Shingle Creek Golf Club

What Shingle Creek Golf Club does

Shingle Creek Golf Club operates a single 18-hole championship golf course designed by the Arnold Palmer Design Company at 9939 Universal Boulevard in Orlando, Florida, situated at the headwaters of the Florida Everglades and adjacent to the 1,501-room Rosen Shingle Creek Resort. Beyond tee-time play, the venue monetizes a full ancillary stack: a 70,000-square-foot practice facility, a 1,600-square-foot pro shop with 80+ TaylorMade rental sets and FootJoy shoes, on-property dining (Par-Take Cafe and Clubhouse Grille), The Spa at Shingle Creek, and a 14,400-square-foot events pavilion. Technology deployed on-course and in the academy consists of GPS-enabled golf carts, FlightScope 3D radar, and V1 Software video analysis, used for yardage tracking and swing diagnostics rather than as proprietary AI/ML systems.

Revenue is generated across seven distinct streams: green fees and tee times, golf academy services (lessons, mini school, half-day academy, club fitting), pro shop merchandise, food and beverage, equipment and shoe rentals, corporate and charity tournament hosting with custom flags, cart plates, scoreboards, scoring, and catering, and Stay & Play packages bundled with Rosen Shingle Creek Resort. Pricing is unit-based for individual services (e.g., $180/hour lessons, $560 four-hour academy, $128/hour club fitting, $70 rental sets) and hybrid for Stay & Play bundles. Distribution is direct-to-consumer via the club's own tee-time booking platform and phone lines, with corporate tournaments sold through a dedicated RFP form and resort guests captured through the Rosen Shingle Creek Resort channel.

Customer segments span three primary groups: individual golfers (tourists, convention attendees, and local residents), corporate groups and event planners seeking tournament and team-building services, and resort guests at Rosen Shingle Creek. A Loyalty Club (Driver's Club) membership provides free rounds, 20% discounts on lessons and non-marked-down merchandise, and 10% off F&B to retain local play. The club operates as a private subsidiary of Rosen Hotels & Resorts, with no disclosed venture, private equity, or public ownership signals.

Name

Shingle Creek Golf Club

Legal name

Shingle Creek Golf Club

Website

https://shinglecreekgolf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shingle Creek Golf Club operates a public 18-hole Arnold Palmer-designed championship course in Orlando, Florida, alongside Rosen Shingle Creek Resort. It generates revenue from tee times, golf instruction, equipment rentals, retail, dining, spa services, and corporate tournament and Stay & Play package hosting.

Ownership category

akta.pro rank

Product category

Public Golf Course & Resort Golf Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Public golf course
• Golf tournaments
• Golf instruction
• Resort golf packages
• Championship golf course

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees and Tee Times: Core revenue stream from public tee time bookings. Rates vary by time of day and day of week. Includes golf cart with GPS, complimentary range balls, and access to practice facility.
2. Golf Academy and Lessons: Revenue from golf instruction including individual lessons, mini school programs, half-day academy sessions, and club fitting services. Loyalty club members receive 20% discount on lessons.
3. Golf Shop Merchandise: Award-winning pro shop selling golf equipment, apparel, and accessories. Loyalty club members receive 20% off non-discounted merchandise and 10% additional discount on already marked-down items.
4. Food and Beverage: Revenue from on-course dining at Par-Take Cafe and Clubhouse Grille. Loyalty club members receive 10% off food and beverage excluding tobacco and alcohol.
5. Equipment Rentals: Golf club set rentals at $70 plus tax and shoe rentals at $15-20 per pair. Over 80 rental sets in inventory. FootJoy shoes available in sizes 7-14 for men and 4-10.5 for women.
6. Tournament Hosting: Corporate and charity golf tournaments with custom flags, cart plates, banners, scoring, and catering services. Additional charges for sponsor signage, tee gifts, awards, and transportation.
7. Stay & Play Packages: Bundled hotel and golf packages with Rosen Shingle Creek Resort including deluxe accommodations, two rounds of golf, complimentary Wi-Fi, and discounted academy rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shingle Creek Golf Club operates a public 18-hole championship golf course designed by the Arnold Palmer Design Company in Orlando, Florida, co-located with the Rosen Shingle Creek Resort. It sells tee times, golf instruction at the Shingle Creek Golf Academy, equipment rentals and merchandise, on-course dining, tournament hosting for corporate and charity groups, and bundled Stay & Play resort packages.

Product overview

Shingle Creek Golf Club is a public golf resort offering a single championship golf course designed by the Arnold Palmer Design Company. The core product is the 18-hole golf course, complemented by the Shingle Creek Golf Academy for instruction and club fittings, a full-service Practice Facility, an award-winning Golf Shop, Tournament Services for group events, a Loyalty Club membership program, on-site Dining Options (Par-Take Cafe and Clubhouse Grille), The Spa at Shingle Creek, and Stay & Play vacation packages bundled with the adjacent Rosen Shingle Creek Resort. Tee times and club rentals are available as additional services.

