GSR

What GSR does

GSR S.p.A. a socio unico is an Italian industrial manufacturer headquartered in Rimini that designs and builds aerial work platforms (piattaforme aeree) with working heights from 14 to 36 meters. The company traces its origins to the 1890 "Scalificio Riminese," took its current form in 1976 when Vincenzo Gentili merged Gentili Oleodinamica into the entity, and began dedicated aerial platform production in 1980. Operating across three production plants with 51-100 employees, GSR organizes its product line into two families — Autotelai (chassis-mounted platforms including the Serie P pantograph, Serie PX and PXJ double-articulated with optional JIB, and Serie T and TJ telescopic with optional JIB) and Furgoni (van-mounted platforms including the Serie TJV telescopic with articulated boom, Serie TV, and Serie RA reverse-articulated). All platforms are CE-marked and built to EN280 standards, and the company's processes are certified to ISO 9001:2015 and ISO 45001:2018.

The business serves equipment rental companies, utility companies (public lighting and electrical lines), railway operators, telecommunication companies, construction and maintenance contractors, government and defense entities, and events/entertainment customers requiring temporary elevated access. Sales are executed through a direct sales organization in Italy and a multi-tier distribution and authorized workshop network covering Europe (27 countries listed, including Germany, France, UK, Spain, the Nordics, and Central/Eastern Europe) and worldwide markets (Australia, Bahrain, Malaysia, New Zealand, Saudi Arabia, Singapore). Revenue is generated primarily from hardware sales of aerial platforms, with complementary recurring streams from after-sales service, original spare parts, programmed maintenance, overhauls, and authorized workshop repairs. Customer concentration includes historic Italian institutional buyers Enel and Ferrovie dello Stato, the Italian Ministry of Defense, and major European equipment rental companies.

Pricing is not publicly disclosed and is handled via direct quotation. The go-to-market combines enterprise field sales with a channel-partner model, supported by an active trade-show program (GIS Expo, Vertikal Days, Bauma, IPAF Elevation), a multilingual website (Italian, English, German, French, Spanish), and PR-driven brand activity (CRIBIS Prime Company recognition in 2025). The legal entity is a privately held Italian S.p.A. a socio unico with paid-in share capital of €500,000, with Vincenzo Gentili as President; no parent company, external investors, recent funding rounds, M&A, or restructuring events are disclosed in the input data.

Name

GSR

Legal name

GSR S.p.A. a socio unico

Website

https://gsrspa.it

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

51–100 employees

Short description

GSR S.p.A. a socio unico is an Italian manufacturer of aerial work platforms (14-36 meter working heights) based in Rimini, serving equipment rental companies, utilities, railways, telecom, government and construction customers through direct sales and a distribution network spanning five continents.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Material Handling Equipment Manufacturing (33392), Other General Purpose Machinery Manufacturing (3339)

SIC

Construction Machinery & Equip (3531), Truck & Bus Bodies (3713), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)

akta.pro secondary industries

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI), Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)

Keywords

• Aerial work platforms
• Truck-mounted platforms
• Boom lift manufacturing
• Elevated work access
• Van-mounted platforms

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Aerial Work Platform Sales: Manufacturing and selling aerial work platforms (piattaforme aeree) with working heights from 14 to 36 meters, including chassis-mounted and van-mounted models across multiple series (P, PX, PXJ, T, TJ, TJV, TV, RA).
2. After-sales Service and Spare Parts: Real-time assistance service for all requests, supply of original spare parts from common to most complex, and maintenance services through a network of fixed and mobile assistance centers.
3. Authorized Workshop Services: Overhauls, reinstallations and repairs at workshops of headquarters or main partners, along with programmed maintenance services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

GSR designs, manufactures, and sells aerial work platforms (piattaforme aeree) with working heights from 14 to 36 meters, including pantograph (Serie P), double pantograph (Serie PX, PXJ), telescopic (Serie T, TJ), and articulated (Serie TJV, TV, RA) models mounted on chassis and vans. The company operates three production plants in Rimini, Italy, and distributes through a direct sales force in Italy, an international distribution network across Europe and worldwide (Australia, Bahrain, Malaysia, New Zealand, Saudi Arabia, Singapore), and authorized workshops for after-sales service, spare parts, and programmed maintenance.

Product overview

GSR is a manufacturer of aerial work platforms (piattaforme aeree) based in Rimini, Italy, with three production plants and distribution in over 50 countries across five continents. The product portfolio is organized into two main categories: Autotelai (chassis-mounted platforms) and Furgoni (van-mounted platforms). The chassis-mounted line includes the Serie P (pantograph, 14m), Serie PX (double articulated, 20–29m), Serie PXJ (double articulated with JIB, 25–36m), Serie T (telescopic), and Serie TJ (telescopic with JIB, 18–30m). The van-mounted line includes Serie TJV (telescopic-articulated, van), Serie TV (van-mounted), and Serie RA (reverse articulated, 11–14m). The full range spans working heights from 14 to 36 meters, serving sectors including public lighting, construction, industrial installations, window cleaning, tree care, and electrical line work. The company also provides after-sales services including maintenance, spare parts, authorized workshops, and technical support.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hinowa S.p.A. Italian specialist in tracked and spider aerial work platforms with growing truck-mounted offerings. Comparable Italian mid-sized manufacturer serving similar European rental and specialty contractor channels.
• Niftylift: UK-based specialist manufacturer of self-propelled and truck-mounted aerial work platforms with a focus on low-weight and hybrid/electric platforms. Direct competitor in the European aerial access market with overlapping customer base of rental companies.
• Haulotte Group: France-based specialist manufacturer of aerial work platforms (scissor, telescopic, articulated, truck-mounted). Closest direct competitor to GSR in the European access platform market with similar product positioning and rental-channel focus.
• Socage: Italian-headquartered manufacturer of truck-mounted and tracked aerial work platforms. Direct competitor with overlapping product lines (telescopic, articulated platforms on van and truck chassis) and shared presence in Italian and European fleet channels.
• Manitou Group: French global OEM of aerial work platforms (truck-mounted and rough terrain), telehandlers, and forklifts. Directly competes with GSR in the European truck-mounted platform segment and serves overlapping rental and utility customers.
• CTE (Bravi Platforms Group): Italian manufacturer of truck-mounted aerial platforms, spider lifts, and tracked access platforms. Direct peer competing head-to-head in the Italian home market and across Europe with similar product positioning to GSR's autotelai and furgoni lines.
• Multitel Pagliero: Italian manufacturer of truck-mounted aerial platforms up to 100m working height. Direct peer in the truck-mounted platform segment serving similar utility, telecom, and municipal customers across Europe.

Broad incumbents

• Palfinger AG: Austrian global leader in truck-mounted cranes and loader cranes with an expanding aerial work platform portfolio (PALFINGER Platforms, formerly Time Versalift). Comparable as a truck-mounted equipment manufacturer with European manufacturing footprint.
• Genie (Terex Corporation): Major global aerial work platform brand under Terex, producing telehandlers, scissor lifts, and boom lifts. Competes with GSR across multiple product categories as a broad incumbent with significant scale and global reach.
• JLG Industries (Oshkosh Corporation): Global market leader in aerial work platforms (boom lifts, scissor lifts, telehandlers) owned by Oshkosh. A broad incumbent with a much larger product portfolio and global dealer network that competes with GSR primarily in larger fleet tenders.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gsrspa
• Facebookfacebook.com/GSR-Romania-125120698178246
• LinkedInlinkedin.com/company/gsr-spa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSR