ActionPoint

What ActionPoint does

ActionPoint is a privately held custom software development firm founded in Ireland in the early 2000s by computer science graduates David Jeffreys and John Savage, with co-founder John Savage serving as CTO. Headquartered in Limerick, the firm operates additional development and sales offices in Dublin, London, and Los Angeles, employing nearly 100 technology specialists. The company delivers bespoke software, legacy modernization, business process automation, and IoT solutions to mid-market and enterprise clients, anchored by Microsoft Gold Partner status (Azure, Power Apps, Power Automate, Power BI, Power Virtual Agents, Dynamics 365) and a strategic Dell OEM partnership for IoT hardware integration. Named proprietary offerings include IoT-PREDICT (predictive maintenance), FarmOps (mobile app for Munster Bovine), CARDS/AMS (aviation asset management for CloudCARDS), and StyleUs (decision-making report automation).

The company's business model is professional services and managed services combined. Revenue is generated through quote-based, multi-year custom development projects, ongoing software maintenance and support contracts, and a growing base of productized IoT and mobile offerings. GTM is hybrid: a direct enterprise sales motion led by US-based Tim Martin and Alan Crooks, combined with a channel motion through Managed Service Provider partners (e.g., Alvaka Networks) who resell or co-deliver ActionPoint solutions to their end clients. Customer concentration is spread across at least nine verticals (aviation, automotive, manufacturing, agriculture, insurance, real estate, education, nonprofit, government), with documented outcomes including 300% productivity gains for SSCA, 233% productivity gains for Ingenium Training, and 80% administration-time reduction for University of Limerick GEMS.

ActionPoint has not disclosed external funding, operates as a founder-led private company, and is supported by Deloitte Best Managed Companies awards (2017-2020), Deloitte Financial Services 50 recognition (2014-2018), and Microsoft Partner status. The firm acquired supportIT circa 2015 to extend managed-IT and nonprofit capability. No AI/ML capabilities, patents, or research output are disclosed in the source material, and revenue figures are not publicly available.

Name

ActionPoint

Legal name

ActionPoint

Website

https://action-point.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industries

Process & Case Management Low-Code Platforms (HDAEAKAE), Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Custom software development
• Microsoft Power Platform
• IoT solutions manufacturing
• Business process automation
• Legacy system migration

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Project-based custom software development engagements. Pricing is quote-based and not publicly disclosed. Work includes new software development, legacy system migration, IoT solutions, and business process automation.
2. Software Support Contracts: Ongoing software maintenance, monitoring and support contracts for delivered solutions. Includes updates, issue resolution, and continuous improvement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ActionPoint is a custom software development firm that designs, builds, and supports bespoke business applications for Managed Service Providers (MSPs) and mid-market to enterprise clients. Its offering spans custom mobile and web apps, legacy system migration, business process automation, Microsoft Power Platform implementations (Power Apps, Power Automate, Power BI, Power Virtual Agents), and end-to-end IoT solutions for manufacturing including environmental monitoring, traceability, and predictive maintenance.

Product overview

ActionPoint is a custom software development company that delivers award-winning bespoke solutions primarily through MSP partners and select enterprise clients. The company's product portfolio centers on custom software development services with specialized offerings in Microsoft Power Platform implementation (Power Apps, Power Automate, Power BI, Power Virtual Agents), IoT solutions for manufacturing (including IoT-PREDICT for predictive maintenance), and named vertical-specific products like FarmOps (agricultural herd management app), CARDS/AMS (aviation asset management), and StyleUs (decision-making report automation). The IoT-PREDICT product provides predictive maintenance for manufacturing, while their environmental monitoring and traceability systems form the IoT solutions stack. All offerings are delivered through a five-phase custom development methodology, with teams based in the US and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• supportIT: An ActionPoint company specializing in IT services and support for nonprofit organizations, including Microsoft 365 solutions and Power Apps development.

