What Rosen Shingle Creek does

Rosen Shingle Creek is a luxury independent convention hotel and golf resort located at 9939 Universal Boulevard in Orlando, Florida, operated as part of the privately held Rosen Hotels & Resorts portfolio. The property features 1,501 guestrooms and suites spanning standard rooms through Presidential Suites, 524,000 square feet of meeting and event space including the 95,000 sq ft Gatlin Ballroom — one of the largest column-free ballrooms in the nation — and 15 on-site dining venues ranging from the AAA Four Diamond steakhouse A Land Remembered and Tuscan-inspired Cala Bella to casual pool bars and a 24-hour deli. Recreational amenities include the Arnold Palmer Design Company-designed Shingle Creek Golf Club, The Spa at Shingle Creek, four seasonally heated pools, and a 9,500 sq ft on-site organic farm (Emma's Creekside Farm) supplying restaurants with seasonal produce.

The property serves three primary customer segments: meeting and convention planners (its core enterprise vertical, supported by a dedicated sales team handling RFPs for large events at the adjacent Orange County Convention Center), leisure travelers visiting Universal Orlando theme parks including the new Epic Universe park (monetized through the Universal Orlando Partner Hotel co-marketing arrangement), and wedding/social event parties. Distribution combines direct enterprise sales, direct-to-consumer bookings via the phgsecure.com reservation platform and toll-free phone lines, partnership channels including Preferred Hotels & Resorts and Cvent's meeting-planner network, and ancillary integrations such as OpenTable for restaurant reservations. The I Prefer Hotel Rewards loyalty program provides repeat-guest retention.

Revenue is generated across multiple streams: hotel accommodations (rooms and suites), meetings and events (ballroom and breakout rentals plus catering), food and beverage across the 15 venues and 24-hour in-room dining, spa services, golf (greens fees, lessons, clubhouse dining), and ancillary fees including a $150 nonrefundable pet fee. Pricing models range from unit/transaction pricing for individual spa treatments and dining to multi-year subscription-style meeting packages (Health & Wellness Package, group meeting promotions offering up to 20% savings plus $20,000 master-account credit). The property carries AAA Four Diamond, Cvent Top Meeting Hotels 2023, and Stella Awards Gold Medal for Meetings (2022) recognition, and is positioned as an independent alternative to chain-branded convention hotels, emphasizing the "Rosen Difference" of personalized service.

Name

Rosen Shingle Creek

Legal name

Rosen Shingle Creek

Website

https://rosenshinglecreek.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Rosen Shingle Creek is an independent luxury convention hotel and golf resort in Orlando, Florida, with 1,501 rooms, 524,000 sq ft of meeting space, 15 dining venues, and an Arnold Palmer-designed golf course. It serves meeting planners, Universal Orlando theme-park visitors, and wedding parties as part of Rosen Hotels & Resorts.

Ownership category

akta.pro rank

Product category

Luxury Convention Hotel & Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Luxury hotel accommodations
• Convention meeting facilities
• Golf resort services
• Spa wellness services
• Wedding event venues

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from 1,501 guestrooms and suites ranging from standard rooms to presidential suites. Room types include Double Queen, King, Petite King Suite, Executive Suites (69), Grande Suites (37), Presidential Suites (3), and Hospitality Suites (30).
2. Meetings and Events: Rental of 524,000 sq ft of meeting and event space including the 95,000 sq ft Gatlin Ballroom (one of the largest column-free ballrooms in the nation), breakout rooms, and hospitality suites. Catering and banquet services for events.
3. Food and Beverage: 15 on-site dining venues including A Land Remembered (steakhouse), Cala Bella (Italian), Café Osceola (buffet), Mi Casa Tequila Taqueria, Banrai Sushi, Tobias Burgers & Brews, Headwaters Lounge, Cat-Tails Pool Bar, 18 Monroe Street Market (24-hour deli), Smoooth Java, Creek Ice Creamery, and Shingle Creek Clubhouse Grille. Also includes in-room dining service 24 hours.
4. Spa Services: The Spa at Shingle Creek offering massage, facial, manicure, pedicure services. Seasonal specialty treatments like Coconut Lime Blossom. Complimentary access to hot tub, sauna, steam room, and fitness center with spa bookings.
5. Golf: Shingle Creek Golf Club designed by Arnold Palmer Design Company. 18-hole championship course with golf academy. Clubhouse Grille for dining. Tee time bookings with 20% discount for hotel guests on Health & Wellness Package.
6. Pet Policy Fees: One-time nonrefundable pet fee of $150 plus tax per guestroom for up to 7 nights, plus $50 per additional night. Cash deposit of $100 required.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rosen Shingle Creek is an independent luxury convention hotel and golf resort in Orlando, Florida, operating 1,501 guestrooms and suites alongside 524,000 sq ft of meeting and event space that includes the 95,000 sq ft Gatlin Ballroom. The resort offers 15 on-site dining venues, an Arnold Palmer-designed championship golf course, a full-service spa, four seasonally heated pools, and comprehensive event planning services for meetings, conventions, weddings, and leisure travelers.

