Masterpiece Smiles

What Masterpiece Smiles does

Masterpiece Smiles is a privately held comprehensive dental practice headquartered at 6532 North May in northwest Oklahoma City (Mayfair district), founded in 1978 by Dr. Robert Baumann. The practice serves individual consumers and families across the OKC metro including Nichols Hills, The Village, and Bethany, with a 5-dentist clinical team supported by dental hygienists, dental assistants, and administrative staff. It operates a single physical location with Saturday hours, and accepts most major dental insurance plans alongside an in-house ProDent membership plan for uninsured patients.

The practice delivers a full continuum of general, cosmetic, pediatric, special needs, and sedation dentistry, underpinned by differentiated clinical technology. Core capabilities include the FDA-cleared Solea CO2 laser for drill-free and anesthesia-free cavity treatment, Zoom! LED-accelerated teeth whitening, SureSmile clear aligners with digital scanning, dental implants and implant-supported dentures, porcelain veneers and crowns, and three tiers of sedation (nitrous oxide, oral, and IV conscious sedation). Specialty offerings include special needs dental care for children and adults across physical, developmental, cognitive, sensory, and behavioral conditions, as well as dental aesthetics (Juvederm dermal fillers and neuromodulator injections performed by a Dentox-certified provider). Patient financing is provided through CareCredit and Cherry (including 0% APR options).

The business model combines fee-for-service dentistry with insurance reimbursement and a recurring ProDent subscription ($517-$757/year). Marketing is local: practice website, Google Maps local SEO, patient testimonials, and word-of-mouth referrals, with no external venture capital, private equity, or parent company involvement. Distribution is single-site physical visits plus a Pay My Dentist online payment portal.

Name

Masterpiece Smiles

Legal name

Masterpiece Smiles

Website

https://masterpiecesmilesokc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Masterpiece Smiles is a privately held, single-location comprehensive dental practice in northwest Oklahoma City, founded in 1978. It serves families and individuals across the OKC metro with general, cosmetic, pediatric, special needs, and sedation dentistry, anchored by Solea laser, SureSmile aligners, IV sedation, and facial aesthetics services.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• Cosmetic dentistry services
• Family dental practice
• Sedation dentistry services
• Pediatric dental care
• Dental implants and veneers

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fee-for-Service Dental Care: Traditional fee-for-service dental procedures including cleanings, fillings, crowns, implants, veneers, extractions, and specialized treatments. Revenue generated per procedure based on complexity and materials used.
2. Dental Insurance: Accepts most major dental insurance plans. Insurance covers routine preventive care and partially covers procedures based on plan terms. Practice verifies coverage before treatment.
3. ProDent In-Office Benefits Plan: Annual membership plan offering free exams, x-rays, cleanings every 6 months with no exclusions or waiting periods. Individual $517/year, Patient and Spouse $652/year, Family $757/year plus $17 copay per visit.
4. Financing Programs: Third-party financing through CareCredit and Cherry for procedures not covered by insurance. Cherry offers 0% APR options and pay-over-time plans. No hard credit checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Masterpiece Smiles is a full-service dental practice delivering preventive, restorative, cosmetic, pediatric, and special needs dental care from a single Oklahoma City office. Core offerings include Solea laser cavity treatment, Zoom! whitening, porcelain veneers, dental implants, SureSmile clear aligners, crowns, sedation/IV sleep dentistry, TMJ treatment, gum disease therapy, and facial aesthetic services (neuromodulators and Juvederm fillers). Patients pay per procedure or via insurance, with financing through CareCredit and Cherry and a ProDent annual membership for uninsured patients.

