Troy Homes
Troy Homes is a privately owned UK housebuilder founded in 2015 that designs and sells small to medium-sized residential developments across the South East of England, serving individual buyers including families, first-time buyers, and downsizers with energy-efficient, warranty-backed homes priced from £510k to £1.1M.
- Company typePrivate
- Founded2015
- HeadquartersCity Of London, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Troy Homes does
Troy Homes is a privately owned UK housebuilder established in 2015, specialising in small to medium-sized residential developments across the South East of England. The company's current portfolio comprises seven active developments located in Buckinghamshire, Hertfordshire, North London, Essex, and Surrey, offering a mix of one- to five-bedroom homes and apartments at price points ranging from approximately £510,000 to £1.1 million. Its product line is built around a 'fabric-first' sustainability proposition, incorporating air source heat pumps, solar PV panels, Mechanical Ventilation with Heat Recovery (MVHR), and electric vehicle charging points as standard features, with homes typically achieving EPC ratings of A or B. All properties are sold with a 10-year NHBC warranty, and the company uses high-specification finishes (quartz worktops, integrated Siemens appliances, underfloor heating) to position against volume housebuilders.
Troy Homes generates revenue through one-time new-home sales to individual buyers, with each development typically comprising eight to nineteen units. Sales are executed through a hybrid go-to-market model combining an in-house direct sales team operating from show homes and on-site sales offices, supplemented by estate-agent partnerships with Preston Bennett, Statons, Beresfords, Hamptons, and Savills. Marketing is multi-channel, using website content, organic social (Facebook, Instagram, LinkedIn), email newsletters, Trustpilot reviews, preview events, and a 'Land Wanted' inbound pipeline for new sites. Customer acquisition is aided by government-supported schemes such as Help to Buy, as well as in-house assisted-move and part-exchange tools.
The company is headquartered at Warlies Park House in Upshire, Essex, and operates with a headcount in the 11-50 range. It is led by founder-CEO Richard Werth (30+ years of housebuilding experience), Sales and Marketing Director Karen Roake, and Director Adrian Bohr (land acquisition and development strategy). Troy Homes Limited is registered in the UK as a private limited company (no. 9740968) with no disclosed external investors, parent company, or institutional capital. The business model is therefore organic, founder-led, and dependent on land pipeline origination and small-batch build execution rather than volume scaling.
Troy Homes firmographics
Firmographics- Name
- Troy Homes
- Legal name
- Troy Homes Limited
- Website
- https://troyhomes.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Troy Homes is a privately owned UK housebuilder founded in 2015 that designs and sells small to medium-sized residential developments across the South East of England, serving individual buyers including families, first-time buyers, and downsizers with energy-efficient, warranty-backed homes priced from £510k to £1.1M.
- Ownership category
- akta.pro rank
Troy Homes industry classification
Industry- Product category
- Residential Property Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Residential Luxury / High-End Home Construction (IMAFABAJ), Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where Troy Homes is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Troy Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- New home sales: Troy Homes generates revenue through the development and sale of new residential properties. The company builds homes across various price points from apartments to five-bedroom houses, with revenue realised upon property completion and handover to buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Brimstone Place, Little Dunmow - Prices from £510,000 to £675,000 |
| Unit Pricing | Multi-year contract | Hawthorn Close, Bicknacre - Guide Price £650,000 - £750,000 |
| Unit Pricing | Multi-year contract | Sambrook Court, Hadley Wood - Prices ranging from £575,000 to £1,100,000 |
| Unit Pricing | Multi-year contract | The Oaks, Stansted Mountfitchet - Luxury family homes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Troy Homes product offering
Product offeringCore offering
Troy Homes is a privately owned UK housebuilder that develops and sells new-build residential properties across small to medium-sized sites in the South East of England (Buckinghamshire, Hertfordshire, North London, and Essex). Its portfolio spans one-bedroom apartments to five-bedroom family homes, delivered with a fabric-first sustainability approach, high specification finishes (quartz worktops, integrated Siemens appliances, underfloor heating), renewable technologies (air source heat pumps, solar panels, MVHR), and a 10-year NHBC warranty.
Product overview
Troy Homes is a privately owned housebuilder established in 2015, specialising in small to medium-sized residential developments across the South East of England. The company's current portfolio includes seven active developments offering a range of housing types from 1-bedroom apartments to 5-bedroom family homes across Buckinghamshire, Hertfordshire, North London, and Essex. Their product offering encompasses individually designed luxury homes with high specifications including quartz kitchen worktops, integrated Siemens appliances, underfloor heating, electric car charging points, and EPC ratings of B or A. All homes come with a 10-year NHBC warranty. The company also maintains a history of completed developments including Sambrook Court (Hadley Wood), Lawn Manor (Elstree), Burns Court (Gidea Park), Chestnut Mews (Theydon Bois), Corn Barn Mews (Beauchamp Roding), and various others.
Differentiator
Problem solved
Functional benefit
Products and services
- Bell Lane, Brookmans Park Currently selling new homes development in Brookmans Park, Hertfordshire, targeted at home buyers seeking premium new-build family homes in the South East commuter belt.
