Forum Sport
- Company typePrivate
- Founded1991
- HeadquartersBasauri, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Forum Sport firmographics
Firmographics- Name
- Forum Sport
- Legal name
- Forum Sport
- Website
- https://forumsport.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Forum Sport industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where Forum Sport is headquartered
LocationHeadquarters
- HQ city
- Basauri
- HQ country
- Spain
- HQ region
- Europe
Markets served
Forum Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail product sales: Forum Sport generates revenue through the sale of sports equipment, footwear, apparel, and accessories across multiple sports categories including running, football, cycling, fitness, outdoor, and more. Both physical retail stores and e-commerce channels are used.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with FS Club loyalty benefits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Forum Sport product offering
Product offeringCore offering
Forum Sport is a Spanish multi-channel sports retailer that sells athletic footwear, apparel, equipment, and accessories across more than 30 sports categories including running, football, cycling, fitness, outdoor/mountain, skiing, padel, tennis, swimming, climbing, camping, basketball, urban mobility, and sports electronics. The company distributes through its own physical retail stores in Spain and a comprehensive e-commerce storefront at forumsport.com, with the FS Club loyalty program offering members up to 20% discount on all products.
Product overview
Forum Sport is a Spanish multi-channel sports retailer operating under the tagline 'El Deporte Nos Une' (Sports Unite Us). The company offers a comprehensive portfolio of sports products across multiple categories including Running, Mountain/Outdoor (Montaña), Football (Fútbol), Cycling (Ciclismo), Fitness, Winter Sports (Esquí y Snow), Padel, Tennis, Swimming, Water Sports, Climbing, Camping, Basketball, Urban Mobility, Sports Electronics, Sports Fashion, and Nutrition & Health. The product portfolio encompasses footwear, apparel, equipment, and accessories across all major sports disciplines. Forum Sport also operates the FS Club loyalty program offering up to 20% discounts. The company positions itself as the number one in prices for leading brands, serving athletes across Spain with both physical store locations and online shopping capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- FS Club: Loyalty program offering up to 20% discount on all products, with free and immediate membership.
Companies that use Forum Sport
Customer profileSegments6 records
Forum Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forum Sport partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Forum Sport competitors and assessment
Company assessmentDirect peers
- Deporvillage: Spain-based online sporting goods retailer (acquired by JD Sports) specializing in running, cycling, football, and outdoor with strong price positioning. It is Forum Sport's closest Spanish pure-play online competitor and a direct threat on price and assortment.
- Sprinter: Multi-channel Spanish sporting goods retailer offering footwear, apparel, and equipment across running, football, training, and outdoor via both stores and e-commerce. It competes head-to-head with Forum Sport for Spanish multi-sport consumers.
- TradeInn: Spanish online sporting goods group operating vertical stores such as Bikeinn, Runnerinn, and Swiminn. It directly overlaps Forum Sport's specialty category coverage via a low-overhead marketplace model.
- Intersport: International sports retail cooperative with European store networks, including Spain. Intersport competes in the same multi-sport, multi-brand specialty retail format as Forum Sport with comparable assortment and pricing dynamics.
- Decathlon: Global sporting goods retailer with a very large physical and online presence in Spain, selling apparel, footwear, and equipment across running, cycling, football, fitness, and outdoor. It is the dominant multi-sport competitor and the primary price benchmark Forum Sport positions against.
Broad incumbents
- El Corte Inglés: Spain's largest department store chain with a substantial sports (Deportes) section carrying leading brands across footwear, apparel, and equipment. It competes with Forum Sport in sporting goods as part of a much broader retail portfolio.
- Sports Direct (Frasers Group): Large European discount sporting goods retailer within the Frasers Group, offering multi-brand athletic footwear, apparel, and equipment at aggressive price points. It is a price-driven competitor to Forum Sport's value positioning.
- JD Sports: Global sports fashion and footwear retailer with growing European and Spanish presence (including its ownership of Deporvillage). It competes with Forum Sport in athletic footwear and apparel, particularly in branded sneaker categories.
Regional players
- Wiggle (CRC / Sportpursuit): UK-based online cycling, running, and triathlon specialist operating across Europe. It overlaps Forum Sport's cycling and running categories and competes for European cross-border e-commerce demand.
- Hervis Sports: Austrian sporting goods retailer with stores across Central and Southern Europe, carrying multi-sport footwear, apparel, and equipment. It is a comparable mid-sized European multi-channel sports specialist, though it does not directly compete in Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Forum Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forum Sport leadership team
Management profileNumber of profiles
Forum Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forum Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forum Sport
What does Forum Sport do?
Forum Sport is a Spanish multi-channel sports retailer that sells athletic footwear, apparel, equipment, and accessories across more than 30 sports categories including running, football, cycling, fitness, outdoor/mountain, skiing, padel, tennis, swimming, climbing, camping, basketball, urban mobility, and sports electronics. The company distributes through its own physical retail stores in Spain and a comprehensive e-commerce storefront at forumsport.com, with the FS Club loyalty program offering members up to 20% discount on all products.
Is Forum Sport a public or private company?
Forum Sport is a private company. It is currently operating.
When was Forum Sport founded?
Forum Sport was founded in 1991. It employs 501 to 1,000 people.
Where is Forum Sport based?
Forum Sport is headquartered in Basauri, Spain, in the Europe region.
How does Forum Sport make money?
One revenue line is on record: retail product sales.
Who are Forum Sport's main competitors?
Direct peers on record are Deporvillage, Sprinter, TradeInn, Intersport and Decathlon. Broad incumbents are El Corte Inglés, Sports Direct (Frasers Group) and JD Sports. Regional players are Wiggle (CRC / Sportpursuit) and Hervis Sports.
Does Forum Sport have an API?
No public API is recorded for Forum Sport.
What industry is Forum Sport in?
Forum Sport's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 45911 and its SIC code is 3949.