Product overview

Masterpiece Smiles is a comprehensive dental practice offering a unified portfolio of dental services rather than a modular software platform. The core offering centers on general and cosmetic dentistry with advanced technology including the Solea laser system for drill-free cavity treatment, Zoom! teeth whitening, and sedation dentistry. The practice provides dental implants, porcelain veneers, lifelike crowns, SureSmile clear aligners, implant-supported dentures, dental bonding, TMJ treatment, and gum disease treatment. Pediatric and special needs dental care are offered across all ages with full sedation options. Aesthetic services include neuromodulator injections and Juvederm dermal fillers provided by Dr. Ashley Lanman. Financing is available through Cherry and CareCredit payment platforms, with an in-house ProDent benefits package for uninsured patients. The practice accepts most major insurance plans but does not accept Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• Solea Laser Cavity Treatment FDA-cleared CO2 dental laser for drill-free, needle-free cavity treatment on hard tissue (enamel, dentin) and soft tissue (gums) without anesthesia. Most single cavities treated in 10-15 minutes with no numbness afterward, offered at no upcharge versus traditional composite fillings.
• Dental Implants Titanium or titanium alloy implant posts surgically placed into the jawbone that fuse with bone to create permanent tooth replacement roots, topped with prosthetic teeth for single, multiple, or full-arch tooth replacement.
• Zoom! Teeth Whitening In-office LED-accelerated teeth whitening using Philips Zoom! WhiteSpeed technology to whiten teeth up to eight shades in approximately 45 minutes, with variable settings for patient comfort.
• Porcelain Veneers Custom-made wafer-thin porcelain shells bonded to the front of teeth to correct chips, cracks, gaps, discoloration, and minor misalignment, lasting 10-20 years with proper care. Per-tooth pricing typically ranges from $900 to $2,500.
• Lifelike Porcelain Crowns Custom tooth-colored porcelain crowns that restore damaged, discolored, or worn teeth in two visits, lasting 10-15 years with proper care.
• SureSmile Clear Aligners Orthodontic treatment using a series of clear, custom-fit, removable aligners that gradually straighten teeth without brackets or wires, planned via digital intraoral scanning with SureSmile Digital Lab specialists.
• Special Needs Dental Care Comprehensive dental care for children and adults with physical, developmental, cognitive, sensory, behavioral, and emotional special needs, including autism, Down syndrome, cerebral palsy, dementia, and mobility limitations, with full sedation options and wheelchair access.
• Children's Dentistry Pediatric dental services including sealants, fluoride treatments, gentle cleanings, exams, emergency care, and anxiety-free treatment using the Solea laser and sedation options for children of all ages.
• Smile Makeover Comprehensive cosmetic treatment package combining multiple procedures (veneers, crowns, whitening, aligners) to transform overall smile appearance and function.
• Sleep Dentistry / IV Sedation Three-tier sedation offering (nitrous oxide, oral sedation, and IV conscious sedation) administered by hospital-residency trained, IV sedation-certified dentists for anxious patients, special needs patients, and complex multi-procedure visits. Onset 15-30 minutes, recovery 1-2 hours, full clarity 4-6 hours.
• Implant Supported Dentures Custom-fit dentures anchored by four dental implants placed under the gum line, providing a secure fit without adhesives or slipping for full-arch tooth replacement.
• Dental Bonding Tooth-colored composite resin applied to repair chips, close gaps, reshape teeth, and cover stains in a single comfortable visit, lasting several years.
• TMJ Treatment Diagnosis and treatment for temporomandibular joint disorder including custom night guards, exercises, medication, and neuromodulator injections for jaw muscle relaxation.
• Gum Disease Treatment Scaling and root planing (deep cleaning), antimicrobial treatments, and maintenance therapy for gingivitis and periodontitis, available with sedation options.
• Neuromodulator Injections FDA-approved botulinum toxin injections for TMJ relief, jaw clenching, grinding, and cosmetic wrinkle reduction. Provided by Dentox-certified Dr. Ashley Lanman with 500+ facial aesthetics cases.
• Juvederm Dermal Fillers FDA-approved hyaluronic acid dermal fillers (Juvederm XC, Voluma XC, Ultra XC, Ultra Plus XC) for smoothing wrinkles, restoring lip volume, and enhancing smile aesthetics, provided by Allergan-trained Dr. Ashley Lanman.
• ProDent In-Office Benefits Plan In-office annual dental benefits package for uninsured patients offering free exams, free x-rays, and free cleanings every 6 months with no pre-existing exclusions, no waiting periods, and no annual maximums. Individual $517/year, Patient and Spouse $652/year, Family $757/year, plus $17 copay per visit.