- Sycamore Grove, Bishop's Stortford Currently selling new homes development in Bishop's Stortford, Hertfordshire, offering elegantly designed homes with a focus on contemporary style and comfort for premium home buyers.
- Muir Lane, Thorpe (Rosemary Lane) Show home open new homes development in Egham, Surrey, offering 2, 3 and 4 bedroom family homes plus 2 bedroom apartments for family buyers and first-time purchasers.
- The Woodlands, Ickleford New homes development in Hitchin, Hertfordshire, offering 3 and 4 bedroom plus study homes with last few plots remaining for growing families.
- The Oaks, Stansted Mountfitchet Luxury new homes development in the Essex village of Stansted Mountfitchet, offering 3, 4 and 5 bedroom family homes with quartz kitchen worktops, electric car charging points, and air source heat pumps, targeted at premium family buyers.
- Hawthorn Close, Bicknacre New homes development in Bicknacre, Chelmsford, offering 2, 3 and 4 bedroom homes with high specification including quartz worktops, electric car charging points and EPC rating B; last one remaining.
- Brimstone Place, Little Dunmow Small, exclusive development of 3 and 4 bedroom detached homes in Little Dunmow, Essex, with superior specifications including quartz kitchen worktops, ground floor underfloor heating, MVHR system, PV solar panels and EPC rating A; priced from £510,000 to £675,000.
Quantifiable outcome
- Energy-efficient homes with EPC rating B or A, reducing utility costs for homeowners
- +1 more outcomes
Companies that use Troy Homes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Troy Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Troy Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Steeple Bumpstead Pre-SchoolminorTroy Homes made a £1,000 donation to Steeple Bumpstead Pre-School in January 2024 and invited staff and students to tour their nearby Reeds Place development show home. This forms part of Troy Homes' commitment to supporting local communities.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Troy Homes competitors and assessment
Company assessmentBroad incumbents
- Barratt Developments: Largest UK volume housebuilder with national coverage including the South East. Competes with Troy Homes for the same buyer pool but at substantially higher unit volumes and with greater pricing power.
- Bellway: Large UK volume housebuilder with a national footprint including South East England. Competes with Troy Homes in similar commuter-belt geographies but at substantially greater scale and price-point reach.
- Redrow: Premium-family UK housebuilder with a Heritage Collection product line and strong South East presence. Comparable buyer demographic and premium product ethos, but at far greater scale and brand recognition.
- Berkeley Group: London and South East-focused premium housebuilder. Directly comparable geography and aspirational product positioning to Troy Homes, particularly at the upper end of Troy's price band (Sambrook Court, Hadley Wood).
- Crest Nicholson: Mid-market UK housebuilder with significant South East England operations. Competes with Troy Homes for similar family-buyer and first-time-buyer demand across commuter-belt locations.
Direct peers
- Cala Homes: UK premium-focused housebuilder delivering family homes across regional markets with a strong specification-led proposition. Highly comparable to Troy Homes on customer segment (families, upsizers), premium positioning, and small/medium development footprint.
- Thakeham Homes: South East England housebuilder emphasising sustainability, energy efficiency, and community-led design. Closest peer to Troy Homes on sustainability messaging, geography, and small/medium in-fill site strategy.
- Bloor Homes: UK family-focused housebuilder operating small-to-medium developments with a premium specification. Comparable to Troy Homes on customer profile and product positioning, though at materially larger scale.
- Avant Homes: UK private housebuilder operating small-to-medium developments with a design-led, premium specification product. Comparable in development size, target buyer, and pricing band.
Emerging players
- Keepmoat Homes: UK regional housebuilder with strong presence in the Midlands and North and growing South East activity. Comparable product type but with broader geographic diversification than Troy Homes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Troy Homes social profiles
Digital presenceTroy Homes compliance and trust
Trust signalCompliance1 record
Troy Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troy Homes leadership team
Management profileNumber of profiles
Profiles3 records
Troy Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troy Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troy Homes
What does Troy Homes do?
Troy Homes is a privately owned UK housebuilder that develops and sells new-build residential properties across small to medium-sized sites in the South East of England (Buckinghamshire, Hertfordshire, North London, and Essex). Its portfolio spans one-bedroom apartments to five-bedroom family homes, delivered with a fabric-first sustainability approach, high specification finishes (quartz worktops, integrated Siemens appliances, underfloor heating), renewable technologies (air source heat pumps, solar panels, MVHR), and a 10-year NHBC warranty.
Is Troy Homes a public or private company?
Troy Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Troy Homes founded?
Troy Homes was founded in 2015. It employs 11 to 50 people.
Where is Troy Homes based?
Troy Homes is headquartered in City Of London, United Kingdom, in the Europe region.
How does Troy Homes make money?
One revenue line is on record: new home sales.
Who are Troy Homes's main competitors?
Broad incumbents on record are Barratt Developments, Bellway, Redrow, Berkeley Group and Crest Nicholson. Direct peers are Cala Homes, Thakeham Homes, Bloor Homes and Avant Homes. Keepmoat Homes is listed as an emerging player.
Does Troy Homes have an API?
No public API is recorded for Troy Homes.
What industry is Troy Homes in?
Troy Homes's product category is Residential Property Development. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 236117.