Entire Travel Group

What Entire Travel Group does

Entire Travel Group Pty Ltd is an Australian, family-owned travel wholesaler founded circa 1970 and headquartered in North Sydney, NSW, with a secondary market presence in New Zealand. The company designs, packages, and distributes pre-built independent holiday itineraries across Islands (Tahiti, Cook Islands, Fiji, Maldives, Palau, New Caledonia, Samoa), Asia (Philippines, Singapore, Sri Lanka, Thailand), Europe (Croatia, France, Greece, Italy, Monaco, Portugal, Spain, Switzerland), and North America (Canada, Alaska), with sub-brand lines for escorted group journeys, specialist rail (Rocky Mountaineer, Glacier Express, Bernina Express), barge cruising, and ocean/river cruise (including Star Clippers). Packages are explicitly positioned as independent travel (not group tours) with on-ground support from handpicked suppliers, and the company holds ATIA, CATO, and WTTC Covid Safe accreditations, and was named Most Outstanding Wholesaler at the 2023 National Travel Industry Awards.

Name

Entire Travel Group

Legal name

Entire Travel Group Pty Ltd

Website

https://entiretravel.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Entire Travel Group is an Australian, family-owned travel wholesaler (founded ~1970, North Sydney) that designs and distributes pre-built independent holiday packages across the Pacific, Asia, Europe, and North America, via a direct-to-consumer website and a B2B Agent Portal.

Ownership category

akta.pro rank

Product category

Travel Wholesale Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Rail Journey Package Tour Operators (THAKADAN), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), Luxury Multi-Day Tour Operators (THAKADAE), Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Travel wholesale
• Independent holiday packages
• Escorted group journeys
• Rail journey packages
• Cruise holiday packages

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Holiday Package Sales: Entire Travel Group operates as a wholesale travel operator, selling pre-designed independent holiday packages to consumers and travel agents. Revenue is generated through package pricing margins, with packages including accommodation, transfers, tours, and select inclusions from handpicked suppliers.
2. Supplier Commissions: As an accredited wholesaler, the company earns commissions from airline, hotel, cruise, rail, and tour operator partners. Some products are exclusively developed for Entire Travel Group, strengthening supplier relationships and commission structures.
3. Agent Booking Fees: Non-refundable deposit of $500 per booking charged when acting as agent for boutique suppliers with limited capacity. Service fees for booking modifications ($75 amendment fee).
4. Travel Insurance Facilitation: The company facilitates travel insurance sales, earning referral commissions from insurance providers during the booking process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Entire Travel Group is an Australian family-owned travel wholesaler that designs, packages, and sells independent holiday itineraries, escorted group journeys, specialist rail journeys, cruise and barge holidays, and bespoke custom itineraries to destinations across Islands (Tahiti, Cook Islands, Fiji, Maldives, Palau, New Caledonia, Samoa), Asia, Europe, and North America. Packages include accommodation, transfers, tours, and select inclusions sourced from handpicked suppliers, and are sold both direct-to-consumer via the company website and through a network of retail travel agents via a dedicated Agent Portal.

Product overview

Entire Travel Group is an Australian, family-owned, award-winning travel wholesaler operating a portfolio of independent and group travel products across Islands (Tahiti, Cook Islands, Fiji, Maldives, Palau, New Caledonia, Samoa), Asia (Philippines, Singapore, Sri Lanka, Thailand), Europe (Croatia, France, Greece, Italy, Monaco, Portugal, Spain, Switzerland), and North America (Canada, Alaska). The core product is Entire Holiday Packages — pre-designed, purpose-built independent itineraries with daily departures (not group tours), supported by the Peace of Mind Booking Plan and Freedom of Choice tailoring option. The portfolio is organized under sub-brands: Entire Group Journeys (escorted group travel), Entire Rail Journeys (specialist rail packages including Rocky Mountaineer and Glacier Express), Entire Barge Journeys (European barge cruising), and Entire Cruise Journeys (ocean, river, and Star Clippers sailing). A dedicated specialist division, Tahiti Travel, was relaunched in March 2026. Custom Itineraries are offered as a separate build-to-order service. The company also provides an Agent Portal for B2B partner bookings and publishes travel inspiration content via its blog and guides.

Differentiator

Problem solved

Functional benefit

Brands

• Tahiti Travel: A dedicated specialist division for Tahiti travel, relaunched in 2026 as a dedicated specialist division supported by a joint marketing initiative with Tahiti Tourisme and Air Tahiti Nui.

