What Mockfjärd's Window does

Mockfjärds Fönster AB is a Swedish manufacturer and full-service installer of custom timber windows and exterior doors, founded in 1997 in Dalarna and headquartered in Borlänge. All products are produced to order at the company's Edsbyn manufacturing facility from Nordic 'kärnfuru' (core pine) sourced from nearby forests; wood is x-rayed for quality, finger-jointed, and precision-machined to hundredth-of-millimetre tolerances. The product range spans aluminium-clad and all-timber windows (Prima and Ultimat series carry the Nordic Swan Ecolabel), traditional 'Allmogefönster', Velux roof windows, the Pelle Wester-designed 'Standard' door collection of 25+ models, the robust 'Nord' door series, and patio doors, supported by CE marking and optional RC2/RC2N security certification.

The company monetises through one-time product sales bundled with installation, removal, and recycling — a 'helhetslösning' (complete solution) priced via fixed quotes after a free in-home consultation. Go-to-market combines a direct field-sales force of area-based 'fönstermästare' who conduct home visits, inside sales via phone and web, an online planning tool (planera.mockfjards.se), and dedicated project advisors for business customers. Customers can finance purchases through Svea (up to 12 years, with a preferential green loan for Svanen-labeled products) and apply Sweden's ROT labour-cost tax deduction. The company is privately held under Danish window-and-door group Dovista, serves the entire Swedish market nationwide, and reports cumulative volumes exceeding 300,000 window replacements with a 4.1/5 Trustpilot rating across more than 4,000 reviews.

Revenue is generated across two primary segments: private individual homeowners (the larger volume base) and business customers — housing cooperatives (BRF), property companies (fastighetsbolag), and construction contractors (byggentreprenad). The company's strategic differentiators include proprietary Svanen-certified energy-efficient products, the unique Ragn-Sells circular glass-recycling partnership (operational since spring 2024, claimed as a Swedish first), and the exclusive Pelle Wester door line. Volume-tiered promotional campaigns (up to 20% off on 11+ units) and the financing partnership are the principal levers currently being used to drive ticket size and conversion.

Name

Mockfjärd's Window

Legal name

Mockfjärds Fönster AB

Website

https://mockfjards.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Mockfjärds Fönster AB is a Swedish manufacturer and full-service installer of custom timber windows and exterior doors, founded in 1997, serving private homeowners, housing cooperatives, property companies, and contractors nationwide in Sweden.

Ownership category

akta.pro rank

Product category

Window and Door Manufacturing and Installation

NAICS

Wood Window and Door Manufacturing (321911), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

akta.pro secondary industry

Window Replacement (Residential) (HSAPAJAA)

Keywords

• Window replacement services
• Timber window manufacturing
• Exterior door installation
• Custom window fabrication
• Energy-efficient windows

Headquarters

HQ city

Borlänge

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Window and Door Product Sales: Mockfjärds sells custom-manufactured windows and exterior doors directly to customers. Products include timber windows (Träfönster), aluminium-clad timber windows (Aluminiumfönster), traditional-style allmogefönster, roof windows from Velux, exterior doors in the Standard (Pelle Wester-designed) and Nord series, and balcony doors. All products are made to order and customized by size, colour, glass type, hardware, and accessories. Pricing is quote-based; no public price list is available.
2. Installation and Montage Services: Full installation services are bundled with product sales as part of the company's 'helhetslösning' (complete solution) offering. The service includes in-home measurement, custom production, delivery, installation by trained fönstermontörer (window installers), and removal/recycling of old windows. Installation is a required component for promotional pricing and warranty coverage.
3. Financing Intermediation (Svea Partnership): Mockfjärds offers financing through a partnership with Svea, allowing customers to spread window replacement payments over up to 12 years. Customers choosing Swanen-labeled windows may qualify for a green loan (grönt lån) with reduced interest rates. Mockfjärds earns referral or commission income from Svea on financed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mockfjärds manufactures custom timber and aluminium-clad windows plus exterior doors at its Edsbyn production facility from Nordic pine, and bundles them with a full-service replacement offering (free home consultation, precision measurement, custom manufacturing, professional installation, and old-window recycling). The portfolio spans Svanen-labelled Prima/Ultimat timber and timber-aluminium windows, Allmogefönster traditional-style windows, Velux roof windows, Pelle Wester-designed Standard exterior doors (25+ models), the Nord series of exterior doors, and Continental inward-opening windows for larger properties.

