What First Priority Financial Inc. does

First Priority Financial Inc. is a private financial services firm operating as a service agency under the Shadstone Limited group of companies, with the company's website copyright and history pointing to a 2019 establishment (the firmographics field listing 1977 is not corroborated by any other source). The firm runs two distinct business lines. Its flagship US Banking for Non-Americans service helps non-US citizens apply for and receive US bank accounts remotely — without traveling to the United States — via a network of US-based agents who collect applications, review options, and align applicants with US bank requirements. A money-back guarantee backs the service within 30 days if the account is not delivered. Its second line is Mortgage Lending Services, spanning Conventional, FHA, VA, Jumbo, USDA, and Reverse Mortgage products together with pre-qualification, pre-approval, refinance, and the CalHFA MyHome down payment assistance program for California first-time buyers. A Learning Center with educational articles, calculators, FAQs, downloadable guides, and a mortgage glossary supports the funnel.

The business model is professional services fee-based across both lines. Non-US banking assistance generates per-application fees with a stated 30-day money-back guarantee. Mortgage origination generates revenue through origination fees, points, and loan processing fees; pricing tiers are not publicly disclosed. The go-to-motion is direct-to-consumer through the company website (firstpriorityfinancial.com and secure.firstpriorityfinancial.com), supplemented by US-based agents for banking and by phone/fax/mail intake for mortgage applications. Content marketing via blog, learning center, and pre-qualification wizards drives top-of-funnel discovery; no paid advertising or social channel mix is described. Operating geographies claim worldwide reach, with named customer activity in the USA, Mexico, and Hong Kong.

The technology stack is unsophisticated by enterprise standards: a WordPress-based website, a secure application portal, SSL encryption, and use of third-party automated underwriting engines (DU or LP) for mortgage pre-approval. There is no proprietary technology platform, no API, no mobile app, no described AI/ML capability, and no patent or trademark assets disclosed. The parent (Shadstone Limited) is a diversified conglomerate, and cross-promotional homepage relationships exist with Global from Anywhere, Shadstone (brand-level), and Cross Border Summit.

Name

First Priority Financial Inc.

Legal name

First Priority Financial

Website

https://firstpriorityfinancial.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

First Priority Financial Inc. is a private, Shadstone Limited-affiliated service agency that helps non-US citizens open US bank accounts remotely and originates US residential mortgages (Conventional, FHA, VA, Jumbo, USDA, Reverse), serving international applicants and US homebuyers via a direct-to-consumer website channel.

Ownership category

akta.pro rank

Product category

Mortgage & Banking Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Other Nondepository Credit Intermediation (52229)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

akta.pro secondary industries

Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA), First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)

Keywords

• Mortgage lending services
• Banking assistance services
• Non-resident US banking
• Residential mortgage loans
• International banking facilitation

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Banking Application Assistance: The company charges fees for assisting non-US citizens with US bank account applications. A money-back guarantee is offered if the account or result is not delivered, with claims permitted within 30 days. This is a service-fee model where the company acts as an intermediary between the applicant and US banks.
2. Mortgage Lending Services: First Priority Financial facilitates mortgage loans including conventional loans, FHA loans, VA loans, USDA loans, jumbo loans, and reverse mortgages. Revenue is generated through origination fees, points, and loan processing fees passed through the mortgage application process. The company also offers pre-qualification, pre-approval, and refinance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

First Priority Financial assists non-US citizens in remotely opening US bank accounts through a network of US-based agents, with a money-back guarantee if the result is not delivered. The company also offers residential mortgage lending including conventional, FHA, VA, USDA, jumbo, and reverse mortgage loans, supported by pre-qualification, pre-approval, refinance, and down payment assistance services.

Product overview

First Priority Financial Inc. is a dual-service financial services company offering two primary product lines: (1) US Banking Services for Non-Americans, their flagship offering that helps non-US citizens remotely open US bank accounts without traveling, and (2) Mortgage Lending Services encompassing loan products (Conventional, FHA, VA, Jumbo, USDA, and Reverse Mortgages), down payment assistance programs (MyHome), pre-qualification/pre-approval services, and a Learning Center with calculators and educational content. The company operates as a service agency under the Shadstone Limited group of companies.

