Healthy Height
Healthy Height, a brand of Nutritional Growth Solutions, Inc., develops and sells pediatrician-formulated whey-protein shake mixes (Grow Daily Kids 3+, Grow Daily Junior 10+, Kidz Protein) and prebiotic supplements clinically validated for children's growth, sold primarily direct-to-consumer via Shopify with subscription and at Walmart retail, targeting parents of growth-concerned and picky-eating children.
- Company typePrivate
- Founded2010
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Healthy Height does
Healthy Height, a brand of Nutritional Growth Solutions, Inc. (a Delaware C corporation headquartered in Carlsbad, California), develops and sells pediatrician-formulated whey-protein nutritional shake mixes and related supplements designed to support growth in children. The core portfolio spans age-segmented SKUs: Grow Daily Kids 3+ (12g protein with L-arginine, vitamins A/C/D, and minerals calcium/iron/zinc) for children ages 3-9, Grow Daily Junior 10+ (18g protein) for boys ages 10+, Kidz Protein (10g protein plus 17 vitamins/minerals and omega-3 DHA) for ages 2+, the Happy Tummies prebiotic/probiotic fiber supplement, and a branded Blender Bottle accessory. Formulation technology was co-developed with Pediatric Endocrinologists and Nutritionists at Schneider Children's Medical Center in Israel, with clinical efficacy validated in randomized, double-blind, placebo-controlled trials published in the Journal of Pediatrics demonstrating 0.5-0.9 cm additional height gain over six months and a 3-percentile height increase with consistent use.
The company operates a primarily direct-to-consumer go-to-market through a Shopify-powered e-commerce site (healthyheights.com) with a Subscribe & Save subscription model (10% recurring discount) and a loyalty program, supplemented by mainstream retail distribution through Walmart physical stores and Walmart.com. Flagship Grow Daily 3+ is priced at $41.95 one-time or $37.76 on subscription, with free US shipping on orders above $89. The flagship product holds HCPT code B4160 for insurance reimbursement, opening an alternative healthcare/payor channel. Marketing is content-led via the company's blog 'The Scoop', email newsletter, and Instagram (@healthyheight), with pediatrician recommendations and family testimonials as the dominant trust signals.
The customer base consists of individual consumer households (parents) rather than enterprise accounts, with primary segments being parents of children with growth-concern percentiles, parents of adolescent boys (10+), health-conscious parents seeking clean-label supplements, and parents of children with specialized medical conditions affecting growth or appetite (e.g., cystic fibrosis, ADHD, autism, feeding issues). The founders are Michal Gavan, Raanan Shamir, and Moshe Phillip, and the company is privately held with 11-50 employees, no disclosed institutional funding rounds, no management team disclosed beyond founders, and no public ticker.
Healthy Height firmographics
Firmographics- Name
- Healthy Height
- Legal name
- Nutritional Growth Solutions, Inc.
- Website
- https://healthyheights.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Healthy Height, a brand of Nutritional Growth Solutions, Inc., develops and sells pediatrician-formulated whey-protein shake mixes (Grow Daily Kids 3+, Grow Daily Junior 10+, Kidz Protein) and prebiotic supplements clinically validated for children's growth, sold primarily direct-to-consumer via Shopify with subscription and at Walmart retail, targeting parents of growth-concerned and picky-eating children.
- Ownership category
- akta.pro rank
Healthy Height industry classification
Industry- Product category
- Children's nutritional supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Children’s Vitamins & Supplements (CRADAGAJ), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ), Dairy-Based Protein & Meal Replacement Shakes (RTD Dairy Shakes) (AFAFAEAD)
Keywords
Where Healthy Height is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Healthy Height business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Healthy Height generates revenue primarily through direct-to-consumer sales of their nutritional supplement products via their e-commerce website. The company offers both one-time purchases and subscription models (Subscribe & Save with 10% discount). Products are also sold through Walmart retail and Walmart.com, representing a secondary distribution channel.
