PrimeUp
PrimeUp is a Brazilian IT professional services firm founded in 2004 at PUC-Rio, providing DevOps, QAOps, SecOps, AppSec, multi-cloud architecture, SRE, and agile engineering consulting to enterprise clients across multiple industries with a distributed team of 200+ certified professionals.
- Company typePrivate
- Founded2004
- HeadquartersRio De Janeiro, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingServices
What PrimeUp does
PrimeUp Soluções em TI Ltda. is a Brazilian IT professional services firm founded in 2004 at the Software Engineering Laboratory of PUC-Rio, delivering specialized consulting across seven integrated practice areas: DevOps, QAOps (quality assurance automation), SecOps (security operations), AppSec — including SAST, DAST, and software composition analysis — Multi-Cloud and Hybrid Architecture (AWS, Microsoft Azure, Google Cloud, IBM Cloud), Site Reliability Engineering (SRE), and Agile Software Engineering (with SAFe, PMI-ACP, PSPO, PSM certified practitioners and MPS.BR implementer status). The company targets enterprise clients across multiple industries in Brazil through project-based engagements and ongoing consulting contracts, with no publicly disclosed pricing, subscription products, or proprietary software platform. GTM is direct enterprise field sales augmented by LinkedIn presence, the company website (primeup.com.br), industry events, and university partnerships with PUC-Rio and other institutions that embed master's and doctoral students in client projects.
The firm is structured as a limited liability company under Brazilian law (PrimeUp Soluções em TI Ltda., entity in Brazil) with operations anchored in two Rio de Janeiro offices — Av. Oscar Niemeyer, 2000 (4th floor) and Rua Teófilo Otoni, 82 (21st floor, Centro) — and a São Paulo office at Rua George Ohm, 206 – Torre A – 20º andar. The workforce of 200+ "Primers" is distributed throughout Brazil, with technology-vendor partnerships covering AWS, Microsoft Azure, Google Cloud, IBM Cloud, Atlassian, Microsoft, and Amazon as service-delivery and operational infrastructure dependencies. There is no evidence in the source data of a mobile app, public API, SDK, or productized SaaS offering — PrimeUp is a pure-play services business.
PrimeUp is independently owned with no disclosed external investors, parent company, funding rounds, acquisitions, or M&A activity. The management snapshot shows mid-level operational and analyst roles (Operations Manager/Operations Manager José Laurindo da Fraga Gomes serving as Data Protection Officer, plus Junior Organizational Development, Junior Manual QA, Senior DevOps Automation, and Plenary Controller analysts) but does not surface the CEO or founding executives publicly in the source. No revenue, ARR, or profitability figures are disclosed, and no certifications/audited compliance attestations are listed. Strategic positioning is that of a long-tenured, organically-grown Brazilian boutique-to-mid-market IT consultancy with academic heritage and a horizontal, multi-industry enterprise customer base.
PrimeUp firmographics
Firmographics- Name
- PrimeUp
- Legal name
- PrimeUp Soluções em TI Ltda.
- Website
- https://primeup.com.br
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PrimeUp is a Brazilian IT professional services firm founded in 2004 at PUC-Rio, providing DevOps, QAOps, SecOps, AppSec, multi-cloud architecture, SRE, and agile engineering consulting to enterprise clients across multiple industries with a distributed team of 200+ certified professionals.
- Ownership category
- akta.pro rank
PrimeUp industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industries
- Cloud, DevOps & Infrastructure Staffing (BPACADAD), Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
Keywords
Where PrimeUp is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
PrimeUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional IT Consulting Services: PrimeUp generates revenue through specialized IT consulting and professional services, including DevOps, QAOps, Security (SecOps/AppSec), Multi-Cloud Architecture, SRE, and Agile Software Engineering implementations. Revenue is generated through project-based engagements and ongoing service contracts with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
PrimeUp product offering
Product offeringCore offering
PrimeUp provides specialized IT consulting and engineering services to enterprise clients in Brazil, covering DevOps, QAOps, SecOps, AppSec, Multi-Cloud and Hybrid Architecture, Site Reliability Engineering, and Agile Software Engineering. Services are delivered as project-based engagements and ongoing contracts, combining technical implementation with cultural and process transformation. The company draws on certified methodologies (SAFe, PMI-ACP, PSPO, PSM, MPS.BR) and supports AWS, Azure, Google Cloud, and IBM Cloud platforms.
Product overview
PrimeUp is a Brazilian software economics and engineering services company founded in 2004 at PUC-Rio. The company offers an integrated portfolio of seven specialized services organized around software engineering and security excellence: DevOps, QAOps (quality assurance automation), SecOps (security operations), AppSec (application security testing), Arquitetura Multi-Cloud e Híbrida (cloud architecture), Site Reliability Engineering (SRE), and Agilidade e Engenharia de Software (agile transformation). These services are designed to work together as a unified delivery approach—DevOps provides the cultural foundation, QAOps ensures quality in CI/CD pipelines, SecOps and AppSec add security to delivery streams, cloud architecture enables infrastructure scalability, and SRE ensures production reliability. The company serves clients across Brazil with over 200 professionals and emphasizes connecting technical-scientific knowledge with business outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- DevOps Consulting service that builds DevOps culture and practices across enterprise teams, integrating development and operations with automation and monitoring to deliver software faster and more reliably.
- QAOps Consulting service that integrates quality assurance into development and operations pipelines, providing automated testing strategies and test automation aligned to each client's business reality.
- SecOps Consulting service that implements SecOps processes and methodologies, including Threat Intelligence, attack detection, and orchestrated incident response, for cloud and on-premise environments.
- AppSec Consulting service delivering application security testing (SAST, DAST), software composition analysis (SCA), and Security Champions programs to organizations.
- Arquitetura Multi-Cloud e Híbrida Consulting service for digital transformation of architecture and infrastructure across cloud and hybrid environments, with specializations in AWS, Microsoft Azure, Google Cloud, and IBM Cloud.
- Site Reliability Engineering (SRE) Consulting service that applies SRE principles to make systems more reliable, scalable, and automated, working alongside DevOps to support continuous delivery availability.
- Agilidade e Engenharia de Software Consulting service delivering agile transformation using certified methodologies (SAFe, PMI-ACP, PSPO, PSM) and MPS.BR implementation, helping organizations adopt agile practices and software engineering discipline.
Quantifiable outcome
- 84% of security vulnerabilities occur at the application layer, requiring shift-left security practices
Companies that use PrimeUp
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
PrimeUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PrimeUp partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreAWS is one of the cloud platforms supported by PrimeUp for multi-cloud and hybrid architecture implementations.
- Microsoft AzurecoreMicrosoft Azure is one of the cloud platforms supported by PrimeUp for multi-cloud and hybrid architecture implementations.
- Google CloudcoreGoogle Cloud is one of the cloud platforms supported by PrimeUp for multi-cloud and hybrid architecture implementations.
- IBM CloudcoreIBM Cloud is one of the cloud platforms supported by PrimeUp for multi-cloud and hybrid architecture implementations.
- AtlassiancoreAtlassian cloud services used for data storage as mentioned in the privacy policy.
- MicrosoftcoreMicrosoft cloud services used for data storage as mentioned in the privacy policy.
- AmazoncoreAmazon cloud services used for data storage as mentioned in the privacy policy.
- PUC-Rio (Pontifícia Universidade Católica do Rio de Janeiro)coreUniversity partnership originating from PrimeUp's founding in 2004 in the Software Engineering Laboratory at PUC-Rio. The partnership connects academic scientific knowledge with market needs.
- Various UniversitiescorePartnerships with universities bringing masters and doctoral students to participate in projects, connecting academic practice with market needs.
- Technology PartnerscorePrimeUp partners with leading technology providers to offer the best market tools to support clients in their evolution journey.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PrimeUp competitors and assessment
Company assessmentBroad incumbents
- Capgemini: Global IT services and consulting group with cloud, DevOps, and security capabilities. Overlaps with PrimeUp's multi-cloud and SecOps offerings within its broader portfolio.
- Accenture: Global professional services firm with extensive cloud, security, and DevOps practices serving multinational enterprises. Broad incumbent that competes for the same large enterprise transformation RFPs PrimeUp targets in Brazil.
- Cognizant: Large global IT services firm with cloud, infrastructure, and application modernization practices. Competes for enterprise modernization work in Brazil and across LATAM.
Direct peers
- Stefanini: Brazil-based global IT services and consulting company offering cloud, security, DevOps, and agile engineering to enterprise clients. Closely comparable on service portfolio, geography, and B2B enterprise GTM.
- Thoughtworks: Global technology consultancy specializing in software engineering, DevOps, cloud, and agile delivery to enterprise clients. Direct comparable on DevOps/SRE/agile expertise and methodology-driven approach.
- Dextra: Brazilian IT consulting and software development firm focused on cloud, agile, and digital transformation for enterprise clients. Closely comparable on geography, size tier, and service mix.
- Globant: Latin American digital transformation and IT services firm with strong DevOps, cloud, and software engineering practices. Comparable on core services and LATAM heritage, though Globant is significantly larger and publicly listed.
- CI&T: Brazilian-founded digital and IT engineering services firm serving enterprise clients across cloud, DevOps, agile, and application modernization. Most comparable peer given similar geography, scale, and end-to-end software delivery focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PrimeUp social profiles
Digital presencePrimeUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrimeUp leadership team
Management profileNumber of profiles
Profiles5 records
PrimeUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrimeUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrimeUp
What does PrimeUp do?
PrimeUp provides specialized IT consulting and engineering services to enterprise clients in Brazil, covering DevOps, QAOps, SecOps, AppSec, Multi-Cloud and Hybrid Architecture, Site Reliability Engineering, and Agile Software Engineering. Services are delivered as project-based engagements and ongoing contracts, combining technical implementation with cultural and process transformation. The company draws on certified methodologies (SAFe, PMI-ACP, PSPO, PSM, MPS.BR) and supports AWS, Azure, Google Cloud, and IBM Cloud platforms.
Is PrimeUp a public or private company?
PrimeUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PrimeUp founded?
PrimeUp was founded in 2004. It employs 251 to 500 people.
Where is PrimeUp based?
PrimeUp is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does PrimeUp make money?
One revenue line is on record: professional IT Consulting Services.
Who are PrimeUp's main competitors?
Broad incumbents on record are Capgemini, Accenture and Cognizant. Direct peers are Stefanini, Thoughtworks, Dextra, Globant and CI&T.
Does PrimeUp have an API?
No public API is recorded for PrimeUp.
What industry is PrimeUp in?
PrimeUp's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of BPACADAD, Cloud, DevOps & Infrastructure Staffing. Its NAICS code is 5415 and its SIC code is 7370.