May River Dermatology
May River Dermatology is a privately held, multi-location dermatology practice operating six offices in South Carolina and Georgia, staffed by eight board-certified dermatologists and nine physician assistants delivering medical, surgical (Mohs), and cosmetic dermatology services to individual patients of all ages.
- Company typePrivate
- Founded2009
- HeadquartersBluffton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What May River Dermatology does
May River Dermatology is a privately held dermatology practice founded in 2009 and headquartered in Bluffton, South Carolina, operating six clinical locations across South Carolina (Bluffton x3, Hilton Head Island, Port Royal) and Georgia (Johns Creek). The practice is staffed by eight Board Certified Dermatologists — including fellowship-trained Mohs surgeons — and nine Physician Assistants, with the clinical team supported by medical assistants, front office, and billing personnel (51-100 employees firmographic). The core offering is medical dermatology (diagnosis and management of skin, hair, and nail conditions across all ages including children) and surgical/Mohs micrographic surgery for skin cancer, where the practice reports up to 99% cure rates for basal and squamous cell carcinoma through on-site pathology review and tissue-sparing technique.
Revenue is generated through two primary streams. The medical and surgical side operates predominantly on an insurance-reimbursement model, accepting major payers including Aetna, Blue Cross Blue Shield, Cigna, Humana, Medicare, MultiPlan/PHCS, Tricare, and United Healthcare, with fee-for-service pricing on procedures such as Mohs surgery ($1,000-$3,000) and surgical excisions ($350-$600). The cosmetic side is monetized through LUX ~ A Medical Spa — a co-owned medical spa operated jointly with Weniger Plastic Surgery — offering cash-pay Botox/Dysport, dermal fillers, laser treatments, chemical peels, facials, CoolSculpting, and the proprietary Lumen skincare line created by Dr. Carmen Traywick.
The technology stack is standard healthcare IT: eClinicalWorks for electronic health records and patient portal, healow for online scheduling and payments, ShareFile and LuxSci for HIPAA-compliant secure forms and file transfer, and Zocdoc for appointment booking. The practice is co-owned by Dr. Carmen A. Traywick, MD (recognized as 'Best Dermatologist' by Bluffton Today readers for 15 consecutive years and 'Favorite Dermatologist' by Hilton Head Monthly readers for 12 consecutive years), with Bernie Traywick serving as CEO. The business operates with no disclosed external funding, no parent company, and no public listing.
May River Dermatology firmographics
Firmographics- Name
- May River Dermatology
- Legal name
- May River Dermatology, LLC
- Website
- https://mayriverdermatology.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- May River Dermatology is a privately held, multi-location dermatology practice operating six offices in South Carolina and Georgia, staffed by eight board-certified dermatologists and nine physician assistants delivering medical, surgical (Mohs), and cosmetic dermatology services to individual patients of all ages.
- Ownership category
- akta.pro rank
May River Dermatology industry classification
Industry- Product category
- Dermatology Services
- NAICS
- Offices of Physicians (62111), Beauty Salons (812112)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- General & Medical Dermatology (HLAKACAA)
- akta.pro secondary industries
- Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where May River Dermatology is headquartered
LocationHeadquarters
- HQ city
- Bluffton
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
May River Dermatology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Medical Dermatology Services: Office visits for diagnosis and management of skin conditions, billed to insurance. Covers acute and chronic conditions affecting skin, hair, and nails in children, teenagers, and adults.
- Mohs Surgery: Skin cancer surgery with cure rates up to 99%. Price range $1000-$3000 depending on number of stages and repair complexity. Separate pathology fees apply. High deductible patients pay $500 at time of service.
- Surgical Excisions: Surgical removal of moles, cysts, skin tags, and other benign lesions. Range $350-$600 plus separate pathology bill. High deductible patients pay $300 at time of service.
- Cosmetic Procedures and Products: Medical spa services through LUX including Botox/Dysport, dermal fillers, laser treatments, chemical peels, facials, body contouring (CoolSculpting), and recommended skincare products. Gift certificates available in $25 increments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mohs Surgery - $1,000 to $3,000 |
| Unit Pricing | Pay-as-you-go | Surgical Excisions - $350 to $600 |
| Unit Pricing | Pay-as-you-go | New Patient Deposit - $100 to $250 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
May River Dermatology product offering
Product offeringCore offering
May River Dermatology is a multi-location dermatology practice that diagnoses and treats diseases of the skin, hair, and nails across all ages, with a particular focus on skin cancer screening and Mohs micrographic surgery (reported up to 99% cure rate for basal and squamous cell carcinoma). The practice also delivers cash-pay cosmetic and aesthetic services through its co-owned LUX ~ A Medical Spa sub-brand, including neuromodulators, dermal fillers, laser and light-based treatments, body contouring, chemical peels, facials, microneedling, and a proprietary Lumen skincare line. Services are delivered in person at six offices across South Carolina and Georgia, with online scheduling via Healow and patient records managed in eClinicalWorks.
