Mega Trust

Name

Mega Trust

Legal name

Mega Trust

Website

https://megatrust.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Mega Trust is an Egyptian diversified holding group operating 15+ brands across SaaS applications (TaskedIn, Asli, Sanad, Ammlaky), consumer hardware (beauty, security, home care devices), and services, serving enterprise customers and individual consumers across Egypt, Saudi Arabia, and UAE with regional offices and manufacturing facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (TaskedIn): Enterprise productivity application providing task management, communication, virtual meetings, and performance management with monthly/annual evaluation features
2. Charity Platform (Sanad): Digital charity platform connecting donors with verified charitable causes
3. Real Estate Marketplace (Ammlaky): Property listing and transaction platform for buying, selling, and renting real estate
4. Publishing Platform (Mega Books): Digital reading platform helping writers publish and market their work to reach readers directly
5. Security Hardware (Birdie): Integrated security system including smart car mirrors, GPS trackers, and surveillance cameras
6. Beauty Devices (Mismon): IPL laser hair removal devices for at-home use
7. Laser Hair Removal (Melsya): At-home laser hair removal devices launched in 2014 for Saudi market
8. Bathing Products (Aquajet): Walk-in bathtub devices designed for elderly and special care users in Saudi Arabia
9. Air Purification (Hyla): Air and room cleaning systems combining vacuum cleaning with air purification
10. Luxury Carpets (Islam Ebrisam): 100% natural silk and wool carpets made by manual weavers, preserving heritage craftsmanship
11. ERP Services (Mega ERP): Odoo-based ERP implementation and customization services

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mega Trust is a diversified Middle Eastern holding company that develops and sells patented Arabic-language SaaS mobile applications for enterprise task management (TaskedIn), product authentication (Asli), charity verification (Sanad), real estate (Ammlaky), digital publishing (Mega Books), and ERP (Mega ERP), alongside consumer hardware brands for beauty, security, and home care. The group operates 15+ brands across Egypt, Saudi Arabia, and the UAE with manufacturing presence in China and Italy.

Product overview

Mega Trust operates as a diversified holding group with a portfolio of 15+ brands spanning technology applications, consumer products, and services. The product portfolio includes mobile applications (Taskedin, Sanad, Ammlaky, Asli, Mega Books) for enterprise and consumer use, consumer devices (Melsya, Mismon, Birdie, Aquajet, Hyla), heritage products (Islam Eprisam), and an enterprise platform (Mega ERP built on Odoo). The technology applications focus on digital workspace management, charity verification, real estate, product authentication, and digital reading, while consumer products span beauty/grooming devices, home security, and elderly care solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Taskedin: Digital workspace that combines task management, communication, virtual meetings, and performance management. First app in Egypt and Middle East supporting voice messaging and Arabic language.
• Asli
• Sanad
• Ammlaky
• Melsya
• Birdie
• Mismon
• Aquajet
• Hyla
• Islam Ebrisam
• Mega ERP
• Mega Books

Products and services

• Taskedin Digital workspace combining task creation and delegation, individual and group communication, virtual meetings, project management, and performance management through ratings; first app in Egypt and the Middle East to manage tasks with voice messaging and Arabic language support; used by 82 enterprises in Egypt and 3 large companies in the Gulf.
• Asli First smartphone app to verify faulty or counterfeit products, helping brands prevent distribution and sale rights violations and enabling customers to quickly verify product authenticity.
• Sanad First digital platform including the largest number of charities, ensuring donations reach eligible cases without commissions or exploitation through electronic verification of beneficiary status to prevent forgery and fraud.
• Ammlaky Real estate platform for displaying, selling, renting, or buying properties safely with comprehensive details, facilitating transactions and saving time and effort in property search.
• Mega Books Integrated digital reading platform delivered through a mobile app that provides a reading experience and helps writers publish, market, and sell their work securely to readers.
• Melsya At-home laser hair removal device for the Saudi domestic market, enabling Arab women to achieve clinic-quality silky skin results at home.
• Mismon IPL device providing a complete laser clinic hair removal experience for women at home, with privacy and efficiency.
• Birdie Fully integrated family and vehicle security system with tracking services through a mobile application, including smart car mirror, GPS tracker, and surveillance cameras.
• Aquajet First walk-in bathtub device in Saudi Arabia designed for older people and those needing special care, providing safe shower experience with easy entry and exit.
• Hyla Vacuum cleaner and air cleaning system that removes fine dust, gases, allergens, and mites during routine cleaning while refreshing the room.
• Islam Ebrisam Luxury handmade carpets made of 100% natural silk and/or wool with unique Iranian designs by skilled manual weavers, taking up to 150 working days to produce, preserving heritage craftsmanship.
• Mega ERP Odoo-based enterprise resource planning solution helping organizations manage and connect all departments, develop business, and raise administrative and organizational capacity, with implementation and customization services delivered through Odoo's partner ecosystem.

