Carros Ok
Carros Ok is a Peru-based digital marketplace founded in 2006 that facilitates buying and selling of vehicles, heavy machinery, motorcycles, marine vessels, and real estate through tiered membership subscriptions, transaction fees, and advisory services, targeting individual consumers and small businesses.
- Company typePrivate
- Founded2006
- HeadquartersLa Molina, Peru
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Carros Ok does
Carros Ok is a privately held Peruvian digital marketplace founded in 2006 and headquartered in La Molina, Lima. The company operates a multi-category classifieds and transaction platform spanning vehicles (cars, trucks, motorcycles), heavy machinery, marine vessels, engines, automotive accessories, and real estate (houses, apartments, commercial spaces, land). The platform targets individual consumers and small businesses in Peru seeking secure buying, selling, valuation, and advisory services, with explicit emphasis on fraud prevention in private vehicle transactions (e.g., adulterated odometers, undisclosed damage). The technical foundation is a WordPress/WooCommerce storefront with payment processing integrated through Stripe, Shopify, Plin, and Yape, with no proprietary technology stack disclosed and no native mobile application.
The business model combines three revenue streams: tiered subscription membership (Plan Libre free, Plan Básico S/28.50, Plan Semifull S/15, and Plan Full at S/38.50 monthly / S/150 annual / S/750 five-year), transaction-fee economics tied to marketplace listings, and professional service fees for valuation (tasación), appraisal (valorización), advisory (asesoría), purchase assistance, sale assistance, and advertising. Distribution operates as digital self-serve via carrosok.com, complemented by WhatsApp-based advisory at +51998243923 and contact form lead capture. The go-to-market blends self-serve marketplace access with community-led engagement (magazine, radio/podcast, forums) and direct sales-led advisory for higher-value transactions.
Beyond pure transactional facilitation, Carros Ok operates a content and community ecosystem comprising 'El Magazine Automotriz' (automotive TV magazine), 'Carros Ok Radio' distributed on Spotify, a YouTube channel, a Facebook/LinkedIn/Instagram/TikTok/Pinterest/Flipboard social footprint, and themed community forums (Carros Ok Young, ¿Cuánto sabemos de carros?, Tenías que ser mujer, Tu Dato Vale). The company self-describes as the largest and most successful automotive community in Peru. The company employs 11-50 people, has no disclosed funding history, no parent company, no institutional investors, no M&A activity, and is presumed founder-owned and independently operated, with all operations concentrated in the domestic Peruvian market.
Carros Ok firmographics
Firmographics- Name
- Carros Ok
- Legal name
- Carros Ok
- Website
- https://carrosok.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carros Ok is a Peru-based digital marketplace founded in 2006 that facilitates buying and selling of vehicles, heavy machinery, motorcycles, marine vessels, and real estate through tiered membership subscriptions, transaction fees, and advisory services, targeting individual consumers and small businesses.
- Ownership category
- akta.pro rank
Carros Ok industry classification
Industry- Product category
- Online Vehicle and Real Estate Marketplace
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where Carros Ok is headquartered
LocationHeadquarters
- HQ city
- La Molina
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Carros Ok business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Membership Plans: Carros Ok generates recurring revenue through tiered membership plans (Plan Libre free, Plan Básico, Plan Semifull, Plan Full) with monthly, annual, and multi-year billing options. Prices range from S/12.50 per transaction to S/750 for a 5-year Plan Full membership.
- Vehicle Sales & Transactions: The platform facilitates buying and selling of vehicles (cars, trucks, motorcycles), heavy machinery, real estate (houses, apartments, commercial spaces, land), and vessels/nautical craft, earning commissions on transactions.
- Advisory & Professional Services: Fees charged for personalized advisory services including vehicle and property valuation (tasación/valorización), professional buying and selling advice (asesoría), and appraisal services to ensure transparent and secure transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Plan Libre - Free tier with limited features |
| Subscription | Monthly | Plan Básico - Basic paid membership |
| Subscription | Monthly | Plan Semifull - Mid-tier membership |
| Subscription | Monthly | Plan Full - Full-featured membership with best value |
| Subscription | Multi-year contract | Plan Full Membership - Premium multi-year option |
| Subscription | Annual | Plan Básico Membresías - Entry membership option |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels12 records
Carros Ok product offering
Product offeringCore offering
Carros Ok operates a multi-category Peruvian online marketplace that enables individuals and small businesses to list, browse, buy, and sell vehicles (cars, trucks, motorcycles), heavy machinery, watercraft/vessels, automotive accessories, and real estate (houses, apartments, commercial spaces, land). The platform is complemented by fee-based professional services including vehicle and property appraisal (tasación), valuation (valorización), advisory (asesoría), buy/sell assistance, and advertising, supported by a tiered subscription membership model and an automotive media ecosystem (magazine, radio, podcast, forums).