- Retail Distribution: Products are available through Walmart physical stores and Walmart.com, providing retail revenue stream alongside direct e-commerce sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Grow Daily Kids 3+ - pediatrician-developed growth shake for ages 3+ |
| Subscription | Monthly | Grow Daily Junior 10+ - protein shake for boys ages 10+ |
| Subscription | Monthly | Kidz Protein - multivitamin with protein for ages 2+ |
| Subscription | Monthly | Happy Tummies - prebiotic fiber and probiotic supplement |
| Subscription | Monthly | Blender Bottle - shaker bottle for mixing shakes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Healthy Height product offering
Product offeringCore offering
Healthy Height sells pediatrician-developed, clinically tested whey-protein nutritional shake mixes and supplements designed to support healthy growth in children. The portfolio includes age-specific Grow Daily protein shakes (Kids 3+ and Junior 10+), Kidz Protein multivitamin shake, Happy Tummies prebiotic/probiotic packets, and a branded Blender Bottle accessory.
Product overview
Healthy Height is a pediatric nutrition company offering a family of dietitian- and pediatrician-developed nutritional supplement products. The core portfolio consists of three Grow Daily protein shakes targeting different age groups: Grow Daily Kids 3+ for children ages 3-9, Grow Daily Junior 10+ for boys ages 10 and older, and Kidz Protein for children ages 2 and up. These protein-based nutritional supplements are designed to support healthy growth, muscle development, and fill nutritional gaps in children's diets. The company also offers Happy Tummies, a prebiotic and probiotic fiber supplement for digestive and immune health, and a branded Blender Bottle shaker accessory. The Grow Daily products are backed by clinical research published in the Journal of Pediatrics, and Grow Daily 3+ holds an insurance billing code (HCPT code B4160) for potential reimbursement.
Differentiator
Problem solved
Functional benefit
Brands
- Grow Daily: Pediatrician-developed protein shake mix product line for children 3+ and 10+ to support healthy growth. Includes Grow Daily Kids 3+ and Grow Daily Junior 10+.
- Kidz Protein
- Happy Tummies
- Blender Bottle
Products and services
- Grow Daily Kids 3+
- Grow Daily Junior 10+ Pediatrician-formulated protein powder shake for boys ages 10 and older, providing 18g of whey protein per serving with macronutrients and micronutrients designed to support weight maintenance and muscle development during pre-teen and teenage growth. Available in Chocolate, Vanilla, and Plain flavors in a 670g size.
- Kidz Protein Multivitamin protein shake mix for children ages 2 and up, delivering 10g of whey protein per serving along with 17 vitamins and minerals, omega-3 DHA, and fruit and vegetable powder to fill nutritional gaps in a child's diet. Available in Chocolate, Vanilla, and Strawberry flavors.
- Happy Tummies Fruit punch-flavored dissolvable prebiotic and probiotic supplement packets for children aged 1 and up, containing 4g of soluble Sunfiber and 5 billion CFU probiotics per serving to support digestive health, regularity, and immune function.
Quantifiable outcome
- Children consuming at least 1 serving daily gained an additional 0.5-0.9 cm per 6 months compared to placebo group
- +2 more outcomes
Companies that use Healthy Height
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Healthy Height technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Healthy Height partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, support and secondary.
- Schneider Children's Medical CentercoreProducts were created by Pediatric Endocrinologists and Nutritionists at Schneider Children's Medical Center in Israel. The center is a world-renowned institution focused on child nutritional growth retardation research. This partnership provides the clinical credibility and formulation expertise that underpins Healthy Height's value proposition.
- Recharge PaymentssupportSubscription management platform powering Healthy Height's Subscribe & Save program, enabling automatic recurring deliveries with customer-controlled subscription modification and cancellation.
- ShopifysupportE-commerce platform hosting the healthyheights.com online store, providing the technical infrastructure for product sales, payment processing, and order management.
