Veggies

What Veggies does

Veggies Inc. is a wholesale agriculture company operating as a custom packer and distributor of fresh produce, headquartered in Nogales, Arizona on the U.S.-Mexico border. Founded in 1978 by Wayne Vohland and his sons (with a 1989 spin-off separating the Colorado operations as Mesa Pride), the company sources Mexican-grown fruits and vegetables — tomatoes, cucumbers, watermelons, honeydews, cantaloupes, limes, chilies, green beans, squash, and bell peppers — and distributes them wholesale to retail produce buyers in the United States and Canada. Operations are anchored by a 25,000 sq. ft. Primus-certified climate-controlled warehouse and a wholly-owned fleet of bobtail trucks and semi-trucks used for pickup, delivery, and cross-docking with daily inventory tracking.

The company's product surface extends beyond commodity distribution into value-added services: on-site produce reconditioning, container changes, private labeling for retail programs, and on-ground quality inspections producing computer-generated QC reports deliverable by fax or email. Veggies also offers online ordering with real-time USDA Market information on its website. The business holds multiple food-safety credentials — Primus Labs certification, HACCP, packinghouse audit, USDA/FDA-aligned crop standards, Anti-terrorism registration, Blue Book trading membership, and Redbook credit service membership — which serve as gating requirements for supplying major US retail produce programs.

The revenue model is one-time wholesale produce sales to retail buyers, augmented by custom packing and private-label service fees. Headcount is reported at approximately 40 warehouse/office staff plus 50 production crew members, and leadership is anchored by President Pablo Estrada (40+ years tenure) and Michael Vohland (45+ years in agriculture). Veggies is a privately held, family-controlled company with no recorded outside funding, no public listing, and limited digital marketing presence. Its go-to-market is sales-led through a small named sales team serving wholesale accounts across North America.

Name

Veggies

Legal name

Veggies Inc.

Website

https://veggiesinc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Veggies Inc. is a Nogales, Arizona-based wholesale produce distributor and custom packer that sources Mexican-grown fruits and vegetables and supplies retail buyers across the United States and Canada from a Primus-certified, climate-controlled cross-border facility.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Wholesale produce distribution
• Fresh fruit vegetables
• Custom produce packing
• Cross dock logistics
• Cold storage warehousing

Headquarters

HQ city

Rio Rico

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Produce Sales: Full line of fresh fruits and vegetables sold wholesale to retailers and other produce buyers. Custom packing services including container changes and private labeling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Veggies Inc. is a wholesale agriculture company that distributes fresh fruits and vegetables—including tomatoes, cucumbers, watermelons, honeydews, cantaloupes, limes, chilies, green beans, squash, and bell peppers—sourced from Mexico to retail produce buyers in the U.S. and Canada. As a custom packer, it also provides on-site reconditioning, container changes, private labeling, quality control inspections, cross-docking, and climate-controlled warehousing from its Nogales, Arizona border location.

Product overview

Veggies Inc. is a full-service wholesale agriculture company operating as a custom packer and distributor. The company offers a comprehensive suite of services including fresh produce distribution (tomatoes, cucumbers, watermelons, honeydews, cantalopes, limes, chilies, green beans, squash, and bell peppers), custom packing with private labeling, quality control inspections, cross docking, and climate-controlled warehousing. The company operates from Nogales, Arizona on the US-Mexico border and serves customers in the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Distribution Wholesale distribution of fresh fruits and vegetables including tomatoes, cucumbers, watermelons, honeydews, cantaloupes, limes, chilies, green beans, squash, and bell peppers, sourced from Mexico and sold to retail produce buyers in the United States and Canada.
• Custom Packing Services Custom packing service for wholesale produce customers, including on-site reconditioning of agriculture, container changes, and private labeling capabilities.
• Quality Control and Inspection Services On-ground produce inspection service staffed by trained inspectors who produce computer-generated quality control reports that can be faxed or emailed to wholesale customers, targeting 100% sellable product at the consumer level.
• Cross Docking Services Cross-docking service with daily inventory tracking to ensure accuracy in record keeping and freshness, executed with an in-house fleet of bobtail trucks and semi-trucks.
• Climate Controlled Warehouse Storage 25,000 square feet of Primus-certified climate-controlled warehouse space for storage and distribution of fresh produce, supporting year-round quality preservation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ciruli Brothers: Multi-generational Nogales, Arizona-based wholesale produce distributor sourcing fresh fruits and vegetables from Mexico for US and Canadian retailers — directly overlapping with Veggies' border distribution model and customer base.
• Mast Produce Co. Wholesale produce distributor operating out of the Arizona/Mexico border region, sourcing Mexican produce for US retail buyers — competes head-to-head with Veggies for the same cross-border shipper relationships.
• Pacific International Marketing: Nogales-based grower-shipper-distributor of fresh Mexican produce serving US and Canadian retail and foodservice — directly comparable product mix, sourcing geography, and customer segments to Veggies.
• SunFed: Nogales-based fresh produce distributor specializing in vegetables and melons from Mexico — directly overlapping product categories, geographic sourcing, and wholesale customer base with Veggies.
• Four Star Produce: Nogales-headquartered wholesale produce distributor with Mexican grower relationships supplying US retailers — operates with similar full-service distribution plus custom packing focus as Veggies.
• Al Harrison Company: Long-established Nogales distributor of Mexican fresh produce with similar cross-border logistics, retail customer focus, and full-line vegetable and melon offerings to Veggies.

Broad incumbents

• Giumarra Companies: Large, multi-generational US produce distributor with extensive Mexican sourcing operations and broader product portfolio — competes with Veggies in cross-border distribution but at significantly greater scale across multiple categories and geographies.
• FreshPoint (Sysco): Largest US specialty produce distributor and Sysco subsidiary, with nationwide distribution plus custom-cut and value-added services — overlapping with Veggies in retail produce distribution but operating at vastly larger scale with institutional backing.
• Tanimura & Antle: Major US fresh produce grower-shipper with vertically integrated growing, packing, and distribution — competes with Veggies for retail shelf space in leafy greens, vegetables, and melons but at much larger scale and with owned growing operations.
• Taylor Farms: Largest US producer of fresh-cut value-added produce with national distribution and strong private-label capabilities — overlaps with Veggies in private labeling and value-added packing but operates nationally with significantly more scale and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/veggiesinc
• Facebookfacebook.com/VeggiesIncorporated
• LinkedInlinkedin.com/company/veggiesinc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veggies