True Group
True Group is a Singapore-based, Asia-focused fitness and wellness group operating physical fitness clubs and yoga studios, serving individual consumer members across regional markets since 2004.
- Company typePrivate
- Founded2004
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What True Group does
True Group is a Singapore-headquartered, Asia-focused fitness and wellness group operating as a private, for-profit company since its founding in 2004. The group runs two principal business lines — fitness clubs and yoga studios — positioning it as one of the larger multi-format fitness operators in the region. With an employee headcount in the 501–1,000 range, True Group operates a physical-retail, consumer-facing service model across Asian markets rather than a digital-first platform.
The company's core offering is access to fitness facilities and yoga instruction delivered through physical studio and club locations, which is the typical unit-economics structure of the regional fitness industry: revenue is generated from membership fees, class packages, and ancillary wellness services paid by individual consumers. As a multi-vertical operator (fitness + yoga), True Group diversifies across two related but distinct consumer segments within the broader health and wellness category, allowing it to capture both general fitness demand and the structurally growing yoga/wellness segment in Asia.
The business model is consistent with a traditional retail fitness operator: fixed physical assets (studios, equipment, real estate), employed or contracted instructors and trainers, and a membership/subscription revenue stream. Pricing models, specific product mix, customer segmentation, technology stack, and go-to-market details are not disclosed in the available input data, limiting granular revenue and unit-economics analysis. No funding rounds, M&A activity, partnerships, awards, or leadership information were provided in the source material, and the company's primary website (tfx.sg) returned only a loading/verification page, indicating that the deepest layers of corporate disclosure were inaccessible at the time of data collection.
True Group firmographics
Firmographics- Name
- True Group
- Website
- https://tfx.sg
- Company type
- Private
- Founded year
- 2004
- Headcount range
- 501–1,000 employees
- Short description
- True Group is a Singapore-based, Asia-focused fitness and wellness group operating physical fitness clubs and yoga studios, serving individual consumer members across regional markets since 2004.
- Ownership category
- akta.pro rank
True Group industry classification
Industry- Product category
- Fitness and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where True Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
True Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
True Group product offering
Product offeringCore offering
True Group operates a portfolio of fitness and yoga businesses across Asia, delivering wellness services through physical studio locations. The company runs gyms and yoga studios offering exercise classes, yoga sessions, and related wellness programs to individual members. Its operations span multiple fitness and yoga brands under a single corporate umbrella based in Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitness services Group fitness and gym-based exercise programs delivered through True Group's studio facilities, targeted at individual consumers seeking physical fitness and workout amenities.
- Yoga services Yoga classes and instruction offered through True Group's yoga studios, targeted at individual consumers seeking yoga practice, flexibility training, and mind-body wellness.
Companies that use True Group
Customer profileIdeal customer profiles1 record
True Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
True Group partnerships and signals
Strategic signalRecent moves1 record
True Group competitors and assessment
Company assessmentDirect peers
- CorePower Yoga: Large-scale yoga-fitness hybrid studio operator in the US combining yoga and strength training, comparable to True Group's combined fitness + yoga model.
- YogaWorks: Multi-studio yoga chain with diverse class formats and teacher-training programs; a direct comparable in the yoga instruction vertical.
- Fitness First: Large multi-country fitness club operator with deep Asia-Pacific presence (Singapore, Hong Kong, etc.), competing directly with True Group's fitness vertical for premium memberships.
- Pure Yoga: Asia-headquartered premium yoga and lifestyle chain. Closest direct comparable to True Group's yoga vertical in terms of premium positioning and Asian geographic footprint.
Broad incumbents
- Planet Fitness: Mass-market fitness club franchisor with thousands of locations. Provides scale-based comparison for the high-volume fitness side of True Group's business, though positioned at a lower price point.
- Gold's Gym: Iconic global fitness brand with franchised and corporate studios across multiple regions; a broad incumbent comparable on multi-location fitness operations.
- Equinox: Ultra-premium global fitness and wellness operator offering classes, spa, and integrated wellness — a broader incumbent pursuing the same high-end wellness wallet share as True Group's premium vertical.
- Virgin Active: Global premium fitness club chain with established Asia-Pacific operations, broadly competing with True Group across both fitness and wellness experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
True Group social profiles
Digital presenceTrue Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Group leadership team
Management profileNumber of profiles
True Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Group
What does True Group do?
True Group operates a portfolio of fitness and yoga businesses across Asia, delivering wellness services through physical studio locations. The company runs gyms and yoga studios offering exercise classes, yoga sessions, and related wellness programs to individual members. Its operations span multiple fitness and yoga brands under a single corporate umbrella based in Singapore.
When was True Group founded?
True Group was founded in 2004. It employs 501 to 1,000 people.
Where is True Group based?
True Group is headquartered in Singapore, Singapore, in the Asia region.
Who are True Group's main competitors?
Direct peers on record are CorePower Yoga, YogaWorks, Fitness First and Pure Yoga. Broad incumbents are Planet Fitness, Gold's Gym, Equinox and Virgin Active.
Does True Group have an API?
No public API is recorded for True Group.
What industry is True Group in?
True Group's product category is Fitness and Wellness Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.