Differentiator

Problem solved

Functional benefit

Brands

• The Spa at Shingle Creek: One of Orlando's most celebrated day spas and elite salons, offering customized treatments in a tranquil setting.
• Shingle Creek Golf Academy
• Par-Take Cafe
• Clubhouse Grille

Products and services

• Championship Golf Course An 18-hole championship golf course designed by the Arnold Palmer Design Company, featuring rolling hills, strategic bunkers, and holes ranging from par 3 to par 5, with 5 sets of tee boxes for all playing levels. For individual golfers, tourists, resort guests, and corporate groups.
• Tee Times Reservable tee times for individual golfers and groups, bookable up to 90 days in advance; includes GPS-enabled golf cart, complimentary range balls, and access to practice facilities. Rates vary by time of day and day of week.
• Shingle Creek Golf Academy State-of-the-art golf instruction facility providing individual lessons, mini school programs, half-day academy sessions, golf clinics, and Callaway Master Club Fitting services. For golfers of all skill levels seeking personalized instruction with FlightScope radar and V1 video swing analysis.
• Practice Facility 70,000-square-foot practice facility featuring teeing grounds complete with bunkers, chipping greens, sand bunker, and the largest practice putting greens in Orlando. For golfers seeking pre- or post-round warm-up and dedicated practice.
• Golf Shop (Pro Shop) 1,600-square-foot award-winning full-service pro shop offering golf equipment, apparel, accessories, and TaylorMade rental club sets ($70 plus tax) plus FootJoy shoe rentals ($15-$20 per pair). For golfers needing equipment, apparel, or rental gear.
• Tournament Services Customized tournament hosting for corporate and charity groups including tournament planning, custom flags, cart plates, scoreboards, GPS yardage system, on-course contests, and full catering. For corporate event planners, charity organizers, and group outings.
• Loyalty Club (Driver's Club) Exclusive membership program offering benefits including free rounds of golf, discounts on merchandise, food and beverage, private lessons, and reduced practice fees. For frequent golfers seeking preferred pricing and perks.
• Dining Options On-site food and beverage including Par-Take Cafe (quick-service grab-and-go) and Clubhouse Grille (sit-down casual restaurant), plus access to Rosen Shingle Creek Resort's fine dining options. For golfers and resort guests.
• The Spa at Shingle Creek

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rosen Shingle Creek ResortcoreStrategic or Co-development PartnerLuxury resort with 1,501 guestrooms located on the same grounds as the golf club. Guests can walk from hotel to golf course. Resort offers fine dining, world-class spa, and comprehensive event/catering services that support golf club operations.
• Rosen Hotels & ResortscoreStrategic or Co-development PartnerParent company operating Rosen Shingle Creek Resort. Provides banquet and catering services for golf tournaments and events. Coordinates group bookings and provides back-of-house support for the golf club.
• David Leadbetter Golf AcademyminorStrategic or Co-development PartnerDirector of Golf Instruction Chris Spalla trained at the David Leadbetter Golf Academy at ChampionsGate Golf Club before joining Shingle Creek.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bay Hill Club & Lodge: Arnold Palmer's home club in Orlando, also an Arnold Palmer Design championship course targeting tourists, corporate events, and resort-style play. Most directly comparable as a premium Orlando public-access course with a championship pedigree.
• Waldorf Astoria Golf Club: Rees Jones-designed championship course co-located with the Waldorf Astoria Orlando, serving convention attendees and resort guests with bundled stay-and-play packages — directly mirrors Shingle Creek's resort-anchored GTM.
• ChampionsGate Golf Club: Omni-hosted Orlando resort course complex with 36 holes, David Leadbetter Golf Academy, and bundled hotel packages; competes for the same tourist, academy, and corporate-tournament demand.
• Grand Cypress Golf Club: Jack Nicklaus-designed Orlando resort course operated alongside the Hyatt Regency Grand Cypress, with academy and stay-and-play offerings targeting the same tourist and corporate-event segments.
• Walt Disney World Golf: Disney-operated public courses (Magnolia, Palm, Lake Buena Vista) minutes from Shingle Creek, capturing the same Orlando tourist base visiting Walt Disney World.
• Streamsong Resort: Florida destination resort with multiple Coore/Crenshaw and Tom Doanz courses plus lodge and academy; comparable as a premium Florida resort-golf product with bundled lodging and instruction.
• PGA National Resort: Florida resort with championship courses, golf academy, and corporate event offerings; comparable in resort-anchored public golf, instruction, and tournament hosting.
• TPC Sawgrass: Florida-based TPC championship resort with stadium course, academy, and high-end Stay & Play packages; relevant comparable for premium resort golf, instruction, and event business.
• Reunion Resort & Golf Club: Orlando resort with multiple signature courses (Watson, Palmer, Nicklaus), large villa inventory, and academy — competes directly for the same Orlando tourist and Stay & Play demand.

Others

• Arnold Palmer Design Company: The design firm behind Shingle Creek's course and the broader Arnold Palmer design portfolio; relevant as the upstream brand and design partner that gives the club its design pedigree and access to the Palmer brand association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ShingleCrkGolf
• Facebookfacebook.com/shinglecreekgolf
• LinkedInlinkedin.com/company/shingle-creek-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shingle Creek Golf Club