- WalmartsecondaryMajor US retail partner for Healthy Height products, available at Walmart stores and Walmart.com. Provides mainstream retail distribution channel alongside direct e-commerce sales.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Healthy Height competitors and assessment
Company assessmentDirect peers
- PediaSure (Abbott): Abbott's PediaSure is the dominant pediatric nutritional shake brand, targeting the same growth-and-nutrition concern in children via retail and clinical channels. Direct competitor with established pediatrician recommendation base and broader age segmentation.
- Orgain Kids: Orgain offers a kids nutritional protein shake positioned around clean ingredients and organic credentials. Direct competitor in the parent-purchased kids nutritional shake category with overlapping retail and DTC channels.
Emerging players
- Else Nutrition: Else Nutrition makes plant-based, clean-label kids nutrition products including shakes and formulas. Closely comparable on the clean-label pediatric positioning and DTC/mass-retail distribution model.
- Hiya: Hiya is a kids vitamin and nutrition supplement brand with a DTC-first subscription model and pediatrician/staff credibility messaging. Comparable subscriber economics and target parent demographic, with overlapping growth-concern messaging.
- SmartyPants Vitamins: SmartyPants is a kids multivitamin and supplement brand sold through DTC and mass retail (Target, Amazon). Overlap on clean-label pediatric supplements with subscription/one-time purchase channels.
- Yumi Nutrition: Yumi is an early-stage pediatric nutrition brand with DTC subscriptions targeting parents of young children. Comparable on parent-facing pediatric positioning, subscription model, and clinical/clean-label messaging.
- Nouri: Nouri produces kids nutritional shakes and supplements targeted at picky eaters and growth concerns. Closely comparable target customer (parents of growth/picky eating kids), with similar supplement format.
- Ritual (Essential for Kids): Ritual's Essential for Kids multivitamin targets the same health-conscious parent demographic via DTC subscription. Comparable in clean-label, traceable-ingredient positioning and parental trust branding.
Broad incumbents
- Mead Johnson (Reckitt): Mead Johnson, owned by Reckitt, is a global pediatric nutrition incumbent (Enfagrow, Nutramigen). Comparable in pediatric nutritional formulations and clinical evidence leadership; competes indirectly via brand trust and broader age coverage.
- Nestlé Health Science: Nestlé Health Science operates pediatric nutrition brands including Peptamen and resource formulas for children. Broad incumbent across medical and retail pediatric nutrition with extensive clinical research capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Healthy Height social profiles
Digital presenceHealthy Height financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthy Height leadership team
Management profileNumber of profiles
Profiles3 records
Healthy Height funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthy Height M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthy Height
What does Healthy Height do?
Healthy Height sells pediatrician-developed, clinically tested whey-protein nutritional shake mixes and supplements designed to support healthy growth in children. The portfolio includes age-specific Grow Daily protein shakes (Kids 3+ and Junior 10+), Kidz Protein multivitamin shake, Happy Tummies prebiotic/probiotic packets, and a branded Blender Bottle accessory.
Is Healthy Height a public or private company?
Healthy Height is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Healthy Height founded?
Healthy Height was founded in 2010. It employs 11 to 50 people.
Where is Healthy Height based?
Healthy Height is headquartered in San Diego, United States, in the North America region.
How does Healthy Height make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution.
Who are Healthy Height's main competitors?
Direct peers on record are PediaSure (Abbott) and Orgain Kids. Emerging players are Else Nutrition, Hiya, SmartyPants Vitamins, Yumi Nutrition, Nouri and Ritual (Essential for Kids). Broad incumbents are Mead Johnson (Reckitt) and Nestlé Health Science.
Does Healthy Height have an API?
No public API is recorded for Healthy Height.
What industry is Healthy Height in?
Healthy Height's product category is Children's nutritional supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAJ, Children’s Vitamins & Supplements. Its NAICS code is 456191 and its SIC code is 2090.