Differentiator

Problem solved

Functional benefit

Products and services

• US Banking for Non-Americans Flagship service helping non-US citizens apply for and receive US bank accounts without needing to travel to America. The company guarantees the service or offers money back.
• Conventional Loans Mortgages that conform to guidelines set by Fannie Mae and Freddie Mac, not insured or guaranteed by the federal government.
• FHA Loans Mortgages insured by the Federal Housing Administration with less strict credit score and down payment requirements than conventional loans.
• VA Loans Federally guaranteed loans available to eligible active, non-active, Reserve, National Guard and retired members of the armed services and qualifying widowed spouses of veterans.
• Jumbo Loans Loans that exceed the limits set by Fannie Mae and Freddie Mac and therefore cannot be purchased by either enterprise.
• USDA Loans Rural housing loans guaranteed by the United States Department of Agriculture, available to buy or build properties in designated rural areas with no down payment requirement.
• Reverse Mortgage Loans available only to homeowners age 62 and older where existing home equity is paid out in line of credit, lump sum, or multiple payments with no repayment until the home is sold or borrowers die or leave.
• MyHome Down Payment Assistance Down payment assistance program through CalHFA offering up to 5% in down payment and/or closing cost assistance with low interest rates and deferred payments.
• Pre-Approval Service Formal mortgage pre-approval process involving credit check and full review of income and asset documentation using automated underwriting tools (DU or LP), providing a conditional commitment in writing.
• Prequalification Service Initial mortgage qualification assessment providing general idea of what the borrower could qualify for based on discussed income, debts and assets.

Quantifiable outcome

• US bank account ready in about a week once requirements are submitted and fee is paid

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Shadstone LimitedcoreOthersFirst Priority Financial is explicitly stated to be a service agency under the Shadstone Limited group of companies. Shadstone Limited is the parent company that owns or controls First Priority Financial as part of its portfolio of financial services brands.
• Global from AnywhereminorGTM or Marketing PartnerAppears as a partner brand in the logo section of the homepage alongside First Priority Financial. Global from Anywhere appears to be a related entity or marketing partner focused on global financial services. The partnership appears to be cross-promotional in nature, with shared branding on the company's homepage.
• ShadstoneminorGTM or Marketing PartnerShadstone (the parent company brand) appears as a partner logo on the homepage alongside Global from Anywhere and Cross Border Summit. The partnership appears to be brand-level cross-promotion within the Shadstone group of companies.
• Cross Border SummitminorGTM or Marketing PartnerCross Border Summit appears as a partner logo on the First Priority Financial homepage. Cross Border Summit appears to be an event or media brand related to cross-border business and financial services, sharing an audience with First Priority Financial's non-US citizen banking services.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rocket Mortgage: Rocket Mortgage is the largest US retail mortgage originator and a direct competitor in conventional, FHA, VA, and jumbo loan origination. First Priority Financial operates a similar product set at much smaller scale, making Rocket the broad incumbent benchmark.
• UWM (United Wholesale Mortgage): UWM is the largest US wholesale mortgage lender, focused on the broker channel. While First Priority Financial operates a retail/correspondent-style model, UWM is the dominant scaled competitor in US mortgage origination economics.

Direct peers

• loanDepot: loanDepot is a national retail and wholesale mortgage lender offering conventional, FHA, VA, USDA, and HELOC products through direct-to-consumer channels. Closely comparable in product breadth and DTC motion to First Priority Financial's mortgage line.
• Caliber Home Loans: Caliber (now Newrez-affiliated) is a national mortgage originator with a strong FHA/VA/government-insured product mix, comparable to First Priority Financial's government loan focus. Both serve retail and correspondent channels.
• NewRez (Newcastle Investment Trust): NewRez is a top-10 US mortgage originator and servicer with broad conventional and government loan offerings plus a wholesale platform. Directly comparable in product scope and target customer to First Priority Financial.
• Fairway Independent Mortgage: Fairway is a large retail mortgage banker with a multi-product menu including conventional, FHA, VA, USDA, and reverse mortgages. Direct comparable to First Priority Financial's retail mortgage product set.
• Guild Mortgage: Guild Mortgage is a national retail lender with strong first-time homebuyer programs and government loan offerings, including specialized down payment assistance products similar to First Priority's MyHome program.
• Planet Home Lending: Planet Home Lending is a national mortgage originator and servicer with conventional, government, and reverse mortgage products. Comparable to First Priority Financial in product breadth and retail/wholesale blend.

Others

• Global from Anywhere: Global from Anywhere is a sister brand under the Shadstone Limited group focused on global financial services for expats and digital nomads. It shares the cross-border, non-US-citizen customer segment with First Priority Financial's banking service.

Emerging players

• Mercury: Mercury is a digital-first US business banking platform that has rapidly expanded remote account opening capabilities for startups and non-US founders. It is an emerging alternative channel that competes with First Priority Financial's non-US citizen banking assistance service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-priority-financial-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Priority Financial Inc.