Atmósfera Sport
Atmósfera Sport is a Spanish multi-channel sports retailer operating 250+ physical stores and e-commerce sites in Spain, France, and Portugal. It sells athletic footwear, apparel, equipment, and accessories across 30+ sports categories from major global brands to consumers, schools, clubs, and corporate buyers.
- Company typePrivate
- Founded1988
- HeadquartersSilla, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Atmósfera Sport does
Atmósfera Sport is a privately held Spanish multi-channel sports retailer operating under the legal entity Agrupación de Comerciantes Esport DEVAL, S.L, headquartered in Silla, Spain, and founded in 1988. The company runs a network of 250+ physical stores across Spain alongside e-commerce operations on .es, .fr, and .pt domains, serving individual consumers as well as a B2B channel for companies, schools, and clubs. Headcount is reported in the 501–1,000 range, consistent with a nationwide specialty retail operation of this scale.
The product offering spans more than 30 sports categories, covering athletic footwear, apparel, equipment, accessories, nutrition, and casual lifestyle. Inventory is sourced from major global brands including Nike, adidas, Puma, ASICS, New Balance, Salomon, Under Armour, Reebok, Converse, and Vans. The company operates The Team Club loyalty program and supports modern payment methods including Amazon Pay, Pagantis, and Bizum, indicating a maturing omnichannel stack built on conventional e-commerce infrastructure rather than proprietary AI or data platforms.
The business model combines retail margin from physical store sales, direct-to-consumer e-commerce revenue across three country domains, and institutional B2B contracts. No revenue, funding, M&A, or leadership information is publicly disclosed, limiting financial visibility. Competitive positioning rests on physical distribution density in Spain, brand portfolio breadth, and incremental digital and B2B expansion into France and Portugal.
Atmósfera Sport firmographics
Firmographics- Name
- Atmósfera Sport
- Legal name
- Agrupación de Comerciantes Esport DEVAL, S.L
- Website
- https://atmosferasport.es
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Atmósfera Sport is a Spanish multi-channel sports retailer operating 250+ physical stores and e-commerce sites in Spain, France, and Portugal. It sells athletic footwear, apparel, equipment, and accessories across 30+ sports categories from major global brands to consumers, schools, clubs, and corporate buyers.
- Ownership category
- akta.pro rank
Atmósfera Sport industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where Atmósfera Sport is headquartered
LocationHeadquarters
- HQ city
- Silla
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Atmósfera Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Direct retail sales of sports apparel, footwear, and accessories through online store and physical retail locations across Spain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Atmósfera Sport product offering
Product offeringCore offering
Atmósfera Sport is a Spanish multi-channel sports retailer that sells branded athletic footwear, sportswear, and accessories across more than 30 sports categories (running, trail, mountain, football, padel, cycling, swimming, basketball, tennis, skiing, etc.) for men, women, and children. It distributes these products through more than 250 physical stores across Spain as well as localized e-commerce sites in Spanish, French, and Portuguese.
Product overview
Atmósfera Sport is a Spanish multi-channel sports retailer founded in 1988, operating over 250 physical stores across Spain and a comprehensive e-commerce platform. The company offers a diverse portfolio of sports footwear, apparel, and accessories organized across multiple product categories including Running, Trail, Montaña (mountain/hiking), Fútbol (football), Pádel, Training/CrossFit, Natación (swimming), Ciclismo (cycling), and casual fashion. Key product lines include athletic shoes (zapatillas deportivas) from major brands like adidas, Nike, Puma, ASICS, New Balance, Salomon, Under Armour, Reebok, Converse, and Vans, alongside sports apparel and accessories. The company also maintains an outlet section for discounted products and operates a loyalty program called The Team Club.
Differentiator
Problem solved
Functional benefit
Products and services
- Zapatillas Deportivas (Athletic Footwear) Athletic footwear including running shoes, trail shoes, football boots, basketball shoes, and casual sneakers for men, women, and children from brands like adidas, Nike, Puma, ASICS, New Balance, and Salomon.
- Ropa Deportiva (Sports Apparel) Sports apparel including t-shirts, pants, sweatshirts, tracksuits, thermal wear, jackets, leggings, swimwear, and sports underwear for all ages and genders.
- Running Category Dedicated running section featuring running shoes, apparel, and accessories from brands like ASICS, adidas, Nike, Brooks, Hoka, Saucony, and New Balance.
- Trail Running Category Trail running footwear and gear including trail shoes from ASICS, Brooks, Merrell, Salomon, New Balance, and adidas Terrex.
- Montaña (Mountain/Hiking) Category Mountain and hiking equipment including hiking shoes, outdoor apparel, and accessories from brands like Salewa, Columbia, La Sportiva, Salomon, and Merrell.
