Air Tahiti Nui

What Air Tahiti Nui does

Air Tahiti Nui is the flag carrier airline of French Polynesia, operating a long-haul passenger network that connects Papeete (Tahiti) to Paris (CDG), Los Angeles (LAX), Auckland (AKL), Sydney (SYD, launching December 2026), and Tokyo (Narita) using a homogeneous fleet of four Boeing 787-9 Dreamliners branded as the "Tahitian Dreamliner." The airline serves predominantly leisure and experience-driven travelers seeking access to French Polynesian destinations, complemented by a B2B channel of IATA/CLIA-certified travel advisors onboarded through the three-tier Tiare Specialist Program (Moana, Mānava, Poerava) and partnerships with Paul Gauguin Cruises and Entire Travel Group. Revenue is generated through three cabin classes (Moana Economy, Mānava Premium, Poerava Business) sold direct-to-consumer via the airline's website, mobile app, and global call centers, supplemented by ancillary services (baggage, seat selection, upgrades), cargo/freight, partner services (TGV rail, hotels, cars, helicopters), and the Club Tiare frequent-flyer loyalty program.

Operationally, the airline carries passengers on ultra-long-haul routes averaging 8-17 hours, leveraging the 787-9's air purification, humidification, cabin pressurization, and turbulence-mitigation systems to reduce arrival fatigue. The codeshare agreement with Air Tahiti (effective June 3, 2026) extends single-ticket connectivity to outlying islands including Bora Bora and Rarotonga without expanding the metal fleet. Air Tahiti Nui is incorporated as a SAEML (Société d'économie mixte à responsabilité limitée) under French Polynesian territorial ownership; the territory acts as main shareholder and provided a balancing subsidy and an exceptional employment protection scheme in 2021 to rescue the airline during COVID-19. In 2024 the airline held 42.7% market share of international traffic to Tahiti and has transported over 10 million cumulative passengers since its 1998 inaugural flight to Los Angeles.

Name

Air Tahiti Nui

Legal name

Air Tahiti Nui Company SAEML

Website

https://airtahitinui.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Air Tahiti Nui is French Polynesia's flag carrier, operating a four-aircraft Boeing 787-9 long-haul network from Papeete to Paris, Los Angeles, Auckland, Sydney, and Tokyo, serving leisure travelers and certified travel advisors through direct sales, codeshares, and the Club Tiare loyalty program.

Ownership category

akta.pro rank

Product category

International Airline Services

NAICS

Nonscheduled Air Transportation (4812)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

Hybrid Passenger + Belly Cargo Regional Operators (THABACAO)

Keywords

• International airline services
• Passenger air transportation
• Airline loyalty program
• Air cargo services
• Travel booking services

Headquarters

HQ city

Papeete

HQ country

French Polynesia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Passenger Airfare: Core revenue from selling tickets across three travel classes: Moana Economy, Mānava Premium, and Poerava Business. Fares include baggage allowance, meals, and service. Bookings available through website, call centers, and travel agents.
2. Ancillary Services: Additional revenue from optional services including extra baggage, seat selection, travel insurance, airport lounge access, cabin upgrades, and special services (unaccompanied minors, pet transport).
3. Cargo and Freight: Cargo services for shipping parcels, bulky items, and pet transport in the hold. Freight services available from multiple locations including USA, Europe, Japan, and New Zealand through approved freight forwarders.
4. Partner Services: Revenue from partner integrations including TGV train tickets, accommodation bookings, car rentals, and helicopter services offered through the Air Tahiti Nui platform.
5. Club Tiare Loyalty Program: Frequent flyer program where members earn miles from flights and non-air partners. Miles can be redeemed for flights, upgrades, and products from the online shop. The program drives customer loyalty and repeat bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Air Tahiti Nui is the flagship international airline of French Polynesia, operating scheduled long-haul passenger flights between Tahiti (Papeete) and major global hubs including Paris (CDG), Los Angeles (LAX), Auckland (AKL), Sydney (SYD), and Tokyo (NRT). The airline operates an exclusive fleet of four Boeing 787-9 Dreamliners branded as the Tahitian Dreamliner, offering three cabin classes (Moana Economy, Mānava Premium, Poerava Business). Complementary offerings include air cargo services, a frequent flyer loyalty program (Club Tiare), and bundled travel packages with partner services.

Differentiator

Problem solved

Functional benefit

Brands

• Club Tiare: The airline's frequent flyer loyalty program offering miles collection and redemption, with tiers including digital specialist badges, exclusive familiarization trips, lounge access, and cabin upgrades.
• Tahitian Dreamliner
• Poerava Business
• Mānava Premium
• Moana Economy
• Tiare Specialist Program

Products and services

• Passenger Flight Service (Moana Economy, Mānava Premium, Poerava Business)
• Air Cargo and Freight Service

Quantifiable outcome

• 42.7% market share of international traffic to Tahiti in 2024
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Air TahiticoreChannel Partner/ Reseller/ Distributor · 3 June 2026Codeshare agreement enabling seamless booking of combined international and inter-island flights between Air Tahiti Nui's long-haul routes and Air Tahiti's domestic network. Effective June 3, 2026, the partnership improves connectivity for travelers to French Polynesia's outlying islands including Bora Bora and Rarotonga, enhancing the travel experience through single-ticket booking.
• Paul Gauguin CruisesflagshipStrategic or Co-development PartnerPartnership offering combined air and cruise packages. Explore Tahiti with Paul Gauguin Cruises through Air Tahiti Nui's platform, enabling customers to book air and cruise combinations for comprehensive French Polynesia experiences.
• Entire Travel GroupcoreGTM or Marketing PartnerEntire Travel Group relaunched its Tahiti Travel brand as a dedicated specialist division supported by a joint marketing initiative with Tahiti Tourisme and Air Tahiti Nui. The partnership is strategically timed to coincide with the new Sydney route launch in December 2026.
• Travel Answers GroupcoreGTM or Marketing PartnerTargeted promotional partnership for summer 2026 offering US travel advisors per-ticket incentives ranging from $25 to $100 depending on cabin class for bookings on ATN's Pacific routes including LAX-PPT, LAX-CDG, LAX-AKL, and LAX-SYD. Campaign runs April 20 through June 20, 2026.
• Tahiti TourismeflagshipGTM or Marketing PartnerJoint marketing initiative with Entire Travel Group and Air Tahiti Nui to promote Tahiti as a premium destination. Supporting tourism growth with nearly 279,000 visitors in 2025 (record), positioning for sustained growth through high-value, experience-driven tourism.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Qantas: Australian flag carrier with broader Asia-Pacific network. Qantas competes with ATN on trans-Pacific leisure and corporate traffic via Australian points of sale and offers overlapping widebody long-haul product for premium travelers.
• United Airlines: US legacy carrier with LAX-based Pacific operations and connecting traffic into Tahiti via codeshare partners. Provides indirect competition for North America-originating leisure travelers considering Tahiti-bound itineraries.
• LATAM Airlines: South American flag carrier group with broader Pacific and trans-Pacific long-haul operations. Competes with ATN on select South America-to-French Polynesia connections and adjacent Pacific leisure routes.

Direct peers

• French Bee: French low-cost long-haul carrier operating direct Paris-Papeete service, directly competing on ATN's flagship CDG-PPT route with a lower price point and similar single-aisle/widebody long-haul positioning but a no-frills product.
• Air Tahiti: Domestic inter-island carrier of French Polynesia and codeshare partner of ATN. Both are French Polynesia-based airlines serving the same destination, with ATN providing international long-haul and Air Tahiti providing domestic connectivity to outlying islands.
• Air New Zealand: Operates the Auckland-Papeete route, one of ATN's main long-haul trunks. Both serve Pacific leisure traffic with full-service products, premium economy offerings, and connecting feed from domestic New Zealand and Australian markets.
• Hawaiian Airlines: Pacific island-premium carrier connecting an island destination to North America and Asia with a similar full-service, hospitality-led brand identity. Comparable in serving leisure-driven island tourism with a widebody long-haul product and inter-island feed.
• Air France: Direct competitor operating the Paris CDG-Papeete route, a core long-haul trunk for Air Tahiti Nui. Both are full-service flag-carrier-style airlines with belly-cargo operations and a premium cabin focus, serving overlapping leisure and corporate travelers on the same city pair.
• Fiji Airways: Pacific island flag carrier operating long-haul routes from North America, Australia, and Asia to Fiji. Comparable in being a Pacific island destination carrier with widebody long-haul flights, a premium-heavy cabin mix, and a strong national-tourism-driven brand identity.
• Air Calédonie (Aircalin): French territorial airline operating long-haul from Paris to New Caledonia with similar Pacific island-premium positioning. Comparable as a small full-service carrier serving a remote French overseas territory with long-haul widebody operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airtahitinuifr
• YouTubeyoutube.com/channel/UCpiNYsp5PqypFXSHKdSSbYw
• Facebookfacebook.com/AirTahitiNui.France
• LinkedInlinkedin.com/company/air-tahiti-nui
• Instagraminstagram.com/airtahitinui
• TikToktiktok.com/@airtahitinuioff

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Tahiti Nui