Product overview

Mockfjärds is a Swedish window and door manufacturer and installation service company offering a comprehensive portfolio of products centered on windows and doors. The product lineup includes aluminium windows, traditional-style wood windows (Prima series with Swan ecolabel), traditional-style windows (Allmogefönster), Velux roof windows, and window accessories. For doors, the portfolio features unique Swedish-made exterior doors designed by architect Pelle Wester (25 models across different historical eras), the Nord series doors (Runn, Siljan, Amungen), and patio doors. The company also provides complete window replacement services including consultation, measurement, manufacturing, installation, and glass recycling. Windows are manufactured in Edsbyn from Nordic timber, and the company serves both private customers and property management companies across Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Ultimat: Swan-labeled wood/aluminum composite windows with superior insulation, flagship product line
• Prima
• Continental
• Nord
• Standard Doors

Products and services

• Aluminiumfönster (Aluminium-Clad Windows) Durable, near-maintenance-free wood-core windows with exterior aluminium cladding for weather protection; custom-manufactured in Edsbyn and intended for Swedish residential and property-company customers.
• Träfönster Prima (Prima Wood Windows) Svanen-labelled (Nordic Swan Ecolabel) all-timber windows manufactured in Edsbyn from Nordic pine, designed to reduce heating costs with 3-glass construction; targeted at Swedish homeowners and BRF customers prioritising energy efficiency and sustainability.
• Allmogefönster (Traditional-Style Windows) Traditional-style timber window frames and sashes that combine period aesthetics with the performance of modern windows; intended for Swedish homeowners seeking classic style on heritage or character properties.
• Takfönster (Roof Windows from Velux) Durable, maintenance-free roof windows sourced from Velux, including pivot-hung variants, supplied and installed by Mockfjärds to maximise daylight intake and improve indoor climate in Swedish homes.
• Continental-serien Windows (Continental Series) Inward-opening windows designed for larger properties (BRF and property company use), featuring fixed, side-hung, and bottom-hung options with sound reduction and good U-value.
• Unika Svensktillverkade Ytterdörrar (Pelle Wester Standard Exterior Doors) Unique Swedish-made exterior doors designed by architect Pelle Wester based on different historical eras and architectural styles, comprising 25+ models with hook bolt locks and adjustable hinges with rear-edge locking; available with optional RC2/RC2N burglary resistance certification.
• Ytterdörrar Nord (Nord Series Exterior Doors) Robustly constructed exterior doors (Runn, Siljan, Amungen) engineered for maximum stability, durability, and energy efficiency, with moisture-protective details, handicap-accessible threshold, stable frame, optional insulating glass, and available side lights.
• Altandörrar (Patio Doors) Energy-efficient and secure patio doors (including aluminium-clad variants) designed to match Mockfjärds' window ranges visually and in performance; available in wood and wood-aluminium constructions for Swedish homes.
• Fönsterbyte (Complete Window Replacement Service) End-to-end window replacement service operating across Sweden: free in-home advisory consultation, on-site measurement, custom manufacturing (6-8 week lead time), delivery, full installation including flashings and removal of old windows, and final inspection with a 10-year warranty; bundled with ROT tax deduction support and optional Svea financing.

