Korloff
Korloff is a French luxury jewelry and watchmaking maison founded in 1978, selling high jewelry, jewelry timepieces, and fragrances through a Paris flagship, international boutiques, authorized luxury resellers, and e-commerce to affluent consumers globally.
- Company typePrivate
- Founded1978
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Korloff does
Korloff is a French luxury jewelry and watchmaking maison founded in 1978 by Daniel Paillasseur and headquartered at 18 rue de la Paix, Paris, within the Place Vendôme luxury district. The company designs, produces, and sells high jewelry, jewelry timepieces, and luxury fragrances organized around named collections (Korlove, Éclat, Je Play, Lance, Divine Fougue, Iconik, JDT, and the MÉMOIRE perfume line), manufactured in 18k gold (yellow, white, pink) set with diamonds, black diamonds, and colored stones including mother-of-pearl, onyx, turquoise, malachite, and tiger's eye. Its core technical differentiators are two proprietary diamond cuts, the K73 (introduced 2005) and the K88 (introduced 2008), plus ownership of the legendary 88-carat Black Korloff diamond, which anchors the brand's identity around the philosophy 'audacity brings luck.' Pricing spans €920 for entry-level alliance bands to over €16,520 for high jewelry, with jewelry watches between €2,250 and €10,775.
The maison serves affluent individual luxury consumers across Europe, the Middle East, and East Asia, and operates a hybrid distribution model: a Paris flagship boutique, directly operated corners and boutiques in Doha (via Fifty One East), Baku, and Kuwait, a Courchevel seasonal pop-up at Le Chabichou, a direct-to-consumer e-commerce platform at korloff.com serving European markets, and an authorized reseller network spanning luxury jewelers (DANESI, AUGIS ROYAL QUARTZ, HEURGON), Japanese department stores (Takashimaya, Matsuya, Ginza 6), and regional luxury retailers (Behbahani Watches). Go-to-market is supported by editorial placements in DREAMS magazine, cultural partnerships (Cercle International Pierre Soulages, Hôtel Castille Paris), high-visibility events (Cannes Film Festival 2024, World Health Assembly Geneva 2024), and a 2026 motorsport sponsorship with racing driver Finn Gehrsitz for the FIA World Endurance Championship.
Korloff is organized as KORLOFF SA, a private French Société Anonyme with no public listing, no venture capital or private equity investment disclosed, and a headcount of 51-100 employees. It has been a member of the prestigious Vendôme Committee since 1993, placing it within the elite tier of French jewelry houses alongside Place Vendôme peers. In October 2023, François Arpels joined as CEO, marking a leadership inflection point that has been followed by geographic expansion into Qatar and China, the launch of the 2026 'An Incandescent Summer' campaign, and a renewed focus on experiential luxury hospitality retail. The maison won the Grand Prix du Bijorhca d'Or in 1988 for creative audacity, reinforcing its positioning around symbolic and distinctive jewelry design.
Korloff firmographics
Firmographics- Name
- Korloff
- Legal name
- KORLOFF SA
- Website
- https://korloff.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Korloff is a French luxury jewelry and watchmaking maison founded in 1978, selling high jewelry, jewelry timepieces, and fragrances through a Paris flagship, international boutiques, authorized luxury resellers, and e-commerce to affluent consumers globally.
- Ownership category
- akta.pro rank
Korloff industry classification
Industry- Product category
- Luxury Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- High Jewelry & Haute Joaillerie (CRAKAAAE)
- akta.pro secondary industries
- Custom Bridal & Engagement Design (CRAKAHAB), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where Korloff is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Korloff business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Luxury Jewelry Sales: Primary revenue stream from high-end jewelry pieces including rings, bracelets, earrings, and necklaces in precious metals (gold, white gold, pink gold) set with diamonds and colored stones. Products are priced from approximately €920 to over €16,000.
- Luxury Timepiece Sales: Jewelry watches combining Swiss technology with refined design, featuring materials such as steel, mother-of-pearl, and diamonds. Prices range from €2,250 to €10,775.
- Fragrance Sales: Luxury perfume lines including the MÉMOIRE collection, relaunched in 2008.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level jewelry pieces |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry collections |
| Unit Pricing | Pay-as-you-go | High jewelry pieces |
| Unit Pricing | Pay-as-you-go | Timepiece collection - Iconik & JDT |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Korloff product offering
Product offeringCore offering
Maison Korloff designs, crafts, and retails high-end diamond jewelry (rings, bracelets, earrings, necklaces in 750/1000 gold with diamonds and colored stones), jewelry timepieces combining Swiss technology with Parisian design, and luxury fragrances. The house is distinguished by its proprietary K73 and K88 diamond cuts and ownership of the legendary 88-carat Black Korloff diamond. Products are priced from approximately €920 for entry-level pieces to over €16,520 for high jewelry, and €2,250 to €10,775 for timepieces.
Product overview
Maison Korloff is a French luxury jewelry and watchmaking house founded in 1978, specializing in high jewelry and timepieces. The product portfolio consists of multiple distinct collections: Korlove (heart-themed diamond jewelry combining black and white diamonds), Éclat (modern diamond jewelry with geometric lines), Je Play (colorful playful designs), Lance (determination-themed pieces), and Divine Fougue (statement jewelry). The timepiece offerings include Iconik and JDT collections combining Swiss technology with Parisian design. Korloff also produces fragrances under the MÉMOIRE collection. The house is renowned for its proprietary K73 and K88 diamond cuts and ownership of the legendary 88-carat Black Korloff diamond. Products span rings, bracelets, earrings, and necklaces, crafted in 18k gold (pink, white, yellow) with diamonds, black diamonds, and colored stones including mother-of-pearl, onyx, turquoise, malachite, and tiger's eye.
Differentiator
Problem solved
Functional benefit
Brands
- Korlove: A collection combining black and white diamonds, celebrating love by blending the elegance of romance with the rebellious spirit of rock.
- Eclat
- Je Play
- Lance
- Divine Fougue
- Iconik
- JDT
- Mémoire
Products and services
- Korlove Collection
Quantifiable outcome
- Member of prestigious Vendôme Committee since 1993
- +1 more outcomes
Companies that use Korloff
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Korloff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Korloff partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Finn GehrsitzminorMaison Korloff announced partnership with racing driver Finn Gehrsitz for the 2026 FIA World Endurance Championship season. He will compete driving a McLaren, including the legendary 24 Hours of Le Mans. The partnership celebrates shared values of self-surpassing, precision, and perseverance.
- Fifty One EastcoreExclusive partnership with Fifty One East, Qatar's most iconic department store, for Korloff corner at Lagoona Mall and boutique at Doha Festival City Watches and Jewellery. Represents brand's debut in the Qatar market.
- Cercle International Pierre Soulages / Musée SoulagesminorKorloff is a founding member of the Cercle International Pierre Soulages, dedicated to promoting and perpetuating the image of the artist. The partnership supports the Museum dedicated to painter Pierre Soulages and highlights the evocative power of black, central to both the artist's and the jeweler's work.
- Hôtel Castille ParisminorCollaboration with Hôtel Castille Paris to create the Black Korloff cocktail at L'Assaggio Bar. The cocktail celebrates the launch of new black diamond pieces in the Éclat, Korlove, and Je Play collections, crafted with the hotel's mixology expertise.
- Le ChabichouminorPop-up residence at Le Chabichou, Courchevel ski resort, from December 30, 2025 to January 7, 2026. The intimate setting allowed guests to experience Korloff's world of fine jewelry through an immersive experience blending alpine elegance with jewelry savoir-faire.
- Mandarin Oriental Wangfujing BeijingminorExclusive trunk show hosted in Suite 88 of Mandarin Oriental Wangfujing, Beijing. CEO François Arpels welcomed VIP clients, media, and key opinion leaders for an evening celebrating heritage, creativity, and savoir-faire.
- XMuseum BeijingminorExclusive event hosted at XMuseum in Beijing with CEO François Arpels. The evening brought together artists, collectors, and jewelry enthusiasts to explore the dialogue between heritage and contemporary creation.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Korloff competitors and assessment
Company assessmentDirect peers
- Boucheron: Boucheron is a fellow Vendôme Committee member and French heritage jewelry Maison founded in 1858, directly comparable to Korloff in terms of Place Vendôme positioning, fine jewelry collections, bridal offerings, and high-jewelry creativity.
- FRED: FRED is a French fine jewelry Maison (now under LVMH) recognised for distinctive colored stones and signature collections like Force 10, directly comparable to Korloff as a mid-sized French jewelry house with proprietary design codes.
- Pomellato: Pomellato is a Milan-based fine jewelry house under Richemont recognised for distinctive colored-stone and chain-work design, comparable to Korloff in its mid-sized independent heritage jewelry identity with proprietary design DNA.
- Chaumet: Chaumet is a Vendôme Committee member under LVMH specialising in high jewelry, bridal jewelry, and watches, comparable to Korloff in its Parisian heritage, Place Vendôme/Paris positioning, and bridal diamond focus.
- Messika: Messika is a contemporary French fine jewelry house specializing in diamond jewelry with a distinctive modern design language, sharing Korloff's positioning in Parisian diamond-led jewelry aimed at confident, fashion-forward luxury clients.
- Repossi: Repossi is an independent Parisian fine jewelry house known for distinctive contemporary design (Berbere collection) and runway visibility, sharing Korloff's positioning as a design-led indie jewelry Maison in Paris.
Broad incumbents
- Cartier: Cartier is the largest global high jewelry and watch brand (Richemont), relevant to Korloff as the benchmark for Vendôme-Committee jewellery Maisons competing in bridal, high jewelry, and luxury watches.
- Piaget: Piaget is a Vendôme Committee member under Richemont combining fine jewelry and high-end watchmaking, directly comparable to Korloff's Iconik and JDT watch-jewelry hybrid collections and 750/1000 gold craftsmanship.
- Chopard: Chopard is an independently held Swiss Maison combining fine jewelry and haute horlogerie, comparable to Korloff in its dual jewelry-watch offering and heritage-driven luxury positioning.
- Van Cleef & Arpels: Van Cleef & Arpels is a Vendôme Committee member under Richemont and a benchmark high-jewelry Maison, relevant to Korloff for overlapping bridal and high-jewelry positioning, premium pricing structure, and Place Vendôme heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Korloff social profiles
Digital presenceKorloff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Korloff leadership team
Management profileNumber of profiles
Profiles1 record
Korloff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Korloff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Korloff
What does Korloff do?
Maison Korloff designs, crafts, and retails high-end diamond jewelry (rings, bracelets, earrings, necklaces in 750/1000 gold with diamonds and colored stones), jewelry timepieces combining Swiss technology with Parisian design, and luxury fragrances. The house is distinguished by its proprietary K73 and K88 diamond cuts and ownership of the legendary 88-carat Black Korloff diamond. Products are priced from approximately €920 for entry-level pieces to over €16,520 for high jewelry, and €2,250 to €10,775 for timepieces.
Is Korloff a public or private company?
Korloff is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Korloff founded?
Korloff was founded in 1978. It employs 51 to 100 people.
Where is Korloff based?
Korloff is headquartered in Paris, France, in the Europe region.
How does Korloff make money?
Three revenue lines are on record. Luxury Jewelry Sales are the primary driver. The others are luxury Timepiece Sales and fragrance Sales.
Who are Korloff's main competitors?
Direct peers on record are Boucheron, FRED, Pomellato, Chaumet, Messika and Repossi. Broad incumbents are Cartier, Piaget, Chopard and Van Cleef & Arpels.
Does Korloff have an API?
No public API is recorded for Korloff.
What industry is Korloff in?
Korloff's product category is Luxury Jewelry. Its primary akta.pro industry code is CRAKAAAE, High Jewelry & Haute Joaillerie, with a secondary code of CRAKAHAB, Custom Bridal & Engagement Design. Its NAICS code is 458310 and its SIC code is 5944.