Simpson Racing

What Simpson Racing does

Sampson Racing Communications (SRC) is a privately held, owner-operated manufacturer and direct-to-consumer retailer of motorsports communication systems, headquartered in Ventura, California, and operating since approximately 1986. The company designs and sells racing radios (both digital and analog), intercom systems, helmet communication kits, crew headsets, push-to-talk devices, antennas, racing earbuds and speakers, and a range of accessories. It also retails third-party racing helmets from Stilo, Pyrotect, and Sparco brands, often bundled with free communication system installation. Proprietary technology layers include the S9 digital noise-canceling microphone, flex-boom headset construction, IMSA/NASCAR standard wiring configurations, and IP67-rated waterproof digital radios, with Bluetooth 4.0 and mesh-network wireless headsets representing the most recent product extensions. The company is NASCAR-approved and claims trusted-supplier relationships with sanctioning bodies and racing leagues including WRL, Lucky Dog Racing League, ChampCar, NASA, SCCA, and IMSA.

The business model is hardware sales through an e-commerce-first direct-to-consumer channel (sampsonracing.com), supported by phone-based technical sales and customer service. There are no disclosed resellers, dealers, or wholesale partners. Pricing spans from budget analog packages at roughly $399, mid-range digital and analog systems at $549-$1,300, endurance and premium configurations at $1,451-$2,060, and wireless Bluetooth/mesh crew headsets up to $2,404, plus accessories ranging from $4 earbuds to $224 custom earbud kits. Free ground shipping is offered on orders over $500 and next-day delivery is available. The customer base is fragmented across individual racers and teams in endurance, road racing, circle track/NASCAR, off-road, marine/airboat, and budget/club racing segments. Geographic footprint is primarily North America/USA, with international shipping available opportunistically through the e-commerce storefront.

SRC operates with 1-10 employees, has no disclosed funding history, no parent company, no M&A activity, no patents or trademarks on file, and no management team details in the public record, consistent with a small, independent, founder-operated specialty retailer rather than a venture-backed growth business.

Name

Simpson Racing

Legal name

Sampson Racing Communications

Website

https://sampsonracing.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Sampson Racing Communications is a privately held, Ventura, California-based manufacturer and direct-to-consumer retailer of motorsports communication systems — including racing radios, helmet kits, intercoms, and crew headsets — serving endurance, road racing, off-road, and club motorsports teams since approximately 1986.

Ownership category

akta.pro rank

Product category

Motorsports Communication Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Other Communications Equipment Manufacturing (33429), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Sporting Goods Retailers (45911)

SIC

Motor Vehicle Parts & Accessories (3714), Telephone & Telegraph Apparatus (3661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL), Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN), Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)

Keywords

• Racing radio systems
• Helmet communication kits
• Motorsports intercoms
• Crew headsets
• Racing safety helmets

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Racing Communication Hardware Sales: Primary revenue from selling racing radios, intercoms, helmet kits, headsets, antennas, and accessories. Products sold as complete systems or individual components with one-time purchase pricing.
2. Accessories and Replacement Parts: Secondary revenue from coil cords, PTT buttons, earbuds, speakers, mounting hardware, and other replacement parts and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sampson Racing Communications designs, assembles, and sells motorsports racing radios, helmet communication systems, intercoms, antennas, crew headsets, push-to-talk devices, and racing helmets. Products are sold as complete systems or individual components to racers, pit crews, and racing teams competing in endurance, circle track, road racing, off-road, and marine/airboat disciplines.

Product overview

Sampson Racing Communications (SRC) is a provider of motorsports racing radio and communication systems with over 37 years of experience. The product portfolio centers on Complete Racing Radio Systems as the core offering, available in Digital and Analog variants for different racing applications. The systems include Endurance Racing Systems for 6-24 hour events, Budget Systems for circle track and drag racing, Off Road Racing Radio Systems with rugged intercom panels (AR550), and Marine/Airboat Systems with water-resistant construction. Driver communication is enabled through Pro S9 Digital Helmet Kits with IMSA and NASCAR wiring configurations, complemented by racing earbuds and speakers with noise-canceling technology. The For the Car category includes Push-to-Talk devices, In-Car Radio Harness Kits, and Roof Antennas (UHF/VHF). Crew communication is handled through noise-canceling headsets with Bluetooth wireless options. Accessory integrations include Garmin Catalyst for driving performance optimization, AIM Solo 2 for data acquisition, and Audio-REC for voice recording. Racing helmets from Stilo, Pyrotect, and Sparco with Snell and FIA certifications are also offered with free communication system installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Racing Radio Systems Complete two-way radio communication packages for motorsports including radios, headsets, antennas, harnesses, and mounting hardware for driver-to-crew communication, targeted at racers and racing teams across disciplines.
• Digital Racing Radios

Quantifiable outcome

• 100% Clear Coverage - Digital systems provide 100% communications at all times
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rugged Radios: Rugged Radios is a direct peer in motorsports and off-road communication systems, offering helmet kits, intercoms, and two-way radios for UTV, off-road, marine, and circle track racing - overlapping with SRC's off-road and digital radio SKUs.
• PCI Race Radios: PCI Race Radios is a long-standing direct competitor offering complete racing radio packages, intercoms, helmet kits, and crew communication gear for circle track, road racing, and endurance - directly overlapping SRC's product matrix and customer segments.
• Race Communications (Auto Racing / 10X Racing): A specialty racing-communications retailer serving NASCAR and short-track customers with radio packages, helmet kits, and crew intercoms; directly comparable in product, customer, and DTC go-to-market to SRC.
• Racing Radios: Racing Radios is the closest direct peer - a US-based DTC retailer of complete two-way racing radio systems, helmet kits, intercoms, and crew headsets for NASCAR, IMSA, and club racing, serving the same customer base with overlapping analog and digital SKUs.

Broad incumbents

• Bell Racing: Bell Racing is a broad incumbent in motorsport helmets and head protection with a portfolio spanning NASCAR, IndyCar, and club racing; comparable because they compete for the same driver safety-gear dollar that anchors SRC's helmet-kit business.
• Sparco: Sparco is a broad motorsport safety and apparel incumbent whose helmets (e.g., Carbon Sky RF-7W, Stealth RF Carbon) and safety gear are resold by SRC; they overlap in serving professional and club racers with certified protective equipment.
• Motorola Solutions: Motorola Solutions is both SRC's OEM radio supplier (CM200, Pro R2) and a broad incumbent in professional two-way radio communications; their commercial radio portfolio competes with SRC at the high end of the racing communication stack.
• Kenwood (JVCKENWOOD): Kenwood is a broad incumbent in two-way commercial and amateur radio hardware whose mobile and handheld radios are commonly adapted by racers; comparable because Kenwood transceivers compete with Motorola-based SRC systems at the radio-component level.

Others

• Stilo: Stilo is a leading motorsport helmet manufacturer (ST5, ST6 lines) whose products SRC resells with integrated comms; comparable because both serve the same racing-driver customer and Stilo's helmet certifications (Snell, FIA) anchor the integrated helmet-kit offering.
• AIM Sports: AIM Sports manufactures the Solo 2 data acquisition/lap-timing system that SRC bundles and resells; comparable as an adjacent motorsport electronics vendor whose products are integrated into the same in-car racing ecosystem.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@srcsampsonracingradiosandc5208
• LinkedInlinkedin.com/company/sampson-racing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpson Racing