Products and services

• Custom Software Development Award-winning bespoke software development service covering mobile app development, new software-based services, legacy system migration, business process automation, and database management for MSPs and select enterprise clients.
• Microsoft Power Platform Services Implementation and customization services for Microsoft Power Platform including Power Apps (low-code app development), Power Automate (workflow automation), Power BI (business intelligence), and Power Virtual Agents (chatbots).
• IoT Solutions for Manufacturing End-to-end Internet of Things services that connect machines, people, and systems for real-time decision-making on factory floors, including sensor integration, environmental monitoring, traceability systems, and predictive maintenance.
• IoT-PREDICT IoT-based predictive maintenance solution for manufacturing facilities that enables real-time monitoring and analysis to predict equipment failures before they occur.
• FarmOps Mobile farm operations application for iOS and Android, built on Microsoft Azure, providing personalized recommendations for herd management, compliance tracking, and farm sustainability for agricultural clients such as Munster Bovine.
• CARDS (Civil Aircraft Remote Delivery Systems) Cloud-based platform built on Microsoft Azure that tracks aircraft delivery and re-delivery processes in real time for the aviation industry.
• AMS (Asset Management System)

Quantifiable outcome

• 300% productivity increase for SSCA through application modernization
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dell OEM SolutionscoreTechnology or IntegrationStrategic partnership with Dell OEM Solutions for IoT factory floor solutions. Dell provides Edge Gateway with Intel Atom processors and Statistica analytics platform. ActionPoint developed traceability and environmental monitoring systems integrated with Dell hardware.
• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner specializing in Power Platform (Power Apps, Power Automate, Power BI, Power Virtual Agents). ActionPoint is a Microsoft Business Applications partner with expertise in Azure cloud, Dynamics 365, and Office 365 integration.
• EI ElectronicsminorStrategic or Co-development PartnerDeveloped IoT cloud and mobile software solution for EI Electronics' Carbon Monoxide and Smoke alarm product line, enabling facilities managers to monitor and manage hundreds of alarms.
• B&B ElectronicsminorStrategic or Co-development PartnerBuilt full cloud-based IoT configuration and management platform for B&B Electronics (B+B Smart Wzzards) enabling bulk cloud configuration across their product range.
• TERMINALFOURminorStrategic or Co-development PartnerPartnered with TERMINALFOUR web management company to deliver Irish Passport Office online booking system similar to the National Car Test system.
• supportITcoreOtherssupportIT is An ActionPoint Company. It is a managed IT services provider specializing in Microsoft 365 and Power Platform solutions for nonprofits and businesses. CEO Joe McGivern leads both organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Version 1: Irish-headquartered enterprise IT services and digital transformation firm of comparable scale, with deep Microsoft partnership credentials and overlapping Power Platform, Azure, and custom software offerings for mid-market and enterprise customers.
• Ergo: Ireland-based IT services and Microsoft-focused consultancy offering cloud, modern workplace, and custom application development to enterprise and public sector clients, directly comparable in size and Microsoft-aligned delivery model.
• Storm Technology: Irish Microsoft-focused IT services and Power Platform consultancy of similar scale, providing custom software, cloud, and business intelligence solutions to mid-market Irish and UK customers.

Broad incumbents

• Avanade: Global consultancy jointly owned by Accenture and Microsoft, focused on Microsoft technology services including Power Platform, Azure, and Dynamics 365. Represents a much larger incumbent competing for the same enterprise Power Platform and custom development deals.
• Slalom: Large North American management and technology consulting firm delivering custom software, cloud, and data modernization for enterprise clients, overlapping with ActionPoint's Power Platform and bespoke development practice.
• Cognizant Microsoft Business: Major global IT services provider with a dedicated Microsoft Business Group offering Azure, Power Platform, and Dynamics implementations, often competing for the same enterprise modernization programs ActionPoint targets.
• Sopra Steria: European-headquartered IT services group with significant UK and Ireland presence, delivering custom software, digital transformation, and Microsoft-based solutions to enterprise and public sector clients.
• Accenture: Largest global IT and consulting firm with a deep Microsoft practice, competing for the same enterprise Power Platform, IoT, and custom modernization engagements at the upper end of the market.

Regional players

• Tek-experts: Ireland-rooted IT services firm delivering custom development, Microsoft, and enterprise support, comparable in regional positioning and Microsoft-aligned delivery model.

Emerging players

• Exadel: Global custom software development and digital transformation firm with similar custom application, IoT, and Microsoft-aligned delivery capabilities, frequently competing for mid-market modernization engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AP_SoftwareDev
• Facebookfacebook.com/ActionPointTechnology
• LinkedInlinkedin.com/company/action-point-software-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActionPoint