Bingle Pay

What Bingle Pay does

Bingle Pay, operating under the brand BinglePAY, is a privately held U.S. payment processing company founded in 2014 and headquartered in Bountiful, Utah. The company provides credit card processing, merchant accounts, POS hardware, mobile and e-commerce payment acceptance, and value-added services including managed PCI compliance, gift and loyalty programs, and specialized programs for nonprofits and high-risk merchants (such as CBD, online coaching, and adult content). Its core platform is a cloud-native, PCI-DSS compliant processing environment with end-to-end encryption and a real-time reporting dashboard, integrated with terminals from Clover and Pax and e-commerce gateways including Authorize.net (Shopify and WooCommerce).

BinglePAY monetizes primarily through interchange-plus pricing — merchants pay the exact network-set interchange rate plus a fixed 0.05% + $0.05 per-transaction markup, locked by a lifetime rate guarantee — with secondary streams from terminal hardware sales, dual-pricing surcharging programs, subscription fees for gift/loyalty modules, and a 10% cash-back program for nonprofits funded from the company's margin. Distribution is multi-modal: direct sales to SMBs, a partner program serving ISOs, SaaS platforms, and financial institutions (white-label, co-branded, and referral), and self-service online onboarding with same-day to 48-hour merchant approval and next-day funding as standard.

The company emphasizes transparent pricing, month-to-month contracts with no termination fees, and 24/7 U.S.-based support. Its customer base spans healthcare and veterinary, restaurants, retail, e-commerce, hospitality, B2B, nonprofit, and high-risk verticals, primarily serving SMBs and select mid-market and enterprise segments across the United States and Canada. The leadership team is led by CEO & President Hev Phoung and CFO Joe Hartzell; the organization is bootstrapped with no disclosed institutional investors, no disclosed funding rounds, and a headcount stated at 1-10 employees.

Name

Bingle Pay

Legal name

Bingle Pay

Website

https://binglepay.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bingle Pay (BinglePAY) is a privately held U.S. payment processor offering credit card processing, merchant accounts, POS hardware, and e-commerce acceptance to SMBs and select mid-market and nonprofit merchants across the U.S. and Canada via interchange-plus pricing.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Other Activities Related to Credit Intermediation (522390)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Payment processing services
• Credit card processing
• Merchant accounts
• POS terminal hardware
• High-risk merchant processing

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees (Interchange Plus): BinglePAY charges merchants a small fixed markup on top of interchange fees set by card networks. This is their primary revenue stream, providing transparent per-transaction fees with no hidden charges. The markup is guaranteed for the life of the merchant account.
2. Dual Pricing Option: Dual pricing allows merchants to pass credit card processing fees to customers while offering cash discounts. This can help reduce or eliminate processing costs for merchants.
3. Gift and Loyalty Programs: BinglePAY offers gift card and loyalty program services with simple monthly pricing (no per-transaction charges), generating recurring subscription-style revenue from program management.
4. Nonprofit Cash Back Program: Nonprofits receive 10% cash back on processing volume, funded by BinglePAY's margin on their transactions, creating a loyalty incentive while maintaining revenue.
5. POS Terminal Hardware Sales: BinglePAY provides payment terminals (Clover Mini, Clover Flex, Pax A920) with some offered free and others available for purchase, generating hardware revenue alongside processing fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bingle Pay (BinglePAY) is a payment processing company that provides merchant accounts and credit card processing for small and mid-sized businesses. Its core offering is a cloud-native, PCI-DSS compliant processing platform that accepts in-person, online, and mobile payments, paired with Interchange Plus pricing at a 0.05% + $0.05 per-transaction markup and a lifetime rate guarantee. The offering also includes Clover and Pax POS terminal hardware, virtual terminals, Authorize.net integrations for WooCommerce, plus PCI compliance management and specialized programs for high-risk and nonprofit merchants.