Quantifiable outcome

• Most single cavities treated in 10-15 minutes with Solea laser
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Solea (Convergent Dental)coreTechnology or IntegrationFDA-cleared CO2 dental laser technology provider. Masterpiece Smiles is one of the longer-standing Solea practices in Oklahoma City, using the laser for cavity treatment and soft tissue procedures without drill, shot, or numbness.
• Zoom! (Philips)coreTechnology or IntegrationProvider of in-office teeth whitening system with LED WhiteSpeed technology. Zoom! whitening achieves up to 8 shades whiter in 45 minutes at Masterpiece Smiles.
• SureSmilecoreTechnology or IntegrationClear aligner orthodontic system with digital planning. SureSmile Digital Lab specialists work with practice doctors on treatment planning for teeth straightening.
• Juvederm (Allergan)coreTechnology or IntegrationFDA-approved hyaluronic acid dermal fillers for lip augmentation and wrinkle treatment. Dr. Ashley Lanman trained through Allergan for Juvederm treatments.
• DentoxcoreTechnology or IntegrationFacial aesthetics training provider for neuromodulator (botulinum) injections. Dr. Ashley Lanman is Dentox certified for TMJ treatment, jaw clenching, and wrinkle reduction.
• ProDentcoreChannel Partner/ Reseller/ DistributorIn-office dental benefits package created by Masterpiece Smiles for patients without insurance. Annual plans range from $517-$757 with free exams, x-rays, and cleanings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: Large U.S. DSO supporting hundreds of offices including general dentistry, specialty, and cosmetic services. Comparable as a scaled multi-office dental services platform that competes for the same consumer dental demand Masterpiece Smiles addresses in OKC.
• Dental Care Alliance: Multi-specialty dental support organization supporting several hundred affiliated practices across the U.S. Comparable as a scaled dental group practice operating in the same general, cosmetic, and specialty dentistry categories.
• Smile Brands: Multi-brand DSO (Smile Brands, Bright Now! Dental, Castle Dental, others) operating hundreds of locations. Comparable in service breadth (general, cosmetic, specialty) and in competing for the same consumer dental demand.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting thousands of dentist offices nationwide. Comparable as the dominant scaled operator in the same general/cosmetic dentistry space where Masterpiece Smiles competes, though Heartland operates a multi-location DSO model rather than an independent group practice.
• Mortenson Dental Partners: Large DSO supporting family and specialty dental practices. Comparable as a scaled multi-office dental services group offering general, cosmetic, and specialty care similar to Masterpiece Smiles' mix.
• MB2 Dental Solutions: Dental partnership group supporting hundreds of affiliated practices across multiple U.S. states, focused on preserving doctor autonomy while adding back-office scale. Comparable as a group-practice consolidator in the same general/cosmetic dentistry space.
• Great Expressions Dental Centers: Multi-location dental group providing general, specialty, and cosmetic dentistry across multiple states. Comparable to Masterpiece Smiles in offering comprehensive services under a single brand across multiple offices.
• Aspen Dental: National branded DSO with hundreds of locations offering general, cosmetic, implants, and sedation dentistry. Comparable to Masterpiece Smiles in service breadth (including sedation and implants), but operates a much broader multi-state footprint.
• ClearChoice Dental Implant Centers: National network of dental implant centers offering implants, full-arch restorations, and related cosmetic work. Comparable in the high-ticket implants/cosmetic segment where Masterpiece Smiles is also active.
• Affordable Dentures & Implants: National dental service chain focused on dentures and implants with hundreds of affiliated offices. Comparable to Masterpiece Smiles' implant-supported denture and implant offerings, though more specialized and lower-priced.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/masterpiecesmilesokc
• LinkedInlinkedin.com/company/masterpiece-smiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterpiece Smiles