Quantifiable outcome

• 82 companies in Egypt and 3 large Gulf companies use TaskedIn for employee evaluation and performance management
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• 3rd Annual Sustainability ConferenceminorStrategic or Co-development Partner · 12 January 2023Sponsorship and participation in annual sustainable development conference in Luxor, January 12-15, 2023.
• ASC Sporting ClubminorStrategic or Co-development Partner · 10 January 2023Event partnership on January 10, 2023.
• Omal MasrminorStrategic or Co-development Partner · 24 October 2022Event partnership at Alexandria office on October 24, 2022.
• OdoocoreTechnology or IntegrationOdoo's Mega ERP helps manage organizations by connecting all departments to develop business and raise administrative capacity.
• Multinational Brands (Melsya, Birdie, MiSMON, Aquajet)flagshipStrategic or Co-development PartnerStrategic partnerships with multinational brands for distribution and co-development of consumer products across beauty, security, and home care categories.
• EnjazminorGTM or Marketing PartnerRegional payment and financial services partner in Saudi Arabia.
• STC (Saudi Telecom Company)minorGTM or Marketing PartnerTelecommunications partnership for services in Saudi Arabia.
• Zain Saudi ArabiaminorGTM or Marketing PartnerTelecommunications partnership for services in Saudi Arabia.
• Saudi Electricity CompanyminorGTM or Marketing PartnerCorporate partnership in Saudi Arabia.
• Riyadh Chamber of CommerceminorGTM or Marketing PartnerChamber partnership for business networking in Riyadh.
• Al-Fanar (Saudi Arabia)minorChannel Partner/ Reseller/ DistributorDistribution partner in Saudi Arabia.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Noon: Major Middle East e-commerce platform operating in Saudi Arabia, UAE, and Egypt with marketplace and direct retail offerings. Comparable to Mega Trust's marketplace and consumer product distribution model across the same three countries.
• Careem: MENA super-app offering ride-hailing, food delivery, payments, and other digital services across the Middle East. Comparable as a diversified regional technology platform targeting Arabic-speaking consumers and enterprises across the same geographies Mega Trust serves.
• Philips (Lumea): Global consumer electronics giant whose Lumea IPL line competes directly with Mega Trust's Mismon and Melsya at-home laser hair removal devices in the same Saudi and GCC beauty device category.

Emerging players

• Entrupy: Product authentication technology company using AI/computer vision to verify luxury goods authenticity. Comparable to Mega Trust's Asli brand, which targets counterfeit detection and brand protection in the same anti-counterfeiting category.
• Vezeeta: MENA digital health platform operating across Egypt, Saudi Arabia, and other regional markets. Comparable as a venture-backed regional software platform pursuing enterprise and consumer verticals with Arabic localization in the same geographies.

Direct peers

• Asana: Global enterprise work management platform covering task management, projects, and performance workflows. Comparable to Mega Trust's TaskedIn product, although lacking TaskedIn's Arabic-first voice messaging and regional localization.
• Monday.com: Enterprise SaaS platform for task management, project tracking, and team performance evaluation sold on a subscription basis. Competes head-to-head with TaskedIn for enterprise productivity budgets in the same horizontal SaaS category.
• Property Finder: Leading MENA real estate listings platform operating in Egypt, Saudi Arabia, and UAE. Directly comparable to Mega Trust's Ammlaky brand, with similar two-sided marketplace model serving property buyers, sellers, and renters across the same GCC geographies.
• Bayut: MENA-focused real estate classifieds platform active in UAE, Saudi Arabia, Egypt, and other regional markets. Closely mirrors Ammlaky's buying/selling/renting proposition with a similar transaction-fee-based revenue model targeting Arabic-speaking property seekers.

Regional players

• Jahez: Saudi-listed food delivery and cloud kitchen platform serving the Saudi market with digital marketplace and logistics capabilities. Comparable as a publicly listed Saudi technology company operating subscription and transaction-fee models in the same Gulf region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/megatrust.group
• LinkedInlinkedin.com/company/megatrust
• Instagraminstagram.com/megatrust.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mega Trust