Product overview

BinglePAY is a multi-channel payment processing platform built as a unified system offering credit card processing, merchant accounts, POS terminals, and e-commerce solutions. The core platform encompasses in-person payment terminals (Clover Mini, Clover Flex, Clover Station, Pax A920, and other countertop/wireless/card reader devices), mobile payment processing with app and card reader hardware, e-commerce merchant accounts with Shopify and WooCommerce integration, virtual terminal for phone-based payments, and specialized solutions for high-risk businesses and nonprofits. Supporting modules include PCI compliance management, gift card and loyalty programs, Interchange Plus and dual pricing models with a lifetime rate guarantee, and a partner program for financial institutions, ISOs, and software providers. All services share a common infrastructure: 24/7 customer support, next-day funding, PCI-DSS compliance, end-to-end encryption, and real-time reporting dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• BinglePAY Payment Processing Platform A multi-channel payment processing platform offering credit card processing, merchant account services, POS terminals, mobile payments, and e-commerce solutions for businesses of all sizes. Supports omnichannel payments (in-person, online, mobile) with Interchange Plus and dual pricing models, 24/7 customer support, PCI-DSS compliance, and next-day funding.
• Pax A920 Terminal Wireless countertop payment terminal with 5-inch touchscreen, Wi-Fi/5G connectivity, battery power, magstripe, EMV, and contactless capability, internal printer, cash discount support, and tip handling.
• Pax A920 Pro Terminal Advanced wireless terminal with 5.5-inch touchscreen, magstripe, EMV, and contactless payment capability, built for mobile and countertop use.
• Clover Mini POS Compact countertop POS with 4-inch HD tiltable display, chip and swipe payments, high-speed thermal receipt printer, end-to-end encryption, dual 5MP cameras with scanning, WiFi/Ethernet/4G LTE connectivity. Offered free with service.
• Clover Station Solo POS Full-featured POS station with 14-inch HD display, chip and swipe payments, fast thermal receipt printer, end-to-end encryption, dual 5MP cameras, and WiFi/Ethernet/4G LTE connectivity.
• Clover Flex Portable POS Portable handheld POS terminal accepting chip, swipe, and contactless payments (Apple Pay, Google Pay, Samsung Pay) with near 6-inch LCD touchscreen, built-in thermal printer, Clover Security encryption, 1D/2D barcode scanner, WiFi/LTE, and 8+ hours battery life. Offered free with service.
• BinglePAY Mobile Payment Processing Mobile payment solution for Android and iPhone enabling PCI-compliant credit card processing on the go via app and card reader, transforming a phone or tablet into a portable POS. Supports Clover Go, virtual terminal, Clover Flex, and Clover Mini hardware options.
• BinglePAY Virtual Terminal Browser-based virtual terminal for taking payments over the phone or scheduling automatic payments. Real-time dashboard syncing with PCI-compliant security and end-to-end encryption.
• Online E-commerce Merchant Accounts Specialized merchant account for online businesses enabling acceptance of credit cards, debit cards, and online payments via secure payment gateway. Includes fraud prevention, end-to-end encryption, and integration with Shopify and WooCommerce.
• Gift and Loyalty Programs Gift card and custom loyalty program solution for customer retention and revenue growth. Features custom gift card designs, branded loyalty programs, real-time online dashboard with full reporting and tracking, and simple monthly pricing with no per-transaction charges.
• High-Risk Merchant Processing Specialized payment processing for businesses rejected by traditional processors, including CBD, online coaching, supplements, and adult content. Offers custom payment solutions, fraud protection, chargeback mitigation, and fast approvals through trusted acquiring banks.
• Nonprofit Payment Processing Payment processing for nonprofits including special nonprofit rates, free online donation tools, and flexible devices. Offers 10% cash back on profits, 24/7 support with 36-second average response time, and free online donation acceptance with zero gateway fees.
• PCI Compliance Services Managed PCI DSS compliance solution covering self-assessment questionnaires, SAQ portals, scheduled quarterly network vulnerability scans by ASVs, custom policy builder with templates, security awareness training, and dedicated 24/7 compliance support.
• Interchange Plus Pricing Transparent cost-plus pricing model where merchants pay the exact interchange rate set by credit card networks plus a small fixed BinglePAY markup. Covered by a lifetime rate guarantee on the processing fee for the life of the account.
• Dual Pricing Pricing model that allows merchants to pass credit card processing fees to customers, offering a cash discount. Supported with compliant signage and receipts per card brand rules, helping small businesses reduce costs.
• Partner Program Partner programs for financial institutions, software integration partners, and strategic referral partners. Offers white-label and co-branded models with revenue opportunities through BinglePAY's sales team or a partner's own sales force.

