What Neoauto does

Neoauto operates an online automotive marketplace in Peru, headquartered in Lima. The platform aggregates used, seminuevo (certified pre-owned), and new (0km) vehicles from a network of 100+ dealerships and individual sellers, listing 3,410+ vehicles across six categories: SUVs (2,076), Sedán (602), Hatchback (280), Pick Up (200), Vans (132), and Deportivo (102). Vehicles are presented with documentation verification status (SOAT, technical inspection, taxes, traffic violations), photo galleries, and filtering by brand, model, price, year, transmission, fuel type, body type, and mileage.

The underlying technology is a conventional web-based listing platform with search/filter functionality and a dealership-facing inventory management system. Differentiators include verified-vehicle badges, a wide inventory breadth, and category-specific SEO landing pages. No mobile app, AI features, or proprietary data assets are disclosed.

The business model is a marketplace taking listing fees or commissions from dealerships and individual sellers. The platform monetizes demand-side financing through a core partnership with Santander Consumer (offering loans with monthly payment simulation and up to US$3,000 bonus for Nissan seminuevos). Two additional ecosystem partnerships layer insurance (Pacífico Seguros) and rental (Kinto) into the buyer journey, though both are currently menu-level cross-promotions rather than embedded transactions. Revenue is not publicly disclosed, and no funding rounds, M&A, or ownership structure information is available.

Name

Neoauto

Legal name

Neoauto

Website

https://neoauto.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Neoauto is a Peru-based online automotive marketplace aggregating 3,410+ new, seminuevo, and used vehicles from 100+ dealerships, serving individual buyers and sellers with integrated financing, insurance, and rental partnerships.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Online vehicle marketplace
• Used car listings
• Automotive dealer platform
• Vehicle financing marketplace
• Certified pre-owned cars

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees / Commission: NeoAuto charges dealerships and individual sellers to list vehicles on the platform. The marketplace takes a transaction fee or commission when vehicles are sold through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Neoauto operates an online automotive marketplace platform in Peru that aggregates vehicle listings from authorized dealerships, independent dealers, and individual sellers, allowing consumers to browse, filter, and purchase used, semi-new (seminuevo), and new vehicles. The platform provides verified vehicle listings with documentation checks, integrated credit financing through Santander Consumer, insurance options through Pacífico Seguros, and rental access via Kinto, serving as a one-stop destination for vehicle transactions across Peru.

Product overview

NeoAuto is an online vehicle marketplace platform operating in Peru that enables the buying and selling of used, semi-new (seminuevos), and new (0km) vehicles. The platform features a core marketplace for vehicle transactions, supplemented by integrated services including vehicle financing through Santander Consumer, insurance partnerships with Pacifico, and rental options via Kinto. The platform offers approximately 3,410 verified vehicles across categories including SUVs, sedans, hatchbacks, pick-ups, vans, and sports cars, with listings including documentation verification (SOAT, technical inspection, taxes, and traffic violations) and vehicle condition standards.

Differentiator

Problem solved

Functional benefit

Products and services

• NeoAuto Marketplace Core online automotive marketplace platform in Peru where authorized dealerships, independent dealers, and individual sellers list used, semi-new (seminuevo), and new (0km) vehicles for sale. Buyers can browse, filter by brand, price, year, transmission, fuel type, mileage, and body type, and contact sellers directly. The platform hosts approximately 3,410 vehicles across all categories.
• NeoAuto Vehicle Financing Integrated vehicle credit financing service offered in partnership with Santander Consumer, allowing buyers to simulate credit, obtain pre-approval within one minute, and access credit vehicle loans with monthly payment displays on listings. Discounts of US$1,000 for financing through Santander Consumer and up to US$3,000 bonus for Nissan seminuevos are available.
• NeoAuto Vehicle Insurance Vehicle insurance product integrated through a partnership with Pacífico Seguros, providing comprehensive vehicle coverage (Seguro Vehicular Express) accessible directly via the NeoAuto platform menu.
• NeoAuto Vehicle Rental (Kinto) Vehicle rental service promoted through NeoAuto's navigation menu in partnership with Kinto, enabling customers to access short-term vehicle rentals directly from the marketplace platform.

Quantifiable outcome

• 3,410+ vehicles available for browsing
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Pacífico SegurosminorGTM or Marketing PartnerPacífico Seguros offers vehicle insurance through NeoAuto's platform via an integrated menu link to their auto insurance product (Seguro Vehicular Express).
• KintominorGTM or Marketing PartnerKinto (a vehicle rental service) is promoted through NeoAuto's navigation menu, offering car rental services to NeoAuto visitors.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Chileautos: Chileautos is the dominant Chilean automotive classifieds platform, comparable to NeoAuto in category focus and dealer-listing model, but geographically focused on Chile.
• Carroya: Carroya is a leading Colombian auto marketplace owned by MercadoLibre. It is comparable in product (dealer and C2C listings with financing) but operates primarily in Colombia rather than Peru.

Emerging players

• Kavak: Kavak is a Mexico-born used-car marketplace that has expanded across Latin America. While not yet dominant in Peru, its model (inventory ownership, financing, warranty) is a credible emerging threat and a comparable end-state benchmark for NeoAuto.

Direct peers

• Autocosmos: Autocosmos operates a major Latin American automotive marketplace with a dedicated Peru vertical offering new and used car listings, dealer directories, and editorial content — directly comparable to NeoAuto's offering.
• Seminuevos.com: Seminuevos.com is one of the largest used-vehicle classifieds platforms in Peru, listing cars from dealerships and individual sellers. It competes head-to-head with NeoAuto in the same Peruvian seminuevo segment.
• Patiolla: Patiolla is a Peruvian online auto marketplace connecting car buyers with dealers and individuals. It is the most direct local competitor to NeoAuto, offering similar listing, filtering, and financing integrations within Peru.

Broad incumbents

• OLX Autos: OLX Autos operates used-car marketplaces across multiple Latin American countries. It overlaps NeoAuto's horizontal classifieds model with an added focus on inspection and trade-in services.
• MercadoLibre Motors: MercadoLibre Motors is the vehicles vertical of Latin America's largest horizontal e-commerce marketplace. It overlaps NeoAuto in Peru as a broad-listing destination but does not focus exclusively on autos or dealer relationships.

Others

• Pacífico Seguros (Auto): Pacífico Seguros is NeoAuto's existing insurance partner and one of Peru's largest insurers. As an ecosystem enabler it monetizes auto transactions completed through the platform, and is a comparable vehicle-insurance distribution channel.
• Derco Centro: Derco is a major automotive distributor and dealer network in Peru. It is adjacent rather than directly competitive — a potential supply-side partner or alternative distribution channel for NeoAuto listings.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/neoautocom
• Facebookfacebook.com/NeoAutocom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neoauto