Product overview
May River Dermatology operates as a multi-location dermatology practice with a unified core offering of medical and surgical dermatology services (Medical Dermatology and Mohs Surgery) supplemented by LUX ~ A Medical Spa, a co-owned medical spa brand offering aesthetic/cosmetic treatments. The practice offers injectable treatments (Botox/Dysport, dermal fillers), laser and light-based procedures, body contouring (CoolSculpting), chemical peels, facials, and microneedling. A proprietary skincare line called Lumen (created by Dr. Traywick) and third-party recommended products (Colorscience, Elta MD, Obagi, etc.) are also sold. The company operates 6 locations across South Carolina and Georgia.
Differentiator
Problem solved
Functional benefit
Brands
- LUX ~ A Medical Spa: Medical spa offering cosmetic dermatology treatments, aesthetic services, laser treatments, facials, chemical peels, BOTOX/DYSPORT, dermal fillers, and skincare products. Located in Bluffton, SC and Hilton Head Island, SC. Co-owned by Carmen A. Traywick, MD and Frederick G. Weniger, MD.
Products and services
- Medical Dermatology Services Comprehensive dermatological care including diagnosis and management of acute and chronic skin conditions, skin cancer screening, and treatment of diseases affecting skin, hair, and nails across all ages (including children). Billed through major insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Humana, Medicare, MultiPlan/PHCS, Tricare, and United Healthcare.
- Surgical / Mohs Micrographic Surgery
- LUX ~ A Medical Spa (Cosmetic Care) Medical spa offering aesthetic treatments including laser procedures, chemical peels, facials, injectables (Botox, Dysport, dermal fillers), body contouring (CoolSculpting), and skincare services. Co-owned by Dr. Carmen A. Traywick and Dr. Frederick G. Weniger. Gift certificates available in $25 increments.
- Cosmetic Injectables (Botox / Dysport) Neuromodulator injections for wrinkle reduction and aesthetic enhancement, including the LUX Signature Lip Flip. Offered as a cash-pay cosmetic service through LUX ~ A Medical Spa.
- Dermal Fillers Injectable fillers including Juvederm (Voluma, Volbella XC, Vollure XC, Skinvive), Restylane (Kysse, Contour, Silk, LYFT, Refyne, Defyne), Radiesse, Sculptra Aesthetic, Bellafill, and Kybella for volume restoration and facial contouring. Offered through LUX ~ A Medical Spa.
- Laser and Light-Based Treatments Laser and light-based aesthetic services including Halo Hybrid Fractional Laser, Laser Hair Removal, Laser Veins, BroadBand Light (BBL), MicroLaserPeel, and Forever Young BBL with SkinTyte. Offered through LUX ~ A Medical Spa.
- CoolSculpting Body Contouring FDA-approved non-invasive fat reduction through cryolipolysis, targeting areas including abdomen, arms, chin, thighs, and flanks. Offered through LUX ~ A Medical Spa.
- Chemical Peels Exfoliating chemical peel treatments including Lumen Renew & Re'Bright' Peel, Lumen Renew & Re'LUX' Peel, Lumen Renew & Re'Glow' Peel, and ZO 3-Step Peel. Offered through LUX ~ A Medical Spa.
- Facials Aesthetician-performed facials including Lumen Clarifying, Brightening, and Sensitive Skin facials, the LUX Signature Facial, and Hydrafacial (Signature and Boosted). Offered through LUX ~ A Medical Spa.
- Morpheus8 RF Microneedling Radiofrequency microneedling treatment for skin tightening and toning. Offered through LUX ~ A Medical Spa.
- SkinPen Microneedling SkinPen microneedling procedure for skin rejuvenation and collagen induction. Offered through LUX ~ A Medical Spa.
- Brella Sweat Control Patch FDA-cleared 3-minute topical treatment for significant reduction of excessive underarm sweating in adults with primary axillary hyperhidrosis. Offered through LUX ~ A Medical Spa.
- Lumen Skincare Line Proprietary skincare product line created by Dr. Carmen A. Traywick and LUX ~ A Medical Spa, including cleansers, moisturizers, acne treatments, UV protection, and specialty body care products. Recommended and sold at May River Dermatology locations and online.
- Recommended Skincare Products Curated selection of dermatology-recommended third-party skincare products sold at the practice, including Colorscience, Elta MD, Jane Iredale, Latisse, Neocutis, Obagi, SkinMedica, and ZO Skin Health.
Quantifiable outcome
- Up to 99% cure rate for basal and squamous cell carcinoma through Mohs surgery
- +2 more outcomes
Companies that use May River Dermatology
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
May River Dermatology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
May River Dermatology partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- LUX, LLC (Medical Spa)coreLUX, LLC is a medical spa co-owned by Dr. Carmen A. Traywick of May River Dermatology and Dr. Frederick G. Weniger of Weniger Plastic Surgery. Located in Bluffton and Hilton Head Island, SC. LUX provides cosmetic dermatology services including Botox, fillers, laser treatments, chemical peels, and skincare products. May River Dermatology patients are referred to LUX for aesthetic treatments.
- Weniger Plastic SurgerycoreDr. Frederick G. Weniger co-owns LUX medical spa with Dr. Carmen Traywick of May River Dermatology. Plastic surgery collaboration for comprehensive aesthetic services.
- Healow (Patient Engagement Platform)coreHealow provides online scheduling and payment platform used by May River Dermatology for patient appointments and bill payment.
- eClinicalWorks (EHR)coreElectronic health records and patient portal system used for maintaining patient records, visit information, and enabling secure patient communications.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
May River Dermatology competitors and assessment
Company assessmentBroad incumbents
- LaserAway: National med-spa chain offering laser hair removal, body contouring, injectables, and skin treatments in a cash-pay retail setting. Comparable adjacent competitor for LUX's cosmetic patient population.
- Advanced Dermatology & Cosmetic Surgery: Large multi-location medical, surgical and cosmetic dermatology group. Comparable in service mix (medical + Mohs + cosmetic) and multi-state scale, but at meaningfully larger scale than May River.
- Schweiger Dermatology Group: Multi-location medical, surgical, and cosmetic dermatology practice with a strong New York tri-state footprint and growing Southeast presence. Comparable in that it blends insurance medical dermatology with cosmetic/aesthetic services under one brand, similar to May River + LUX.
- Anne Arundel Dermatology: Large multi-site dermatology group offering medical, surgical, Mohs, and cosmetic services across the Mid-Atlantic and Southeast. Closely comparable business model to May River with mixed medical/cosmetic revenue and regional expansion.
- Forefront Dermatology: PE-backed dermatology practice network with locations across multiple U.S. states offering medical, surgical, and aesthetic dermatology. Comparable as a multi-state dermatology platform operating under a unified brand.
- U.S. Dermatology Partners: One of the largest PE-backed dermatology platforms in the U.S., operating hundreds of medical/surgical/cosmetic dermatology clinics across multiple states. Directly comparable as a multi-location dermatology group; differs by national scale and corporate (not founder) ownership.
- Ideal Image: Largest U.S. med-spa chain offering Botox, fillers, laser, body contouring and similar cash-pay aesthetic services to LUX. Comparable as a multi-location aesthetic services brand; differs by being aesthetics-only rather than anchored to a medical dermatology practice.
Others
- SkinSpirit: Multi-location medical spa offering Botox, fillers, lasers, and skincare services. Overlaps with LUX's service mix and target demographic (aesthetic-focused patients), making it a comparable adjacent player rather than direct medical-dermatology peer.
Regional players
- Dermatology Specialists of Atlanta: Multi-provider dermatology practice operating in the Atlanta metro, proximate to May River's Johns Creek location. Comparable regional dermatology with medical/surgical/cosmetic mix, but distinct metro focus.
Direct peers
- Pinnacle Dermatology: Mid-size multi-location dermatology group with medical, surgical, Mohs, and aesthetic services across multiple Midwestern and Mid-Atlantic states. Closely comparable regional-group operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
May River Dermatology social profiles
Digital presenceMay River Dermatology financial estimates
Financial estimateRevenue estimate
Valuation estimate
May River Dermatology leadership team
Management profileNumber of profiles
Profiles15 records
May River Dermatology subsidiaries and ownership
Company hierarchySubsidiaries1 record
May River Dermatology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
May River Dermatology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about May River Dermatology
What does May River Dermatology do?
May River Dermatology is a multi-location dermatology practice that diagnoses and treats diseases of the skin, hair, and nails across all ages, with a particular focus on skin cancer screening and Mohs micrographic surgery (reported up to 99% cure rate for basal and squamous cell carcinoma). The practice also delivers cash-pay cosmetic and aesthetic services through its co-owned LUX ~ A Medical Spa sub-brand, including neuromodulators, dermal fillers, laser and light-based treatments, body contouring, chemical peels, facials, microneedling, and a proprietary Lumen skincare line. Services are delivered in person at six offices across South Carolina and Georgia, with online scheduling via Healow and patient records managed in eClinicalWorks.
Is May River Dermatology a public or private company?
May River Dermatology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was May River Dermatology founded?
May River Dermatology was founded in 2009. It employs 51 to 100 people.
Where is May River Dermatology based?
May River Dermatology is headquartered in Bluffton, United States, in the North America region.
How does May River Dermatology make money?
Four revenue lines are on record. Medical Dermatology Services are the primary driver. The others are mohs Surgery, surgical Excisions and cosmetic Procedures and Products.
Who are May River Dermatology's main competitors?
Broad incumbents on record are LaserAway, Advanced Dermatology & Cosmetic Surgery, Schweiger Dermatology Group, Anne Arundel Dermatology, Forefront Dermatology, U.S. Dermatology Partners and Ideal Image. SkinSpirit is listed as an others. Dermatology Specialists of Atlanta is listed as a regional player. Pinnacle Dermatology is listed as a direct peer.
Does May River Dermatology have an API?
No public API is recorded for May River Dermatology.
What industry is May River Dermatology in?
May River Dermatology's product category is Dermatology Services. Its primary akta.pro industry code is HLAKACAA, General & Medical Dermatology, with a secondary code of HLAKACAG, Procedural Dermatology (Office-Based Surgery). Its NAICS code is 62111 and its SIC code is 8011.