Quantifiable outcome

• Debit card transaction savings of 20 cents per transaction through Durbin Amendment cost-plus pricing (from 44 cents to 24 cents average)
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ClovercoreTechnology or IntegrationClover is a key hardware and POS technology partner providing terminals including Clover Mini, Clover Flex, Clover Station Solo, Clover Station Duo, and Clover Compact. Some Clover devices are offered free to BinglePAY merchants. BinglePAY provides Clover Security with end-to-end encryption across all Clover devices.
• ShopifycoreTechnology or IntegrationBinglePAY supports Shopify e-commerce merchants with secure, PCI-compliant payment tools integrated directly into Shopify checkout for one-time or recurring payments.
• WooCommerce / Authorize.netcoreTechnology or IntegrationBinglePAY provides a free Authorize.net DPM (Direct Post Method) extension for WooCommerce merchants. This integration handles secure transactions while remaining PCI-compliant without requiring SSL certificates on merchant sites.
• UCP (United Card Processing)minorChannel Partner/ Reseller/ DistributorUCP is listed as a valued partner, likely serving as a reseller or distribution partner for BinglePAY merchant services.
• Financial Institution PartnerscoreChannel Partner/ Reseller/ DistributorBinglePAY partners with financial institutions to offer secure, modern payment solutions under co-branded or white-label models. These partnerships help increase customer retention and revenue for partner financial institutions.
• Software Integration PartnerscoreTechnology or IntegrationBinglePAY offers flexible APIs for software providers to integrate fast, secure payments into their platforms, creating new revenue streams and seamless payment experiences for end users.
• Strategic Referral PartnerscoreChannel Partner/ Reseller/ DistributorReferral partners can refer businesses to BinglePAY and earn ongoing revenue without needing technical knowledge. BinglePAY handles all processing while partners help their network save on payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helcim: Canadian-headquartered payment processor that built its reputation on transparent interchange plus pricing for SMBs. Direct competitor to BinglePAY with similar pricing model, no-contract approach, and SMB focus; both serve US and Canadian merchants.
• Stax by Fattmerchant: Subscription-based payment processor offering interchange plus pricing for SMBs. Competes directly with BinglePAY on transparency, no long-term contracts, and SMB-focused payment processing with POS and online checkout.
• National Processing: SMB payment processor offering interchange plus pricing and direct sales model. Comparable to BinglePAY in customer base, pricing philosophy, and go-to-market approach targeting small to mid-sized merchants.
• Host Merchant Services: Payment processor offering interchange plus pricing for SMBs and mid-market businesses with transparent pricing. Directly comparable to BinglePAY in pricing model and target market.
• Dharma Merchant Services: Interchange plus pricing payment processor focused on SMBs with transparent fee structures and no long-term contracts. Closely comparable to BinglePAY's pricing philosophy and target customer base.
• Payment Depot: SMB-focused payment processor offering interchange plus pricing and membership-based model. Directly comparable to BinglePAY in targeting small to mid-sized businesses with transparent pricing and no-contract positioning.

Broad incumbents

• Stripe: Dominant online payment processor for internet businesses with developer-friendly APIs. BinglePAY's WooCommerce/Shopify integrations compete indirectly with Stripe in the e-commerce merchant space.
• Block (Square): Public payment processing and commerce platform serving millions of SMBs with hardware, software, and processing. While not interchange plus, Square competes directly for the same SMB merchants with bundled POS and processing.

Emerging players

• PaymentCloud: High-risk merchant account specialist serving CBD, supplements, and other difficult verticals. Closest comparable to BinglePAY's high-risk processing offering with similar customer base and risk profile.

Others

• Clover Network (Fiserv): POS hardware and software platform owned by Fiserv that BinglePAY resells. BinglePAY offers Clover terminals free with service, making Clover both a key partner and a competitor in the SMB POS/processing space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/binglepay
• Facebookfacebook.com/binglepay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bingle Pay