Product overview
Carros Ok is a comprehensive Peruvian automotive marketplace platform operating as a multi-category e-commerce ecosystem built on WooCommerce and WordPress. The core offering centers on a vehicle marketplace (Cars, Trucks, Motorcycles, Heavy Machinery, Boats/Vessels, Engines, Accessories) and real estate platform (Houses, Apartments, Commercial Spaces, Land, Buildings), supplemented by professional services including Vehicle/Property Appraisal (Tasación), Valuation (Valorización), Consulting (Asesoría), Advertising, and Sales/Purchase assistance. The company operates a tiered membership model with four plans: Plan Libre (free), Plan Básico (S/28.50), Plan Semifull (S/15), and Plan Full (S/38.50), plus long-term annual (S/150) and 5-year (S/750) premium memberships. The ecosystem is extended through content platforms including 'Carros Ok El Magazine Automotriz' (automotive TV magazine), 'Carros Ok Radio' (podcast on Spotify), 'Tu Dato Vale' (business intelligence program paying US$50+ for market data), and community forums. Payment processing is integrated via Stripe, Shopify, and mobile payment apps Plin/Yape. The platform emphasizes transaction security, transparency, and fraud prevention through personalized advisory services.
Differentiator
Problem solved
Functional benefit
Brands
- Carros Ok El Magazine Automotriz: Automotive magazine with live and recorded programs covering automotive news, vehicle reviews, test drives, and market analysis.
- Carros Ok Young
- Tu dato vale
- Test drive
- Semáforo de Carros Ok
- La Guerrita
- Tenías que ser mujer
- ¿Cuánto sabemos de carros?
- Compren y vendan lo mejor
- Carros Ok responde
Quantifiable outcome
- 125,000+ fraud complaints in Peru's vehicle market referenced to underscore need for secure transactions
Companies that use Carros Ok
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Carros Ok technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Carros Ok partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Carros Ok competitors and assessment
Company assessmentDirect peers
- NeoAuto: Peru's largest dedicated automotive marketplace for new and used cars, trucks, and motorcycles. Directly comparable to Carros Ok in product scope (vehicle listings, dealer and individual sellers, advisory content) and in target customer base within the same Peru market.
- OLX Peru: Peru's leading horizontal C2C classifieds platform with a strong automotive vertical alongside real estate. Same C2C marketplace model, same Peru-only geography, and same multi-category aggregation strategy (vehicles + Inmuebles) as Carros Ok.
- Autocosmos: Latin American automotive marketplace with editorial content, vehicle reviews, and listings across multiple countries including Peru. Directly comparable in marketplace-plus-content hybrid approach and automotive-only focus.
- Urbania: Peru's largest dedicated real estate marketplace for buying, renting, and selling properties. Comparable to Carros Ok's Inmuebles vertical, sharing target customer and C2C marketplace model within the same geography.
- Adondevivir: Latin American real estate classifieds platform operating in Peru, comparable to Carros Ok's real estate category in both business model and geography.
- Pat Perry Peru: Peru-based multi-category classifieds platform for vehicles, real estate, and general merchandise. Similar C2C marketplace hybrid with real estate and automotive verticals aimed at Peruvian consumers.
Broad incumbents
- Mercado Libre Peru: Dominant horizontal Latin American e-commerce marketplace with a large vehicles and real estate vertical in Peru, including autos, motorcycles, and Inmuebles listings. Overlaps with Carros Ok's multi-category marketplace and Peruvian consumer base, but at much larger scale and broader scope.
Emerging players
- Kavak: Mexico-headquartered used-vehicle marketplace expanding across Latin America, combining listings, inspections, and financing. Relevant as a more capital-rich C2C/B2C vehicle marketplace peer in the same region with comparable vehicles-plus-services model.
Regional players
- AutoFácil Peru: Peru-focused automotive portal with vehicle listings, news, and editorial content. Comparable as a Peru-only marketplace-plus-content competitor in the same niche.
Others
- Chevrolet Latin America Used Vehicle (ChevyPlan / MarcaLibre): OEM-aligned vehicle platform operating in Peru with certified pre-owned and financing services. Adjacent ecosystem participant that also serves Peru vehicle buyers and could partner or compete with Carros Ok on listings, financing, and trade-ins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Carros Ok social profiles
Digital presenceCarros Ok financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carros Ok leadership team
Management profileNumber of profiles
Carros Ok funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carros Ok M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carros Ok
What does Carros Ok do?
Carros Ok operates a multi-category Peruvian online marketplace that enables individuals and small businesses to list, browse, buy, and sell vehicles (cars, trucks, motorcycles), heavy machinery, watercraft/vessels, automotive accessories, and real estate (houses, apartments, commercial spaces, land). The platform is complemented by fee-based professional services including vehicle and property appraisal (tasación), valuation (valorización), advisory (asesoría), buy/sell assistance, and advertising, supported by a tiered subscription membership model and an automotive media ecosystem (magazine, radio, podcast, forums).
Is Carros Ok a public or private company?
Carros Ok is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carros Ok founded?
Carros Ok was founded in 2006. It employs 11 to 50 people.
Where is Carros Ok based?
Carros Ok is headquartered in La Molina, Peru, in the Latin America region.
How does Carros Ok make money?
Three revenue lines are on record. Membership Plans are the primary driver. The others are vehicle Sales & Transactions and advisory & Professional Services.
Who are Carros Ok's main competitors?
Direct peers on record are NeoAuto, OLX Peru, Autocosmos, Urbania, Adondevivir and Pat Perry Peru. Mercado Libre Peru is listed as a broad incumbent. Kavak is listed as an emerging player. AutoFácil Peru is listed as a regional player. Chevrolet Latin America Used Vehicle (ChevyPlan / MarcaLibre) is listed as an others.
Does Carros Ok have an API?
No public API is recorded for Carros Ok.
What industry is Carros Ok in?
Carros Ok's product category is Online Vehicle and Real Estate Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 44122 and its SIC code is 5500.