Products and services

• Entire Holiday Packages Pre-designed, purpose-built independent holiday itineraries covering Islands (Tahiti, Cook Islands, Fiji, Maldives, Palau, New Caledonia, Samoa), Asia (Philippines, Singapore, Sri Lanka, Thailand), Europe (Croatia, France, Greece, Italy, Monaco, Portugal, Spain, Switzerland), and North America (Canada, Alaska). Packages include accommodation, transfers, meals where specified, and select inclusions, with on-ground support from handpicked suppliers; sold as 'FROM' pricing with AUD $3,878–$26,250+ per person twin share range.
• Entire Group Journeys Escorted group travel packages with set departure dates and structured itineraries, catering to travellers who prefer a guided group experience rather than independent travel.
• Entire Rail Journeys Specialist rail travel packages featuring Rocky Mountaineer, Glacier Express, Bernina Express, Gotthard Panorama, and VIA Rail experiences across Canada, Switzerland, and other rail destinations.
• Entire Barge Journeys Barge cruising holiday packages providing slow-paced, intimate travel experiences through European waterways.
• Entire Cruise Journeys Ocean and river cruising packages including Star Clippers tall-ship sailing experiences, ocean cruising, river cruising, and self-drive cruising options.
• Entire Custom Itineraries Bespoke, tailor-made travel itineraries built to individual customer specifications with a 25% deposit within 7 days of invoice; Entire Travel Group acts as agent only for these bookings.
• Tahiti Travel Dedicated Tahiti specialist division of Entire Travel Group offering packages to Tahiti, Moorea, Bora Bora, and the Marquesas Islands, including Aranui 5 cruise experiences.
• Agent Portal B2B portal for travel agents providing informative updates, marketing collateral for campaigns, a reward and recognition programme, and the ability to make bookings on behalf of clients using agency credit cards.

Quantifiable outcome

• 89 Google Reviews with 4.9 star rating

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Air Tahiti NuicoreStrategic or Co-development Partner · 5 March 2026Entire Travel Group has relaunched its Tahiti Travel brand as a dedicated specialist division in partnership with Air Tahiti Nui and Tahiti Tourisme. The partnership coincides with Air Tahiti Nui's new direct nonstop route between Papeete and Sydney (December 14, 2026), with joint marketing initiatives to promote Tahiti as a premium destination.
• Tahiti TourismecoreStrategic or Co-development Partner · 5 March 2026Joint marketing initiative with Tahiti Tourisme supporting the relaunch of Tahiti Travel as a dedicated specialist division. The partnership is strategically timed to coincide with new direct Sydney-Papeete flights and leverages Tahiti's record 279,000 visitors in 2025.
• TravelPaycoreTechnology or IntegrationEntire Travel Group partners with TravelPay as its secure online payment gateway provider. TravelPay is PCI DSS Level 1 compliant, providing secure credit card processing. The company does not store credit card information on its systems.
• Handpicked Suppliers (Hotels, Tour Operators, Cruise Lines, Rail Operators)coreStrategic or Co-development PartnerEntire Travel Group maintains relationships with handpicked suppliers worldwide offering exclusive products and on-ground support. Suppliers include major hotel chains (InterContinental, Hilton, Shangri-La, Raffles), cruise lines (Star Clippers, Regent Seven Seas), and rail operators (Rocky Mountaineer). Some packages are exclusively built for Entire Travel Group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luxury Escapes: Australian-headquartered online travel platform selling premium holiday packages (often including flights and accommodation) to Australian/NZ consumers. Direct competitor in the AUD $5,000-$15,000 luxury independent holiday package segment with overlapping destination portfolios.
• Adventure World Travel: Australian travel wholesaler offering pre-designed independent and small-group packages across similar destination sets (Europe, Asia, Americas, Pacific). Closely comparable in product type, distribution model (DTC + travel agent), and target customer (Australian outbound leisure travelers).
• Tempo Holidays: Australian specialty tour operator focused on premium, independent, and small-group travel packages, particularly to Europe, Asia, and the Pacific. Comparable niche positioning, supplier-curation approach, and agent-distribution model.
• Scenic Luxury Cruises & Tours: Australian-headquartered luxury river cruise and escorted tour operator. Overlaps directly in cruise (especially river), escorted group journeys, and rail-adjacent luxury itineraries for the same Australian customer base.
• APT Touring: Australian-owned premium touring and cruise operator offering escorted, rail, and river cruise products. Direct competitor in luxury multi-day tour packages, rail journeys (Rocky Mountaineer), and cruise segments for Australian outbound travelers.

Broad incumbents

• helloworld Travel: Large Australian retail travel agency franchise network offering packaged holidays, tours, and cruises. Represents both a B2B distribution partner (overlapping with Entire Travel Group's Agent Portal users) and a competitor in retail packaged holidays to Australian consumers.
• Webjet: Major Australian online travel agency with a significant holiday package business. Competes indirectly in Australian outbound package holidays, particularly in the mid-market; represents a digital-distribution incumbent with substantially larger scale and marketing budget.
• Insight Vacations: Globally-established escorted premium tour operator with strong Australian distribution. Competes directly in the escorted group journey and luxury multi-day tour category but at much larger scale and broader geographic coverage.

Regional players

• Travel Associates: Australia/NZ luxury retail travel agency network selling curated high-end holidays to affluent consumers. Comparable customer segment and premium positioning, but acts as an agent on behalf of wholesalers (including entities like Entire Travel Group) rather than as a wholesaler itself.
• House of Travel (NZ): New Zealand's largest retail travel agency network selling premium and mainstream holiday packages to NZ consumers. Comparable product (independent and packaged holidays) and overlapping Trans-Tasman supplier base, but anchored in NZ rather than Australian wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/entiretravelgroup
• LinkedInlinkedin.com/company/entire-travel-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entire Travel Group