Product overview

Rosen Shingle Creek is a luxury convention hotel and golf resort offering a comprehensive portfolio of hospitality services. The property features 1,501 guestrooms and suites (including King, Double Queen, Petite King Suite, Executive Suites, Grande Suites, Presidential Suites, and Hospitality Suites) and 15 on-site dining venues. Meeting and event capabilities include 524,000 sq. ft. of flexible event space highlighted by the 95,000 sq. ft. Gatlin Ballroom. Recreational amenities encompass Shingle Creek Golf Club (Arnold Palmer Design Company), The Spa at Shingle Creek, four heated pools, fitness center, and outdoor sports facilities. The resort operates Emma's Creekside Farm for farm-to-table dining and provides specialized group wellness programs. Located adjacent to Universal Epic Universe, the property positions itself as a premier Orlando convention and leisure destination.

Differentiator

Problem solved

Functional benefit

Brands

• A Land Remembered: Award-winning steakhouse restaurant serving Linz Heritage Angus beef, named after Patrick Smith's novel about Florida's history.
• Cala Bella
• Café Osceola
• Mi Casa Tequila Taqueria
• Banrai Sushi
• Tobias Burgers & Brews
• Cat-Tails Pool Bar & Grille
• Headwaters Lounge
• Smoooth Java
• Creek Ice Creamery
• Shingle Creek Clubhouse Grille
• 18 Monroe Street Market
• The Spa at Shingle Creek
• Shingle Creek Golf Club

Products and services

• Rosen Shingle Creek Accommodations Luxury hotel accommodations featuring 1,501 guestrooms and suites including Double Queen, King, Petite King Suite, Executive Suites, Grande Suites, Presidential Suites, and Hospitality Suites, with amenities such as plush Creek Sleeper beds, LED HDTV, complimentary Wi-Fi, and spa-like amenities. Serves both leisure and business travelers.
• Dining & Restaurants Resort dining collection featuring 15 on-site venues including A Land Remembered (AAA Four Diamond steakhouse), Cala Bella (Italian bistro), Café Osceola (buffet), Mi Casa Tequila Taqueria, Banrai Sushi, Tobias Burgers & Brews, 18 Monroe Street Market, Headwaters Lounge, Cat-Tails Pool Bar, Shingle Creek Clubhouse Grille, Smoooth Java, and Creek Ice Creamery, plus 24-hour in-room dining.
• Meetings & Events Convention and meeting facilities featuring 524,000 sq ft of meeting and event space including the 95,000 sq ft Gatlin Ballroom (one of the nation's largest column-free ballrooms), Butler Ballroom, Panzacola Ballroom, breakout rooms, hospitality suites, and comprehensive event planning services for corporate meetings, conventions, and trade shows.
• Shingle Creek Golf Club Championship 18-hole golf course designed by Arnold Palmer Design Company featuring challenging greens, practice facilities, Shingle Creek Golf Academy, and the Clubhouse Grille restaurant. Open to hotel guests, public tee times, and group events.
• The Spa at Shingle Creek Full-service spa offering massage, facial, manicure, and pedicure services including seasonal specialty treatments like Coconut Lime Blossom, plus access to hot tub, sauna, steam room, and fitness center.
• Weddings & Social Events Wedding venues and event planning services including outdoor ceremony locations, ballrooms, Butler Ballroom, and full-service catering for sophisticated wedding celebrations, rehearsal dinners, and bridal events.