Quantifiable outcome

• Up to 35% of a home's heat can be lost through poorly insulated windows; replacement with 3-glass energy-efficient windows significantly reduces this loss
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ragn-SellscoreStrategic or Co-development Partner · 1 April 2024Mockfjärds has partnered with Ragn-Sells, a Swedish environmental company, to implement large-scale circular window replacement. Ragn-Sells operates a specialized window glass recycling facility (opened spring 2024) that processes old windows returned from Mockfjärds' replacement projects. The facility separates glass from steel, aluminium, and wood (which go to material and energy recycling), then processes glass through optical sorting to produce cullet for new window glass manufacturing. This partnership is described as the first large-scale window glass recycling initiative in both Sweden and globally. Recycled window glass has 50% lower CO2 emissions than virgin glass production. The partnership leverages Mockfjärds' nationwide presence and high replacement volume to create the return flow of old windows needed to make the recycling chain economically viable.
• Pelle Wester (Architect and Designer)coreStrategic or Co-development PartnerPelle Wester, an architect and designer, designed Mockfjärds' collection of unique Swedish-made exterior doors (Unika svensktillverkade ytterdörrar). The collection consists of 25+ door models inspired by different periods of Swedish architectural history, created from Wester's extensive documentation of house styles across Sweden. This proprietary design partnership gives Mockfjärds a differentiated door product line unavailable from competitors.
• Swedish Tax Agency (Skatteverket) — ROT Deduction SchememinorGTM or Marketing PartnerMockfjärds supports customers in accessing Sweden's ROT (Repair, Maintenance, and Addition/renovation) tax deduction scheme (ROT-avdrag). Through this government program, Swedish homeowners can deduct 30% of labour costs for window replacement from their income taxes. Mockfjärds facilitates this by informing customers of the option and assisting with the process, effectively reducing the net cost of window replacement and acting as a marketing advantage.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inwido AB: Listed Swedish/Danish window and door manufacturer and one of Europe's largest window groups, offering competing timber and aluminium-clad window brands across the Nordics. Directly comparable as a multi-brand Nordic window manufacturer with similar customer base and product mix.
• Elitfönster: Swedish timber window brand positioned on energy efficiency and design, sold through dealer networks. Comparable in product category (timber windows) and target customer (Swedish homeowners and B2B); now a sister brand under the same Dovista parent group.
• Norrlandsfönster: Swedish manufacturer and installer of timber and aluminium-clad windows and doors, active in both consumer and B2B segments. Closely comparable in operating model (Swedish full-service manufacturer-installer) and product mix to Mockfjärds.
• Hemmafönster: Swedish window brand focused on energy-efficient replacement windows for the homeowner segment, also part of the Dovista group. Closely comparable in product, customer, and Swedish-market positioning, and a sister brand within the same parent group as Mockfjärds.
• Boråsfönster: Swedish timber window manufacturer selling to both consumers and B2B via dealer and direct channels. Comparable in product (custom timber windows) and target market, though smaller in scale and primarily a manufacturer rather than full-service installer.

Broad incumbents

• SP Fönster (Saint-Gobain): Swedish window brand owned by global building materials major Saint-Gobain. Comparable as a branded Swedish window manufacturer; the Saint-Gobain parent gives it broader portfolio and scale advantages, but it sells primarily through dealers rather than direct-to-consumer installation.
• Velux: Global leader in roof windows and skylights, and an actual supplier of Mockfjärds' takfönster line. Comparable as a Nordic-headquartered window incumbent; broader product portfolio and brand recognition, but narrower category (roof windows).

Regional players

• Klarvik: Norwegian window and door manufacturer and installer with a similar full-service direct-to-consumer model. Comparable in business model (custom manufacturing + installation + recycling) and product mix, but operates primarily in Norway rather than Sweden.

Others

• Byggmax: Swedish DIY and building materials retailer that resells third-party windows and doors. Adjacent comparator — represents the low-cost, self-service alternative channel to Mockfjärds' full-service model, and a share-taker at the value end of the market.
• Ragn-Sells: Swedish environmental services company and Mockfjärds' recycling partner. Adjacent — not a competitor, but a critical strategic enabler whose window glass recycling chain is exclusive to Mockfjärds and a key part of the company's sustainability moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MockfjardsFonster
• Facebookfacebook.com/mockfjards
• LinkedInlinkedin.com/company/mockfjards
• Instagraminstagram.com/mockfjards
• Xx.com/mockfjards

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mockfjärd's Window