- Fútbol (Football) Category Football equipment including football boots for natural grass, artificial turf, and indoor futsal, plus football apparel and accessories from Nike, adidas, Puma, and Joma.
- Pádel Category Pádel equipment including pádel rackets, shoes, and accessories from brands like Babolat and Head.
- Training/CrossFit Category Fitness and cross-training equipment including training shoes, sports bras, and accessories from brands like Reebok and Under Armour.
- Moda Casual (Casual/Streetwear) Casual and streetwear fashion including sneakers, clothing, and accessories from brands like Converse, Vans, Lacoste, Jack & Jones, Levi's, and Pepe Jeans.
- Accesorios Deportivos (Sports Accessories) Sports accessories including socks, sports bags, backpacks, caps, gloves, sports electronics (headphones, watches), belts, headbands, and fanny packs.
- Nutrición Deportiva (Sports Nutrition) Sports nutrition products and supplements.
- Outlet Section Discounted and clearance sports products across all categories including footwear, apparel, and accessories at reduced prices.
- The Team Club Loyalty Program Loyalty program by Atmósfera Sport offering exclusive benefits and discounts to members.
Companies that use Atmósfera Sport
Customer profileSegments5 records
Ideal customer profiles2 records
Atmósfera Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Atmósfera Sport partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Atmósfera Sport competitors and assessment
Company assessmentDirect peers
- Decathlon: Largest European sporting goods retailer with vertically integrated private-label strategy and a broad multi-sport catalog. Direct competitor to Atmósfera in Spain across both store density and online, and the principal benchmark for category breadth and pricing.
- JD Sports: UK-listed multi-brand athletic and sportswear retailer with growing Iberian presence (acquired Deporvillage). Comparable multi-brand, multi-channel model focused on athletic footwear and apparel at mid-to-premium price points.
- Intersport: International sporting goods retailer cooperative operating across European markets including Spain. Similar multi-brand, multi-category sports retail model and store network comparable in scope.
- Sprinter: Spanish multi-sport retailer with physical stores and e-commerce, focused on athletic footwear, apparel, and accessories. Closest head-to-head domestic competitor to Atmósfera within Spain.
- Forum Sport: Spanish sporting goods chain with physical stores and online operations selling major athletic brands. Directly comparable regional competitor within Spain across assortment and customer base.
Regional players
- Sport Zone: Portuguese sporting goods retailer (part of Sonae) with store presence in Iberia. Direct competitor on the Iberian perimeter with a similar multi-category assortment across football, running, fitness, and casual.
- Base: UK-based multi-brand athletic and outdoor footwear/apparel retailer. Similar multi-brand, multi-category model targeting families and sport participants; not active in Spain but useful as a comparable European multi-brand retailer profile.
Emerging players
- Deporvillage: Spain-based online-first multi-brand sports retailer (now backed by JD Sports). Comparable assortment and supplier base, with a digital-native model that competes with Atmósfera's e-commerce without a comparable store footprint.
Broad incumbents
- Foot Locker: Global multi-brand athletic footwear and apparel retailer with operations across Europe. Comparable multi-brand athletic retail model, though Foot Locker is more footwear-tilted and serves a youth-skewed customer.
- El Corte Inglés: Spain's leading department store chain with a significant sportswear and athleisure department. Overlaps with Atmósfera in branded athletic apparel/footwear assortment but with a broader non-sports merchandise mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atmósfera Sport social profiles
Digital presenceAtmósfera Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atmósfera Sport leadership team
Management profileNumber of profiles
Atmósfera Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atmósfera Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atmósfera Sport
What does Atmósfera Sport do?
Atmósfera Sport is a Spanish multi-channel sports retailer that sells branded athletic footwear, sportswear, and accessories across more than 30 sports categories (running, trail, mountain, football, padel, cycling, swimming, basketball, tennis, skiing, etc.) for men, women, and children. It distributes these products through more than 250 physical stores across Spain as well as localized e-commerce sites in Spanish, French, and Portuguese.
Is Atmósfera Sport a public or private company?
Atmósfera Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atmósfera Sport founded?
Atmósfera Sport was founded in 1988. It employs 501 to 1,000 people.
Where is Atmósfera Sport based?
Atmósfera Sport is headquartered in Silla, Spain, in the Europe region.
How does Atmósfera Sport make money?
One revenue line is on record: product Sales.
Who are Atmósfera Sport's main competitors?
Direct peers on record are Decathlon, JD Sports, Intersport, Sprinter and Forum Sport. Regional players are Sport Zone and Base. Deporvillage is listed as an emerging player. Broad incumbents are Foot Locker and El Corte Inglés.
Does Atmósfera Sport have an API?
No public API is recorded for Atmósfera Sport.
What industry is Atmósfera Sport in?
Atmósfera Sport's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 45911.