Quantifiable outcome

• AAA Four Diamond rating demonstrates quality standards
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Universal Orlando ResortcoreGTM or Marketing PartnerOfficial Universal Orlando Partner Hotel. Co-marketing vacation packages, special offers, and proximity marketing for visitors to Universal Orlando theme parks including the new Epic Universe.
• Preferred Hotels & ResortscoreGTM or Marketing PartnerLifestyle Preferred Hotels & Resorts membership providing global distribution, marketing support, and brand recognition through the Preferred network.
• I Prefer (Preferred Hotels & Resorts)coreGTM or Marketing PartnerI Prefer Hotel Rewards loyalty program enrollment code ORLRS. Rewards program for guests to earn points and receive benefits across I Prefer member properties.
• OpenTablemajorTechnology or IntegrationRestaurant reservation platform integration for Café Osceola (RID 341866), Cala Bella (RID 341860), and A Land Remembered (RID 341842).
• CventmajorTechnology or IntegrationMeeting hotel platform recognized as Cvent Top Meeting Hotel 2023. Provides meeting planners with venue discovery and RFP tools.
• Arnold Palmer Design CompanycoreStrategic or Co-development PartnerGolf course design firm that designed Shingle Creek Golf Club. 18-hole championship golf course on property.
• Alamo Rent A Car, Enterprise Rent-A-Car, National Car RentalminorGTM or Marketing PartnerOn-site rental car services through Enterprise link for guest convenience. URL: elink.enterprise.com/en/22/05/rosen-hotel-guests.html
• Emma's Creekside FarmcoreStrategic or Co-development PartnerOn-site 9,500 sq ft farm providing fresh, seasonal, sustainably grown ingredients to hotel restaurants. Named after character Emma MacIvey from Patrick Smith's novel 'A Land Remembered.'

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hyatt Regency Orlando: Major convention-focused hotel adjacent to the Orange County Convention Center with over 1,600 rooms and large ballrooms. Closest direct competitor for large association meetings in Orlando.
• Hilton Orlando: Full-service convention hotel near the Orange County Convention Center with comparable meeting space and group-oriented amenities. Competes for the same corporate and association group bookings.
• Gaylord Palms Resort & Convention Center: Large-scale convention resort in the Kissimmee/Orlando market with massive meeting space and themed environments. Competes for association meetings, leisure packages, and group demand.
• JW Marriott Orlando Grande Lakes: Large Orlando convention resort with extensive meeting space, multiple dining venues, golf course, and spa. Directly competes for the same group, leisure, and convention demand in the Orlando market.
• Rosen Centre Hotel: Sister property under Rosen Hotels & Resorts located directly across from the Orange County Convention Center. Closest comparable for meeting/group demand capture within the Rosen portfolio.
• The Ritz-Carlton Orlando, Grande Lakes: Luxury Orlando resort with golf course, spa, and meeting facilities on a large grounds footprint. Competes at the upper end of the luxury convention and leisure segments.
• Walt Disney World Swan and Dolphin Resort: Large convention-oriented resort at Walt Disney World with extensive meeting space and theme park partner status. Competes for theme park leisure packages and group demand.
• Omni Orlando Resort at ChampionsGate: Orlando golf and meeting resort with championship golf courses, spa, and conference facilities. Comparable on the resort-golf-leisure axis with similar group programming.
• Loews Sapphire Falls Resort at Universal Orlando: Universal Orlando on-site resort hotel competing directly for Epic Universe leisure package bookings and group demand in the same submarket.

Others

• Preferred Hotels & Resorts: Global collection of independent luxury hotels that Rosen Shingle Creek belongs to as a Lifestyle member. Relevant as the marketing/distribution partner that extends reach beyond what an independent could achieve alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rosenshinglecreek
• LinkedInlinkedin.com/company/rosen-shingle-creek

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosen Shingle Creek