to claim models. Separate entity with dedicated data scientists and sales force.
- Insurtech UKminorOpen GI is a member of Insurtech UK, supporting the broader insurtech ecosystem.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Open GI competitors and assessment
Company assessmentBroad incumbents
- Insurity: Provider of cloud-based core systems for insurance carriers and MGAs. Overlaps with Open GI's MGA-facing IHP Plus and policy administration offerings in pricing and product deployment for specialty lines.
- Duck Creek Technologies: Cloud-native insurance SaaS suite serving P&C carriers with policy, billing, and claims. A competitor in the broader insurtech platform market and a potential cloud-modernization reference point for UK brokers evaluating Open GI's Core Cloud.
- Guidewire Software: Global insurance core system incumbent offering PolicyCenter, BillingCenter, and ClaimCenter. Competes with Open GI's Mobius for broker and insurer PAS deals, particularly in larger commercial lines implementations.
- Sapiens International: Global insurance software vendor offering policy administration, claims, and underwriting suites. Competitor in the broader PAS market, particularly for insurers and MGAs considering platform consolidation.
Emerging players
- EIS Group: Cloud-native, API-first insurance core platform targeting insurers and MGAs. Competes with Open GI on the IHP Plus proposition of real-time, configurable product deployment for specialty lines.
- Zywave: Insurance tech vendor offering digital distribution, agency management, and analytics tools for brokers. Overlaps with Open GI's Powerplace marketplace and broker enablement strategy.
Others
- Verisk: Data analytics provider for insurance and a partner of Open GI. Adjacent rather than direct competition; overlaps in risk analytics and decisioning but complements Open GI's PAS offerings through data enrichment.
Direct peers
- Marlin Technologies (Acturis): UK-based insurance software platform serving brokers with policy administration and aggregator connectivity. Direct competitor to Open GI's Mobius and Core platforms within the UK broker market.
- Applied Systems: Largest direct competitor in UK insurance software. Open GI's website explicitly flags Applied Systems' Epic UK exit as a market opportunity. Both serve brokers and MGAs with policy administration and management systems across personal and commercial lines.
- SSP (Sagitta Software Provider): UK insurance software provider serving brokers with policy administration and underwriting. Closely comparable to Open GI's Core platform and a direct competitor for mid-market UK broker deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Open GI social profiles
Digital presenceOpen GI compliance and trust
Trust signalCompliance2 records
Open GI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open GI leadership team
Management profileNumber of profiles
Profiles12 records
Open GI subsidiaries and ownership
Company hierarchySubsidiaries5 records
Open GI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open GI M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open GI
What does Open GI do?
Open GI provides configurable insurance software platforms for the UK and Irish general insurance market. Its core offerings include Mobius (policy administration system), IHP Plus (insurer-hosted pricing for insurers and MGAs), imarket (digital distribution channel), and Core/Core Cloud (broking platform), complemented by add-on modules such as Quote and Buy websites, customer portals, and machine learning services via its MLP subsidiary. The platform supports both personal and commercial lines and serves insurance brokers, MGAs, and insurers.
Is Open GI a public or private company?
Open GI is a private company. It is classified as private equity controlled and is currently operating.
When was Open GI founded?
Open GI was founded in 1980. It employs 251 to 500 people.
Where is Open GI based?
Open GI is headquartered in Worcester, United Kingdom, in the Europe region.
How does Open GI make money?
Two revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are platform Transaction Fees.
Who are Open GI's main competitors?
Broad incumbents on record are Insurity, Duck Creek Technologies, Guidewire Software and Sapiens International. Emerging players are EIS Group and Zywave. Verisk is listed as an others. Direct peers are Marlin Technologies (Acturis), Applied Systems and SSP (Sagitta Software Provider).
Does Open GI have an API?
No public API is recorded for Open GI.
What industry is Open GI in?
Open GI's product category is Insurance Software. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 5242 and its SIC code is 6411.